Reviewing the Service Profit Chain： From Consumers＇ Perspective

This paper aims to show the change in mindset, showing the shift from selling in 1950s to the marketing concept and societal marketing concept today. The value of the Service Profit Chain （SPC） is also considered and looks not only at the importance to the customers but also the employees to the success of a business in ultimately winning over the consumer.     

The Law of Diminishing Marginal Utility in Alfred Marshall's Principles of Economics *

The goal of this paper is to clarify the content of the Marshallian Law of Diminishing Marginal Utility. The paper is divided into seven sections. In the first one, I present the eight formulations of the Law that I record in the Principles and the foundation that Marshall provides for it. In the second and third sections, I present a couple of objections raised by Marshall himself against the universal validity of the Law; in my opinion, his answer to them is not sound. I contrast my interpretation with those of the other authors. In the fourth section, The Law of Utility is distinguised from the Law of Demand. In section five, l present the two meanings in which Marshall employs the term ‘utility’: as pleasure, and as a formal notion. In section six, I attempt to build an explanatory framework for the encountered difficulties. Finally, the seventh section is devoted to conclusions.     

物流产业融合主要影响因素的博弈分析

物流产业的发展水平是衡量一个国家综合国力和现代化程度的重要标志之一,产业融合正成为物流产业发展的趋势。物流产业融合可以在物流业发展环境改善、物流产业规制改革、物流需求转变和物流信息管理技术创新的共同作用下得以实现。政府应加大对物流企业的政策倾斜和资金投入,从而促进现代物流企业的专业化发展,使社会资源得到合理配置。     

Consumer demand for local honey

How to best target and attract niche market consumers is an important marketing problem for producers of specialty agricultural products. It is particularly an issue in the honey market where consumers increasingly face media messages regarding threats to honey bee health, honey adulteration and health benefits of locally produced honey. Using auction experiments, this research evaluates consumer behaviour related to informational messages about honey that is produced locally, domestically and internationally. Results from 115 adult consumers show that consumers’ demand for honey varies significantly based on the geographic location of the honey’s production, product packaging and the information they have about the product. Consumers demonstrate greater demand for locally produced honey, especially when provided information about negative aspects of internationally produced honey that include adulteration. This shows that such negative media attention on specialty products offers small producers an opportunity to increase profitability by marketing themselves as a specialized niche alternative.     

我国居民消费需求与社会保障水平的动态分析——基于中国19902009年经验数据

文章利用我国1990-2009年居民人均消费支出PCS和社会保障支出PPS数据,采用协整检验和误差修正模型等计量技术,检验社会保障水平对于居民消费的影响。在计量分析的基础上,认为拉动居民消费需求的关键在于完善社会保障制度、实现国民收入水平的持续稳定增加,增强国民的消费信心;同时还要扩宽社会保障基金的筹资渠道,加快重大民生工程建设,改善人们的消费预期,引导和促进居民扩大消费需求。     

供应链战略联盟的信息共享研究——以零售业供应链为例

随着时代的发展和市场竞争的加剧,供应链中的某些企业不再单独作为供应链中的一个个体而存在,而是逐渐形成了供应链中的战略联盟,他们之间同时存在着竞争与合作。而随着供应链管理的研究深入,供应链企业间的信息共享变得越来越重要。虽然现代信息技术的发展为企业间的信息共享构建了必要的基础平台,但是依然存在着信息技术以外的原因影响企业间的信息共享。本文在总结前人工作的基础上,运用博弈论,以零售业供应链为例,分析了供应链战略联盟的企业间竞争与合作并存情况下的信息共享,并给出了实现信息共享的对策。     

经济波动与消费结构变迁互动关系研究

文章利用1981-2006年中国实际经济数据,实证研究了经济波动与消费结构变迁的互动关系。研究发现,一是各类消费品价格易变性普遍大于产出,且以住房、家庭用品和交通为代表的耐用品价格波动普遍小于以食品为代表的非耐用品价格波动;而消费量的易变性则相反,这一波动特征事实普遍存在于发展中国家,而发达国家则相反。二是随着中国经济体制改革的深入,经济波动与居民消费结构变迁相互影响和促进,在经济环境发生重大变化的情况下,需要对消费需求进行有效的宏观调控。     

Pricing the Groove: hedonic equation estimates for rare vinyl records

ABSTRACT

This contribution adds to the economic literature on the market value of rarity in markets for cultural collectible goods by studying the price of rare audio recordings (chiefly vinyl) sold on the online marketplace Discogs. Community-based variables serve as proxies for (inverse) rarity and (potential) demand. Results show that the elasticity of price with respect to our measure of inverse rarity (demand) ranges between ?0.120 and ?0.140 (0.150 and 0.160). In addition, effects of hedonic characteristics such as the popularity or collectibility of an artist can be identified. Finally, the study provides evidence for premia for rarity at the top end of the distribution of prices.     

价格离散、信息搜寻与团购行为

团购行为是当今消费行为学中的一个重要现象,源自市场和产品信息不对称的双重因素是导致消费者行为变化的根本原因。基于产品信息的价格函数模型,分析团购有利于消费者实现信息共享,减少搜寻成本,降低与企业间的信息不对称,减少消费行为的不确定性,从而获得更大的消费效用的结论。     

Modelling Sustainable Consumption. From Theoretical Concepts to Policy Guidelines

Changes in consumption processes have been recognised as important steps towards sustainable development. The aim of this paper is to give an overview of research on sustainable consumption and to sketch new approaches in economic modelling ofsustainable consumption. A special focus is given to the relationship between stocks and flows as well as consumer services as being welfare relevant. From that three different steps of modelling are proposed, where the links between material goods demand and consumer services demand as well as the stock-flow relationship can be made explicit.     

Nominal inertia and shock persistence in UK business cycles

A structural VAR methodology is used for UK data to identify and map out the effects of innovations in the money supply, employment, output, wages and prices. Moreover, bands of two standard errors are computed for the impulse response functions so that comment may be made on the significance of the dynamic responses of the variables to the simulated shocks. This allows conclusions to be drawn on the persistence of shocks. Results suggest that output variation is largely determined by aggregate demand shocks over the business cycle frequency. Importantly, evidence is also found of rigidities in the form of price inertia and nominal wage stickiness.     

消费者信息处理方式研究综述:基于商品评价的视角

个体的购买决策被认为是一种信息处理过程,信息处理方式能有效揭示消费者将输入信息转化为输出结果的购买决策机制。本文从购买决策中消费者商品信息评价的视角,对消费者信息处理的具体方式、分类及其研究方法进行分析总结,以期为后续研究打下基础。     

黄河经济带上游区域低碳经济发展现状与发展战略分析

黄河经济带上游区域作为"一带一路"的"源头",向西关系到丝绸之路经济带的崛起和我国向西开放的进程;向东延伸与我国沿海经济带相连,起到承上启下的作用。文章选取黄河经济带上游区域为研究对象,首先基于脱钩理论研究碳排放与经济增长脱钩关系;其次从人均生产总值、能源消费量、碳排放、城市化水平和服务化水平五个指标出发,分析经济增长影响碳排放的路径。研究发现:全国和黄河经济带上游区域脱钩拟合曲线趋势先向上、后向下,但黄河经济带上游区域脱钩指标值开始下降的时间晚、速度慢,说明其低碳经济发展程度落后于全国水平。经济增长通过两条路径影响碳排放:经济增长通过提高城市化水平对碳排放具有促进效应,通过提高服务化水平对碳排放形成减弱效应。