Accounting research in China: commemorating the 40th anniversary of reform and opening up

This study reviews the influential accounting literature on China topics published both in international and Chinese journals in the recent four decades to celebrate the 40th anniversary of the reform and opening up in China. We first review the literature published in the first two decades, where normative research is dominant and financial accounting and managerial accounting are the main topics. Then, looking more in-depth at the most recent literature, we separately discuss the articles published from 1998 to 2007 and from 2008 to 2018, in which many topics are covered including financial accounting, managerial accounting, financial management and corporate governance, auditing and tax. Finally, conclusions and future suggestions are raised based on the issues explored over the past four decades.     

Directions in marketing communications research

This paper provides a content analysis of the inputs and outputs of the International Journal of Advertising (IJA) during the period 1992–2006 and was sparked by the 25th anniversary of the journal (1982–2006). A total of 348 papers were surveyed using a content analysis in order to provide researchers and readers with a better sense of the contribution of the IJA over the past 15 years. The analysis reveals a journal largely focused upon topics involving practice and effects with increasingly sophisticated statistical techniques employed. Single-authored papers appear to be in decline in favour of two- to three-authored papers, and author institutions widely domiciled across North America, Asia, the UK, Europe and Australasia.     

Best practices for implementing experimental research methods

Experimental research methods have a long history across a number of different disciplines—including consumer research. Although experiments are just one of many alternative research methods, experiments are notable because they are the best way to establish causation. This makes experiments a powerful tool when researchers need to show cause and effect relationships. In this article, we provide best practices for implementing experimental research methods in consumer studies. Specifically, we discuss several important topics researchers need to consider when designing experiments, including developing hypotheses, operationalizing the variables (manipulated or measured), deciding on the research design (between-subjects, within-subjects, or mixed), selecting the research setting (laboratory, field, or online), understanding the main effect (via moderation, mediation, or moderated mediation), including manipulation and attention checks, determining the sample size, and choosing participants. We provide recommendations that researchers can use to conduct high-quality experiments in a consumer context.     

Cross-national consumer research using structural topic modelling: Consumers' approach-avoidance behaviours

This study introduces structural topic modelling (STM), a sophisticated unsupervised machine-learning algorithm for text analysis, to compare Indonesian and Malaysian Muslim consumers' approach-avoidance behaviours toward Korean beauty products using social media data. The STM results revealed 16 topics for each country, including new common themes belonging to K-beauty culture and wannabe Korean skin. Intriguing differences were also observed between these countries. Korea-related constructs, such as Korea's image and wannabe Korean skin, were approach factors for only Indonesians. Korean cosmetic brand-specific topics were extracted for only Malaysians and were significantly associated with their behavioural responses. Unsuitable Korean beauty products and domestic product preferences were avoidance factors for Indonesians, but new product risks and conflicts between Muslim and Korean cultures for Malaysians. We demonstrate that STM is a helpful tool in cross-national research for corroborating and extending the existing theoretical frameworks. The practical implications are also provided for global marketers.     

SME internationalization research: Mapping the state of the art

This paper offers a review of published conceptual and empirical studies indexed in the main academic search databases, covering literature on the internationalization of small and medium‐sized firms. We analyzed a total of 554 papers covering the period between 1977 and 2014, and found the following general trends: empirical research focuses mainly on Europe and is characterized by a diversity that identifies 74 different topics. This study provides academics and practitioners with a clear perspective on future directions of SME internationalization and contributes to our understanding of the relevant research to date. Copyright © 2016 ASAC. Published by John Wiley & Sons, Ltd.     

Cross-Cultural Business Research: Introduction to the special issue

As markets become increasingly global, an understanding of the world's cultures is imperative. This special issue consists of nine articles devoted to increasing our understanding of culture. It follows the 11th Cross-Cultural Research Conference, which was held in Puerto Rico in December 2005. An open invitation to conference participants and other interested researchers resulted in 56 submissions for the special issue. Articles chosen were subjected to several rounds of double-blind reviews and revisions. They cover a variety of topics including vacationing, managerial competency appraisal, horizontal and vertical individualism and collectivism, consumer services, cultural conditioning, electronic word-of-mouth, the global hip-hop culture, ethical attitudes, and impulse buying behavior.     

