Delighted or Satisfied? Positive Emotional Responses Derived from Theme Park Experiences

This study uses cognitive appraisal theory (CAT) to explain why some visitors may be delighted and others satisfied having had similar experiences, as well as the respective effects of these two outcomes on revisit intentions. A survey (n = 645) of visitors to a theme parks showed that tourists’ different evaluations of their experience on certain appraisal dimensions proposed by CAT, such as the degree of goal realization, goal relevance, and novelty, led to either delight or satisfaction. Tourists’ level of loyalty intentions also varied systematically with their particular emotional response. These findings provide practitioners with an understanding of how to design favorable experiences for their customers.     

The modernities of heritage and tourism: interpretations of an Asian future

Recent years have seen the emergence of a number of regional-based charters and declarations; all of which attempt to address the Eurocentric biases of the global heritage movement. For example, the Nara Declaration, China Principles, Hoi An Protocols and Seoul Declaration all reflect a desire to develop heritage frameworks that are sensitive to, and in tune with, the complexities and socio-cultural specificities of the Asian region. With the primary concern of these initiatives being the development of more appropriate ‘conservation philosophies’ or notions of ‘authenticity’, they have given less attention to the interface between heritage sites and their consumers, or tourists, and the rapidly changing nature of tourism in Asia. Indeed, the vast majority of reports and studies produced by UNESCO, ICOMOS, IUCN and others continue to talk of ‘the tourist’ as a singular, homogenous construct. The rapid growth of travel for leisure and recreation within Asia today, however, demands a re-appraisal of how such terms are used and deployed within the heritage industry. Accordingly, this article examines why Asian tourism is presenting new and unfamiliar challenges for policy makers regarding the management and presentation of heritage sites in Asia. More specifically, it considers the industry familiar discourse of ‘site interpretation’ against a backdrop of Asian modernities in order to ask questions about aesthetics and the politics of heritage narration.     

Exploring sub-dimensions of intrapersonal constraints to visiting “dark tourism” sites: a comparison of participants and non-participants

Previous studies have focused on exploring why people seek out sites of death, whereas little is known about why they do not visit or revisit such sites. This paper aims to fill this gap by exploring the inner constraints on visiting the darkest edge of the dark tourism spectrum among both participants (N?=?460) and non-participants (N?=?275). By identifying four sub-dimensions of intrapersonal constraints in the context of dark tourism (i.e., traumatic memory, emotions of fear and depression, taboos and cultural ideas and lack of interest), an extension of a leisure constraints framework was created. The findings move beyond the prior studies on tourism constraints, which solely measure intrapersonal constraints as an overall construct, and thus explain the non-homogeneity of this construct. This study also contributes to a more nuanced understanding of how non-participants differ from dark tourists on the psychological constraints of visiting sites of death.     

Remembrance Trails of the Great War on the Western Front: routes of heritage and memory

ABSTRACT

The First World War Centenary (2014–2018) is stimulating much interest in the memory of this conflict and is already encouraging increased tourism to the old Western Front region of France and Belgium. One of the strategies adopted by regional tourism authorities is the creation of ‘Remembrance Trails’ – self-guided circuits designed for car, motorbike or bicycle. Using a case study approach, this paper will examine these trails from a perceptual angle to demonstrate how, despite the lack of empirical evidence in our understanding of them, Remembrance Trails have a key role to play in the emerging war-tourism resources of the region. Using the model of Timothy and Boyd (2015), the routes are interpreted as either organically or purposively planned and in linking ‘sites of memory’ able to provide an effective way of engaging with the landscape and narrative of war. The paper argues that the routes have an important role to play in the transmission of memory and as ‘linear memorials’ can be viewed as emerging pilgrimage routes with the potential to concentrate experience in a dynamic way.     

World Heritage as a placebo brand: a comparative analysis of three sites and marketing implications

The UNESCO World Heritage (WH) List is often regarded as a successful tourism brand that motivates site nominations. However, there is relatively little research dealing specifically with WH brand attraction effects, and what does exist shows conflicting results. There is a significant research gap in terms of awareness of the WH brand and its potential impact on visitation, which this study seeks to fill through a comparative analysis of three diverse case studies: Independence Hall, USA; Studenica Monastery, Serbia; and the Archaeological Site of Volubilis, Morocco. Survey data (n = 771) from these three sites were collected and analyzed resulting in three distinct clusters of visitors. One of the clusters does exhibit higher levels of awareness of the WH brand, but members of this group were not motivated by this knowledge when planning their site visit. It is concluded that the WH brand may function as a placebo, and that its importance may be tied more to political interests than economic advancement. Thus, dependency on the WH List for tourism development may potentially be detrimental for locations in the long term. The WH brand's placebo effect could result in long-term problems for both the site and those whose livelihoods depend on tourism.     

