STADIUM CONSTRUCTION AND MINOR LEAGUE BASEBALL ATTENDANCE

The established literature shows that new stadium construction for major league baseball (MLB) teams can increase attendance, but there are limited studies at the minor league level. We use a data set encompassing all A, AA, and AAA minor league baseball teams from 1992 to 2006 to estimate the impact of stadium construction on minor league attendance. This data set includes almost 200 teams, over half of which constructed a new stadium during the 15‐year observation period. Over a 10‐year period our results show that new stadiums increase attendance by 1.2 million fans at the AAA level, 0.4 million at the AA and high A level, and 0.2 million at short season low A. A cost benefit analysis suggests that increased ticket sales do not offset the stadium costs, in line with previous works on MLB. (JEL H0, L83)     

Competition in shared markets and Major League Baseball broadcast viewership

This work evaluates the cross-quality elasticity of related products in the context of local market Nielsen Local People Meter ratings of Major League Baseball (MLB) regular season broadcasts from 2010 through 2013 from six teams in three shared markets. We employ a fixed effects panel regression with multi-way error clustering, finding that fans exhibit nuanced behaviour related to the absolute quality and relative quality of the two local teams. Our estimates imply quality-related competition for viewership between teams in the face of large disparities in quality. However, when both teams are of high quality, viewership increased beyond what own-team success would predict alone for the competing team. The competitive effects are largely dominated by the spillover effects. These findings point to complementary effects of team success beyond own-team interest, and bring about an important nuance in the literature on market definition, competition and substitution in sport.     

DO SOCCER ASSOCIATIONS REALLY SPEND ON A GOOD THING? EMPIRICAL EVIDENCE ON HETEROGENEITY IN THE CONSUMER RESPONSE TO MATCH UNCERTAINTY OF OUTCOME

The purpose of this study is to analyze whether previous results describing the effect of uncertainty of outcome on match attendance in team sports have been driven by heterogeneity in fan demand. We apply censored quantile regression methods and place particular emphasis on the relationship between match uncertainty and attendance demand, as previous results are highly ambiguous. This is more surprising, as each season association and league officials continue to spend millions on enhancing this uncertainty. We also control for season ticket holders, who are unlikely to be influenced by match specificities. Based on data from German soccer, our results indicate that fan demand shows heterogeneity across quantiles and that increasing match uncertainty of outcome exclusively benefits teams who already face strong attendance demand. ( JEL D12, C14, C24, L83)     

Competition format,championship uncertainty and stadium attendance in European football – a small league perspective

To increase the number of regular season games, small football leagues are often organized as quadruple round robin tournaments with teams playing each other four times. Theoretically, however, the more games played, the less uncertain is the championship race, reducing fan interest in the league. This article uses data from Austria and Switzerland to study the relationship between competition format, championship uncertainty and attendance demand empirically. Results suggest that a team still in contention to win the championship positively affects attendance, while it is not the specificity of the competition format that per se contributes to less championship uncertainty.     

The effects of labour strikes on consumer demand in professional sports: revisited

Previous research has concluded that the 1981 and 1994–1995 Major League Baseball (MLB) strikes have caused short-term losses in attendance but have not resulted in any long-term effects on attendance. While total attendance at MLB games following the 1994–1995 strike has recovered to its pre-strike levels, this has been done only through the construction of new stadiums at an unprecedented pace which cannot continue into the future. After accounting for stadium effects, average MLB baseball attendance has dropped significantly since the 1994–1995 strike.     

The influence of demand and supply side pressures on the quantity and quality of inventive activity

This article arguments the literature on the demand for professional team sports by estimating a demand function for attendance at home matches in the Malaysian Semi-Pro Football League (MSPFL) between 1989 and 1991. A single-equation demand (attendance) function based on a pooled cross-section and time-series panel data set of 399 games is estimated by ordinary least squares, a fixed effects dummy variable covariance model and an error components model. Our findings confirm the importance of market size and championship prospects for the home team (but not the visiting team), as well as divisional status and ‘star’ players. The first match of the season and derby matches also increased attendance.     

