The abandonment behaviour of the branded app consumer: A study using interpretive structural modelling approach

Marketers are increasingly adopting branded app because of their ability to deliver a distinct and gratifying consumer experience. While the user acquisition and adoption of the branded app is growing exponentially, the rate of app abandonment remains an area of concern. As many as 71 % of users remain inactive within a rolling period of three months; however, limited scholarly research has occurred to understand the causal explanation of this phenomenon. This study attempts to shed light on the reasons for such a high abandonment rate, the factors triggering such behaviors, and their causal relationship through the interpretive structural modelling (ISM) approach. An extensive literature review on the branded app, studies on consumer retention, and responses from 31 domain experts led to the identification of 19 factors and the presentation of a seven-layered interpretive structure to define the underlying causal relationship between these factors. The academic contribution of this paper lies, first, in identifying four new factors (onboarding experience, acquisition offer, value for time, and gestation period) and assimilating them into the extant consumer retention research. Second, this study conceptualizes a new model by integrating two existing theories of the Investment and Relationship Stability Model and the Commitment–Trust Theory. It also aspires to improve understanding of the branded app abandonment among practitioners and accordingly helps in prioritizing their marketing interventions.     

Following you wherever you go: Mobile shopping ‘cart-checkout’ abandonment

Cart abandonment is a phenomenon which has perplexed online retailers since the inception of online shopping. Over time, the current phenomenon has become even more complicated, giving rise to a newer form of abandonment, check-out abandonment. While cart abandonment is a known term in online retailing, check-out abandonment is still not much known. Analyzing the responses of 267 users shopping on one of the largest online retailers in India, the study used structural equation modeling to reveal the two types of abandonment phenomenon's and their underlining factors. The study further investigates the two type of abandonment phenomenon's and identify related drivers leading to cart and check-out abandonment. Empirical results reveal that cart abandonment is a result of multiple variables starting from cross channel price disparity, free shipping, ratings and review to platform aesthetic design. Whereas check-out abandonment, is a result of shipping policy and account fatigue. In addition, ‘single females’ were identified to abandon their shopping process before the check-out page whereas ‘married males’ were identified to abandon their carts post the check-out page. The study discusses contribution to theory and provides future research directions for marketers, especially online retailers.     

A conceptual model to imply a negative innovation assessment framework on consumer behaviors through the electronic business platforms

Online retail platforms significantly impact consumers' purchasing decisions. Satisfaction, purchase intent, and repeat online shopping drive the platform's purchasing decisions. In contrast, individuals do not purchase products due to dissatisfaction and lack of purchasing intent. It will cause hesitation and spread negative feedback to influence online consumer behaviors. This research proposes a conceptual model incorporating the Status Quo Bias (SQB) and the Negative Online Purchase Decision-Making Process (NOPDMP) to suggest a new framework for evaluating the maintained consumer behavior of online shopping platforms. The questionnaires following the proposed conceptual model were collected from the sample data from participants of 384 experienced respondents using online shopping platforms. Data were analyzed for the causal relationship using Structural Equation Model. The implications of the assessment framework that incorporates the influence of negative factors can weigh the decision to purchase products and improve and reduce shopping cart abandonment on e-commerce platforms. This framework can also describe instances of negative perspectives regarding incentive alignments with actual behaviors.     

Social commerce advertising avoidance and shopping cart abandonment: A fs/QCA analysis of German consumers

In recent years, due to the extensive use of social media advertisement and the development of social commerce tools, scholars and practitioners pay more attention to interaction with the digital channel, shopping intention, satisfaction, and retention. The objective of this study is to understand the shopping cart abandonment behavior as an outcome condition of ad avoidance on social media platforms. This research takes into consideration of cognitive, affective, and behavioral ad avoidance; alongside its antecedent conditions of perceived goal impediment, perceived add clutter, and prior negative experiences on social media. The research is conducted in Germany and Fuzzy sets/Qualitative Comparative Analysis (fs/QCA) is applied to understand the outcome condition of shopping cart abandonment. The findings imply that ad avoidance can create a learning mechanism for consumers about shopping cart abandonment of a brand or product if interrupted by a futile message or content. Theoretical and practical implications are discussed.     

