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本文从城市营销的内涵入手,分析我国城市营销发展历程,阐述城市营销与城市"软实力"提升的内在联系,并有针对性地提出提升城市"软实力"的途径。 相似文献
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中华大地,素来以地大物博著称,然随着社会的发展,经济的提升,国人越来越感到资源的匮乏,国际石油价格的每一分攀升,从来没有像今天这样牵动中国老百姓的心;关于能源危机的讯息,从来没有像今天这样受到政府和舆论的强烈关注;关于环境与生态保护,从来没有像今天这样被中国人激烈的争论——这一切,与一个人气颇旺的政策性词汇有着必然的联系,那就是“节约型社会”。 相似文献
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《Latin American Business Review》2013,14(3):71-94
Abstract This study relates innovative consumer behavior to informal economic activity within the urban lower middle class of one of the world's major emerging markets, with focus on product innovations in the areas of retail and consumer goods and services. of prime interest are the innovation adoption habits of street vendors, a group hypothesized to possess greater innovative tendency than those of similar social background employed as formal sector wage earners. Results indicate that street vendors report higher income and lower levels of education than their formal sector neighbors and these two groups show distinct product acquisition/patronage patterns, as well. However, the street vendors do not always demonstrate more innovative behavior, as adoption appears product specific. 相似文献
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There is a great deal of criticism levied at street vendors, despite the fact that these vendors, as part of a global informal economy, are becoming more important as millions are being occupationally downsized. Criticisms include street vendor businesses are not economically robust, they can be conduits for pirated goods, they do not make good use of public spaces, and they are considered by economists to be “bad news” for the world economy. This article reports on a study of the operations of 80 street vendors in Dalian, China. It shows their operations (e.g., buying, selling, merchandising) are very similar to those of permanently anchored small retailers, and consequently they should be able to make similar societal contributions. Research propositions and recommendations for further research are presented. 相似文献
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Miriam Otoo Germaine Ibro Joan Fulton James Lowenberg-Deboer 《Journal Of African Business》2013,14(1):16-28
Micro-entrepreneurship in the informal sector plays a vital role in generating employment and income in West Africa. In this article, the authors examine business success factors for micro-entrepreneurs involved in the production and sale of street foods in Niger, drawing on the resource-based view theory. Business success was measured by size of firm and vendor's perception of enterprise growth. Their results indicate that business experience is an important success factor, while the need for cash is a constraint for business success. A rare resource, limited access to financial assets translates into limited opportunities for growth of these informal micro-enterprises into viable businesses. 相似文献
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We study discrete-time predictable forward processes when trading times do not coincide with performance evaluation times in a binomial tree model for the financial market. The key step in the construction of these processes is to solve a linear functional equation of higher order associated with the inverse problem driving the evolution of the predictable forward process. We provide sufficient conditions for the existence and uniqueness and an explicit construction of the predictable forward process under these conditions. Furthermore, we find that these processes are inherently myopic in the sense that optimal strategies do not make use of future model parameters even if these are known. Finally, we argue that predictable forward preferences are a viable framework to model human-machine interactions occurring in automated trading or robo-advising. For both applications, we determine an optimal interaction schedule of a human agent interacting infrequently with a machine that is in charge of trading. 相似文献
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The First Wall Street is Robert Wright's latest installmentin his campaign to highlight financial institutions as the drivingforce in the economic and political history of the Early Republic.Wright reminds us that prior to Wall Street's ascendance inthe 1830s, Chestnut Street in Philadelphia was the nation'sfinancial center and the birthplace of some of America's mostimportant financial innovations. Wright argues that despite its physical disadvantages as a port,Philadelphia thrived because its climate of 相似文献
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Journal of Business Ethics - The growing interest in sustainable development in all sectors of the economy has fostered a noteworthy shift toward responsible management education (RME). This... 相似文献