Uncertainty of outcome or strengths of teams: an economic analysis of attendance demand for international cricket

A significant body of theoretical literature has argued that popular interest in sporting contests between teams is heavily influenced by how difficult it is to predict the result ex-ante. Empirical research has, however, been unable to reach a consensus on the magnitude of uncertainty of outcome on demand. In this article, we seek to resolve this impasse by distinguishing between uncertainty of outcome in the short run and uncertainty of outcome in the long run. We also show that it is important to control for the independent effect of absolute team strength when testing the uncertainty of outcome hypothesis. Using data on over 380 Test cricket matches played in England, Australia and New Zealand since 1980, we find that short-run uncertainty of outcome has a significant impact on attendance demand and that absolute team strength has better explanatory power for attendance demand than does long-run uncertainty of outcome. Our results suggest some policy implications for the management and organization of international cricket.     

The Race that Stops a Nation: The Demand for the Melbourne Cup

This article uses the bounds testing procedure to cointegration, within an autoregressive distributed lag framework to estimate the determinants of attendance at the Melbourne Cup from its inception from 1861 to 2002. Following the literature on the demand for professional team sports, attendance is specified as a function of economic, demographic and race-specific factors. The main findings are that real income and population size are the major determinants of attendance in the long run, while in the short run the weather is the most important factor explaining attendance.     

Major league baseball’s Moneyball at age 15: a re-appraisal

In the 15 years since publication of the book Moneyball: The Art of Winning an Unfair Game in 2003, major-league baseball (MLB) has seen the embrace of analytics by both fans and teams. Using 45 seasons of MLB data, since the introduction of the designated-hitter in the American League in 1973, the present study validates the central premise in Moneyball regarding the importance of certain performance metrics, such as on-base percentage (OBP). The terms in our empirical model are constructed such that our results permit a straightforward comparison of the relative contribution of each factor towards MLB teams’ success in winning games. We also provide evidence indicating that MLB teams have moved to align their payrolls with Moneyball analytics in the years following the book’s publication.     

Competitive balance versus competitive intensity before a match: is one of these two concepts more relevant in explaining attendance? The case of the French football Ligue 1 over the period 2008–2011

The aim of this article is to investigate the determinants of attendance at French football Ligue 1 matches over the period 2008–2011 with an emphasis on examining the effects of both competitive balance and intensity before a match. Competitive balance is measured by the point difference between the two teams concerned by a match in the championship. Competitive intensity is measured by the point difference for the home team in relation to ranks with sporting stakes. Results show that competitive balance has an insignificant impact whereas competitive intensity has a significantly positive impact. Implications are drawn.     

The effects of broadcast on a team's market and on competitive balance from the perspective of fans maximizing utility

We examine the decision of fans to attend the game or watch the exact televised match to address whether broadcast lowers revenue collected at the gate and worsens competitive balance. In most cases, broadcasts lower attendance and collection at the gate but do not necessarily worsen competitive balance. Weaker teams can benefit from broadcast revenue and catch up with their stronger counterpart. However, teams that make more money from broadcasts and a broad fan base can gain more advantages from broadcasts and worsen competitive balance.     

Our fans in the north: the demand for British Rugby League

This paper reports the results of estimating a single equation model of an attendance function for British Rugby League over the seasons 1982/83 to 1990/91. The data are panel data covering virtually every team which played in the two division league over the nine year time period. Diagnostic tests indicate that the appropriate model is a semilog random effects model, where the dependent variable is league attendance weighted by population. The major results are as follows: there are significant positive relationships between league attendance and various measures of team success (although the direction of causality is moot), team quality (as proxied by the two divisions) and the economic quality of team location (as proxied by the unemployment rate); but there is no discernible relationship between league attendance and either success in nonleague trophy competitions or measures of exceptional player quality.     

Reputation and the league standing effect: the case of a split season in minor league baseball

Split season league design resets standings at the midpoint of the season, thus allowing for two periods in which a team can potentially achieve success in a single season. This context allows us to test both the reputation of the first half winner and the league standing effect on demand. Examination of game-level data from the 2010 Southern League reveals fans are unaffected by measures of both team quality and league standing in the second half of the season. On the other hand, the first half winners saw an 11% increase in attendance as a percent of stadium capacity, suggesting that in the second half of the season winners matter more than winning.     

