Mobile Number Portability

This paper examines the consequences of introducing mobile number portability (MNP). We show that if the sole effect of introducing MNP is the abolishment of switching costs, MNP unambiguously benefits mobile customers. However, if MNP also causes consumer ignorance, as telephone numbers no longer identify networks, mobile operators will increase termination charges, with ambiguous net effect on the surplus of mobile customers. We examine how extensions such as MNP based on call-forwarding, termination fee regulation, and alternative means of carrier identification affect these findings and discuss policy implications.     

The Potential Secondary Effects of Consumer Legislation: A Conceptual Framework

In recent years, numerous pieces of consumer-oriented legislation have been passed at both the federal and state levels. Although such laws are usually assumed to have a beneficial impact on consumers, situations may occur when either (a) the law fails to accomplish its primary objectives because of poor design and implementation, weak enforcement, and/or illegal action on the part of business firms that allow them to circum vent the law, or (b) the law leads to unforeseen strategy change by business firms that tend to minimize or nullify the expected benefits of the legislation. These unforeseen reactions or secondary effects frequently serve to weaken the law's potential benefit for the consumer. This paper focuses on the secondary effects problem by examining the kinds of strategy changes that business firms might make in response to consumer legislation and the factors affecting these changes. An analytical framework is developed for evaluating the potential costs to the consumer of these secondary effects and comparing these costs with the expected benefits to be derived from consumer protection laws.     

Consumer's perceptions of and experiences with automated health related information services: an exploratory study

Almost all health care related organizations, including hospitals and pharmacies, have installed some sort of automated telephone system. Most of these organizations have installed this system to eliminate personnel, while at the same time promoting the fact that they will be helpful to the consumer. This study (comprising of 255 respondents) was designed to assess the consumer's perceptions and experiences with such automated systems. Our study clearly indicates that most individuals strongly agree that healthcare product and service information should be available via the telephone.     

Heterogeneous consumers,search and retail formats

This paper proposes a model featuring the heterogeneity of consumer preferences and analyzes the multiple equilibrium of retail formats by building a map of the relationships between consumer heterogeneity and retail formats. The key questions analyzed in this paper are how the retailer adjusts its combination of marketing elements through repositioning and how innovation in retail formats is implemented to match consumers’ heterogeneous preferences in a market with consumer search costs. Unlike recent research, our model, by taking different consumer preference structures into account, introduces consumer psychological costs into the Ehrlich-Fisher model and deduces the existence of different retail formats and their multiple equilibriums. We find that consumer heterogeneity, retailers’ diversified transfer costs and economies of scale are endogenous drivers of prosperous retail formats. Accordingly, diversified retail formats with complementary functions and differentiated services can be described as the horizontal extensions and interface changes of the retailing industry.     

Hidden costs of consumption

Consumers often underestimate the costs resulting from their consumer decisions. This is especially the case when purchasing durable consumer goods, but also for recreational activities, for which e.g. athletic equipment is bought. A similar situation exists when pets are kept. This disregard for the costs of subsequent use connected with the purchase of household appliances is problematic for consumers. In a study on the usage life of consumer goods¹ in the household, it was recognized that many consumers do not pay attention to these subsequent costs. The decisive consumer problem was not the durability of consumer goods, nor their tendency to become defective, but the resulting costs of the purchase, the operating costs of household appliances. On one hand, the working expenses are not considered at the time of purchase and their effect is not included in the purchase decision. On the other, the operating costs vary greatly, depending on the chosen type and model of appliance and, of course, on the specific form of utilization. In this paper, the question of the durability of consumer goods is first discussed with the help of empirical work. Then the hidden resulting costs, i.e. operating costs or costs of usage of consumer goods, are described. The resulting costs of keeping pets are also discussed. In the final part, the question of objective help for the consumer making purchase decisions is discussed.     

How materialism affects environmental beliefs, concern, and environmentally responsible behavior

This article examines the relationship between materialism, environmental beliefs, environmental concern, and environmental behaviors. The study used a random telephone survey of 337 US adults. Using a causal modeling approach, the study demonstrates that materialism has a negative effect on environmental beliefs, and these beliefs positively affect environmental concern and environmentally responsible behaviors. The article then provides implications of the results for consumer and environmental policy.     

Die Verbraucheransprüche und ihre Geltendmachung durch Verbraucherverbände nach der UWG-Novelle

According to West German civil law, consumers who have become victims of false or misleading competition have only limited rights with regard to compensation and withdrawal — this is a predominant opinion in the FRG. For this reason the Federal Government plans to amend the Law on Unfair Competition, with the intention of strengthening consumer protection. The bill was formulated by government experts but experienced several restrictions even before parliament discussions began. The author argues that the government bill will not reach its originally intended purposes. It does not assume that unfair competition in itself leads to the making of a contract. Instead the consumer has to prove that a specific instance of advertising was the (only) reason for the completion of a transaction. This condition will make the new law ineffective. According to the bill the consumer himself has the burden of proving the falsehood of advertising; only in this case is he allowed to demand the difference between the real value of an article and that value advertising has promised. This is a very dubious condition of the bill. The second part of the article deals with the rules specifying the right of consumer associations to sue. They must be seen as an impediment to the activities of the associations. The introduction of registration procedures will cause them additional costs. In the third part, the author maintains that support of consumer associations is unavoidable for an effective strengthening of consumer interests. As everyone knows, it is not easy to approach courts, especially for lower class people. It should be the task of public consumer policies to make consumer associations attractive to these groups, and to supply them with juridical and material possibilities. The bill is not able to contribute to these purposes; in some parts it blocks effective work in the interests of consumers.     

