Agent-based modeling in marketing: Guidelines for rigor

Agent-based modeling can illuminate how complex marketing phenomena emerge from simple decision rules. Marketing phenomena that are too complex for conventional analytical or empirical approaches can often be modeled using this approach. Agent-based modeling investigates aggregate phenomena by simulating the behavior of individual “agents,” such as consumers or organizations. Some useful examples of agent-based modeling have been published in marketing journals, but widespread acceptance of the agent-based modeling method and publication of this method in the highest-level marketing journals have been slowed by the lack of widely accepted standards of how to do agent-based modeling rigorously. We address this need by proposing guidelines for rigorous agent-based modeling. We demonstrate these guidelines, and the value of agent-based modeling for marketing research, through the use of an example. We use an agent-based modeling approach to replicate the Bass model of the diffusion of innovations, illustrating the use of the proposed guidelines to ensure the rigor of the analysis. We also show how extensions of the Bass model that would be difficult to carry out using traditional marketing research techniques are possible to implement using a rigorous agent-based approach.     

Some Empirical Evidence of Chinese Accounting System and Business Management Practices from an Ethical Perspective

China is moving from a centralized to a market economy to bring about efficiency in its economy and to form a business partnership with the West. With its reform adopting an open-door policy, there may be a need to assure its partners in the western world that appropriate steps would be taken to develop and foster a business culture with which the western countries and the Chinese businesses can work. The present study attempted to find whether there has been a change in business ethical culture, accounting system and practice in the Chinese business between 1978 and the present, and the degree of similarity in the Chinese ethics and guidelines compared to Western ethics and guidelines. The result of the study has been analyzed from an institutional perspective to explore institutional change. The result showed that there is general growing support of Chinese management toward change in business ethical culture and practice. It was observed that there was not much similarity in the documents used for ethical guidance and control with those of the West. The findings of the paper are expected to be relevant to international investors and executives interested in investing or working in China.     

Trajectories for Driving the Diffusion of e-Negotiation Service Providers in Supply Chains: An Action Research Approach

ABSTRACT

The recent proliferation of online-based trade makes negotiations with service providers for global supply networks evermore challenging. The Internet is believed to be a viable means for enabling and facilitating these supply chain interactions. As such, commercial web-based services that support negotiation processes have emerged (i.e., e-negotiation services). Even though these services have promising benefits for supply chain participants, they have not been accepted by most business users. Current e-negotiation studies fail to capture the substantive reasons of this low acceptance as they typically ignore real-world aspects of commercial negotiations. As such, this study argues that an action research approach is a plausible means to study this issue, and to drive changes in the e-negotiations services market. Accordingly, a research plan is outlined with guidelines and recommendations for future action research projects.     

A Comparison of Group Model Building and Strategic Options Development and Analysis

A distinctive tradition within group decision support uses models to structure managerial problems. In this tradition, stakeholders jointly construct a model on their issue of concern in facilitated workshops. In the past decades a wide variety of theoretical insights into and techniques for model-based decision support have been proposed and tested in practical applications. Methods are designed and used by experts; guidelines on their use are not completely spelled out in the literature. This lack of transparency may lead to difficulties in showing the value of methods to researchers in other fields, limit transferability of methods and complicate recombining elements of methods into a multimethodology. In this paper we aim to contribute to transparency by contrasting two model-driven methods: group model building (GMB) and Strategic Options Development and Analysis (SODA). We first develop a framework for comparing methods on a theoretical and practical level. Second, we describe the separate use of each approach, on one and the same issue, with a similar group of participants. By contrasting the choices made in a practical application we clarify process and results in different phases of problem analysis. Our conclusion is that theoretical assumptions of both approaches are more similar than expected. Each method captures different aspects of the problem and in this sense methods may supplement one another: where SODA focuses on the future and identification of actions, GMB aims to create insight into the relation between (past) behavior and structure of the problem. In choosing which element of the methods to use, it is important to realize that each element strikes a particular balance between costs (e.g. time taken from participants or modelers) and benefits (e.g. level of involvement or model verification). For instance, some elements speed up the process but do so at the cost of lowering participants’ involvement. A practical combination of elements of GMB and SODA thus requires the user to assess the relative importance of insight and action as project deliverables, weigh costs and benefits of elements of either method and string these together in a logical sequence that creates the outcomes required.     

