Corporate social responsibility and marketing channel coordination

We analyze a simple linear demand bilateral monopoly situation where one of the firms, either the up-stream manufacturer or the down-stream retailer, is socially concerned in terms of its desire to enhance its end-customers’ welfare in addition to the traditional profit motive. Two cases are explored: the up-stream producer exhibits corporate social responsibility (CSR) in one case and the down-stream retailer in the other. In the two-stage game, the retailer makes their quantity-setting decision in stage-two, given the two-part tariff (wholesale price and fixed franchise fee) set by the stage-one producer. In this setting, among other things, we find that the optimal channel-coordinating tariff is very different from the standard pure profit-maximizing two-part tariff. For example, if either firm in the supply/marketing chain exhibits CSR, we show the optimal wholesale price does not equal the manufacturer’s marginal production cost, nor does the fixed fee equal the monopoly profit earned by the retailer. Finally, we find that our two-part tariff CSR model provides a theoretical rationale for the empirical finding of little to no correlation between CSR and firm profits.     

Corporate social responsibility,profits and welfare with managerial firms

This paper analyses the equilibrium outcomes in a duopoly market where firms follow corporate social responsibility (CSR) behaviours under managerial delegation. It is shown that in the subgame perfect Nash equilibrium of the game, both firms emerge as CSR-type, and the firms’ profitability (resp. the welfare of consumers and society) are beneficiated (resp. harmed) by the CSR behaviour. This result is in sharp contrast with the conventional result (established under non-managerial firms) that the higher the CSR sensitivity to consumer surplus, the lower (resp. higher) the firms’ profitability (resp. the consumer surplus and social welfare).     

Corporate social responsibility,stock prices,and tax policy

We model a market in which some investors get utility from owning shares of firms that engage in corporate social responsibility (CSR). In equilibrium, investors' CSR considerations influence portfolio choices, stock prices, and CSR spending. We study tax policy designed to maximize total giving (individual and corporate) net of government tax breaks and find that its effectiveness is non‐monotonic in the proportion of altruistic investors: with few or many altruistic investors, it has little impact on giving, but, at intermediate levels, effective tax policy intuitively relates the corporate tax rebate rate on giving and the cap on allowable tax savings.     

Corporate culture, strategic orientation, and business performance: New approaches to modeling complex relationships

This paper introduces the idea of using a complex biochemical model as an alternative method for modeling managerial constructs in order to incorporate change within organizations. To illustrate the potential of using this type of modelling, two well established managerial concepts (strategic orientation and corporate culture) are reviewed and the differences and similarities between the constructs discussed. Traditional simplistic models are presented and the limitations of these for dealing with change within and between organizations are discussed. A more complex model based on enzyme action is presented, and integrated with case study material which allows rich, complex and dynamic modeling including the incorporation of evolutionary and co-evolutionary change within organizations.     

Hayek on corporate social responsibility

Hayek published a piece in 1960 that criticized corporate social responsibility as a norm for economic organizations, although he regarded corporate actions to be subject to essentially the same moral rules as individual action. This article identifies and reorganizes Hayek’s criticisms of social justice, the rule of law and morality, his comparison of the open society and the closed society, and his treatment of charity and altruism. The aim is to clarify the Hayekian perspective on CSR. These considerations explain why the ‘social’ perspective on responsibility is considered dangerous in a free society, how to separate legal compliance and morality from concerns about social justice.     

烟草公司的社会责任研究

公司社会责任的概念,最早由西方发达国家提出,近些年来这一思想广为流传,著名杂志《财富》和《福布斯》在企业排名评比时都加上了社会责任标准,可见西方社会对企业社会责任的重视.目前,在烟草行业开展的坚持两个利益至上大讨论,也正是呼唤我们的烟草企业要承担起自己的社会责任,促进国家经济的发展,为消费者提供完美的产品和服务.因此,烟草企业坚持两个利益至上的主要体现形式是履行社会责任.     

