以体验式旅游为导向的苏州景区规划设计研究

近些年,随着我国旅游业的高速发展以及民众旅游意识的觉醒和消费观念的转变,传统被动的旅游模式已经无法满足游客的需求,游客开始追求具备主动性、参与性、体验性的多元化旅游产品。因此,作为全国知名旅游城市的江苏苏州,需要从游客角度出发,以游客体验为中心,重新审视和设计景区要素,重新设计具有较强体验感的旅游景区和旅游产品,建构符合当前体验式旅游发展需求的景区规划新模式。基于此,文章在分析体验式旅游的概念与特征的基础上,分析旅游景区体验设计的原则,探索以体验式旅游为导向的苏州景区规划设计策略,旨在增强苏州景区的体验感,为我国同类旅游景区提供参考与借鉴。     

基于蚁群算法的多目标最优旅游线路规划设计

旅游线路受供需双方旅行成本、旅游者体验感和目的地交通的影响。传统旅游线路设计主要采用基于目的地之间空间距离的蚁群算法。本研究结合帕累托最优模型，综合考虑旅游目的地之间的空间距离、天气状况和交通状况等多种因素，提出改进型蚁群算法的多目标最优旅游线路规划设计方法。通过MATLAB软件进行仿真实验进行检验，固定旅行时长，从空间距离、交通体验指数和游览体验指数（基于天气状况）角度对改进后的方法进行综合评价。结果表明：在以多个旅游城市（景点）为对象的试验中，传统蚁群算法为了获得最短距离，大量牺牲了其他两项指数的优化；改进后的蚁群算法虽然增加了线路距离，但使旅游者获得了多项旅游体验，验证了帕累托最优模型下多目标最优旅游线路规划设计的有效性。     

旅游地景观生态规划与设计研究

本文以福州市青云山风景区为实例，紧扣旅游与环境问题，突出规划的两大目标——发展旅游事业和保护生态环境，在景观现状格局分析、适宜性评价、生态安全格局辨识和敏感度分析的基础上，拟定旅游地景观总体规划设计方案。然后，围绕主题从整体到局部多层次深入展开，突出宏观总体格局、中观功能分区和微观单元设计三个级别的规划与设计。最后，对规划前后进行对比分析，确认规划方案的优劣。结果表明。对旅游地进行景观生态规划与设计具有实践上的可行性。能满足风景区旅游生态平衡与人地协调的发展要求。     

基于项目教学法的“旅游规划与开发”课程混合式教学实践研究——以湖南某高校为例

文章以湖南某高校开设的“旅游规划与开发”课程为例，基于项目教学法，结合线上线下混合式教学模式，重新设计“旅游规划与开发”课程教学思路。以期能够激发学生学习的主动性和积极性，帮助学生在掌握理论基础的同时，培养其综合协调、独立思维、规划设计和自主创新的能力，实现“厚基础、宽口径、重应用”的旅游管理类专业课程定位和人才培养目标。     

你的规划我的评审团——旅游项目规划的评审优化思考

旅游项目规划评审是旅游项目规划中对规划单位规划和设计的旅游系统、旅游产品、旅游基础设施和可持续旅游等规划内容是否合乎当地经济、生态和社会文化可持续发展要求的专家论证阶段,是旅游项目规划中规划成果质量的控制与优化的一个阶段,因此其意义非常巨大。然而,我国有关部门虽然遵照执行了国家旅游局颁行的《旅游规划通则》,但仅仅局限在"旅游规划上报审批前组织专家评审,征求各部门意见"这一层次上。     

数字科技驱动旅游创新发展和居民幸福感提升

<正>多数研究表明，旅游发展作为一种主客互动的社会过程，可以通过积极的情绪体验和社会互动直接促进人们产生主观幸福感，还可以通过拉动经济增长、创造就业机会、吸引商业投资、改善基础设施等间接促进人们主观幸福感提升。     

甲方期待与乙方执著:旅游规划中的博弈

从1998年从事旅游规划研究至今,笔者十年来一直以乙方的姿态从事着旅游规划的调研、编制工作.2007年到湖北挂职,作为甲方审视旅游规划的绩效,同时感受甲方和乙方两种不同心态,切实体验到旅游规划中甲乙双方在4个主要方面存在博弈.     

