Super‐Connectors: A New Model of Internationalization from the MENA Region

The main purpose of this case‐based research is to investigate and analyze three fast‐growing airlines (Emirates/Dubai, Qatar Airways/Qatar, and Etihad Airways/Abu Dhabi) and their internationalization from the Middle East and North Africa (MENA) region. The three carriers that are commonly known as “super‐connectors” in the airline industry continue to excel in their business models and internationalization. Based on secondary data, surveys, and company‐specific information, the article uses a longitudinal case‐based research approach to discuss the three airlines. Findings of the work reveal that the three super‐connectors have aggressively expanded in the MENA region and beyond by seeking multiple alliances, joint ventures, long‐term collaborative agreements (code sharing), and foreign direct investment (FDI). These activities represent innovative business models and operational efficiencies in the global airline industry. We believe that non‐MENA airlines may not have the same dynamism, strategic clout, corporate‐related efficiencies, and financial prowess that we witness among the three super‐connectors. In international business (IB) and multinational corporation (MNC)‐related areas, researchers, industry analysts, and policymakers need to pay attention to the MENA region's super‐connectors and their emerging internationalization models. The article also provides useful trends and implications that can be benchmarked by practitioners, researchers, and airlines regarding the issues of internationalization, growth, and new business models. © 2015 Wiley Periodicals, Inc.     

Deregulation and globalization of airlines

Although the airline industry has contributed to the globalization of the world economy, it is itself one of the least globalized sectors. This article identifies the governmental policies that have contributed to that outcome, and the economic and political forces that have gradually eroded regulatory barriers to competition and globalization in the last ten to fifteen years. Based on their airline industry policies in the mid-1990s, countries are classified as efficiency seekers (e.g., the United States), late reformers (e.g., Germany), and shelter providers (e.g., France), with the first embracing deregulation and globalization, the second adopting those policies somewhat slowly and reluctantly, and the third continuing to resist them in every possible way. Using Porter's “diamond” of international competitiveness, the article then explores the interaction of country characteristics and government policies to shape the competitiveness of U.S. and European airlines. The article concludes that, as a group, U.S. airlines are quite competitive, whereas in Europe the situation varies greatly between efficiency-seeking countries, such as the United Kingdom and the Netherlands, whose airlines have become very competitive, and shelter-providing countries, such as France, Italy, and Spain, whose airlines continue to be plagued by high costs and poor service. Because first-mover advantages can be significant as the airline industry globalizes, countries that postpone reforms are likely to find that the passage of time makes it harder to make their airlines internationally competitive, not merely in terms of cost but also in terms of nonprice dimensions, such as quality, service, and reliability.     

CEO cash compensation determinants: an empirical examination of US airlines

This study empirically investigated the determinants of cash compensation for chief executive officers (CEOs) for US airlines in the post-9.11 period. After an analysis of 53 firm-year observations from 2002 to 2004, we found that the airline CEO cash compensation was positively correlated with the size and revenue efficiency of an airline firm whereas growth, debt use, profitability, and stock performance were irrelevant to the compensation. Larger airlines with better revenue-generating ability tended to offer high cash compensation to their CEOs. Our findings suggest that the pay-for-performance principle has yet to be fully implemented in the airlines industry. To minimize agency problems and enhance the firm value of US airlines, CEO compensation should be based not only on revenue efficiency but also on profitability and stock performance.     

航空联盟及其产生影响分析

从航空联盟存在的规模经济和密度经济原理,以及它们与产出成本弹性、服务点成本弹性之间的关系,可以了解航空战略联盟对航空公司、旅客等产生的影响。根据国外航空公司的经验,航空公司加入联盟,要综合考虑很多因素,研究和权衡各个因素,以实现规模和密度经济性,从而提高航空公司的竞争力。     

Strategy choices among internationalizing US airlines

This paper surveys and analyzes the internationalization strategy of US airlines. We first discuss globalization factors acting on the industry, particularly, government actions, the emergence of international markets, competition (including the role of firm specific assets in conferring competitive advantage), and supply cost factors, principally labor, fuel, and aircraft procurement. We then discuss the gains from internationalization, and the recent performance of US airlines, from which we develop internationalization strategy guidelines for airlines, classified as market-oriented and efficiency-oriented. Finally, we trace some broad lessons from the aviation industry for other service sectors facing similar deregulation and globalization pressures.     