中国中小企业海外社会责任问题初探

近年来,企业社会责任问题逐渐成为国内外的热点话题,不论是政府还是企业亦或学术界,无论是本土企业还是跨国公司,不管是大型央企还是中小型民企,社会责任成为全社会关注的超越国界的敏感话题。以中小企业为研究载体,以海外社会责任为研究对象,剖析了我国中小企业在海外履行社会责任的现状及问题,探究其背后的原因并据此提出相应的对策建议。     

The responsibility of futurists in strategic foresight — Hungarian examples

The Futures Studies Department at the Corvinus University of Budapest conducted a few strategic foresight projects at the beginning of the twenty-first century. The goals of two projects were to increase the regional competitiveness of two towns in Hungary; whereas, two other projects dealt with the long-term, 15- to 20- year-long, macro-development opportunities of Hungary. They focused on defining social trends that influence the long-term decision-making environment of the regions and the country. The two types of experience made it possible to enhance strategic foresight by defining the role and responsibility of professional futurists and average, everyday people.     

Assessing whether corporate social responsibility influence corporate value

This study used the corporate social responsibility (CSR) index to gauge the corporate value and social responsibility performance of corporations in Taiwan. We investigated whether CSR influences corporate value and whether the extent of that influence varies with corporate value or time. The results indicate that the influence of CSR on corporate value does not change with time. CSR exerts a positive influence on company value, and this influence does not change over time. However, the extent of the influence significantly varies with corporate value. When the corporate value of a company is not high, investing in CSR would only increase costs and fail to effectively increase corporate value. In contrast, if the corporate value of the company is high, investments in CSR in this circumstance would instead promote the effective increase of corporate value.     

企业应强化社会责任观念

一般传统观点认为企业不应该承担社会责任,持这种观点的人认为,企业唯一的目标就是实现利润的最大化,若承担社会责任就可能导致如下后果：①因承担社会责任而增加支出,这将损害股东、职工或用户的利益,削弱企业的竞争实力。②承担社会责任的企业会扩大权力,从而破坏社会秩序和公平竞争。③社会责任冲淡了企业的主要目标,不利于实现社会资源的最佳配置。随着社会经济的发展,市场竞争的升级,这种观点受到越来越强烈的冲击,多数企业已经开始接受另一种观点,即企业应该承担社会责任。这是因为,现代企业存在于包括股东、职工、顾客、…     

Profitability of corporate social responsibility in network industries

The present paper shows that, when firms compete in a non-cooperative way on the level of corporate social responsibility (CSR) in network industries, the conventional result of the prisoner’s dilemma structure of the game in standard industries—i.e. to have social concerns is the Nash equilibrium, but it is harmful for firms’ profits—vanishes and, for sufficiently intense network externalities, the equilibrium in which both firms have social concerns is more profitable than simple profit-seeking. Moreover, we show that—when firms cooperate in choosing the profit-maximising level of social concerns—a profit-maximising CSR level does exist, provided that network effects are sufficiently strong. Therefore, in network industries, firms may obtain higher profits engaging in—cooperatively as well as non-cooperatively—CSR activities, showing that firms’ social concerns may be motivated by the owners’ selfish behaviour. Finally, a counter-intuitive result as regards consumer’s surplus and social welfare is obtained: those are always higher under competitive than cooperative choice of CSR because the level of CSR activities is higher in the former case. However, given that firms gain their largest profits with the cooperative choice of CSR, a Pareto-superior outcome is not reached.     

Certification of corporate social responsibility activities in oligopolistic markets

Abstract We investigate the impact of alternative certifying institutions on firms’ incentives to engage in costly Corporate Social Responsibility (CSR) activities as well as their relative market and societal implications. We find that the CSR certification standard is the lowest under for‐profit private certifiers and the highest under a Non Governmental Organization (NGO), with the standard of a welfare‐maximizing public certifier lying in between. Yet, regarding industry output, this ranking is reversed. Certification of CSR activities is welfare enhancing for consumers and firms and should be encouraged. Finally, the market and societal outcomes of CSR certification depend crucially on whether certification takes place before or after firms’ CSR activities.     