知识产权案件高撤调率与赔偿模式的畸形逻辑分析

现行法律规定的确定知识产权侵权赔偿数额的模式无法最大限度地保护知识产权,而目前知识产权侵权案件存在大量的通过调解和撤诉结案的现象。高调解率和高撤诉率并非知识产权侵权案件与生俱来的独有现象,而是现有法律维权方式不力的无奈之举,在权利人无法证明因侵权所受的损失或侵权人因侵权所获得的利益的前提下,权利人最经济、快捷的获得赔偿的途径就是调解和撤诉,但同样,这对于侵权人来说也是最经济的。     

期权思想在项目评估中的应用

传统的现金流折现项目评估法由于没有考虑企业在项目投产后进一步决策的权利,可能会使企业错过应有的投资机会或承担不必要的投资风险。在引入放弃价值和放弃期权后,可以大大改善企业对投资项目的评估效果。同时,放弃期权对投资项目有着价值提升和风险规避的作用。     

流媒体调度仿真平台的系统模型设计

在流媒体调度研究中，利用仿真平台可以模拟用户行为和系统运行，从而比较不同调度策略的优劣。本文对3种主要用户行为进行了形式化描述，建立起其数学模型，并对构成仿真平台的几个主要组成模块分别进行了描述和讨论。     

Reconceptualizing cultural distance: The role of cultural experience reserve in cross-border acquisitions

Cultural distance is one of the most widely used distance construct in international business. However, scholars have long questioned the notion that cultural distance has a homogenous impact on organizational actions and performance. We redress this by examining how the relationship between cultural differences and deal abandonment in cross-border acquisitions is contingent on firm-level cultural experience reserve and industry affiliation. Drawing on the organizational learning theory and cultural friction perspective, we first propose that the cultural experience reserve of a focal firm mitigates the positive impact of cultural differences on cross-border deal abandonment. We then hypothesize that the firm's industry context affects the uncertainties associated with cultural differences. Our findings based on a sample of 197 Indian services sector firms support our theoretical predictions.     

Abandonment issues: A hazard analysis of high-performance work practices

This study examines usage of high-performance work practices (HPWPs) over time using a unique longitudinal survey of Canadian organizations. Human resource management (HRM) studies tell us HPWPs require long-term commitment but rarely measure it. Using event history analysis this study finds high rates of HPWP abandonment. The study also examines organizational supports for high-performance work system (HPWS). A Cox regression analysis finds rates of abandonment are reduced when HPWPs are accompanied by aligned business strategies and HR professional support. The results inform process research on HRM strategies and raise troubling questions for findings in studies that fail to measure duration. For managers, the findings highlight the importance of ensuring strategic alignment with and organizational support for HPWPs if they are to endure.     

THE ROLE OF FOLLOWERS IN SUPPLY CHAINS

Significant attention has been given to the contribution of supply chain leader organizations in the logistics literature. However, the majority of supply chain member firms are not leaders, and the contribution of these supply chain followers has not been described. Arguably the contribution of follower organizations is greater than that of a single supply chain leader since they are found in greater numbers in most supply chains. This paper identifies a conceptual framework of supply chain followership, classified on the basis of the behaviors exhibited by follower organizations. Data was collected via an interactive simulation, using executives as participants. Structural equation modeling was used to evaluate the proposed model. Results indicate that follower organizations make a greater contribution to overall supply chain performance than leaders when transformational behaviors are present.     

Effects of the state trade countries upon the commodity markets

This article proves that a good deal is to be said for an abandonment by the state trade countries of their financial abstention and for their active financial participation in the Integrated Programme for Commodities. At UNCTAD IV in Nairobi the Third World nations first presented their requests to the state trade countries, in an unmistakable manner, for more extensive development-policy contributions.     

Trump: Reckless Free Trader or Genuine Protectionist?

The question that remains unanswered is whether Trump’s tariff strategy is a tactical one, intended to wring concessions from China, Germany, Mexico and others, or whether it represents a genuine abandonment of the U.S. commitment to free trade that dates back to the mid-1930s. The answer will determine whether the Trump tariffs prove to be a minor skirmish, or trigger a major trade war that will rip apart the fabric of global trading rules.     

It's Closing Time: Territorial Behaviors from Customers in Response to Front Line Employees

Retailers can benefit from an increased understanding of how human territoriality affects their relationships with customers. In the context of closing time, we show that issuance of boundary markers, or closing time cues, before the closing time boundary can result in perceptions of territory intrusion and territorial responses from customers. In study 1, we identify six types of cues used by employees to signal to customers the closing time boundary is approaching: productive, personal, audio–visual, withdrawal, hostility, and blocking cues. Three additional studies show these cues affect customers’ perceptions of intrusion pressure and their subsequent territorial responses, including: retaliation, abandonment and accession (studies 2–4) and negative word of mouth and temporary abandonment (study 4). Additionally, identification with the store can heighten or dampen the effects of customers’ perceptions of encroachment on their territorial responses (studies 3 and 4), depending on the retail context.     

