试析企业的商标翻译

一、引言 商标是商品的标志,是生产者用来标识其生产和销售的商品的标志性的符号,一般由文字、图形或符号组成,是产品的形象,企业的象征,能够传递企业精神,塑造企业形象.商标的作用在于"促使保证商品质量,便于消费者选购,维护商标注册人的信誉和权益."(2006:313)好的商标有助于企业宣传自己,并促进商品的销售,制造品牌效应,进而给企业带来丰厚的利润.     

九皋羽翼下晴空

人只能用心灵,在云上散步、在水面飞奔,能幻想云润,水滑,能造出车船飞机,却无法让自身生出羽毛和翅膀. 跨江连城,直来直往的一座桥,在柔美的江南,有多少诗意可以借用,朱栏绿树的酒店窗外,慢慢行来载着文士渔翁的船,沉浸在画卷里,这才是悠久的古意,因此,便会惊喜这桥,竟忽然是另一番动态的翅膀的样子呢.     

浅谈加强国有企业应收帐款的管理

一、序言 随着社会主义市场经济的迅猛发展,市场竞争日益激烈,企业为了在竞争中取胜,竞相扩散赊销业务,提高销售额,打开市场局面,往往会采取先发货后收款的交易方式,于是在会计上便会形成一定数量的应收帐款,这种交易方式的确增加了企业的产品销量,推动了企业的发展,但是大量的应收帐款被外单位占用,暂时脱离了本单位的资金周转,增加了财务成本,给企业带来了很大的风险,严重的情况下还会形成坏帐,给企业带来更大的经济损失.     

能如此相处就已经很好了

诗意的浪漫,有一种即是在日月的辉耀下,甚至星光里,细雨中,对着一丛花草,或者无垠波涛,终日不发一言而泪下如雨,终归也无人知道是因何感伤. 而其中情愫,托于流水,问及草木,诉诸落花的,更是不可胜数;似乎纯净的自然,乃是人身心最终极最可依恃的归宿,人在此间,就如幼小的猫儿蜷缩在主人家的锦衾里,被抚慰着,有着温暖,与安全.     

电商行业本身的无底线显规则

有时候我们去看一部电影,导演是大牌导演,演员是大牌演员,编剧是大牌编剧,广告满天,铺天盖地,弄得非常好,把所有人都忽悠进去以后,绝大多数的人跑出来说,没见过这么烂的片子,这就是到今天为止,我对这个事情做出的最精确的评价。刚开始的时候,我是非常担心的,三年零毛利,零元销售,三折销售等等,作为一个法律工作者,我首先想到这是违规的,你这样不计成本以后,     

在一次次换房中蓄养幸福

我很高兴我嫁了我老公,也高兴有一个可爱孝顺的女儿,更高兴当时家里人的支持买了现在的房子。有家,有爱,有你们,是我最大的幸福。我和我老公是经人介绍结婚的,在我们那个年代,这是很平常的事,所谓的自由恋爱我也算尝到一半吧。在我们那个年代,我属于晚婚,29岁"高龄"的年纪让家里人开始着急,其实我的要求很简单,找一个人平平淡淡地过生活,幸运的是,我遇见了我老公。认识他的时候,他在研究所里上班,成     

凉茶店

<正> 凉茶是中国人的保健智慧。昔日的中国,大家都很贫穷,未必人人都付得起聘请医师诊病的费用,每病一趟,都是沉重的负担,因此,他们要防患于未然,尽量保持健康,不让自己生病,或至少把病情控制。因此,中国民间医方中,凉茶就应运而生。凉茶是把一些具有调理人体机能,消除潜在致病毒素的药茶,定期饮用,可以减少生病的机会。其中市场上最常见的凉茶,包括二十四味和五花茶,过去,凉茶是市井中人的谋生之道,贫穷人忙于工作,而且收入微薄,实在不愿付出昂贵的价     

共产党员就是一面面飘扬的旗帜

没有空洞的口号,没有华丽的辞藻,有的只是朴素平实的情感,无私奉献的爱心,重如泰山的责任。一个只有8名工作人员的审计局,面对资金量越来越大,审计范围越来越广的实际,他们不等不靠,以共产党员的模范行动,经受住考验,当好了经济卫士,默默的为全区经济社会又好又快发展做贡献。她叫鲁莉,共产党员,伍家岗区审计     

再见,雅虎!