Postponement Strategies for Global Downstream Supply Chains: A Conceptual Framework

Postponement is a well-known organizational concept and usually relates to the deferment in time of manufacturing and/or logistics operations. In the current global competitive landscape, situations where postponement can be applied are rapidly increasing. Faced with the wide range of customs duties and free-trade agreements currently in place, companies need to (re)design their postponement strategies to customize their products appropriately, and to the proper degree, in each market. As the actual location where operations take place has a major impact on a company’s overall performance, the spatial perspective must also be taken into account when designing global postponement strategies, alongside the conventional temporal perspective. Heretofore, the academic literature does not offer any comprehensive framework on a global scale either for handling what is known as the postponement boundary problem, or for conceptualizing the related postponement strategies. Building on previous research, the aim of the present study was to investigate the postponement concept in a global environment with a downstream focus. The intended purpose is twofold: first, to review and expand previous studies on the subject and, second, to provide some guidelines for conceptualizing global postponement strategies. A structured literature review was first conducted, followed by the development of a framework that combines both the temporal and the spatial dimensions. Finally, the framework was applied to a group of 28 business cases taken from the literature, to act as a bridge between academic theories and practitioners’ current business operations.     

Some consequences of the single market for European and Danish consumer policy

In this paper, the future of consumer policy within the context of the European single market will be estimated. As the scope of the EC for consumer action is mainly economic, a broader social approach will be used as the theoretical framework. Within such an approach, consumer problems and consumer policy will be characterized, and three paradigms describing the social and political influence of consumers will be discussed as possible guidelines for consumer action. In the light of these guidelines and available published knowledge of the single market, consumer policy at Community level and in Denmark will be analysed.     

How to build a successful private equity portfolio

The route to a successful private equity portfolio is a four‐step process that requires an in‐depth understanding of private equity as an asset class as well as the skills to select promising opportunities from available offerings. The first step is to set out and define general allocation guidelines. These initial guidelines then have to be refined based on the availability of adequate investment opportunities. The third step involves selecting the most attractive funds from a pool of target funds. And lastly the portfolio must be monitored on an ongoing basis to track its overall development as well as its enduring performance. Benchmarking the overall performance of the portfolio as well as individual managers is an integral part of this. In the following sections, each individual step is discussed and explained in more detail. © 2009 Wiley Periodicals, Inc.     

The contingency theory of management: A path out of the jungle

Management theory has taken divergent paths in recent years. The author discusses each of these as well as the movement to unify existing schools of thought. The process approach, traditional and classical, has been supplanted by the quantitative, the behavioral, and the systems approaches. The author defines these and explains their role in management theory and their function in actual practice. Singly, none of these theories can be applied to every organization and management problem, and currently a theory is emerging that can be used to draw the disparate elements together. This new approach is the contingency theory of management, which can be applied situationally.     

企业多元化过度的判定和测评

企业在多元化扩张过程中 ,有多元化过度发展的倾向。企业要把握好多元化经营的度 ,就必须对是否存在多元化过度问题做出判断。在定性判定方面 ,可以从企业价值、顾客价值、经营绩效、经营风险和管理成本等方面进行分析判定。在定量测评方面 ,可以用附加市场价值进行总体上的测评 ,然后再用附加经济价值进行具体业务单元的测评 ,找出哪些业务单元属于多元化过度的部分。     

我国财政制度的完善与贫困落后地区财政的调适——“三农”问题和农村税费改革的财政制度性制约

“三农”问题是当前制约我国经济社会发展的重要因素,而农村税费改革被称为政府近期解决“三农”问题的第一行动。但是我国不合理的财政制度和地方政府不当的财政管理制度是农民负担过重的深层原因,只有改革和完善我国的财政制度,并改革地方政府的收支管理和监督制度,才能从根本上解决农民负担过重问题,为农村以至整个国家的长治久安奠定坚实的基础。     

The corporation and its employees: A case story

One of the main objectives in the information society is to improve the quality of life. — Paying attention to the needs of people seems to be a key element in good ethical behaviour, says Tor Dahl, Managing Director of Manpower Scandinavia. In defining these needs, Manpower used Abraham Maslow's famous pyramid, his hierarchy of needs, as a model for trying to satisfy in practise the needs on each level. However, they went a step further, asking; what comes after Maslow? To mean something for others; togetherness and that people can be trusted and that they seek a purpose with their work, came out as answers. In his paper Mr. Dahl tells us how Manpower Scandinavia has developed a written set of values, which function as a basis for action and guidelines for behaviour, and where the key idea behind it all is to let people be self-managed. Furthermore, he shows us how Manpower has organised the company according to this conviction. — If your really have faith in people and show them trust, they will show you trust in return. Then you have a good basis for ethical behaviour, Tor Dahl concludes his paper.     

