继往开来超越梦想-东风汽车有限公司商用车公司成立

16月份．东风商用车销售居行业榜首。7月1日，东风日产合资的东风汽车有限公司挂牌，新任总裁中村克己在上任伊始提出：“乘用车要做成中国品牌价值第一，商用车做到世界第三”的战略构想。7月8日，东风汽车有限公司旗下的重要力量商用车公司，在湖北十堰基地隆重挂牌成立。自东风汽车有限公司挂牌以后，其属下的商用车公司、     

对我国企业境外投资时应注意问题的探讨

随着经济的法展,对外的经济贸易已经是我国开放经济发展的一个重要的组成部分,并且这也是非常有意义的.本文就对我国企业从事境外的投资进行了分析,并指出了中间存在的缺点,提出相应的改进措施.     

对我国企业境外投资时应注意问题的探讨

随着经济的法展,对外的经济贸易已经是我国开放经济发展的一个重要的组成部分,并且这也是非常有意义的.本文就对我国企业从事境外的投资进行了分析,并指出了中间存在的缺点,提出相应的改进措施.     

创造舞台,让消费者成为主演

消费者不是我们的目标,而是和我们一起创造广告活动的伙伴。2011年戛纳国际创意节为什么去除了Advertising一词,如果你细细研究那些获奖作品,你会发现,他们大多都与传统意义上的广告无关。而有趣的、让人眼前一亮的作品越来     

一个移动业务交换中心(MSC)覆盖多个地区的有关问题的探讨

本文介绍了组建小区制蜂窝移动通信网络的一个值得参考的方案 :“用一个移动业务交换中心 (MSC)覆盖多个地区”的特点及其存在的问题 ,分析了这些问题的由来并提出了相应的解决方案。     

You Don't Have to be German to be a "Hidden Champion"

The "hidden champions" among Germany's medium-sized companies are becoming a by-word for students of management. But do hidden champions exist outside Germany? What management processes distinguish them from other companies? And are there lessons from their success for other companies? This article, extracted from the author's forthcoming book, summarises his answers to these questions.     

The right to be heard and to be understood: a conceptual framework for consumer protection in emerging economies

In many emerging economies and developing countries, comprising consumers from different cultures and with varying degrees of sophistication (knowledge and skill) concerning consumer protection, the promotion of consumers' rights to develop a consumer‐oriented culture remains a very big challenge. One way of protecting the consumer, especially the consumer that has not been fully socialized to execute informed decisions when purchasing expensive durables, is by establishing a redress environment that would ensure fair redress as well as an understanding and appreciation of the consumer. Manufacturers and retailers are often not aware of the performance failures that consumers experience concerning their products because many people do not communicate their dissatisfactions to them. However, unless and until manufacturers and retailers fully comprehend their customers' complaint behaviour, their reasons for engaging in specific complaint behaviour and the reasoning (cognitive processes) and emotional processes behind their behaviour, they will not recognize the link between complaint handling and customer loyalty and profits. The purpose of this paper was to develop a theoretical conceptual framework that would enable consumer scientists, consumer consultants, consumer behaviour researchers and those with the responsibility of handling consumer complaints to explore and understand consumer complaint behaviour in its entirety. We argue that, to be able to establish and manage a redress environment that is characterized by an understanding of the specific consumer as well as by effective complaint behaviour handling, it is of the utmost importance that the manufacturer, retailer, consumer consultant and all those that work with consumers' complaints understand the entire complaint process, including the underlying cognitive and emotional processes as well as the consumer's post‐complaint perception of justice and his/her satisfaction with the complaint handling. It is also important to understand the role that consumer‐, product‐ and redress environment‐related variables play in consumer complaint behaviour. The consumer who blames the retailer for the problem and who probably feels angry about the situation and decides to complain will expect redress. From a consumer's viewpoint, complaint‐related justice is, however, not only a matter of economic calculus but also a matter of procedure and interaction. We therefore argue for a holistic approach where consumer complaint behaviour is addressed in its entirety. Practical suggestions that could enhance customer satisfaction are given for manufacturers, retailers and those who deal with consumers' complaints.     

The effects of discussion and question wording on self and proxy reports of behavioral frequencies

Marketing research surveys often rely on one person to report about the consumption and purchase behavior of other household members. We report the results of an experiment examining how the level of discussion among household members and the wording of a recall question affect the accuracy of reports about the frequency of another household member’s behavior. The findings suggest two important implications. First, asking respondents for a count versus an estimate of the behavior affects both the level of reporting for others as well as the accuracy of such reports. Second, screening potential respondents on their level of discussion on a topic with their partner or family member may help reduce reporting error.