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1.
在如今竞争激烈的市场环境中,创新已经成为许多组织获取竞争优势的关键因素。员工创新是组织创新的基础,而随着员工流动率居高不下,新员工创新行为成为企业创新的一个重要组成部分,本文通过探讨新员工组织社会化的程度来了解其对员工创新行为及创新绩效的影响作用。  相似文献   

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2020年初,新冠疫情席卷全国,对北京旅游业造成了巨大冲击和深刻影响。旅游业停滞不前,景点商家肩负巨大经济压力。随着疫情防控措施的不断完善,旅游业经济也逐步回暖。本文分析了新冠疫情期间,北京市典型旅游公司业务经营情况及客运量情况,针对疫情防控手段,后疫情时代新流模式的转化等方面提出了几点建议。  相似文献   

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新冠肺炎疫情作为突发事件,对企业的生产经营和投融资都产生了影响,对企业的财会工作上的负面影响也较为直观。本文通过各方数据对此次疫情影响下的财会工作作出了分析,并针对这些问题提出了相关建议。本文认为财会工作上的难处为现金流短缺、财务人员将失业或降薪、疫情打乱工作节奏、增加财务管理难度,相关对策为企业应争取政策及信贷支持、加强应急管理、优化企业财会工作平台、财务人员加强职业竞争力。  相似文献   

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文章运用电商高频价格大数据,分析了新冠肺炎疫情对商品价格变化的影响。研究发现:根据公平定价理论,在突发疫情下商家会加入消费者情绪制定价格策略,商品价格经过调整后趋于稳定;并且,商品价格表现出较低的价格黏性,对称的交错调价使得新冠肺炎疫情对商品价格的冲击有限。因此,政府部门可利用线上商品价格编制大数据物价指标,及时反映市场供求变化,促进资源优化配置,为宏观政策制定提供依据;同时,加快推进消费数字化转型,优化线上交易环境,建立预警机制来应对突发情况。  相似文献   

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海运是国际物流中最主要的运输方式。目前,国际贸易中海上运输总运量占比2/3以上,约是中国进出口货运总量的90%。而2019年新冠疫情的暴发,对海运业带来了巨大的影响,一方面需要严防死守病毒外源输入,另一方面行业内部运费暴涨、集装箱短缺等问题凸显。通过深入海运企业调查研究,旨在探究新冠疫情影响海运企业绩效的机理,以期在疫情防控常态化的大背景下,提出相关措施及建议,以期早日恢复海运企业发展正常秩序。  相似文献   

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新冠疫情爆发后,餐饮行业遭到了前所未有的打击.本文主要从营业收入、固定成本、现金流、行业前景等四个方面来分析疫情对我国餐饮业带来的负面影响,并分析了其给餐饮业带来的新的机遇.最后提出餐饮业的应对措施,如积极利用互联网平台,加大营业收入;提倡"共享员工"降低营业成本;充分利用国家优惠政策,加强跨行业合作,缓解现金流紧张;...  相似文献   

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新冠肺炎疫情对消费经济的影响及对策分析   总被引:4,自引:0,他引:4  
新冠肺炎疫情将在未来1至2个季度内从总需求和总供给两个方面改变中国经济的宏观环境。本文通过对“非典”前后的宏观经济和消费形势复盘,并比较新冠肺炎疫情与“非典”疫情分析新冠肺炎疫情对消费经济造成的潜在影响。在宏观经济层面,既包括疫情的客观影响,如社会零售总需求下降、投资放缓、CPI波动、进出口萎缩等;也包括各方采取应对措施后对大环境的改变,包括企业融资环境(货币政策)、税费环境(财政政策)等。在消费经济层面,整体消费所受冲击较大;细分零售行业受影响的类型可分为平稳增长型、增速下滑型和逆市上扬型;超市、专业连锁和多业态零售表现较好。疫情将加速零售商业模式变革,无人配送、下沉市场、“宅经济”等需求结构的改变将重塑未来商业模式。总体而言,尽管消费领域受到疫情的影响最大,但疫情之后的“补偿性消费”会一定程度缓解对全年消费增长所造成的冲击。  相似文献   

