Validation in marketing experiments revisited

This paper reviews a high impact article, “Checking the success of manipulations in marketing experiments” (Perdue and Summers, 1986). The article considers Perdue and Summers' (1986) contribution to experimental research and uses citation analysis to assess its value, usefulness, and impact on the body of marketing experiment literature. Woodside's (2009) citation analysis and Armstrong's (2003) criteria of importance indicate that Perdue and Summers' (1986) article receives high citation references and substantial influence on experimental studies. The main contribution of Perdue and Summers' article is demonstrating ways to enhance validity of experimental research by appropriate manipulation and confounding checks before and during the experiment. The secondary contribution comes from initiating debates in marketing literature on demand artifact consideration, timing, informational value of manipulation, and confounding checks in theory testing. Perdue and Summers' article earns a seminal status within marketing experimental literatures through citation references and its usefulness. The review concludes by updating the current state of manipulation and confounding check measure in marketing experiments, and extends and qualifies Perdue and Summers' (1986) study. The update uses the same procedure utilised by Perdue and Summers' (1986) study to assess the use of validity measures in experimental research reported in the Journal of Marketing Research for 1987 to 1996.     

Overcoming the illusion of will and self‐fabrication: Going beyond naïve subjective personal introspection to an unconscious/conscious theory of behavior explanation

Naïve subjective personal introspection includes the failure to recognize the confirmability of one's own attitudes and personal meanings learned explicitly from self‐examining such topics and explaining one's own behavior. Unconscious/conscious theory of behavior explanation follows from unifying the research on unintended thought–behavior with folk explanations of behavior. This article describes advances in research confirming own attitudes and personal meaning and suggests the need for applying multiple methods to overcome the fundamental attribution error, inherent cultural prejudices, and the general bias toward self‐fabrication. The discussion is valuable for achieving a deep understanding of how customers think, advancing from subjective to confirmatory personal introspection, and understanding the need to apply research tools useful for enlightening knowledge and overcoming the inherent bias within subjective personal introspection. © 2006 Wiley Periodicals, Inc.     

The Impact of Article Method Type and Subject Area on Article Citations and Reference Diversity in JM,JMR, and JCR

It has been argued that the scientific status of the marketing discipline is reflected in both the ability of its articles to be cited and the degree to which its articles draw from a diverse set of reference sources. We combine a content analysis of a sample of 561 JM, JMR, and JCR articles with a citation analysis and reference analysis of those same articles to investigate the impact of article method type and subject area on article citation rates and reference diversity. Our results reveal that verbal-theory and field study papers are both more likely to be cited and more likely to draw from a wide variety of journal and disciplinary reference sources. The results also reveal that services/customer satisfaction and general theory and philosophy of science articles are generally more likely to be cited than other subject areas, although services/customer satisfaction articles are also less likely to rely on a diverse set of references.     

Evaluating the impact of Arnould and Wallendorf's (1994) market-oriented ethnography

This paper evaluates the significance and research impact of Arnould and Wallendorf's (1994), “Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation” (A&W). A&W provides a comprehensive theoretical aspect of market-oriented ethnography which is useful to marketing practitioners in formulating marketing strategy. A citation analysis is conducted to assess the scholarly impact of A&W. In the 13 year period (1996-2009), A&W receives 204 citations in Google Scholar and 86 citations in Scopus. In total 43 journals include citations to A&W. The findings show that the cited authors are referencing the work of A&W mainly in two aspects: (1) using an ethnographic approach as an exemplar qualitative methodology; and (2) using an etic/emic perspective to provide deeper insights in a cultural context. Evidence in this report supports the assertion that A&W is a seminal contribution to advancing alternative research methods in marketing in general that go beyond the continuing dominant logic of empirical positivism.     

The Effect of R&;D Intensity on Corporate Social Responsibility

This study examines the impact that research and development (R&D) intensity has on corporate social responsibility (CSR). We base our research on the resource-based view (RBV) theory, which contributes to our analysis of R&D intensity and CSR because this perspective explicitly recognizes the importance of intangible resources. Both R&D and CSR activities can create assets that provide firms with competitive advantage. Furthermore, the employment of such activities can improve the welfare of the community and satisfy stakeholder expectations, which might vary according to their prevailing environment. As expressions of CSR and R&D vary throughout industries, we extend our research by analysing the impact that R&D intensity has on CSR across both manufacturing and non-manufacturing industries. Our results show that R&D intensity positively affects CSR and that this relationship is significant in manufacturing industries, while a non-significant result was obtained in non-manufacturing industries.     