A taxonomy of creative tourists in creative tourism

This study aims to characterize creative tourists and their perceptions of creative experiences at tourism sites. Creative tourists are active co-creators of their experiences; hence, they should be treated as a heterogeneous group of co-producers who have subjective opinions and feelings toward their creative experiences. The existing literature suggests that a creative experience is constructed by ‘inner reflections’, which include not only ‘consciousness/awareness’, ‘needs/motivations’ and ‘creativity’, but also ‘outer interactions’ which refer to ‘environment’, ‘people’ and ‘activity’ (Tan, Kung, & Luh, 2013). However, how a particular mix of factors interact and define an individual's perceptions of a creative experience may vary among different types of creative tourists. Q methodology was used to reveal the tourists' inherent subjectivity of creative experiences with regard to the constructions of personal meaning. Five distinct groups of creative tourists were identified: novelty-seekers, knowledge and skills learners, those who are aware of their travel partners' growth, those who are aware of green issues, and the relax and leisure type. Each consists of a different composition of factors which can provide new insights into how different creative tourists construct their personal creative experiences at these sites.     

The effects of generational work values on employee brand attitude and behavior: A multi-group analysis

The competitive hospitality industry requires effective external and internal brand management. Since service employees bring the brand to life, insight regarding their motivational drivers is important. Given a multigenerational hospitality workforce, individual motivations will likely differ and therefore inform attitudes and behavior differently. Adopting work values as a motivational lens, and drawing on generational theory, this study surveys 303 hospitality employees to understand how generational collective memories (i.e., formative referents) inform individuals’ work values. Further, it examines how generational work values differentially influence employees’ perceived brand fit and brand citizenship behavior. The results suggest that an individual’s collective memories from their formative years influence their work values, with altruistic, social and intrinsic work values having a positive impact on employee brand attitude and behavior, while extrinsic and leisure work values have no significant impact. Generational differences are evident, but not always in a manner that is consistent with previous literature.     

How Various Segments of Visitors Perceive l’Accueil in the Places Where They Eat,Sleep, and Play

‘Accueil’ is a French word that means feeling welcome somewhere and being introduced into a process that takes the visitor from being an outsider (a stranger) to being an insider (one of us). Accueil also means feeling the host’s genuine pleasure in welcoming his or her guests through words, attitudes, and actions. Based on a survey (n = 1,003) done for the Quebec Department of Tourism¹, we look at how different segments of visitors perceived the ‘accueil’ they received while traveling in the province of Quebec. The results are analysed for lodging, restaurants and attractions. We found that accueil is perceived differently depending on the age of the visitor, the group size and its composition. To a lesser extend, it is also influenced by gender and social status. The characteristics of the trip (distance, purpose and length) have little impact on accueil.     

How a green city brand determines the willingness to stay in a city: the case of Hong Kong

This paper studies how biophysical green resources can become brand dimensions that affect the willingness of non-local people to stay in Hong Kong. Based on the Green (Resource) Brand Hexagon (GBH), the green brand attributes of Hong Kong were tested with two samples: inbound visitors (n = 396) and outsiders, most of whom had not visited Hong Kong (n = 235). The results show that visitors have more diversified determinants than outsiders, with safety, accessibility, and the aesthetic value of parks and landscapes in particular increasing respondents’ willingness to stay in Hong Kong. Outsiders perceive that a pleasant experience in physical spaces is primarily relevant to their willingness to stay in Hong Kong for seeking employment and education. However, green brand attributes play only a small part in the views of both respondent groups, indicating the presence of non-environmental factors in the decision to stay in a city.     

Place attachment,recreational activities,and travel intent under changing climate conditions

Globally, climate is changing and will likely alter where and when visitors decide to travel. This study looks at how visitors’ attachment to Mount Desert Island (MDI), Maine, affects their intended future visitation under changing climate conditions. Additionally, this research explores the relationship between recreational activities visitors participate in and their attachment to the destination. Visitors were identified on-site and asked to complete an online survey (n = 416). Segmentation analysis was used to group visitors by their level of attachment to the destination: high (27%), medium (49%), and low (24%). Results indicated that those with a high level of place attachment participated in more recreational activities during their trip, although only some activities elicited significant differences. Additionally, those with high attachment said they were less likely to be deterred from visiting MDI in the future under potentially negative changing environmental conditions. Results indicate that under changing conditions, visitors’ place attachment influences future visitation intent. It is easier to retain visitors than attract new ones, so destinations (including gateway communities) would benefit from developing strategies that enhances visitor place attachment to capitalize on repeat visitation and increase long-term economic sustainability.     