CONSUMER DIRECT FULFILLMENT PERFORMANCE IN INTERNET RETAILING: EMERGENCY TRANSSHIPMENTS AND DEMAND DISPERSION

The collaborative fulfillment of consumer orders by Internet retailers and wholesalers has proven important in the realization of sustainable levels of online profitability. Concentrating on consumer direct fulfillment (or drop shipping), an empirical simulation model evaluates avenues for improving logistical performance. The empirical simulation model centers on the online music CD retailing industry. It evaluates the effects of emergency transshipments and demand dispersion on inventory and product‐release performance, as well as on transportation costs, in consumer direct fulfillment operations. Results show that emergency transshipments improve inventory and product‐release performance in these operations. Furthermore, the inventory‐performance improvements are maximized when inventory facilities fulfill demand that is uniformly balanced across markets primarily assigned to each facility. Finally, gains in inventory and release performance obtained from emergency transshipments outweigh additional transportation costs incurred from a greater reliance on emergency transshipments for consumer direct fulfillment.     

Cost Benefit Analysis of Consumer Product Safety Standards

This paper investigates the role of cost-benefit analysis in evaluating consumer product safety standards and applys such analysis to an evaluation of flammability standards for children's sleepwear. The cost of safety standards includes the costs of standard development and enforcement and the changes in producer and consumer surpluses due to product regulation. The benefits from safety standards are the reduction in product accidents and the direct and indirect costs of such accidents. The cost of the O-6X Children's Sleepwear Standard was based on the change in consumer surplus since it was assumed that supply was perfectly elastic. The benefits were due primarily to the reduction in burn injuries. Cost-benefit ratios ranged from 0.62 to 0.84 assuming that the standard provided 100% protection. The cost-benefit ratios also indicate the degree of protection required by the standard. Thus a ratio of 0.62 implies that 62% protection is required if benefits are to equal costs.     

Funeral Price Disclosure in an Urban Market

During telephone interviews in which funeral directors were asked to provide the least expensive option for a fixed list of services, substantial price dispersion among providers was found. Prospective customers were quoted higher prices than were quoted to consumer researchers. The cost of cremation was one-fifth that of earth burial, and cemetery charges amounted to more than one-half of earth burial costs. A memorial society member was quoted lower prices than were available to private customers of the same firm, and lower prices in relation to other funeral providers. These surveys were supported in an examination of actual funeral bills for memorial society members.     

Telecommunications deregulation and rural consumers: the impact on decision-making

Deregulation of the U.S. telecommunications industry has made a major impact on the consumer decisions of both urban and rural telephone consumers. This article focuses on rural consumers and examines their relative satisfaction with local and long-distance service, attitudes toward and knowledge about deregulation, and use of information in specific local service and equipment decisions. Implications for consumer educators are identified.     

金融全球化与金融监管:动因、挑战与问题——基于新兴市场经济国家的分析

金融全球化的动因是放松管制和技术进步，引起了金融机构和市场结构的巨大变化。新兴市场经济国家因此面临许多新的金融监管问题：新的监管需求，传统监管方法的局限性．处理金融竞争方法的调整，消费者保护，监管成本的控制，监管协调等。新兴市场经济国家需要进一步面对跨国金融活动、国际金融标准和监管执行力的挑战。     

Stabilising Citizen and Consumer Expectations by Legal Means when Introducing the Euro in the Participating Member States

The author discusses the introduction of the euro from a consumer law point of view. The paper refers to the report of the Euro Working Group of the EC Consumer Committee. Dual indication of prices, continuity of contracts, costs, and transparency are discussed and solutions suggested. The recommendations recently adopted by the EC Commission have taken up some of these points but the proposals are far from satisfactory.     

Gendered consumer competences in households with one vs. two adults1

Consumption is gendered. Some markets can be described as female‐dominated, while others can be described as male‐dominated consumer areas. The departure of this article is observed gender differences in consumer competences, measured by men and women's self‐reported efforts to stay informed on different markets. Three central gender research hypotheses are applied to investigate the observed gender differences in consumer competences. Nowadays, modern consumer markets are characterized by abundance, complexity and rapid changes, making it hardly possible for any consumer to master all markets he or she operates in. Because very much of the consumption takes place within the households, it should be convenient to live in a household with two adult persons who can share responsibilities and stay informed on the different segments of the markets. However, many households consist of only one adult person. Our main concern has been to investigate whether the observed gender differences in consumer competences could be explained by the specializing hypothesis, i.e. that the gendered pattern relies on a gendered division of consumer competences within couple households; in other words, that gender differences in consumer competences among single‐person households should be absent, or significantly lower, than among couple households. In case we would not find support for the specializing hypothesis, two other probable explanations are also put forward: the traditional gender difference hypothesis and the selection hypothesis. These three hypotheses are tested in a data material based on 2000 telephone interviews from the SIFO survey, collected in 2007.     

