An Integrative Perspective of Online Foraging Behavior with Search Engines

While technology evolves rapidly, humans have to adapt to the environment. Evolutionary theories are proposed as an overarching framework to explain the information systems phenomena. However, there is a need to develop these theories in more realistic contexts, and to integrate them with nonevolutionary theories, in order to gain a better understanding of human–computer interactions. Searching entails uncertainty, and the feelings that it arouses may affect search behavior. This research aims to fill this gap by examining the impact of situational factors on online foraging with search engines, taking into account users’ behavior and their emotional responses during the process. The results stress the importance of the initial emotional state and the temporal dimension in shaping the online environment that determines the online search behavior.     

Customer Relationship Management: A Strategic Perspective

Over the last decade and a half Customer Relationship Management (CRM) has developed into an area of major significance. However, there is considerable confusion in the academic and managerial literature about what is meant by CRM and how if differs from relationship marketing. Further, despite heavy investment by organizations in CRM, there is extensive reporting of CRM’s failure to achieve anticipated results in the literature. This article reviews the conceptual differences between CRM and relationship marketing and defines these terms. It argues that, in many organizations, CRM failures have occurred through a lack of strategic focus. Key strategic issues are identified. A CRM Strategy Matrix is presented which considers the strategic context of companies and the implications for the development of their CRM strategies. Four alternative approaches towards building customer relationships are identified and migration paths between them are reviewed. Implications for implementing CRM strategy and future research are discussed.

企业国际化研究新视角 ——战略控制力

本文针对现有企业国际化理论缺乏战略因素综合考虑的研究现状,从战略控制力的视角对企业国际化问题进行研究,剖析了企业国际化战略控制力的内涵与特征,并提出了国际化战略控制力五要素,指出国际化战略控制力是维持企业国际化持续发展和优胜地位的根源,同时对中国大企业国际化战略控制力的构建问题进行了有益探讨。     

我国住宅发展的趋势分析和对策思考

2002年我国经济增长的主要动力在于扩大国内的投资需求,因此,房地产业面临良好的发展机遇.笔者认为,由于住宅消费中的一些影响因素的变化,我国房地产市场未来的发展中将呈现出一些新趋势,部分类型的住宅产品将成为市场追捧的热点.     

A Strategic Perspective on Delivery Systems in UK Retail Banking

The pre-eminence of the bank branch as an effective delivery system arose from the difficulties associated with marketing financial services. The branch provides a highly efficient mechanism for administering, collecting and delivering cash as well as a wide range of lending and ancillary services. Historically, branch networks arose to attract cheap retail deposits through the convenience of the branch location itself, and through branch-based payment systems. Indeed, the relationship between the customer and the branch underpins the whole banking process. However, the branch's exclusive function is tenable only so long as the assumptions and conditions that determined its historical position hold good. These assumptions are that the market will continue to respond to it, that it will remain the basis for patterns of competitive behaviour, and that more effective and economic delivery systems will not emerge. This article presents the view that these assumptions are in fact being undermined, particularly by innovations in technology, which will necessitate a complete rethink of future strategy in retail branch banking.     

关于我国企业建立跨国战略联盟的思考

目前,我国企业仍处于跨国经营的初级阶段,参与国际分工的水平还比较低.我国企业国际化进程,提高企业参与国际分工的能力.企业自身要构建核心竞争力,选好联盟形式,应从建立跨国战略联盟入手,加快制定好跨文化管理战略,加强对联盟的监管;政府部门要为此创造宽松务件,并大力推进企业实施跨国联盟战略.     

A Strategic Perspective of Communication and Information Systems in Marketing Channels

Ifnormation and communication systems are not finance, marketing, or logistics domains. They are corporate/strategic domains that must focus on channel management issues. The corporate strategies and strategic postures of manufacturers and distributors alike have traditionally been driven by marketing, financial, and sometimes logistical considerations. Given the strategic impact of information and communication systems, there are good reasons to believe that the future may hold interorganizational strategic management thrusts driven by information and communication systems linkages. The author explores these strategic thrusts and presents a framework illustrative of the trajectory of alternative strategic and tactical vectors for marketing channel information and communication.     

基于战略视角的杜邦财务分析

本文以企业战略分析作为财务分析视角,建立了基于企业战略的杜邦财务分析体系,本文认为财务报告分析的本质应是基于经济活动的企业战略分析,杜邦财务分析体系揭示了经营战略和财务战略的结合。杜邦分析中的经营战略包括"薄利多销"和"厚利少销"两种类型,财务战略包括"高负债低股权"和"低负债高股权"两种类型,经营战略和财务战略分别体现了企业的经营风险和财务风险,战略搭配的实质是搭配风险,从控制风险角度考略,经营战略和财务战略应反向搭配     

Seafood Quality: Issues for Consumer Researchers

The benefits and risks of consuming seafood have received much media attention recently yet little research has been done in the area of seafood quality. This paper provides a background of the issues involved and proposes a research agenda for the study of consumers and seafood quality. Implications for public policy are drawn.     