基于空间和时间维度的航空公司价格博弈

我国民航业经过多年来的运价改革和不断放松管制,已经逐步形成了比较典型的寡头垄断市场,航空公司间的竞争态势也日趋激烈。但由于缺乏其他有效的手段,航空公司间的竞争主要表现为价格战。本文运用伯川德、豪泰林等模型方法,从空间和时间两个维度,对航空公司间的价格博弈行为进行了系统分析,证明了实行多种差异化服务和提高网络干线市场集中度是航空公司确立竞争优势的基本途径。     

Where are the airlines headed? Implications of airline industry structure and change for consumers

The airline industry is undergoing unprecedented change. This paper explores the consumer impacts of recent airline industry change, in the context of its oligopoly market structure and current industry environment. Economic and noneconomic events, increasing competition from low‐fare carriers, technological developments, and changes in industry practices are transforming consumer travel and interaction with airlines. Consumers can anticipate more direct flights, increased price transparency, and increased fees and time cost of security.     

COVID-19 and business renewal: Lessons and insights from the global airline industry

The emergence of the COVID-19 pandemic has adversely affected the fortunes of multiple companies around the globe. Accordingly, questions are increasingly being asked about how organizations can revitalize during and after a crisis. Yet, we have limited understanding of how organizations renew themselves during crises over time. We explore this question through the lens and examination of two South-Asian airlines: Pakistan International Airlines and Sri Lankan Airlines. The cases offer important insights into the reasons behind underperformance of state-controlled enterprises and renewal activities. We shed light on strategic renewal (SR) in the wake of increasing liberalization and deregulations in the global airline industry. To this end, we propose a four-stage approach towards renewing such underperforming organizations to respond effectively to black swan events and external shocks.     

Affective States of the Consumer and Satisfaction with Services in the Airline Industry

Abstract

While its importance in marketing is never questioned, customer satisfaction has rightly been described as “a complex and elusive phenomenon.” The search continues for factors/variables that determine its presence and magnitude. This paper examines the affective aspect of customer satisfaction in the globally important, but highly competitive airline industry. Two major forms of affective state of the consumer are examined, namely: (i) mood, and (ii) quality of life. Findings show that both tend to have significant influence on the level of satisfaction with services in the airline industry. However, some elementary services tend to be more influenced than others by these affective states of the consumer. Implications, and managerial applications of the findings for augmenting customer satisfaction in the airline industry are discussed.     

The impact of crisis events on the stock returns volatility of international airlines

This paper adopts the generalized autoregressive conditional heteroskedasticity model to examine the relationship between the weekly returns of shares of the international airlines in 1996–2010. It also incorporates major international crisis events and observes the influence of different aspects on the volatility of returns of company shares. Different events exhibit significantly different regional volatility impulses in the countries in which the airlines are located. The Asian financial crisis enhances the returns volatility effects of Asian airline companies. The global financial crisis significantly intervenes with the returns volatility of airline companies around the world. The results suggest that major international events may all have risk effects on the returns on the share prices of airlines.     

Global versus Local Strategic Alliances

The authors present a framework within which to decide when a firm should choose a single global strategic alliance partner, when regional alliances are more appropriate, and when it should use multiple local partners. Strategic factors proposed as determining this choice refer to: (1)economies of scale; (2)competitive pressure; (3)market and environmental certainty; and (4)global coordination. Operational considerations that constrain the choice involve: (1)market restrictions; (2)resource availability; (3)fiduciary risk; and (4)adaptation needs. These two sets of factors interact to suggest the appropriate geographical scope of strategic alliances. Two case examples are evaluated within this framework; one dealing with a global strategic alliance, the other with local strategic alliances.     

中韩航空物流合作前景展望

本文从中韩经贸关系,中韩城市之间、机场之间、航空公司之间形成的竞争合作关系等方面分析了中韩航空领域合作的可行性;此外,全球航空业的稳步发展,对区域航空资源的优化分配的预期以及两国更加开放的航空政策、积极的合作态度都会促使两国航空物流领域的合作.     

Development and Growth of the Business Class

Abstract

Air travel is forecasted to be a strong growth market for the 90s. An annual growth rate of over 4% is being predicted until the end of the century. Comprising 20% of the seats and 40% of the overall revenues, the business travel segment had assumed an important strategic focus within the airline industry. This study looks at the competitive issues involved in meeting the demands of the business traveler, especially in the light of the changing relationships between those who supply the product, those who distribute, and those who use it. With corporate America along with the rest of the world continuing to do more business, but with less travel, this study looks at some of the changes that the airline industry can implement to lure business travelers back. Finally, a model is proposed, which the airlines can use to adopt to the changing needs of the market.     