旅游规划设计单位现状分析及发展研究——以浙江省为例

在新颁布的《旅游法》中,"旅游规划和促进"独立成章,旅游规划的地位日益凸显。作为承担编制旅游规划业务的主体,旅游规划设计单位也面临新的机遇与挑战。浙江是旅游大省,也是旅游规划设计单位发展较快的地区,本文以浙江省为例,深入分析旅游规划设计单位的发展现状,根据发展趋势提出促进旅游规划设计单位发展的对策及建议。     

开创个性为王的旅游规划3.0时代

旅游规划设计行业在中国起步较晚,但发展迅猛。从1985年中国第一个真正的旅游开发项目"华北海滨风景区昌黎段开发研究"开始,中国的旅游规划设计已     

旅游体验研究:进展与思考

本文从旅游体验和体验经济两个方面的理论综述和进展追踪出发,提出了基于该两方面理论具体到体验塑造实践的应用.文章总结了旅游体验的分类、概念化发展、真实性、体验质量、体验管理等问题.基于对体验分类的理论分析,提出了通过主体体验化和支撑主题化的旅游体验塑造途径;基于考察体验的影响逻辑,提出了改善体验质量的方法.     

ENGAGING TIMESHARE OWNERS IN TOURISM DESTINATION MANAGEMENT: TOURISM PLANNING AND TOURISM MARKETING IMPLICATIONS

It is important to understand tourists' willingness to participate in tourism planning and the factors influencing their willingness because they are an integral part of the destination and ultimately one of the main buyers of the product. Timeshare owners are a special group of tourists who have additional connections with the tourism destination through their timeshare. The purpose of this study was to investigate the relationships among timeshare owners' perceptions of tourism planning, civic engagement, sense of place, and willingness to participate in tourism planning.

This study was based on a questionnaire survey of U.S. timeshare owners. The total sample size was 302. A two‐stage structural equation modeling approach was applied in data analysis. Results from the measurement model suggested that the model fit the data quite well. Results from the structural model suggested that timeshare owners' perceptions of tourism planning, their past history of civic participation, and their sense of place significantly impact their willingness to participate in tourism planning, while timeshare owners' past experience in political participation did not significantly affect their willingness to participate in tourism planning. Implications of the findings in tourism planning and tourism destination marketing are presented.     

The Effects of Local Hospitality,Commercial Hospitality and Experience Quality on Behavioral Intention in Cultural Heritage Tourism

The main aim of this study is to examine the influence of the two domains of hospitality—local hospitality and commercial hospitality—on behavioral intention in the cultural heritage tourism context. This study anticipated that the above relationships were mediated by the tourism experience quality. A total of 500 foreign tourists visiting the Malaysia’s first World Heritage City, Malacca City were surveyed using structured questionnaire. The results revealed that both local and commercial hospitality have positive relationships with experience quality, and experience quality fully mediated the relationships between each of the two domains of hospitality and behavioral intention.     

不同伦理取向野生动物旅游景区的游客具身性体验差异研究——基于网络文本评论与IPA模型分析

人和动物的和谐关系是野生动物旅游可持续发展的关键。本文从动物伦理观出发,将网络评论作为数据源,运用文本挖掘、社会网络分析以及IPA模型分析方法,对不同伦理取向野生动物旅游景区的游客具身性体验差异进行分析。研究发现：（1）不同的伦理取向会影响野生动物旅游景区的运营;（2）在具身理论视角下,野生动物旅游体验是一种涵盖身体性体验、情境性体验与感知性体验的多维、复杂性体验,呈现出三层六个维度的特征;（3）不同伦理取向的野生动物旅游景区因供给方面的差异,游客的体验存在着以感知性体验为主和以身体性体验为主的具身性结构差异。     

