When the test really counts: part two: the fertility window

One ovulation-test kit outperformed the pack, while one performed poorly.     

Leadership: the Role of the Exemplar

Attempts to define the qualities which make up leadership probably go back beyond the invention of writing: certainly, to the orally transmitted poetry of Homer and his peers. Yet satisfactory answers have been elusive. This article reports on a two-year survey which attempts to refine the grounds for debate further by benchmarking the features of leadership identified in the Exemplar Model against the competencies associated with high performing managers. The survey covered 105 senior executives and the perceptions of them by over 1,000 of their colleagues.     

FOCUS: Stakeholder Responsibilities: turning the ethical tables

Stakeholder theory aims at identifying those who have rights or interests at stake in business behaviour. Can we turn the tables and also consider what ethical responsibilities various stakeholders may have for the good behaviour of business? The author is Editor of this Review. This article contains material which also appeared in the Hugh Kay Memorial Lecture for 1993 delivered by the author under the auspices of the Christian Association of Business Executives, London.     

Monroe Friedman: Consumer Boycotts: Effecting Change Through the Marketplace and the Media

Journal of Consumer Policy -     

Reports from the Field:

No abstract available for this article.     

Empowering the Service Employee:

No abstract available for this article.     

Back to the Future:

Changes in the nation's social climate, the proliferation of different consumer life styles, and changing the consumer needs and expectations explain a good deal about the evolution of store formats-but not all of it. Technological, economic, and competitive factors also play a role. Fortunately, marketing theory provides a number of useful analytical tools for tying these factors together, and this can lead to a better understanding of food retailing's past-as well as future.     

Corruption: the corporate perspective

Corruption (bribery, extortion, blackmail, favor-currying, abuse of insider information, nepotism, favoritism, mafias, protection rackets, siphoning off funds, laundering illicit money) is a source of concern for governments, entrepreneurs, private individuals, non-governmental organizations, companies – indeed, for society as a whole, on a number of levels; economic, sociopolitical, and ethical. The purpose of this article is primarily to explain why corruption is a cause for concern for companies. It begins by explaining what corruption is, describing how it occurs and offering a causal explanation, and then goes on to describe how it occurs in companies and why it is a cause of concern for them.     

Credit: the consumer perspective

The U.K. has seen a considerable expansion in the use of credit during the 1980s. Although the majority of consumers are able to manage their use of credit there are many whose borrowing leads to hardship. There are various ways in which the availability of credit can be controlled but there is a high degree of reluctance to do so, both on the part of government and the credit card companies. A mechanism for assessing credit worthiness and a properly resourced system for assisting those who experience difficulties through using credit is needed. The social and economic consequences for consumers of the overuse of credit cannot be underestimated.     

宾利:豪门下的奢华

宾利的尊贵不仅仅源自血统,更是一种艺术的升华。它的尊贵使其如劳斯莱斯、迈巴赫并称全球三大奢华车型,而宾利与众不同的却是它来自于赛车运动的激情与皇室血统的尊荣。宾利尊贵的品质从宾利汽车诞生之日起,它就是以极致奢华的内饰、精致的手工工艺,成为了专为贵族展示荣耀与权势的工具,只有贵族和声名显赫的富豪才能拥有宾利,如今宾利已经成为了英国的皇室用车。     

创意产业:“终极的产业革命”

本文从创意产业的定义、分类与产业链,创意与产业的关系,产业园区和产业政策等层面对创意产业进行深入系统的论述,并在此基础上提出了如何进一步推动我国创意产业发展的一些设想。     

Change: the name of the game.

The purpose of this article is to argue that the game of management involves dealing fundamentally with the element of change and that the key to winning the game is to keep it as simple as possible. The author divides change into four basic categories: 1) Planned Past Change, where everything went as expected; 2) Unplanned Past Change, where something happened that was not anticipated; 3) Planned Future Change, meaning indications show that some action should be taken; and 4) Unplanned Future Change, where the possibility of the unplanned exists. He feels that managing tools exist to deal specifically with the last three types of change, and they are useful only to the extent that they simplify the tasks of management. The author says, "So much of what we call management research consists in making it difficult for managers to manage. Keep it simple, keep the change in perspective."     

Asian food: the global and the local

Advertising practice makes use of emotional cues and addresses consumers' rising desire for social connection. Research has investigated emotions within advertising, but mainly focused on negative or positive emotions. Traditional academic approaches to the analysis of persuasion according to the elaboration likelihood model (ELM) tend to emphasize central processing and thus rational advertising cues. Moreover, the role of motivation within the ELM is underspecified. We introduce the Zurich Model of Social Motivation to the regulation of social distance and investigate the specific feeling of care and security. This feeling may serve as motivational component and emerge as persuasion instrument within advertising. We seek to find means to activate viewers, independent from involvement. As we initially apply the model, we match constructs from advertising research to the framework. The feeling of care and security is determined by the autobiographical fit, the amount of personal resemblance, and familiarity with the cue. Realism of the story describes the (psychological) distance, whereas emotionality of the story refers to relevancy of the objects shown. We apply a structural equation modelling approach to test our hypotheses with smart partial least squares. Autobiographical fit is the strongest driver, followed by the realism and emotionality of the story. The feeling of care and security significantly predicts attitude toward the advertisement Group comparison according to Chin by the level of involvement shows that all causal relations remain stable for both sub-groups. Our findings suggest that specific emotional cues may have a special role within information processing and that there is no need to always focus on the central route of processing.     

M-atmospherics: From the physical to the digital

This research draws on the stimulus-organism-response framework to explore how traditional, physical atmospheric variables relate to consumers’ internal value responses to the m-shopping experience. Further, this research exposes how fulfillment of consumers’ utilitarian and hedonic values relate to consumers’ experience of flow while shopping and their intentions to return to the m-shopping platform. Findings suggest the stimulus-organism-response framework provides a viable perspective on the design of mobile shopping experiences. Moreover, traditional atmospheric variables influence consumers’ shopping experiences in the mobile context. Theoretical and practical implications are provided.