Research Note: Strategic Combinations and Their Evolution in the Global Marketplace

The global marketplace of the twenty‐first century will contain many new competitors formed from the mergers and alliances that are currently taking place. This article demonstrates how the globalization process is in reality an extension of a pattern that has existed since the Industrial Revolution, that today continues to create competitive advantage. Significant managerial implications are given based on this discussion. © 2001 John Wiley & Sons, Inc.     

Linking new product alliances to stock returns and risk

Although firms widely engage in new product alliances, prior research has paid limited attention to their financial impact, especially, both stock returns and risk. In addition to the direct impact of product alliances, I have assessed how firm and alliance characteristics can moderate such effects. I have examined firm size and alliance type as moderators to the product alliance and stock performance relationship. Using a large database of 506 firms and 3714 new product alliances over 21 years, I estimate a random effects model. My findings are that new product alliances demonstrate an increase in stock returns and a decrease in stock risk. In addition, these effects are heterogeneous across firm size and alliance type. This research has implications for both new product alliances and marketing-finance interface literature.     

Cooperative or competitive in alliance formation: Alliance patterns with respect to rivals

Premised on the assumption that strategic alliance is a type of competitive action toward rivals, this study explores how a firm uses alliances differently with respect to rivals. I distinguish between two types of alliances that directly involve rivals: alliance with a rival and with a rival's partner. The former and the latter reflect cooperative‐ and competitive‐orientations respectively. Further, I investigate what drives a focal firm to adopt a particular alliance rather than another. The findings indicate that the key consideration explaining different alliance patterns is the resource profiles of focal and rival firms. This study contributes to the literature on competitive dynamics and strategic alliance by suggesting a new approach to integrate interfirm competition and cooperation. Copyright © 2016 ASAC. Published by John Wiley & Sons, Ltd.     

Short‐term Consequences of Trade Reform for Industry Employment and Wages: Survey of Evidence from Colombia

Recent research has focused on the short‐ to medium‐term implications of trade reforms for the labour market outcomes and poverty in poor economies. This article summarises the evidence on the short‐term consequences of the Colombian trade reform initiated in 1985 for industry employment and industry wages. Although the reform reduced manufacturing tariffs on average by 40 percentage points from 1984 to 1994, tariff declines were not significantly associated with labour reallocation across sectors. The reform, however, was associated with bigger declines in relative industry wages in sectors that experienced bigger tariff cuts. This evidence is in line with the predictions of short‐ to medium‐run models of trade in which labour is not mobile across sectors. It is also consistent with the predictions of models where imperfectly competitive industries share rents with workers and trade reduces the firms’ profit margins and thus workers’ rents.     

Market valuation of marketing alliances in East Asia: Korean evidence

This paper investigates firm value created by non-equity marketing alliance announcements of Korean listed firms in terms of stock price reactions to the announcements. We find evidence that on the Korean stock market, the announcements of marketing alliances produce significant positive abnormal returns, which reflect an increase in firm value, around the announcement date. This suggests that firm managers need to seek for various marketing alliances not only for an effective competition in competitive business environments but also for enhancement in shareholder wealth. The increase in firm value has inverse relationship with firm's size and growth opportunity. In particular, marketing alliances with firms based in G7-countries create greater firm value than ones with firms based in the home country. Our study provides investors, firm managers, and academics with valuable implications of an importance of marketing alliances for valuation of firms in other Asian countries as well as in Korea.     

Reflections on the Evolving Terrorist Threat to Luxury Hotels: A Case Study on Marriott International

The advent of global terrorist networks represents a challenge to international business (IB) theory. Traditionally conceptualized as a type of political risk experienced by multinational enterprises (MNEs) operating in conflictive areas, terrorism has evolved in recent years. The global terrorist networks that dominate the international scene today have different motivations, strategies, tactics, and organizational structures than their secular and ethnic‐separatist predecessors and these differences matter for IB theory and practice. Moreover, these groups have shown themselves adaptive, resilient, and capable of striking targets of strategic and symbolic importance in global business and financial centers. This paper examines the changing nature of the terrorist threat to MNEs and the implications for a sector that has been a target of recent attacks: the luxury hotel industry. Structured as a case study of Marriott International, a leading global hospitality provider, the paper analyzes ways the firm is adapting to the evolving threat and the measures it has introduced to safeguard guests, staff, property, and brand. Implications for IB theory and practice are drawn. © 2012 Wiley Periodicals, Inc.