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1.
The purposes of this study were to develop a measurement scale for motivation to cruising and to examine the role of cruising motivation on intention to cruise. The motivation measurement scale was developed by following the procedures recommended by Churchill (1979). The scale was tested and found to be both reliable and valid. The role of cruising motivation on intention to cruise was tested with an online panel survey and it was found that cruising motivation has a positive influence on cruising intention. Based on the study results, some marketing implications were provided to the cruise industry. 相似文献
2.
This article aims to provide a critical view of the global scientific production involved in cruise tourism study. Global references in this field were identified and emphasised for managing existing data to establish ‘bridges’ among researchers. Scientometric analysis was conducted on publications about cruise tourism in mainstream journals integrated into Web of Science. This methodology enabled us to identify current topics, relevant journals, authors, institutions, profitable countries, ‘visible’ and ‘invisible’ collaborative colleges and the research areas considered as the epicentre of the cruise tourism debate. A significant contribution of this work is the use of indicators at the three levels of scientometric complexity, i.e. scientific activity, impact and relational character. 相似文献
3.
The concept of cruise tourism should be examined given the rapid growth of this segment of travel worldwide. Rapid increases in cruise tourists and port construction have been observed in China, but systematic research on cruise tourism in China remains unavailable. Hence, this study conducts a thorough review of cruising studies published in top English tourism and hospitality journals and eminent Chinese journals. A content analysis of 62 cruising studies in English and 26 cruising-related articles in Chinese identifies trends in research and methodology and the differences between English and Chinese cruise tourism literature. Significant research topics and methodology trends are discussed and future research directions are also presented. 相似文献
4.
《Journal of Travel & Tourism Marketing》2013,30(3-4):63-77
Abstract This study draws upon research carried out in 2003, which had the primary purpose of examining the perceived social impacts associated with increased levels of cruise tourism for a major port of call in the South West of England. A survey approach was employed focusing on the town of Falmouth in Cornwall. Data were collected from residents using email and face-to-face street surveys. The results suggest that there is a predominantly positive view of cruise tourism in Falmouth, in respect of perceived impacts. In addition, there is clear recognition within the research population that growth has resulted in an increase in job opportunities, produced financial benefits and led to the development of increased tourist attractions and facilities. There was little to no evidence in the results of negative impacts, including such events as increased levels of crime and overcrowding that are often associated with increased tourism to a destination. The results provide interesting prompts for further research. 相似文献
5.
Electronic Word-of-Mouth (eWOM) is an important information source used by consumers to make travel decisions. However, eWOM from travel experts and everyday travelers can be inconsistent, potentially leading to blurred product evaluations and market positioning. This paper examines this issue in the context of the cruise industry with the goal of identifying differences in the evaluation of cruise brands by cruise experts and consumers, as well as the product factors that influence these judgements. The research used a data-driven empirical approach and secondary data from a leading cruise review site consisting of scaled ratings across 9 ship attributes and 24 brands by more than 150,000 cruisers and 174 experts. Data analysis using the TOPSIS method and regression and multigroup models shows that experts and cruisers evaluate cruise brands differently and are influenced by different ship attributes when forming evaluations. For example, value-add attributes (e.g., service, enrichment activities, fitness/recreation) significantly influence overall evaluations for cruisers, while core attributes (e.g., cabin, dining, entertainment) significantly influence overall evaluations for experts. Discussion of the empirical results highlights these differences in cruiser vs. expert perceptions as revealed online, as well as the need to update traditional cruise industry categorization to optimize brand positioning and better align product-marketing strategies for effective target marketing. 相似文献
6.
中国旅游业发展质量的定量评价研究 总被引：8，自引：0，他引：8
本文从产品质量、环境质量、要素质量、产业增长方式和产业运行质量5个方面对中国旅游产业发展质量进行综合定量评价.结果表明,1994年以来中国旅游产业发展质量总体上呈下降趋势,和产业规模的扩张相比,产业发展质量是令人担忧的. 相似文献
7.