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This study presents a detailed typology of Jordanian consumers that identifies the effects of Covid-19 on their personal, social, and purchase and consumption patterns following the pandemic. Based on a qualitative approach using a sample of Jordanian consumers (N = 71), this study identifies three main types of consumers: the rational, suspicious, and cautious. All were distinguished by cognitive, emotional, and behavioral differences: the rational consumers viewed the pandemic as a natural occurrence, were willing to vaccinate, and took the opportunity to improve their lives and consumption behavior; the suspicious consumers viewed the pandemic as a man-made virus and refused to rationalize their behaviors and follow the social-distancing rules or vaccinate; and the cautious consumers were generally somewhere in between, and while they improved some aspects of their consumption, social, and personal lives, other aspects either remained the same or worsened. The findings have implications for managers and governmental bodies.  相似文献   

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王牟 《中国市场》2009,(32):93-94
人作为生产活动的主体,往往根据自身需求是否得到满足来决定其工作态度,迫使许多企业和学者对激励进行研究,由此诞生了很多激励理论,其中需求层次理论以人的需求层次来划分人们的不同需求,双因素理论以保健因素和激励因素的划分来分析人们的需求,这两种理论之间相互联系,一个针对人的需要和动机,一个针对满足这些需要的目标和诱因,两者结合起来运用才能够更好、更有效地激励人们。  相似文献   

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This study aims to establish how employees' experiences of workplace embitterment may direct them away from voluntary efforts to help coworkers, mediated by emotional exhaustion and moderated by religiosity. Three rounds of survey data, collected from employees and their supervisors in various Pakistani organizations, reveal that a sense of being emotionally overburdened by work links rancorous feelings due to negative work events with tarnished helping behavior, mitigated by employees' ability to draw on their religious faith. As an original contribution, this research addresses the effect of an actually felt negative emotion (workplace embitterment), instead of a source of emotional hardship, on employees' propensity to halt extra-role work efforts; it also describes how the personal resource of religiosity influences this process.  相似文献   

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基于目标设定理论,构建了一个被中介的调节作用模型,探讨正式控制(包括结果控制和行为控制)对销售人员绩效的影响。实证结果表明:结果控制、行为控制分别与销售绩效显著正相关;结果控制与行为控制对销售绩效有交互的影响效应,结果控制与行为控制较强时,销售绩效更高;销售人员的顾客导向行为对上述交互效应与销售绩效的关系起部分中介作用。本研究的结论说明销售管理者需要通过结果控制为下属设置目标,配合使用行为控制提供反馈,从而激发销售人员迎合顾客需求的销售行为,提升其销售绩效。  相似文献   

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During and after the COVID-19 pandemic, consumers are more likely to adapt and use Bitcoin for their daily transactions. Responding to this trend, this study examines the antecedents (i.e., perceived behavioral control, subjective norm, and financial self-efficacy) and consequence (i.e., behavioral intention to use Bitcoin) of general consumers’ attitudes toward money (i.e., power-prestige, retention-time, distrust, quality, and anxiety) based on the theory of planned behavior. This study employed three waves of data collection from general consumers in the United States who were interested in Bitcoin. The findings revealed that perceived behavioral control had significant influences on power-prestige, retention-time, distrust, quality, and anxiety. The results also indicated that subjective norm had a significant impact on retention-time, distrust, and anxiety. The outcomes addressed that financial self-efficacy significantly affected power-prestige, retention-time, distrust, quality, and anxiety. Lastly, the results found that behavioral intention to use Bitcoin was significantly influenced by power-prestige, retention-time, and distrust. Based on the empirical findings, this research proposes theoretical and practical implications for the cryptocurrency context.  相似文献   