The effect and moderation of gender identity congruity: Utilizing “real women” advertising images

The present article examines the predictive ability of gender identity congruity in explaining women's responses to advertising appeals. The contributions of the article are twofold: (1) to demonstrate whether advertisements that are congruent with female consumers' gender identities elicit strong positive responses and (2) to identify the factors that moderate/mediate the impact of gender identity congruity on consumer responses to advertisements. The research findings provide evidence of the ability of gender identity congruity to elicit positive responses to advertising appeals. The relationship between gender identity congruity and responses to the advertisement is mediated by advertising involvement. The moderating roles of national culture, physical concern, and physical view are also supported. Overall, the congruity theory provides a powerful framework to examine consumer responses to gender portrayals in advertising. ©2009 Wiley Periodicals, Inc.     

Corporate social responsibility: review and roadmap of theoretical perspectives

Based on a survey and content analysis of 462 peer‐reviewed academic articles over the period 1990–2014, this article reviews theories related to the external drivers of corporate social responsibility (CSR) (such as stakeholder theory and resource‐dependence theory) and the internal drivers of CSR (such as resource‐based view [RBV] and agency theory) that have been utilized to explain CSR. The article discusses the main tenets of the principal theoretical perspectives and their application in CSR research. Going beyond previous reviews that have largely failed to investigate theory applications in CSR scholarship, this article stresses the importance of theory‐driven explanations of CSR and the complementarity of different theories. The article demonstrates that the current mainstream theorizing of CSR is dominated by theories related to the external drivers of CSR and is less developed with regard to the internal dynamics. The article outlines several productive avenues for future research: the need for multi‐theory studies and more research at multiple levels of analysis, particularly at the individual level of analysis. It suggests that CSR scholarship can benefit from combining theoretical insights from a range of established theoretical lenses such as institutional theory and RBV, and can gain new insights from theoretical lenses such as Austrian economics and micro‐level psychological theories.     

Management Research and Religion: A Citation Analysis

Research on management with regard to religion became a growing field of interest in the last decades. Nevertheless, the impact of religion on actor’s economic behavior is also an old research topic, as the writings of Max Weber (The protestant ethic and the spirit of capitalism, Allen and Unwin, London, 1930) underline. The purpose of this contribution is to highlight the developments of this topic and to guide scholars to identify possible gaps. The structuring and investigation on this topic will help us to advance and better understand past research, while leading to some further reflections. We conduct a citation analysis of 215 articles and 7,968 cited references to examine the citation structure and make out the most-influential publications that have shaped research most so far. On the basis of the analysis it is to be assumed that three research streams affect progress: Best practices regarding performance issues, religion at work as well as religion, and personal ethics. Finally, the publications that each topic-clusters contains are reflected and discussed to achieve a structural overview of the state of the art of research.     

Eisenhardt's impact on theory in case study research

This article summarizes the key points of Eisenhardt's (1989), “Building theories from case study research,” and its impact on research in management and marketing. The present article uses citation data from the Web of Knowledge database which shows that Eisenhardt (1989) has 2509 citations to the end of 2008, and that the articles first citing Eisenhardt (1989), most frequently citing Eisenhardt (1989), and most recently citing Eisenhardt (1989) appear in high-ranking journals. The citation impact for Eisenhardt (1989) far exceeds that of other articles appearing in the same issue of the Academy of Management Review. Eisenhardt (1989) continues to receive high numbers of citations annually. The use of citations indicates an increasing engagement with Eisenhardt's (1989) framework, and an influence across several business disciplines. In a comparison with Armstrong's (2003) measure of important findings, this present study concludes that Eisenhardt's (1989) article is important in terms of the replication, validity, usefulness, and surprise values of her findings.     

Advancing transcendent development: An in-depth review of developmental corporate social responsibility’s value proposition,inhibitions, and inclusive sustainable development prospects

This article offers a methodologically innovative Representative Literature Review of 260 Development-Oriented Corporate Social Responsibility publications explicating why the nascent domain’s early momentum has seemingly stagnated. Using mixed-methodological citation network analysis informed by Applied Thematic Analysis research design principles, this in-depth literature review unearths a causal set of Impediments, leading to Inhibitors restraining Developmental Corporate Social Responsibility’s inclusive sustainable developmental potential. The Seven Impediments and their Seven Inhibitors are ultimately meta-thematically synthesized into the following Three Inhibitions presently stifling the field: “(I) Ignorance,” “(II) Isomorphism,” and “(III) Inharmony.” Resultantly, this article offers three contributions for addressing these Inhibitions. First, academic scholarship is offered knowledge of how “(I) Ignorance” may be curbed by producing research that retains and builds upon knowledge cumulatively, instead of losing it to fragmentary dissipation born of scholarly incoherence. Second, institutional policymakers are offered pathways for transcending superficial “(II) Isomorphism” by enforcing regulation that engenders ethical business conduct by filling critical institutional voids in developing context jurisdictions. Finally, this review outlines how the Inhibition of “(III) Inharmony” may be pragmatically transcended by harmonizing unconscious ontological dissonance through self-awareness and reflexive virtue development by synergistically enacting individual Moral Courage, Moral Tact, and Moral Imagination tempered by African Vhuthu/Ubuntu.     