Altmetrics: Measuring Engagement with Contemporary Leisure Scholarship

Abstract

Tweet: #Altmetrics can shape how #leisure scholars think about sharing #research for greater public impact @LeisureSciences. Altmetrics, or “alternative metrics” measure scholarly and public engagement with scholarship through traditional metrics (e.g., citation counts) and contemporary metrics (e.g., mentions on social media and news outlets in real time). Since their emergence in 2010, they now play a role in the tenure process and factor into how scholars write articles and engage with social media to increase public consumption of their research (bridging the public/ivory tower/practitioner divide). In this research note, we describe altmetrics and answer some questions surrounding them. Questions we explore include: What are altmetrics? How are they calculated? What are the benefits of measuring scholarship in this way? What tensions exist in measuring scholarship in this way? How can leisure scholars engage with altmetrics? And why should leisure scholars/studies care about altmetrics?     

Communicating the World Heritage brand: visitor awareness of UNESCO's World Heritage symbol and the implications for sites,stakeholders and sustainable management

The World Heritage (WH) brand signals property so irreplaceable that its values must be sustained intact in perpetuity. A primary function of the WH symbol, one element of the WH brand, is to prompt positive visitor emotions and behaviors favored by management agencies. This paper investigates if the symbol communicates any message to viewers. To determine visitor recognition and recall of the WH symbol tested against a variety of variables, 1827 visitors to five WH sites in Queensland, Australia and 712 visitors to the WH part of Hawaii Volcanoes National Park, USA were surveyed. Sixty percent of visitors to the Queensland sites and 19% of visitors to the Hawaii site were aware of the site's WH status; 96% of Queensland site visitors, and 99% of Hawaii site visitors could not recall what the WH symbol represented. Park agencies appear to take a laissez-faire attitude to branding, have little interest or capacity to brand properly or have strategically restricted usage of the WH brand to de-clutter their brand landscape. This limits opportunities to transmit to visitors and communities why WH properties should be valued and sustained, with significant implications for the long-term sustainability of WH sites.     

The implications of differing tourist/resident perceptions for community-based resource management: a Hawaiian coastal resource area study

Despite globally increasing interest in restoring local-level management of natural resources, few studies examine differences between residents’ and tourists’ place connections and implications for community-based natural resource management. This article reports findings from a survey (n = 264) in Haena, Kauai, Hawaii, where resource management is shifting from state-level government to local residents. Tasked with creating new, local-level rules governing use of coastal resources, Haena community members must consider the perspectives, resource use, and values of residents as well as of multiple, diverse user groups including the burgeoning tourist population. We found significant differences in how residents and tourists learn about the area; the activities in which they engage; their perceptions of resource health; who they think is responsible for caretaking of resources; and their views of personal responsibilities to the place. The findings have implications for local-level resource management and use of popular tourist destinations including the importance of guidebooks in mediating visitor perceptions of a place, the possibility of concurrent but separate visitor and resident use of the same area, visitors’ and residents’ sense of responsibility to mitigate impacts of their actions, and the potential of engaging residents’ place caretaking preferences toward more organized community-based resource management efforts.     

The Effects of Ethnicity and Leisure Satisfaction on Happiness,Peacefulness, and Quality of Life

The purpose of this study was to examine how ethnicity and leisure satisfaction affected people's happiness, peacefulness, and quality of life. A trilingual telephone survey of Chinese/Canadians (N = 261) and British/Canadians (N = 258) was conducted. Hierarchical multiple regressions indicated that sex had no significant effect on any regressors. Ethnicity significantly affected standard of living, achieving in life, and life as a whole. Overall leisure satisfaction significantly affected happiness, peacefulness, and all nine quality of life domains. Canonical correlations also showed that happiness and achieving in life were positively correlated for British/Canadians and happiness and personal relationships were positively correlated for some Chinese/Canadians. Peacefulness was positively correlated with spirituality/religion and community connectedness, but negatively correlated with personal relationships, for some Chinese/Canadians. Implications and research recommendations are provided.     

A typology of memorable experience at Nelson Mandela heritage sites

This study examines cultural heritage tourism by identifying and segmenting heritage site visitors according to the aspects they define as necessary for a memorable heritage site experience. The research focusses on visitors to Nelson Mandela Heritage Sites and emphasises that the links between the attributes of a site and the visitors themselves are essential to understanding tourists’ willingness to pay to visit the mentioned sites. A typology of visitors that the authors labelled ‘auxiliary experience seekers, convenience experience seekers and comprehensive experience seekers’ (ACC) was used. The results revealed comprehensive experience seekers as the most critical market segment regarding the much significantly higher amount they are willing to pay when visiting Nelson Mandela Heritage Sites. This leads to a better understanding of aspects contributing towards a memorable heritage site experience as well as to visitors’ willingness to pay for such experiences. This study also provides further insight into cultural heritage tourism in general. Moreover, such segmentation was found as a useful research tool for producing a distinct visitor profile as well as how a memorable experiencing can be generated by suggesting diversified pricing at such sites.     