日本量子科技的最新趋势和未来展望——基于第11次技术预见调查结果的分析

量子科学技术在物联网、人工智能、健康医疗、自动驾驶等方面应用广泛,对保障国家安全、促进高质量发展具有重要作用。本文论述了日本量子科技的研究现状,通过分析日本科技政策研究所科技预测中心KIDSASHI平台1定期发布的报告,概述了各国量子科技战略和政策文件,并根据日本第十一次技术预见德尔菲调查结果,从各个主题的重要程度、国际竞争力、科技实现前景、社会实现前景和政策措施等五个方面对日本量子科技的未来发展趋势、应用前景进行了分析。德尔菲调查结果的数据表明,本次调查的702个主题的平均实现时间是2032年,量子科技的22个主题均在2032-2040年之间实现社会目标;日本将在2035年建成国家首台门控量子计算机;单自旋元件、量子传感器和量子中继技术的重要程度和国际竞争力较高。     

Assessing cross-cultural marketing theory and research

A content analysis of 99 articles focuses on the comparative cross-cultural marketing research in 14 leading marketing and business journals from 1990 to 2008. The content analysis indicates strong growth in cross-cultural studies, especially in terms of studies on consumer attitudes and behavior and on promotion-related topics. This study classifies articles according to a series of conceptual (e.g., cultural dimensions employed in the study) and methodological (e.g., use of analytical technique) criteria. Although researchers have advanced in both conceptual and methodological respects, the studies still focus strongly on the dimensions from Hofstede (2001); methodologically, the dominance of two-country studies is problematic. Further, survey data from North America and Europe and researchers based and trained in North America and Europe are still dominant in the research field.     

Entrepreneurial ecosystems: Future research trends

Entrepreneurial ecosystems are gaining ascendancy as one of the most popular topics discussed in the international business literature. This is due to the way they incorporate cultural, economic, social, and political considerations in an evolutionary view of how entities interact in society. Due to an increased emphasis on digitalization and the knowledge economy, it helps to take an ecosystem view when discussing and analyzing entrepreneurship. The aim of this article is to discuss future research trajectories in research, practice, and policy on entrepreneurial ecosystems. Thereby contributing an anthropocosmic view to how entrepreneurship exists and its role in contributing to a more open and inclusive global economy. Specific research and managerial tracks are stated that highlight the importance of investing in an entrepreneurial ecosystem mindset where everything is connected.     

Weathering the legal climate today and tomorrow

This brief article highlights and reviews some of the topics covered at a recent hospitality-law conference, including: top legal issues and their effect on the bottom line; the concurrent and conflicting interest of owners, developers, and managers; ownership of guests' information; communications; and the legal liability of personnel issues. As those topics suggest, relationships at all hospitality-management levels have become adversarial. Managers and companies that ignore the warning signs of legal exposure may bear the brunt of the next wave of litigation.     

The UK Research Assessment Exercise (RAE 2008) and retail research output

The 2008 Research Assessment Exercise in the United Kingdom provides a further opportunity to consider changing trends and patterns in retail research, following on a previous commentary in this journal. This comparison shows that pressures continue to mount and are impacting retail knowledge creation and dissemination practices, not least in terms of those engaged in retail research, the topics and approaches utilised, the publication tactics and strategies and thus the standing of retail research in the United Kingdom and its reputation internationally.     

The International Teachers Programme

This last section of our Feature uses the 1995–6 International Teachers Programme (ITP) to illustrate some of the issues discussed in earlier sections. It starts with an account of the ITP by Diana Robertson and Philippa Morrison, including the adjustments they have made to it. This is followed by executive summaries of the teaching projects which emerged from the latest ITP programme - a critical part of any course is the project work by the participants. Professional teachers show how they, in student mode, prepare projects in conditions similar to those faced by their own students. Some of the projects were formulated as classroom presentations; but for those marked with an asterisk, a back-up paper is available from the author of the project. Apart from the light they throw on the educational process, the content of the project summaries provides a snapshot of issues currently concerning teachers of management. The projects are divided into five topics: cross-cultural, information technology, case study development, curriculum and course development, and teaching methods.     