Golder's historical method in research in marketing

This article reviews a seminal article in the historical marketing literature — “Historical Method in Marketing Research: With New Evidence on Long-Term Market Share Stability” (Golder, 2000). The present study uses citation analysis and commentary to consider the contributions of Golder (2000) to the marketing discipline. This review explores why the article is seminal and how Golder's article influences marketing historical research. Golder's article is important for two main reasons. First for its findings, which contradict commonly held beliefs about long-term market share stability, though the relevant literature largely ignores these findings. The literature does recognize Golder's (2000) second contribution of the historical method: his article offers clear guidelines to new and emerging research in historical marketing.     

Lancaster,Kent M. and Thomas C. Martin (1988). ADLAB,Gainesville, FL: University of Florida, 31 Pp. and software for IBM,Macintosh, and compatibles. $12.00

Abstract

Prior research on advertising literature consists primarily of studies of journal article authorship and author productivity, journal content and quality, and citation patterns. Absent from this stream of research is direct evidence of the influence of individual authors and their works in the form of peer evaluation and readership. For this study, a priori lists of influential books and articles were used in a survey of U.S. advertising educators and academic researchers. The results reveal a core of research-based and practice-oriented contributions of widely recognized importance and influence. The findings also provide (1) valuable lists of readings for current and future students and educators; (2) direct evidence of the quality of individual literary contributions; and (3) useful insights into the theoretical, intellectual, and practical foundations of the field.     

Imported Intermediate Inputs,R&D,and Productivity at Firm Level: Evidence from Indian Manufacturing Industries

This article examines the effects of imported intermediary inputs and in-house research and development (R&D) on productivity growth, using firm-level data from Indian manufacturing industries for the period 2000–09. For this purpose, we adopted two empirical frameworks: production function and growth accounting method. The estimated results from the production function framework suggest that the impact of imported intermediary goods on output is reasonably sizable. The role of R&D activities under this framework is found to be insignificant. The analysis based on the growth accounting suggests that total factor productivity of firms is linked with import and R&D activities.     

Whither Foreign R&D in China: Some Concluding Thoughts on Chinese Innovation

The purpose of this article is to highlight the impact of a new range of field-work driven scholarly research regarding foreign R&D in China on the field of Chinese innovation studies. The field of China innovation studies is positioned for a major take-off with the opening up and broadening of the field to a new generation of scholars and experts, including the growing participation and contributions of Chinese nationals from the People's Republic of China (PRC). With the continued opening of China to the outside world has come also increased scholarly access which is allowing for research on issues that heretofore was constrained due to the limited availability of information as well as political and national security sensitivities. The field also is benefiting from the increased visibility being given to innovation matters by the Chinese government and the rise in the number of foreign R&D centres that have been established by foreign companies. New ‘internally-focused’ questions related to R&D spending, the cultural and historical setting for innovation, and the institutional structure are being addressed with some promising results. In addition, a whole new series of ‘externally-focused’ questions also are beginning to dominate the research agenda as more and more foreign firms seek to take advantage of China's improved climate for overseas business as well as the growing number of scientists and engineers at the higher end of the Chinese talent pool. The more we seem to find out, however, the more we realize we need to know to truly understand China's technological potential. That said, it is increasingly clear that foreign influence is having an important shaping effect on the nature of the PRC's R&D system, especially with respect to the strategic role played or potentially being played by returned scholars and experts whose more cosmopolitan perspectives serve as a real asset in building bridges between Chinese traditional attitudes and modes of behaviour towards new knowledge creation and the current institutional constraints on China's innovation trajectory since 1949.     

