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1.
传统招标方法是投标方在用户确定的标的技术要求范围内进行主要是价格方面的竞争,本将此种方法称为“技术招标法”。随着品牌、品位意识的增强,现时商品在功能基本一致的情况下价格确有极大的差别。使用技术招标法确定此类产品招标解决不了因品牌品位形成的价位差问题。本提出的“价格招标法”是根据用户在欲采购设备的资金方面的承受能力为依据,选择确定此价位的最佳产品的方法。这种方法使投标方在价位一致的基础上进行主要是技术性能方面的竞争。本以政府采购电梯设备为分析对象,对“价格招标法”进行探讨。  相似文献   

2.
本来存活于三四线城市的一些小品牌,靠的是价格来吸引人,但在原材料成本上涨之后,对于耐克、阿迪达斯等知名品牌来说品牌接受度将遭受考验;对于靠价格打市场的小企业来说就更为难,上调价格会失去市场,不调价格会连进入市场的机会都没有。  相似文献   

3.
价格定位是企业品牌外在的、量化的表现,在与顾客的品牌沟通中,价格定位最有效也更有说服力。因而,价格定位是企业塑造其品牌的关键。然而,我国企业对品牌的价格定位普遍重视不足,存在组织基础薄弱、管理过程低效等弊端,需要我们从加强品牌价格定位的组织性、价格管理过程优化及避免价格战对品牌价格定位的伤害等方面来进行改革,以提升我国企业品牌的竞争力。  相似文献   

4.
中国企业品牌运营现状的分析   总被引:1,自引:0,他引:1  
中国市场已向世界全面开放,市场竞争阵地已从传统的产品、价格转移到以品牌为核心的较量。面对国外品牌的冲击,中国企业必须在充分认识品牌运营现状的基础上,积极开展品牌运营,提高品牌竞争力,才能在国际市场竞争中立于不败之地。  相似文献   

5.
市场竞争有两个层面,一个是产品的竞争,一个是品牌的竞争。产品的竞争属于物质和技术层面的竞争,比如糖果类,它的口味、包装、价格都属于物质层面;品牌的竞争属于精神和心理层面的竞争,比如一些心理感受。  相似文献   

6.
我工作的公司是一家代理进口投影设备的公司。我们的优势是技术力量比较雄厚,善于做较大的按需设计、集成的工程。但是在单机单品的销售上,总是竞争不过规模小的公司,因为他们易于反馈信息,能很快掌握其它品牌价格的变动,很快调整价格和策略,这一点我们很难做到。  相似文献   

7.
案例 某市林业局中央空调采购项目由市招投标中心以竞争性谈判方式组织采购。该项目谈判小组于2006年6月31日在市招投标中心举行谈判活动,根据《谈判文件》规定的评标内容,经过对投标价格和商务技术的综合评定,第一名为H商场,投标空调品牌为“KV”;第二名为M公司,投标空调品牌为“TT”。  相似文献   

8.
随着二十一世纪脚步的加快,三峡工程,申奥成功,WTO入世等一系列的大事,加速了中国IT产业,信息化、数字化、网络化,已不在是夕日的梦想,正以惊人的速度改变着人们的生活。 计算机作为网络、数字化、信息化、办公自动化的主要环节,发挥着越来越关键的作用,而软件产业日臻完善,硬件的速度大幅提升,而计算机价格的频频下降使得计算机的价格更贴近百姓。信息化、网络化、数字化、办公自动化呈现出的巨大效益更加快了计算机的普及。机算机行业的发展更日益兴旺。就从北京中关村看,几乎每天都有电脑公司诞生。北京鑫润展网络技术…  相似文献   

9.
前年去美国,看到了国内耳熟能详的那些大牌商品,如耐克、POLO、GAP等,以低于国内的价格,铺天盖地的堆在商店内。当时突然跳出一个想法,当前转变浙江经济发展方式,迫切需要发展大众品牌啊!好东西而又能让大众普遍消费,就是我所谓的大众品牌的基本要求。凡能列入大众品牌的商品,必定是品质较高,价格适中,形象普及,受众巨大。当然也不必讳言,  相似文献   

10.
《中国经济信息》2009,(7):20-20
2009年,我国小排量汽车接二连三传来新车上市的消息,也使得汽车市场竞争变得更加激烈。从价格到外观,从动力到安全,伴随着长城炫丽1.5L的上市,小车的竞争和比拼终于进入到最核心的技术领域——发动机上。该车含有V、/T技术的全铝发动机GW4G15,填补了自主品牌小排量车的空白,也预示着小排量汽车尤其是自主品牌小车的动力升级战已打响。  相似文献   