移动搜索路在何方:中国移动搜索市场研究

如今移动搜索已经变成了一个时兴的话题,几年之间,它从无到有,既有广阔的前景,也在发展中面也面临着各种障碍。本文就移动搜索的现状进行了多方面的分析,并对于未来的发展策略进行了思考,给出一些个人的建议。     

基于战略视角的农村金融区域供给考量

农村经济结构的调整、农业产业的升级引起金融供给结构的变化,农村金融必须从战略的高度考量区域金融供给的目标和重点,把握金融发展与改革的政策取向。在财政支农支出有限,城市带动农村的能力短期内不可能迅速提升的现实条件下,发展农业生产必须寻求国家财政金融政策的特殊支持,在用活各种金融政策与各种金融手段的合力上作文章。     

A New Architecture for Personalization Engines: An Open Source Approach

There are many benefits in having personalized engines on a Web site. Several types of architecture have evolved to support this information system. Even though, a recent survey has shown that online shopping behavior is not altered by installing these systems on a Web site, enormous money is being spent on their use. These commercial personalization engines are very expensive to buy and are proprietary in nature. One alternative advocated in this article is to use a new architecture that follows an open source philosophy and uses a situation questions, problem questions, implication questions, need-payoff questions (SPIN) based question-answering strategy to interact with visitors. An implementation (called JESPER, a Jess-enabled personalization system) of such an architecture using JESS (Java-based expert system shell) is also presented. Our experience shows that personalization engines built this way for a Web site can be quite cheap and rigorous.     

战略关系:理解私营中小企业竞争优势的新视角

我国私营中小企业有着很强的发展势头,但其自身也存在许多不足。本文认为,当前的主流战略管理理论并不能指导它们的发展,因此必须从交易和企业家个体去理解私营中小企业的发展,关注私营企业发展过程中的关键因素——关系。关系是非常特殊的具有中国特色的概念,将关系提高到战略层面来考虑,是理解私营中小企业构建竞争优势的新视角,为理解私营企业微观行为和宏观战略管理提供了思路,其后继的研究可集中在关系评估的量化以及关系拟合过程,私营中小企业关系实践的实证研究和关系管理技术的开发等三个方面。     

MNC Strategic Responses to Ethical Pressure: An Institutional Logic Perspective

In this study, we aim to investigate how multinational corporations (MNCs) balance ethical pressures from both the home and host countries. Drawing on theories from institutional theory, international business, and business ethics, we build a theoretical framework to explain the ethical behavior of MNCs. We apply the institutional logic concept to examine how MNCs with established logics and principles that have grown in the home country respond to local ethical expectations in the host country. We differentiate the core values from the peripheral components of a MNC’s institutional logic and propose that a MNC will pursue distinctive ethical strategies under different scenarios and choose the “right” configuration of core values and peripheral components that align with institutional environment in host countries.     

Weaning Business Ethics from Strategic Economism: The Development Ethics Perspective

For more than three decades, business ethics has suggested and evaluated strategies for multinationals to address abject deprivations and weak regulatory institutions in developing countries. Critical appraisals, internal and external, have observed these concerns being severely constrained by the overwhelming prioritization of economic values, i.e., economism. Recent contributions to business ethics stress a re-imagination of the field wherein economic goals are downgraded and more attention given to redistribution of wealth and well-being of the weaker individuals and groups. Development ethics, a lesser known field of normative enquiry, already offers nuanced justifications against economism which business ethicists can use in their current attempts to wean the field from old habits.     

Deception in Advertising: A Proposed Complex of Definitions for Researchers,Lawyers, and Regulators

Researchers, lawyers, and regulators need a single, comprehensive, unambiguous, workable guideline for determining whether an advertisement is, or is not, deceptive. To address this need, the author proposes and discusses new definitions of deceptive advertisement, deceptive advertising campaign, and deceiver.     

战略绩效考核工具——平衡计分卡(BSC)

平衡计分卡是个战略执行框架,可以解决绩效考核体系与战略脱节的矛盾。成功实施平衡计分卡需要强有力的领导和高层管理人员团队的承诺,员工密切关注这些高层经理是否完全相信并身体力行他们要求员工参与的行动。将平衡计分卡和能力发展与浮动薪酬相结合,可发展和完善平衡计分卡方法,以其设计企业的绩效考核体系,能够有效地保证企业目标的战略性实施。     

Exporting Culture: A Strategic Issue for International Competitiveness

This study contributes to expand the knowledge available on immigrant entrepreneurship. Consistent with the notion of entrepreneurship as a process, a qualitative exploration of information and experiences acquired by immigrants in the catering sector was performed to ascertain their role in discovering entrepreneurial opportunities. Our sample consisted of four cases of Latin American immigrants. The findings showed that the discovery process is based on the interrelation established between information per se and the experiences acquired throughout the migration periods. The knowledge acquired in their home country constituted the bases for our study, while that acquired in the host country is supplementary as it fine-tunes, expands, and influences the discovery process. Furthermore, findings revealed that immigrants trust information coming from their social environment and consider it sufficient to take a decision to set up a business. Finally, this study suggests further lines of inquiry.