对概念性旅游规划的认识

随着旅游业竞争态势的全面展开,旅游规划工作的不断深入,旅游规划的现实需求也相应出现了新的变化特点。为了适应这些变化,旅游规划界对传统的规划思想和经典的研究方法不断重新认识,并引入新的规划设计理念。概念性旅游规划就是近年来出现的新生事物,它的出现必将对丰富旅游规划学科内容、推动旅游规划研究的发展起到积极的作用,非常值得关注。本文通过综合分析相关的研究文献,对概念性旅游规划的概念、性质、特点、应用等提出了系统的分析和阐述。     

The seven sins of hunting tourism

In a review of situational pressures on tourists, we identify seven sins or risk zones that induce moral disengagement and allow for behaviour that would be considered unethical by the same people when not on holiday. The context of hunting tourism reveals the following sins act cumulatively on the hunting tourist: “The Pay Effect”, “The Tourist Bubble”, “Last Chance Tourism”, “The Bucket List”, “When in Rome”, “The False Display”, and “The Saviour”. Identifying these sins and the way hunting tourists draw from them to neutralize eco-guilt are argued to be a first step on the call to set standards and practices within consumptive wildlife tourism consistent with the Precautionary Principle in tourism planning.     

A Framework for Human Resources Development Strategy at the Macro-Level

Summary

This article focuses on human resources development (HRD) strategy for the tourism sector. It describes a framework based on the strategic planning process comprising a series of steps to examine the conditions of tourism employment and the labour market at a destination and to identify barriers to HRD. Experience shows that the success of a strategic plan relies on the involvement of all players in the tourism industry in its elaboration and implementation, and it is argued that an advisory body must be created to develop HRD strategy.

A case study is presented illustrating one of the stages of the process-a situational analysis of tourism human resources and education provision in the northeastern Brazilian State of Bahia.     

Environmental planning for tourism

It is recognized that tourism and the environment are closely interrelated and planning tourism environmentally is essential. Considerable knowledge and substantial experience have been accumulated in environmental planning for tourism. This article reviews the planning approach of conducting comprehensive environmental analysis including determination of carrying capacities and application of environmentally oriented regional strategies; examines basic principles of planning for tourist facilities and attractions; and emphasizes the importance of maintaining quality and continuously monitoring the environmental impact of tourism. There is need for further research on the impact of tourism, refinement of development policies, wider application of the environmental approach, and greater efforts directed toward achieving implementation of environmentally oriented plans.     

Exploring cultural tourist towns: Does authenticity matter?

This study applies various conceptualisations of authenticity to explore to what extent tourists appreciate the authenticity of cultural tourist towns. Using the visitor-employed photography (VEP) method, this study collected visitor-employed data in two cultural tourist towns in Shanghai, China to analyse tourists' personal enjoyable aesthetic experience. Results show that tourists were not overly concerned about objective authenticity as long as they had a positive and enjoyable experience, and that some tourists experienced and favoured existential and postmodern authenticity in the tourist towns. Results highlight the importance of designing entertainment activities and iconic attractions in a strip shape to engage tourists and enhance their enjoyment. Overall, results suggest that sophisticated design characterised by interaction of four townscape factors – nature setting, emotional design, spatial configuration, and commercialised elements – can shape tourists' enjoyable authentic experience. Findings have implications for tourism and tourist attraction operators in their planning, design, conservation, and promotional efforts.     

The iconography of the tourism experience

Guides to tourism planning typically lack a language for dealing with the destination's experiential content. This article argues that tourism planning has as its central challenge the design of effective touristic experiences, and can find conceptual sources for this task in iconography, the field that studies the meanings of images. In search of iconographie principles for tourism design, the article investigates Niagara Falls, still one of the foremost attractions in North America. At Niagara Falls, the article identifies two main compositional elements: staging, which situates a desirable motif (in this case a waterfall) in a stage setting; and thematizing, which links the motif to concepts (like terror or romance) that make it evocative.