11.
12.
Indonesia’s economic growth picked up slightly in mid-2016 but remains below the level demanded by government and popular aspirations. Despite a plethora of reforms intended to increase efficiency and productivity, some policies are perverse and longstanding problems of implementation remain. The share of manufacturing has declined, the real exchange rate has appreciated, exports have dwindled, and growth has been trending downwards. The banking sector is stable but inefficient, with wide net interest margins and numerous barriers to competition. Trade protection, particularly in basic food commodities, has created high costs that weigh particularly heavily on the poor. Declining government revenues have placed increasing pressure on the public budget, even as the current administration aims to increase spending on infrastructure and welfare and to enhance productivity. In an effort to increase revenues, the government has announced a tax amnesty program and other measures. In addition, Sri Mulyani Indrawati, the new finance minister, has taken steps to cut non-essential expenditure in order to secure high spending on infrastructure and at the same time keep within the 3% budget deficit limit stipulated by law. Although the overall debt situation is not yet alarming, declining revenues and budget cuts that do not fully reflect this decline are putting pressure on increasing debt levels. The government’s high-profile tax amnesty program was the major policy initiative implemented in the second half of 2016 that aimed to relieve this pressure. Despite widespread criticism of, and scepticism about, the tax amnesty (both within and outside Indonesia), its first phase had a much higher participation rate than most independent accounts expected. Revenues raised so far through the amnesty are less than 60% of the official target, but this is actually a strong result for the short term. The bigger question, however, is whether the amnesty is a key element of a more encompassing strategy to overhaul the system of taxation and tax administration.  相似文献   

13.
14.
利用膜技术回收利用碱性废水研究进展   总被引:1,自引:0,他引:1  
回顾了利用膜分离技术处理碱性废水的工艺与综合利用技术所取得的丰硕成果,总结了各种治理方法的特点、适用性及发展方向。  相似文献   

15.
In this paper, I analyze the causes of the prolonged slowdown of the Japanese economy in the 1990s and find that the stagnation of investment, especially private fixed investment, was the primary culprit. I then investigate the causes of the stagnation of household consumption during the 1990s and find that the stagnation of household disposable income, the decline in household wealth, and increased uncertainty about the future are among the contributing factors. Finally, I consider whether demand side factors or supply side factors were more important as causes of the prolonged slowdown of the Japanese economy in the 1990s and conclude that the former (especially misguided government policies) were probably more important.  相似文献   

16.
A sustained long-term increase in average stature accompanied the process of import-substituting industrialization in the main suburban area of Argentina, the Buenos Aires Conurbano. This gain in net nutrition was attained before the rise to power of a re-distributionist political party: the Peronists. The article also provides evidence of a decline in average heights during the period 1939-1945, which challenges us to revise the traditional wisdom about the impact of World War II and Peronist social policies and its implications for the nutrition and health of children. The new evidence on heights shows also persistent social and regional differences over time that had not been documented before.  相似文献   

17.
Abstract

The privatization idea may have lost some of its luster in recent years, but it remains relevant in today's socio-economic environment and is pursued consistently in industrialized and industrializing countries alike. Hong Kong has followed the general pattern in a manner reflecting its particular circumstances and its institutional modus operandi. The underlying logic may not appear highly compelling, from a short-term perspective, yet there are sound grounds for approaching the task positively, if viewed from a multi-year standpoint. Rather surprisingly, for such a quintessentially capitalist society, Hong Kong has not confronted the privatization challenge astutely on the political front and has handled it somewhat mechanically in managerial terms. The benefits to the community may have thus been more modest than one could legitimately expect, given the historical backdrop.  相似文献   

18.
This paper proposes new composite measures of relative and dynamic state performance to improve governance and delivery of public programs in developing countries with a federal structure. We illustrate the use of the indices to rank the performance of 19 major Indian states on two large development programs launched by the Indian government over the last two decades using publicly available data. Although we find volatility in performance over time, there exists a positive correlation between measures of initial (administrative) state capacity, development and accountability with program outcomes. Our findings have important implications for both the design and implementation of large-scale public programs across developing countries.  相似文献   

19.
This study focuses on regional economic development in South Africa, across provincial political jurisdictions. The article argues that remote hinterlands can be more usefully understood as forming an integrated whole, rather than functioning as the poor rural cousins of their provincial metropoles. This article considers three propositions: that key transport projects (such as airports) may unlock regional development; that this may stimulate regional spatial integration; and that this may spur the South African government to address its weak regional planning system. All three propositions are speculative, drawn from the international literature, but they contribute to an argument for greater spatial coherence in South African planning in rural regions. The argument is illustrated with reference to the Karoo region of South Africa, and the potential of a new airport to impact on regional economic dynamics. Furthermore, the article argues that such impacts will require new regional planning systems, which are currently absent from the South African political system.  相似文献   

20.
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