中国邮轮旅游产业:研究现状与展望 总被引：4，自引：1，他引：4
邮轮产业已经成为现代旅游业中发展最为迅猛的行业,近几年达到8％左右的增长速度,被视为“漂浮在黄金水道上的黄金产业”.然而,邮轮业并没有引起学术界的足够关注,研究成果还非常有限.近年来国际邮轮市场的倾斜,使得中国邮轮旅游业发展势头强劲,已成为中国经济增长的新方式和新领域.文章基于国内现有的文献资料,对中国邮轮旅游产业的研究问题和研究成果进行了综述.首先介绍了世界邮轮业的概况和中国邮轮业的发展现状;其次从宏观审视和微观分析的角度讨论了中国学者对邮轮旅游业的研究成果;最后针对中国邮轮产业的问题,从产业集聚视角、利益相关者视角和消费者视角提出了未来值得研究的方向. 相似文献
8.
Analysis of online reviews indicates that Royal Caribbean’s abandonment of tipping on March 1, 2013 had no reliable effect on its customers’ ratings of either the overall cruise experience or the cruise service/staff. This finding stands in opposition to previous studies which reported that customer satisfaction and service ratings fell after organizations abandoned voluntary tipping policies in contexts where tipping is normative. Since tipping is no longer common in the cruise industry, the failure to replicate suggests that earlier effects were probably caused by people’s subjective preference for the tipping policies they were used to in those contexts rather than by tipping’s actual effects on service delivery. 相似文献
9.
The cruise industry is growing in scale and importance annually. Influences such as multiculturalism, globalisation, the increase in numbers of mega-cruise ships and changing passenger demography, suggest that the work environment is not as it might once have been and yet there is very little research to reveal insights into this complex and seemingly unique world. This paper aims to find out what it is like to work and live on a modern cruise ship by examining the views of employees across a number of cruise brands. 相似文献
10.
Wendy R. London Brent D. Moyle Gui Lohmann 《Asia Pacific Journal of Tourism Research》2017,22(6):615-633
The deployment of mega cruise ships is putting pressure on ports to redesign or construct new infrastructure. However, there is limited research which considers the media discourse surrounding this development over a longitudinal period. The aim of this paper is to explore how the media portrays the cruise infrastructure debate in the complex and highly contested political environment of Auckland, New Zealand. Thematic analysis was used to determine the most salient themes found in 103 published articles. Results revealed the media shaped the debate, focusing on a volatile political environment characterised by distrust, a lack of transparency and differing objectives among key stakeholders. An outcome of this research is a rich, in-depth case study of cruise infrastructure development presented through the lens of media discourse. Future research should focus on the perceptions of decision-makers, stakeholders and the community using hedging and framing to probe the media discourse surrounding cruise infrastructure development. 相似文献
11.
Cruise tourism is permeating the global arena. With companies developing new ships/itineraries for the U.S. and China markets, understanding constraints to cruising for different cultures carries significant value for cruise tourism development. This study adopted longitudinal and cross-cultural approaches to validate constraint measures. Data were collected in the U.S. in 2008 and 2017 and in China in 2017, using the same set of constraint measures across different times and cultures. This multi-dimensional triangulation approach was deemed important for testing the robustness of a measurement scale and is believed to be the first of its type. Findings validate the cruising constraint instrument across time and cultures and provide theoretical and practical implications. 相似文献
12.
《Journal of Teaching in Travel & Tourism》2013,13(1-2):117-135
SUMMARY This paper first reviews the origins and development of tourism higher education in China, then elaborates on its present hierarchy of programs, regional distribution and mechanisms for operating schools. Based on an investigation, the paper also discusses the educational objectives, program setup, curriculum design, textbooks and reference materials. It summarizes the problems and challenges China's higher education studies in tourism are facing, and in conclusion, it explores development trends and offers suggestions for its future. 相似文献
13.
Many in the media have called for the abolition of the practice of tipping and at least some resorts, private clubs, hotels, and restaurants have replaced tipping with automatic service charges or service inclusive pricing. Particularly notable in this regard is the cruise industry, where several of the largest brands have switched to an automatic service charge system. Given the popularity of tipping and its perceived role as an incentive/reward for service, such moves to replace tipping with service charges seem likely to have negative effects on customer satisfaction. We test this expectation by examining the effects of Carnival Cruise Line's tipping policy change in the early 2000s on its customers’ evaluations of their cruise experience. After controlling for the effect of ship and review date, we found that Carnival Cruise Line's guests rated their cruise more positively when they sailed under a voluntary-tipping policy than when automatic service charges were added to their onboard bills. However, this effect was small and need not deter firms from replacing voluntary tipping with service charges. Discussion of this finding focuses on ways services marketers might be able to mitigate this modest negative effect of service charges. 相似文献
14.