Exporter-importer business relationships: Past empirical research and future directions

We present a systematic and comprehensive review of the extant empirical literature on exporter-importer business relationships during the period 1975–2017. The review covers 196 articles published in academic journals, which were content-analyzed with their theoretical background, research design, scope of research, sampling/data collection methods, data analysis, and thematic areas covered. Our findings reveal that this line of research is characterized by: (a) a sound theoretical foundation, the most frequent theories being the behavioral paradigm, transaction cost economics, and relational exchange theory; (b) heavy emphasis on formalized, statistical, cross-sectional, and causal research designs; (c) focus on single-country studies, conducted mainly in Europe, Asia, and North America; (d) a tendency to employ probabilistic samples, of a relatively large size; (e) an adoption of relatively sophisticated methods to purify and analyze data collected; and (f) an emphasis on topics relating to behavioral and structural relational dimensions, followed by external and internal influences. Guidelines for researchers focusing on exporter-importer relationships are provided, as well as suggestions for potential new research topics.     

Meta-analysis selection bias in marketing research

The tendency of meta-analytic authors to select particular studies is called selection bias. Selection bias can affect the strength of the meta-analytic estimate and the attention that scholars devote to the results. This research is, in effect, a meta-analysis of the effect sizes reported or calculated from 94 meta-analysis studies of various topics in marketing research. The analysis reveals that estimates depend on the publication status of the included studies. The greater the percentage of studies that were published in academic journals vs. non-published studies, the greater is the size of the meta-effects, and the more published studies from leading journals the meta-analysis includes, the stronger the effect size. The meta-analytic effect size is a mediator for the influence of both the ratio of unpublished studies and the ratio of studies from leading journals on the probability of a meta-analysis to be published in a leading journal, which increases the number of citations to a meta-analysis. The findings of this study have several implications for meta-analysts, editors, reviewers and the marketing community on how to conduct and read current and future meta-analysis in marketing research.     

Alan’s approach to research and his colleagues

Business Economics - Our paths crossed many times. Some hallmarks of his research were his focus on topics people were talking about, his finding new sources of data, and his use of new econometric...     

Emerging markets research: Trends, issues and future directions

We survey recent research on emerging markets (EM) within the fields of economics, finance, international business and management. To do this, we reconfigure the Journal of Economic Literature (JEL) classification system to provide a comprehensive list of the topics that have been studied, and we combine it with the main journal ranking methodologies to identify the journals in which significant contributions to EM research have been disseminated. We highlight the areas of greatest interest and those that have received relatively little attention to date. The suggested topics for future research include: Data and methods; market efficiency, risk-adjusted returns and risk premia; exchange rate volatility and firm-level exposures; classification systems, clusters and networks; firm-level internationalisation; international business strategy; attracting and benefiting from FDI; corporate and institutional governance; and behavioural perspectives, culture and the demise of the representative agent.     

Supplier-buyer relationship management in marketing and management research: An area for interdisciplinary integration

This introduction provides an overview of the papers in this special issue, which highlights the contributions the authors from both marketing and management have endeavored to make to the relevant literature. Also this introduction pinpoints the possible directions and specific topics the scholars from both areas can explore in the future to be mutually informed regarding supplier-buyer relationship management.     

Corporations as Political Actors – A Report on the First Swiss Master Class in Corporate Social Responsibility

This paper presents a report on the first Swiss Master Class in Corporate Social Responsibility, which was held between the 8th and 9th December 2006 at HEC Lausanne in Switzerland. The first section of the report introduces the topic of the master class – ?Corporations as Political Actors – Facing the Postnational Challenge’ – as well as the concept of the master class. The second section gives an overview of papers written by nine young scholars that were selected to present their research. The brief summary of each paper also includes a summary of comments from the masters, practitioners, and NGO representatives at the event. The third section brings in the perspectives of one master and one NGO representative on the discussed issues. The final section offers a brief wrap-up of the discussed topics and outlines ways to structure future conceptual and empirical research.     

Globalisation: Recent traits and challenges

This special issue gathers together twelve papers that revisit a range of core topics in the field of international economics. These papers were presented at the XIX Conference on International Economics (CIE) held in Vila-Real (Spain) on 28th–29th June 2018. The Conference was co-organized by researchers from the Spanish Association of International Economics and Finance (AEEFI) and the Institute of International Economics (IEI). The selected papers are stimulating pieces that shed new light on recent trends in globalization as well as some of the main challenges that need to be faced in the presence of the multiple yield curves that emerged after the credit crunch. The CIE also included two keynote lectures by Laura Alfaro (Harvard Business School) and Gabriel Quirós (IMF) as well as 64 selected contributions.