Rethinking slavery heritage tourism

This paper argues that the investigation of slavery heritage within a ‘thana’- or ‘dark’ tourism framework invariably fails to appreciate the subtleties, power relationships and various contestations that are at play in both the presentation and consumption of former Transatlantic Slave Trade (TAST) sites. Instead, the authors argue that a combination of Halbwachs’ collective memory theory and Tunbridge and Ashworth's concept of dissonant heritage can provide a deeper understanding of tourism linked to such sites. A study of TAST sites in Ghana identified six key groups of stakeholders involved in the interpretation of slavery heritage, each with its own agenda, desire to remember or forget slave memories and desire to compose different narratives. By analysing collective slave memories, the study proposes a framework that demonstrates that tourism to TAST-related sites is complex and nuanced because it relates to the nature of the historic event itself, intrinsic qualities of TAST-related sites in terms of current relevance and the closeness of the event or site to each stakeholder.     

A framework of memory management and tourism experiences

This research first develops a conceptual model to link relevant concepts in psychology and tourism research to each stage of the long-term memory (LTM) system. It combines insights from mindfulness, positive affect, and quality of conscious experience to understand how tourists encode information; research in short-term memory and working memory as well as social identity to address the consolidation of information; and concepts of remembering, false memory, and storytelling to highlight information retrieval. Next, focus groups were conducted to examine how practitioners are helping tourists encode, consolidate, and retrieve their memories in the context of this model (Study 1). Finally, in-depth interviews were conducted to complement the practitioner’s perspective by reflecting the tourist’s voice that is relevant in each stage of the LTM system (Study 2). Overall, this research connects findings from the practitioner’s viewpoint with the tourist’s voice to present a framework of memory management and tourism experiences.     

Perfect pregnancy? Pregnant bodies,digital leisure and the presentation of self

Pregnant women are increasingly engaging with social media as a form of digital leisure. In doing so, they subject themselves to normalised images of pregnant bodies communicating unrealistic ideals. Instagram is a culturally communicative and visual platform and a pervasive context in which to explore body discipline and regulation. The current research utilised discourse analysis to explore dominant discourse surrounding pregnant women’s bodies through their self-presentation on Instagram, uncovering potential areas of challenge and resistance. Content was selected from 60 user-generated posts from 16 pregnant women’s personal accounts on Instagram. Results explore themes of ‘The “Perfect Pregnancy and Middle-class, Consumptive Ethic”’, ‘Doing Exclusive Heteronormative Pregnant Femininity’ and ‘Self-surveillance & Hyper-visibility of the Digital Fleshy Pregnant Body’. These themes identified how pregnant women embody dominant discourse regarding neo-liberalism, consumption, traditional medicine, heteronormativity, and hegemonic masculinity, and use this to engage in self-surveillance, policing, and monitoring of their pregnant bodies. A final theme Rejecting the ‘Perfect Pregnancy’, Reworking (and Reproducing) Dominant Ideals’ is uncovered, outlining alternative posts by the women that offer resistance to the dominant discourse, however examples are infrequent and lack evidence of conscious and overt politicisation. Future research should focus on pregnant women’s self-interpretation of social media engagement and the pregnant bodies excluded from this discourse.     

Orientalism,Balkanism and Europe's Ottoman heritage

‘Orientalism’ has been used as a lens to understand consumption of heritage sites in non-Western contexts. Through the supplementary lens of ‘Balkanism’, we examine a European region with a significant heritage reflecting the c.500 year rule of the Ottoman Empire. Bosnia and Herzegovina, Republic of North Macedonia and Albania are selected for study given their concentration of Ottoman heritage sites. We note first that these countries' heritage tourism sectors anticipate and modify interpretation to accommodate ‘Western’ tourists' affectation of ‘surprise’ and ‘delight’ at a ‘remarkable’ crossroads between ‘West/East’ or ‘Christendom/Islam’. To understand why Ottoman heritage is often understood to be in but not of Europe, our analysis draws on scholarship interrogating ‘Europe's’ longstanding discursive erasure of its Ottoman-Islamic-Oriental ‘self’ and Tourism's role in this.     

‘Once More,With Irony’: Karaoke and Social Class

Abstract

Karaoke’s mimetic character can provide a conduit for personal growth and interpersonal empathy. Yet karaoke is not always understood this way, and one factor determining how it is understood is social class. Karaoke’s class markers have been clear, though very different, in Eastern and Western cultures. Whereas in Japan karaoke first became popular among the upper‐middle class, in the US it was popularized by the working and lower‐middle classes. As karaoke gained a following among working‐class Americans it was often shunned by the urban middle class. Yet by the late 1990s an alternative aesthetic of karaoke, characterized by an ironic performance style, developed among middle‐class urbanites. This essay attempts to describe these opposing styles of mimetic and ironic performance, to explain the motives behind them, and to consider what happens when they come into contact.