Online shopping cart abandonment: A review and research agenda

The COVID-19 pandemic has put online shopping at the forefront of retailing; however, the issue related to shopping cart abandonment remains an eternal nemesis of e-retailers. To understand extant research on online shopping cart abandonment (OSCA), a framework-based systematic literature review was conducted with the purpose of gaining more insights into existing studies in this context. Specifically, this review examined the literature related to OSCA in terms of theory, context, characteristics, and methods to provide (i) a comprehensive review of the current state of research and (ii) constructive future research agenda in the area. Using scientific procedures, a total of 52 research articles were retrieved from Scopus and Web of Science databases published during the period 2003–2022. The results revealed that most research was founded by the stimulus-organism-response (S-O-R) model and the buyer behavior theory, focused in the context of the United States and China, and appeared to use quantitative methods. As a result, this review is expected to assist researchers in better understanding the OSCA context, thus paving the way for further research and development in the area. In addition, providing practitioners with a better panorama to address the issue by expanding the literature review and highlighting the inhibiting factors of OSCA.     

文学史研究的“回到现场”

“回到现场”意味着文学史研究抛弃“宏大叙事”的叙述和阐释方式，避免跨越式的霸权主义口吻强加“历史规律”于具体史实。保留社会文学生活的本有状态并搁置文化精英的傲慢态度，放弃狭隘的“文学进步”观念和囿于高雅沙龙的单一审美趣味。文学史应该通过文学呈现社会精神——心灵史。     

King Car and the Ethics of Automobile Proponents’ Strategies in China

This paper examines the ethics of government policies and automobile industry strategies as China rapidly adopts the automobile on a widespread basis. It begins by looking at the context of auto adoption in America in the twentieth century and then contrasts this with the situation in China today. It next analyzes government and auto company strategies along three moral criteria and concludes that current strategies are consistent yet ethically wrongful. In the end, it recommends the abandonment of current antiquated harm-inducing strategies in favor of new approaches incorporating innovative technologies that account for local preferences.     

危机当前应相互扶持

“造船市场的旺盛时期已经结束,随着新船订单量持续下降以及船东撤单的风险越来越大．造船企业将面临巨大的经营压力。在当前的形势下。全行业应该团结起来,相互扶持,为共同渡过这场危机创造有利条件。”在4月7,8日由中国船舶工业行业协会和中国进出口银行联合举办的“2009船舶工业应对金融危机高峰论坛”上．来自政府部门、造船业、金融业以及法律界的相关人士达成上述共识。     

Inductive research in last-mile delivery routing: Introducing the Re-Gifting heuristic

The last-mile problem presents a daunting challenge for many logistics service providers, especially some 7000 small, localized operations for whom the cost of complex software solutions is often prohibitive. As a result, last-mile dispatchers rely on simple heuristics to ensure adequate customer service at an acceptable cost. This research effort extends prior qualitative work by developing and testing a simple vehicle routing heuristic, based on behaviors observed in practice, that prioritizes customer service over cost against other simple vehicle routing heuristics across a variety of environments using simulation. The results support the inclusion of a customer service focus in vehicle routing and the addition of such heuristics to existing algorithm portfolios, specifically in urban areas with well-developed highway systems.     

Deceitful when insecure: The effect of self-efficacy beliefs on the use of deception in negotiations

This article investigates if and how negotiators' self-efficacy beliefs affect their use of deception in negotiation. Specifically, we propose that self-efficacy can be interpreted as a threat to self-concept, which encourages individuals to temporarily bypass self-regulatory obstacles by morally disengaging their cognitive moral filters, thereby enabling them to use deception in negotiation. We test our hypotheses in three independent experimental studies involving an interactive negotiation simulation, totalizing 460 participants. We find that negotiators with low self-efficacy regarding their negotiation abilities are more likely to use deception than those with high self-efficacy beliefs. Furthermore, we find that moral disengagement mediates the effects of self-efficacy on deception. Our findings suggest that self-efficacy plays a key role in shaping negotiators' ethical behaviors and we identify the psychological mechanism underlying this relationship.     

Employee service abandonment in offshore operations: A case study of a US multinational in India

Indian Business Process Outsourcing (BPO) exports industry has witnessed an exponential growth over the last few years. This has been accompanied by a shortage of talented skilled workers to serve the BPO sector. Attracting and retaining talented employees has become the chief challenge of HR departments in the BPO industry. This study examines the demographic antecedents of job abandonment among call centre employees in India using a large firm level data. The theoretical and practical implications of the findings are discussed.