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ABSTRACT

Young people represent a strong and growing source of volunteers for not-for-profit organizations (NPO) and are an important focus for NPO marketing efforts. Using helping behavior theory, this paper reports a study conducted with a sample of teenagers to examine influences on their decision to volunteer and their goal setting for fund-raising. The relationship between three individual variables (attitude toward the organization, self-esteem, and materialism) and the quality of helping behavior provided was found to be mediated in large part by attitude towards the actual volunteering task. Implications for NPO marketing and future research are discussed.  相似文献   

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The COVID-19 pandemic caused a paradigm shift in customer behavior within the retail industry. Pandemic-induced restrictions and fear of product scarcity led to a change in purchasing frequency, with customers stockpiling non-perishable products such as basic foods and hygiene items. Media and social networks also played a significant role in fueling panic-buying behavior. Although sales decreased, consumption in all food categories increased due to the closure of restaurants and the need to prepare meals at home. The pandemic had a significant impact on both customers and retailers, resulting in staff reductions and a change in business strategies.To explore how Romanian food retailers’ representatives responded to the COVID-19 pandemic and adjusted to changing consumer behavior, the authors employed a qualitative research approach based on an interview guide. The data collected were analyzed using the statistical software R. In data analysis with R, the choice of functions used depends on various factors, such as the type of data, research questions, and analysis methods. Generally, commonly used functions in R for data analysis include data cleaning and manipulation functions such as subset, merge, and transform, data visualization functions such as ggplot2, and statistical modeling functions such as lm and glm, resulting in world clouds and a sentiment analysis.The results show that to develop effective business strategies, qualitative analysis helps identify the root causes of these changes. Sentiment analysis can reveal how retail chains representatives perceived the safety measures implemented in stores, such as social distancing and mask-wearing mandates, and how these measures affected customers’ shopping behavior. It also sheds light on how customers shopped and whether they planned to continue using these methods post-pandemic. Understanding these insights is crucial for retail companies to adapt their operations and better serve their customers in the post-pandemic world.  相似文献   

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楚纪南故城是中国东周时期楚国郢都故址。实证调研的结果表明,楚纪南故城遗址区内居民行为具有对遗址保护政策存在抵触情绪、遗产保护意识和知识薄弱、参与遗址保护度较低等三个特征。遗产管理体制不畅、遗址保护政策的限制、利益主体的多重博弈是影响居民行为的主要因素。为了保护楚纪南故城遗址,建议采取建立楚纪南故城大遗址保护特区、对遗址区内居民保护行为进行补贴、对遗址区内居民破坏行为进行惩治等对策。  相似文献   

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商务专业学生和经理们在面对国际商务时不仅需要一定的跨文化沟通技巧和能力,也需要清楚地意识到形成他们不同行为的各种复杂的认知过程以及偏见。计划行为理论(TPB)为分析民族成见和民族距离对国际贸易意愿的影响提供了一个可行的研究框架。TPB理论背后的态度—行为关系对教育者很重要,因为他们会培养未来的商务领袖。但是,成见(定势思维)非常微妙,它可以被激活,但却很难应用,因为这需要多种多样的行为控制。在这种情况下,没有很多经验甚至没有任何实践经验的商科学生却可以用来作为评估所谓的"纯粹的"民族成见和民族距离的标准,以及民族成见与民族距离对他们开展国际贸易的意愿的影响力,同时也可作为态度和行为之间的一个介质。本文的主要目的是测试商务专业学生对某个特定国家的民族成见和民族距离,以及这样的民族成见和民族距离是否对进行国际贸易意愿有着决定性影响。本文的研究结果显示了在国际商务环境中民族成见对意图行为起到的交互性作用,特别强调了成见激活和成见应用的区别。更强的情感信念通过民族距离与民族划分以及民族仇恨(民族主义)的联系更紧密。  相似文献   

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