那是最美好的时代,那是最糟糕的时代,那是智慧的年头,那是愚蠢的年头,那是信仰的时期,那是怀疑的时期,那是光明的季节,那是黑暗的季节,那是希望的春天,那是失望的冬天。我们全都直奔天堂,我们全都直奔相反的方向。这是狄更斯在其作品《双城记》中一段精彩的描述,同时,这段描述也成为《双城记》中最赋有哲理的一段描述。而如今,对于互联网,更准确点是对于雅虎来说,这是一个最好的时代,也是一个最坏的时代;这是一个充满希望的春天,也是一个充满绝望的冬天……     

GDP的是与非

自从国家宣布要改进GDP核算和数据发布制度后,一时间,对GDP的质疑声四起.应该说,对现行统计方式乃至GDP本身缺陷的批评,是必要的,但现在一些对GDP的批评存在着一种矫枉过正的倾向,似乎从过去的一个极端走向另一个极端去了. 诚然,作为经济总量指标的GD P,正如美国前总统肯尼迪所说,它"并不包括使我们的生活有意义这种东西".比如,GDP不能衡量社会成本,不能衡量增长的代价和方式,不能衡量效益、质量和实际国民财富,不能衡量资源配置的效率,也不能衡量分配等等.     

电子音乐流派的社会变革(英文)

从社会和政治变化、电子音乐流派的发展,形成了电子音乐,科学和技术的发展对电子音乐有重大的影响。他们是四个不同历史时期的发展——未来派,法西斯主义,达达派、电子音乐的时期。从最早使用:麦架,嘘声,窃窃私语,爆炸等。音乐和表达感情的表现,在阶级斗争,政治变革和经济危机、发展迅速的电子音乐,用在许多不同的零件,例如播放音乐、电影、电视等,都成了一个必不可少的组成部分的音乐市场。     

公路工程施工组织设计探析

近些年,国家对基础性建设的投入越来越大,我们的公路建设也日益增多。公路工程是一项综合性、系统性较强的工程,是集路基、路面、路线、桥涵、隧道等于一体的综合体系。随着经济社会的发展和施工工艺的不断进步,人们对公路工程的要求也更加严格。为了保证公路建设的正常施工,就需要工程设计按时按量完成。而如何处理好质量与工期的矛盾则是公路设计者面临的难题。本文对公路工程设计的重要性,步骤等进行一个分析研究。     

Towards a Theory of Serendipity: A Systematic Review and Conceptualization

Serendipity – the notion of making surprising and valuable discoveries – plays a major role in the success of individuals and organizations alike. Previous research has established the importance of serendipity and identified important individual- and organizational-level antecedents. However, the literature has been dispersed and the boundaries of the concept have been blurry, leading to a lack of conceptual clarity and structure, and thus limiting validity and managerial actionability. Based on a systematic literature review, I synthesize existing management-related research on serendipity and explicate the emergence and composition of serendipity in the organizational context. I first identify three necessary conditions that differentiate serendipity from related concepts such as luck or targeted innovation: agency, surprise, and value. Then, I draw from the literature on sensemaking, event-based theorizing, and quantum-based approaches to management to conceptualize the process of cultivating serendipity in the organizational context as a process of enabling potentiality and materialization, and develop a multi-level theory of (cultivating) serendipity. This conceptualization contributes to our collective understanding of how, why, and when (i.e., under what conditions) organizations can leverage the value in the unexpected, which opens up fruitful avenues for further research.     

文化与科技融合的实现路径

文化发展与科技创新两者交织融合,科技创新是文化发展的重要引擎,文化发展也成为科技创新的引领。文化与科技融合本质是由科技突破和技术创新所带来文化产业在生产方式、消费方式、产业形态和产业结构等方面的变革,融合的核心是价值链重构,融合广泛发生在产业、市场、企业和生产要素等领域。目前,我国文化与科技的融合相对滞后,发展压力与发展机遇并存。从路径上来说,可从产业、市场、企业和人才四个方面实现文化与科技的融合。     