A “citation classics” analysis of articles in contemporary small enterprise research

This research study has two distinct steps: (1) a quantitative analysis to identify the citation classics in contemporary small enterprise research (CSER) and (2) a more qualitative discussion of the contributions of these classical articles. The motivation of the study is to reveal the evolution of thought in the relatively new field of entrepreneurship research.CSER is defined as all main articles published during 1986–1992 in the Journal of Small Business Management, International Small Business Journal, Entrepreneurship: Theory and Practice, Journal of Business Venturing, Small Business Economics, and the Asia Pacific International Management Forum. The resultant analysis encompasses 725 articles and approximately 16,720 of their citations.The quantitative analysis revealed that the source journals have been responsible for the publication of 35% of the most cited articles during the 18-year period of analysis, with each subperiod increasing the percentage of citations from these source journals. The qualitative analysis of the citation classics articles indicated that more than 50% of CSER articles are well grounded in observational and contemplative theory building with a view to developing convergent theories that provide an overall understanding of the entrepreneurial process. This is similar to the pattern of citations in other emerging fields.This citation classics analysis reveals a number of points. First, the main topic areas of inquiry in the citations classics were: personal characteristics of entrepreneurs, financing and venture capital, and entrepreneurial climate and its relation to society, and strategy and growth. Of these, the personal characteristics of entrepreneurs was a consistent topic over the entire CSER period. However, the general diversity of topic areas provides some empirical support for the “garbage can model” synthesized from earlier studies of emerging fields in which diversity in topic areas has been characterized as a loose collection of ideas rather than a coherent structure with a shared intellectual paradigm. A similar characterization can be made of the entrepreneurial research during the CSER period.Second, the most evident methodology was observational and contemplative theory building, although empirically based survey techniques were gaining favor in the latter two periods. Third, the dominant objective of most research was to improve the understanding of small enterprise theory. This dominance of the theory building literature has also been observed in other citation studies of emerging fields. Fourth, it appears that many of the most cited articles have drawn upon the literature of related and nonrelated disciplines. Many of these articles have been exploratory in nature and have attempted to rationalize concepts and variables used in small enterprise research. Finally, CSER citation classics have been impacted only by Journal of Business Venturing, Journal of Small Business Management, and Entrepreneurship: Theory and Practice among the source journals.     

Does gender diversity on corporate boards increase risk‐taking?

We study the impact of board gender diversity on firm risk‐taking in a developing market. Our study is drawn from a sample of 30 Tunisian‐listed firms between 1997 and 2010. First, we found that women have a risk perception that leads to risk avoidance behaviour: the presence of women directors, even when there is one woman director, is positively associated with cash ratio. Second, we showed no significant relationship between board gender diversity and the propensity to take strategic or financial risk‐taking. Third, the presence of state officer/bureaucrats and/or politically connected women have a positive effect on cash holding and investment opportunities. Finally, we found that foreign investors do not invest in firms with gender‐diverse boards. We conclude with a discussion of contributions to scholarship and practice, and present avenues for future research. Copyright © 2015 ASAC. Published by John Wiley & Sons, Ltd.     

The complementarity effect of exporting,importing and R&D on the productivity of Ukrainian MNEs

After two decades of research on Emerging Market Multinational Enterprises (EMNE), the debate still concerns the antecedents and strategies of their foreign expansion. However, much less has been said on the effects of international participation on their productivity. Building on insights from the Resource-Based View of the firm and agency theory, we develop hypotheses on the presence of complementarities among export, import and R&D and their impact on productivity. Our empirical analyses on a panel of 23,000 time-year observations of Ukrainian MNEs over the period 2000–2006, confirm that: (i) EMNEs benefit from complementarities stemming from the assimilation and integration of knowledge from international external sources (import and export) with internal knowledge (own R&D investment); (ii) the effect is more pronounced for private-owned enterprises (POEs) rather than state-owned enterprises (SOEs), and (iii) especially when they trade with partners in/from advanced markets.     

International business and human rights: A research agenda

The discussion on business responsibilities for human rights is thriving – although, surprisingly, predominantly outside of the International Business (IB) field. This article introduces business and human rights (BHR) as a research area with great potential for IB scholars. IB scholarship has much to offer when it comes to better understanding the relation between multinational enterprises (MNEs) and human rights. BHR, on the other hand, is a field that can no longer be ignored by IB research if the field is to remain at the forefront of scholarship in globalization-related issues concerning MNEs. Therefore, this perspective article aims at providing guidance to IB scholars interested in engaging in BHR research by tracing common themes and overlaps, and outlining a research agenda that addresses some of the research gaps and open questions in both fields.     

Most cited business ethics publications: mapping the intellectual structure of business ethics studies in 2001–2008

This study explores the research paradigms of contemporary business ethics research in 2001–2008. With citation data from the top two business ethics journals included in the Social Sciences Citation Index, this study conducts citation and co‐citation analysis to identify the most important publications, scholars, and research themes in the business ethics area and then maps the intellectual structure of business ethics studies between 2001 and 2008. The results show that current business ethics studies cluster around four major research themes, including morality and social contract theory, ethical decision making, corporate social responsibility, and stakeholder theory. This study helps profile the invisible network of knowledge production in business ethics and provides important insights on current research paradigms of business ethics studies.