Product recall,brand equity,and future choice

Abstract

The number of major product-recall incidents involving established brands have increased markedly over the last few years. Although the direct costs have been evaluated in these cases (typically in the millions), the indirect costs to brand equity and subsequent loss of market share are harder to evaluate. This paper applies a simulated multistage choice-based experiment to assess the impact of hypothetical product-recall experiences on brand-equity measures and, importantly, future brand choice. Contrary to some evidence, we find that product-recall experience has greater negative impacts for established strong brands than weaker non-established brands. Additionally, attributes of product recall such as the seriousness of the recall problem and speed of recall announcement impact on pre- and post-recall differences in consumer evaluations of brand equity. Differences in brand-equity evaluations for the established strong brand significantly affect post-recall choice.     

Telecommunications in the Information Age. Singleton,Loy A. Cambridge: Ballinger Publishing Co., 1983, 239 pp. $19.95

Abstract

A telephone survey was conducted among a national probability sample of 330 adults to determine consumer attitudes toward the use of subliminal stimulation techniques in a self-improvement product. Additionally, those most favorable toward the product concept were profiled. The study found consumers to be skeptical toward the use of subliminal messages for the purpose of self-improvement and concerned about being influenced to do something they did not want to do. Those consumers most favorable toward the subliminal technique had prior experience with computers and video equipment, were less educated, and had some family problems. Comparisons are made with prior studies of consumer attitudes toward subliminal advertising.     

Evaluating User Satisfaction with a Consumer Protection Hotline

The consumer complaint-handling literature characterizes users of toll-free Hotlines, but satisfaction with this consumer service has not been evaluated. A telephone survey was conducted of callers to a Wisconsin consumer protection Hotline in an effort to assess user satisfaction. When filers of complaints and inquiries were compared, it was found that complainants were more likely to have used the Hotline more than once or to have recommended it to others, while inquirers expressed greater satisfaction with the agency. As expected from previous research, users were generally satisfied with the Hotline and related services; high-status groups were most satisfied; and low-status persons were less likely to have used the Hotline.     

乡村旅游地的城市化效应及调控对策-基于旅游影响的分析视角

对旅游影响的研究从地理学、人类学和社会学的三重视角入手,得出旅游影响是互为条件的复合体系的论断。旅游影响的作用机理体现在乡村作为旅游目的地和客源地的双重角色,由旅游开发引发的乡村旅游地城市化包括适度城市化、过度城市化和滞后城市化三种类型,旅游消费观念的变化、文化生态的异质性、政策效应和开发成本的经济性、乡村经济发展的自觉需要是产生城市化问题的四重动力。针对乡村旅游引发的城市化问题,提出合理规划、营造特色、推进产业结构调整、完善旅游产业要素体系、建构统一的资本和人力资源平台等应对措施,以引导乡村旅游的可持续发展。     

The Impact of Search and Recommendation Systems on Sales in Electronic Commerce

The Internet and related technologies have vastly expanded the variety of products that can be profitably promoted and sold by online retailers. Furthermore, search and recommendation tools reduce consumers’ search costs in the Internet and enable them to extend their search from a few easily found best-selling products (blockbusters) to a large number of less frequently selling items (niches). As a result, Long Tail sales distribution patterns emerge that illustrate an increasing demand in niches. We show in this article how different classes of search and recommendation tools affect the distribution of sales across products, total sales, and consumer surplus. We hereby use an agent-based simulation which is calibrated based on real purchase data of a video-on-demand retailer. We find that a decrease in search costs through improved search technology can either shift demand from blockbusters to niches (search filters and recommendation systems) or from niches to blockbusters (charts and top lists). We break down demand changes into substitution and additional consumption and show that search and recommendation technologies can lead to substantial profit increases for retailers. We also illustrate that decreasing search costs through search and recommendation technologies always lead to an increase in consumer surplus, suggesting that retailers can use these technologies as competitive advantage.     

What characterizes Chinese consumer behavior? A cross-industry analysis of the Chinese diaspora in Japan

In order to profit from China??s enormous business opportunities, international firms need to know Chinese consumer preferences. To learn more about intrinsic Chinese consumer preferences and their distinction from other Asian consumer preferences, this study analyzes differences in the formation of customer satisfaction, repurchase intent, and word-of-mouth intent between Chinese-born and locally born consumers in Japan. Verifying culture-based hypotheses, cross-industry analyses show that Chinese-born consumers pay less attention to the public brand image and risk-related switching costs, but more attention to quality expectations, perceived value, experienced usefulness, and financial switching costs than Japanese consumers. Marketing strategies should account for these preference structures.