The Geography of Innovation in China and India

The BRICS countries in general, and China and India in particular, are now widely regarded as the areas of the world likely to challenge the economic leadership of the United States (US) and the European Union (EU). A large part of this challenge will come from rapid technological catch‐up by China and India. Yet, despite a recent rise in interest, there is limited knowledge about how and where innovation takes place in these two leading emerging countries and to what extent the Chinese and Indian territorial systems of innovation differ from those in the EU or the US. In this article we explore the geography of innovation in China and India, concentrating on understanding key territorial‐level innovation trends by country, region and technology field, using the US and the EU as benchmarks. We find significant contrasts between the geography of innovation in China and India and that of the US and the EU. First, the degree of concentration of innovative activities in both countries is extremely high. Levels of agglomeration of innovation in the coastal provinces of China, as well as in Delhi and the South of India, significantly exceed the levels of agglomeration found in the USA and the EU. Secondly, China has witnessed a more rapid increase in the degree of concentration of innovation than India. We posit that the differences in the geography of innovation between, on the one hand, China and India and, on the other hand, between these countries and the developed world are rooted in different institutional settings, different systems of innovation and different national innovation strategies.     

Engineering Cities: Mediating Materialities,Infrastructural Imaginaries and Shifting Regimes of Urban Expertise

This symposium opens up new critical insights and analytical perspectives into the relationships between power, politics, materiality and urban engineering. In so doing it demonstrates the central role of engineers in the production and negotiation of everyday life in the city. In contrast to the technocratic exercise engineering often professes to be, the contributors to this symposium argue that the assembling and choreography of cities through the myriad techniques, routines, standards and visions of engineers is inextricably bound up with broader socio‐cultural, material and political urban dynamics and processes. This necessitates investigating the multiple and competing social imaginations, forms of knowledge and regimes of expertise associated with urban engineering. The symposium's five articles, straddling disciplinary backgrounds in geography, anthropology, engineering and history, focus analytical and empirical attention on the figure of the engineer and on the work of engineering in the cities of Paris, Mumbai, Singapore and London. Engineering, we suggest, is a diagnostic for probing the shifting forms of mediation that animate and inhabit contemporary dynamics of urban change. The symposium thus opens up a new avenue for cross‐disciplinary and transregional research for urban studies while also suggesting innovative ways of conceptualizing urban transformation and contestation.     

Supply Chain Strategies in the UK Fashion Industry—The Rhetoric of Partnership and Realities of Power

This paper focuses on the fashion industry, one characterised by issues such as dramatic shifts in the scale and power of major retail buyers in the market, the advent of retailer own brands, and the nature of sourcing and supply chain decisions, issues that are increasingly global in nature. The aim of this research is to explore the nature of relationships between UK high street multiple fashion retailers and their contracted suppliers, many of whom are entrepreneurial firms by most definitions of the term. Four core themes emerge from the literature and provide a framework for the research, namely, power, process, partnership, and people. The research approach was qualitative, and conducted over a period of twelve months. The paper ends with an agenda for future research.     

基于模型分析的液压伺服系统性能参数预测

为了提高液压伺服系统的控制精度,文章对液压伺服系统中的一些非线性参数进行了预测与估计。参数估计之前,首先对目标液压工作系统进行了建模与参数化描述,抽取了其控制和工作模型,计算并推导了模型中主要的液压参数直接的数学关系,如液压受力分析、受力传递函数、噪声信号过滤函数等。在此基础上,采用最小二乘估计算法对液压伺服系统中的非线性参数进行预测,给出了详细的参数分析过程和预测参数推导过程,建立了主要参数的估计计算公式。最后,对所估计的非线性参数进行了仿真和测试。结果表明,文章所选择的参数预测结果与实际的运行结果基本吻合,预测算法参数估计误差小。     

WHAT'S TO KNOW ABOUT THE CREDIBILITY OF EMPIRICAL ECONOMICS?

The scientific credibility of economics is itself a scientific question that can be addressed with both theoretical speculations and empirical data. In this review, we examine the major parameters that are expected to affect the credibility of empirical economics: sample size, magnitude of pursued effects, number and pre‐selection of tested relationships, flexibility and lack of standardization in designs, definitions, outcomes and analyses, financial and other interests and prejudices, and the multiplicity and fragmentation of efforts. We summarize and discuss the empirical evidence on the lack of a robust reproducibility culture in economics and business research, the prevalence of potential publication and other selective reporting biases, and other failures and biases in the market of scientific information. Overall, the credibility of the economics literature is likely to be modest or even low.     

论医院固定资产管理存在的问题及对策

就目前的社会经济而言,国家拨给医院的资金是很有限的,而正是因为这样,医院更应该在面对经费不足的时候,计划好开源节流,管理好现有的固定资产,并优化资源,努力提高社会效益以及经济效益。本文简单地探讨目前医院固定资产管理中存在的问题以及对策。