Nationality preferences for labour in the international football industry

This paper tests consumer and co-worker nationalistic preferences by measuring the effect of team nationality composition on fan attendance and overall team quality using professional football teams in the world's five largest football leagues. Little evidence is found to support the hypothesis that fans or co-workers discriminate based upon the player's nationality. Thus, the under-representation of various nationalities can be concluded to originate from a club's ownership and/or management. These results are similar to the racial bias revealed by English club owners as found by Szymanski and Preston.     

Racial Discrimination in English football

This paper examines data on the racial composition and financial and sporting performance of professional English soccer teams between 1974 and 1993. In an earlier paper, Szymanski showed that teams with an above average proportion of black players would tend to perform better on average that would have been expected given the aggregate wage bills of these clubs. Since players are more or less freely traded in soccer this presents strong market‐based evidence of discrimination. In the present paper we explore the source of such discrimination. In particular we are concerned to test the hypothesis that discrimination is attributable to the fans rather than the owners. If fans were racially prejudiced then the owners of a team might expect to generate a smaller marginal revenue product from a black player compared to an equally skilled white player. We assess the presence of fan discrimination by examining relationships between attendance, revenues, performance and the proportion of black players in the team. We also incorporate evidence regarding statements of racial prejudice (from the British Social Attitudes Survey) in particular regions. We find little evidence that the discrimination against black players has its source in fan discrimination.     

SATELLITE TELEVISION AND THE DEMAND FOR FOOTBALL: A WHOLE NEW BALL GAME?

A recent development in the UK television industry has been the emergence of satellite coverage of sporting events. This paper examines the relationship between broadcasting and football, culminating in the 1992 joint BBC and BSkyB contract to televise the English Premier League. A demand function is estimated which exteds the familiar model of attendance to incorporate television together with quadratic functions. We find that, although live transmission reduces attendance, the net financial consequences are positive for Premier League teams. Moreover, significant estimators are found for the quadratic functions of pricel earnings, distance, seasonal trend and length of Premier League status.     

A case for complements? Location and attendance in Major League Soccer

As Major League Soccer (MLS) continues to award expansion franchises throughout North America, the league must be considerate of how new clubs may impact attendance levels at nearby clubs. Regardless of whether new MLS clubs are awarded to cities with strong North American Soccer League histories, league officials must be mindful of the effect that geographically close competitors can have on attendance. Perhaps stemming from the limited number of clubs in competition, MLS teams currently appear to operate as strategic complements to one another, increasing season-long attendance as teams locate closer to one another.     

Are sports teams multiproduct firms?

The appropriate conception of team outputs is investigated by estimating a two-output factor demand system for baseball teams, relative to which single-output models are rejected. This finding is robust to alternative approaches to testing and model choice. The factor demands are those of the symmetric generalized McFadden cost function, which has several advantages in this context. The team factor inputs are the skill characteristics of players, the prices of which are obtained hedonically. In addition to investigating one- versus two-output models, the estimation results are used to obtain demand and substitution elasticities, factor input elasticities with respect to output, cost elasticities, and measures of economies of scale and scope. Although the results support a multiproduct conception of team production, output separability is not rejected, suggesting that team outputs may sometimes be adequately treated as a production aggregate.     

All out,all the time? Evidence of dynamic effort in major league baseball

This paper presents evidence that effort varies according to players’ positions in the contract cycle using 2007 through 2011 data on Major League Baseball (MLB) non-pitchers eligible for free agency. While controlling for time-invariant player traits, fixed-effect regression modelling produces evidence that MLB players exhibit contract-year increases in adjusted on-base-plus-slugging percentage (OPS+) in the final years of contracts and declines in OPS+ in the initial years of long-term contracts. The estimated contract-year boost is driven disproportionately by the best offensive performances, while estimated shirking effects are concentrated among the weakest. The results are not driven by the hitting performance of defensive specialists, nor do the results change when the econometric model accounts for players who change teams. OPS+ offers advantages over some other offensive statistics (such as RBI) because it depends less on teammate performance and adjusts for differences among home ball parks and the American and National Leagues.