Travel decision making has been extensively studied. Various models and theories have been proposed to explain tourist behavior. Taking a new approach, this study applied the Motivation-Opportunity-Ability (MOA) model to explain travel intentions. The MOA model suggests that motivation, opportunity, and ability are major factors influencing travel intentions. This study explored the role of self-congruity, functional congruity, perceived travel constraints, constraint negotiation, and self-efficacy on travel intentions.The proposed model and hypotheses were tested in the context of cruise tourism. An online panel survey was conducted with cruisers. Structural Equation Modeling (SEM) was used to test both the proposed model and hypothesized relationships among the constructs. All hypotheses except one were supported by the data. The proposed model also had an acceptable fit to the data. 相似文献
15.
This paper presents a concise review of the cruise industry mainly from marketing research and revenue optimization prospects. In recent years, the cruise industry has experienced an exciting growth. However, as one of the fastest growing and most profitable categories in the entire leisure market, this industry has hardly received any research attention. Given the limited academic articles, this paper presents a concise review about this budding research topic. First of all, a discussion about global cruise industry is conducted. Then, academic studies of the cruise industry on general marketing research, revenue management, itinerary design/optimization, optimal market segmentation, demand infiltration and economic issues are reviewed. Finally, some promising directions for future research are presented. 相似文献
16.
This paper's aim is to present an analysis of the carbon - dioxide emissions and waste associated with water and beverage packaging. The assessment of the packaging's carbon footprint (CF) and waste is also considered for all passengers who visit Italian ports on cruise ships. These factors are considered at two points in time (2010 and 2018) to allow for the evaluation of changes due to technological innovations in the packaging sector. Finally, a best-case framework scenario for the management of water and beverage packaging materials is identified to evaluate whether the use of appropriate strategies can reduce CF and waste in this sector. The results indicate that adequate changes in packaging can minimize waste and reduce the consumption of materials and energy resources in the packaging production cycle, thus creating environmental benefits. 相似文献
17.
This paper aims at segmenting cruise passengers in order to identify passengers' profiles according to their behavior at destination. Through an integrated use of traditional survey instruments and of GPS technologies, a set of indicators for the analysis of passengers' mobility at destination is proposed. Data collected in the port of Palermo are used in order to investigate space-time activities of cruise passengers at the destination. Monothetic Analysis is used in order to segment passengers according to their behavior at destination, and groups are then compared in terms of socio-demographic characteristics and other variables collected through questionnaire-based survey. Results identify seven different broad patterns of activity, and indicate that several socio-demographic characteristics and other features of passengers seem to be associated with movement patterns at destination. A better knowledge of cruise passengers' behavior at destination is a fundamental pre-requisite in order to better serve visitors' needs and meet their expectations. 相似文献
18.
Increasing income levels and greater leisure time give people the opportunity to pursue new types of tourism ventures. As one of the fastest growing areas in the leisure travel industry, the cruise industry is increasing rapidly. Due to the benefits that cruise tourism brings to each port of call and the hinterland, it is necessary to be able to analyze the factors that affect cruise lines' port selections. The main objective of this paper is to identify the main factors motivating cruise lines to select specific ports of call and to provide information to port operators that will enable them both to improve their management strategies and to attract more cruise ships, thereby contributing to the revenues of the port and regional economy. 相似文献
19.
Surprisingly, despite extensive research on the impacts of COVID-19 on the hospitality industry, no study develops financial performance benchmarks that reflect these effects. This research seeks to fill this gap by examining the financial performance of companies in the shipping sector, specifically the cruise sub-sector. The \"three biggest players\" in the sector are the focus of this analysis. Benchmarking is essential for both existing market participants and potential new entrants. Fuzzy methods are used in modeling situations that involve uncertainty. The findings indicate that the three companies' operations must be redesigned in order to produce income and pay off debts. Additionally, Carnival Corporation's resilience is evident in times of crisis, as it demonstrates the best growth prospects, remains dominant in terms of liquidity, presents the highest return on assets, and borrows less than the other two companies. 相似文献