企业社会责任缺失的对策研究

企业必须履行与其从事的生产经营活动相适应的社会责任。但是,现实中很多企业为了追逐高额利润,逃避履行社会责任,损害了利益相关者的利益。所以单靠企业自觉地承担社会责任是不现实的,应该从法制建设、企业内部、地方政府和宣传舆论部门等多方面推动企业履行其社会责任,以实现可持续发展、推动社会主义和谐社会建设。     

论跨国公司直接投资的社会责任

进入21世纪以来在全球范围的经营理念出现了新的调整,其重大变化之一就是开始强调直接投资的社会责任,许多跨国公司在发布年度财务报告的同时发布社会责任报告.     

赤道原则——金融机构社会责任的新典范

在当今的社会环境下,企业越来越意识到履行社会责任的重要性。尤其在金融危机、全球化背景、可持续金融理念、新能源政策的影响下,金融机构也开始认识到履行社会责任对自身的正面效应。赤道原则作为一种自愿性的企业贷款金融行业基准,旨在强调金融机构在企业融资中发挥的重要引导作用,规避对社会环境有害项目的实施,更好的促进人类、社会、自然的和谐发展。     

增长失衡与政府责任:基于社会性支出角度的分析

There exists a kind of growth imbalance in China’s current development process, which is essentially characterized by the imbalance between the nation’s wealth and the people’s welfare. This paper points out that growth imbalance results mostly from insufficient government social spending on people’s welfare. Consequently, the government should shoulder the basic responsibility for the provision of education, health and social security, quicken the transformation of government expenditure structure and increase the share of social spending, in order to improve the people’s welfare and achieve the rebalancing of growth. The increase in social spending can also promote the accumulation of human capital, which will help the conversion of economic growth pattern and the realization of sustainable and healthy economic development. Translated from Jingji Yanjiu 经济研究 (Economic Research Journal), 2006, (10): 4–17     

Retailing public goods: The economics of corporate social responsibility

This paper explores the feasibility and desirability of Corporate Social Responsibility (CSR). We identify CSR with creation of public goods or curtailment of public bads. Using a model with profit-maximizing firms, the paper shows that there is a direct parallel between CSR and traditional models of private provision of public goods. Indeed, firms that use CSR will produce public goods at exactly the same level as predicted by the standard voluntary contribution equilibrium for public goods. We compare CSR with government provision and charitable provision, discussing when CSR by private for-profit firms could have a comparative advantage in dealing with public goods provision.     

对构建和谐社会的社会责任会计的理性思考

社会经济快速发展的同时也带来了一系列问题,如环境污染、劳动保护、职工就业、养老医疗保险、失业保险、企业赞助、产品质量等.企业承担的社会责任问题就受到了越来越多的关注,社会责任会计的研究与实施就迫在眉睫.社会责任会计是社会责任与会计学的有机结合,其目的在于实现经济效益与社会效益的共同提高.     

中央企业的社会责任与财务管理目标探讨

企业承担社会责任与实现财务目标具有紧密的联系,企业在实现财务目标的同时,也应履行相应的社会责任,这对提升公司价值是有益处的。第一部分首先探讨了企业社会责任的相关企业社会责任的内涵、中央企业社会责任的特殊性及其履行方式;第二部分对企业的财务管理目标和社会责任的关系进行了分析,指出了在三种方式的驱动下二者的一致性,得出＂相关者利益最大化＂是中央企业财务目标的最佳选择;最后从财务目标和企业社会责任的角度,分析了二者之间的联系及其协调过程,强调了利益相关者各方利益的协调,而且提出了协调的方法,认为企业实现财务目标的过程就是将企业承担社会责任与实现财务目标契合,在承担社会责任的过程中实现财务目标,在实现财务目标的过程中承担社会责任。