Business strategies for multinational intellectual property protection

Intellectual property protection and management (IPPM) are important operational and strategic issues especially for global companies. Most prior discussions of this topic focus heavily on the legal aspects of this topic. However, by the time legal action becomes necessary, the stakes and costs have risen to very high levels for all parties. This article argues that the nonlegal aspects of IPPM are perhaps more important in practice and can be designed to forestall or limit more expensive legal action. This article provides some guidelines and practical advice for companies that would like to improve their IPPM processes. © 2010 Wiley Periodicals, Inc.     

The impact of loneliness on compliance with COVID-19 prevention guidelines

Many individuals have been reluctant to follow the COVID-19 prevention guidelines (e.g., wearing a mask, physical distancing, and vigilant handwashing) set forth by the U.S. Center for Disease Control to reduce the spread of COVID-19. In this research, we use reciprocal altruism theory to investigate the role of loneliness and its impact on compliance with these guidelines. Our findings indicate that lonely individuals are less willing to comply with COVID-19 prevention guidelines than non-lonely individuals. Process evidence suggests that this occurs as loneliness can inhibit an individual's sense of obligation to reciprocate to others. However, we demonstrate that framing information about COVID-19 through agentic (vs. communal) advertising messaging strategies can offset the negative impact of loneliness on compliance with COVID-19 prevention guidelines. Thus, marketers and policymakers may want to consider the important role of loneliness when tailoring messaging appeals that encourage compliance with COVID-19 prevention guidelines.     

Communication costs in the performance of unrelated tasks: Continuum models and finite models

We consider two two‐person organizations, called A and B. Each organization faces a changing environment; an environment has two components and each of them is privately observed by one of the organization's two members. Each organization's task is to respond to the current environment by taking a correct action; the correct action is a known function of the environment. However, the task of A is totally unrelated to the task of B: if A knew B's current environment and B's current correct action, that would tell A nothing at all about its own current correct action (and vice versa). Now suppose that each organization performs its task by a sequence of message announcements that stop when an “action‐taker”; has just enough information about the two members’ private observations so that he can take the correct action. Suppose we measure the effort this requires by the size of the set of possible message announcements. Then a compelling conjecture says that there can be no saving in total effort if we merge the two organizations into a single four‐person organization in which a single action‐taker takes both actions.

The conjecture turns out to be true when the possible messages form a continuum whose size is measured by its dimension, provided the message‐announcing procedure obeys suitable regularity conditions. When we turn to a model in which the number of possible messages is finite, the situation is different. While a certain general proposition about coverings and projections is the main tool in proving the “continuum”; conjecture, the finite analog of that proposition is (surprisingly) false. The finite version of the conjecture holds, on the other hand, when one adds a certain regularity requirement ("contiguity") to the message‐announcement procedure. The truth of the finite conjecture without such a requirement remains open.     

Environmental Reporting: The U.K. Water and Energy Industries: A Research Note

Last year the Department of the Environment, Food and Rural Affairs (DEFRA) released a new set of revised guidelines upon environmental reporting practices for U.K companies. Two industrial sectors were selected – the Water industry and the Energy industry – and the most recent Environmental Reports produced by companies in these sectors were subjected to content analysis where the coding framework was heavily based on the DEFRA guidelines. Results are reported for the two industries separately and the two industries are also compared. Whilst sectoral differences were found it was clear that many companies addressed most of the issues raised in the guidelines. However, others did not. Whilst no conclusions can be made about the quality of reporting the main areas of emphasis in each sector can be determined.     

Behavioural factors in young people's fruit consumption

This study aims to find out the determinant factors affecting fruit consumption behaviour in Portuguese young people, based on the Health Action Process Approach (HAPA) model, and determine if this model explains differences according to gender, age and rural/urban environments. This research is innovative because it tests the HAPA model with young people, and because it adds social support to the HAPA model as an extra predictor of young people's behaviour. To gather the data, a questionnaire survey was applied in two public schools, one in a rural area and the other in a city. The survey was answered by 266 Portuguese young people, aged 15–21 years, from the 10th to the 12th grades. Authorization for the survey was given in advance, from the Ministry of Education, schools and parents, after which the survey was performed. Before applying the questionnaire, two pre‐tests were carried out, each with ten participants and with similar characteristics to the population studied. This study analyses action self‐efficacy, outcome expectancies, action planning, risk perception, intention, maintenance self‐efficacy and social support variables. The result was obtained through a two‐step process, by determining the measurement and structural model, using Smart PLS 2.0. The results show that young females have more factors determining fruit consumption, with greater social support for action self‐efficacy, greater maintenance self‐efficacy through action self‐efficacy, and greater perception of risk regarding fruit consumption. In terms of age, young people over 16 years present greater outcome expectations for the intention, greater perception of risk and action self‐efficacy for fruit consumption. The multi‐group analysis referring to differences between young people living in rural or urban environments did not show proof of the model giving a better explanation of one situation or the other. It can be concluded that the HAPA model is appropriate to the investigation of behaviour factors that influence young people's fruit consumption. The results also indicate that in the scope of the behaviour analysed the proposed model gives a better explanation for females and for those over 16 years.     

透过现象看本质

5月8日晚18时,国务院发布《应对新型冠状病毒感染肺炎疫情联防联控机制关于做好新冠肺炎疫情常态化防控工作的指导意见》(以下简称《意见》)。《意见》中指出,按照相关技术指南,在落实防控措施前提下,可举办各类必要的会议、会展活动。无独有偶,早在8日上午,广东省就已发布信息,宣布从9日零时起,全面恢复全省各类会展活动的通知。对于中国会展人来讲,这其中透露出最为重要的信息莫过于那句"可举办各类必要的会议。     

建立两岸四地自由贸易区的法律思考

建立两岸四地自由贸易区,对内相互取消关税和其他贸易限制,对外仍保留各自独立的贸易政策,此机制既能体现“一国四席”的特殊关系,又符合WTO基本规则,有利于提升中国在亚太地区的作用。当然,建立两岸四地的自由贸易区会遇到的政治、经济、技术等障碍和困难,但法律问题是首要的,它是自由贸易区的制度保障。只要坚持一个中国和“政经分离”的原则,采取灵活的措施逐渐推进,制定好自由贸易区内的贸易协定和相关法律,修改与自由贸易区发展不相协调的法律,就能为自由贸易区的建立扫清法律制度上的障碍。     

Uncommitted Deliberation? Discussing Regulatory Gaps by Comparing GRI 3.1 to GRI 4.0 in a Political CSR Perspective

In this paper, we compare the two Global Reporting Initiative (GRI) reporting standards, G3.1, and the most current version G4.0. We do this through the lens of political corporate social responsibility (CSR) theory, which describes the broadened understanding of corporate responsibility in a globalized world building on Habermas’ notion of deliberative democracy and ethical discourse. As the regulatory power of nation states is fading, regulatory gaps occur as side effects of transnational business. As a result, corporations are also understood to play a “political role” to fill regulatory gaps and contribute to a global governance system by voluntarily engaging in self-regulation. Such corporate political action, however, is not always legitimate as it suffers from a democratic deficit (corporations/managers are not democratically elected or controlled). Consistent with scholars in the field of political CSR, this paper argues that only by means of communication and discourse can this drawback be avoided. That is why CSR reporting and guidelines for standardizing the disclosed CSR information is key for political CSR. By comparing the GRI standards from a political CSR perspective, one can see whether these often-used reporting guidelines fulfill the communicative requirements and whether they are adequate tools to face the challenges of the twenty-first century. We present results from a theory-derived and criteria-driven comparison of the two guidelines. Indication of the effectiveness of voluntary self-regulation is, for example, important considering the 2014 directive of the European Union to make CSR reporting mandatory. We offer a guideline-based view on current CSR theory as well as CSR reporting practice. We discuss implications for CSR theory, particularly the appropriateness of (idealized) deliberation in the Habermasian sense, which is the basis of political CSR theory. We do so by introducing the notion of “uncommitted deliberation” with regard to the refined concept of materiality in GRI 4.0, which induces subjectivity and reduces data-driven comparability. Finally, we address the limitations of this research as well as research questions for future studies.