Exploring the interaction between perceived ethical obligation and subjective norms,and their influence on CSR-related choices

The aim of this study is to explore the relationship between perceived ethical obligation and subjective norms as well as their simultaneous influence on CSR related choices. A scenario based experimental approach was employed. Our results indicated that subjective norms strengthen the explanatory power of the model. Subjective norms are additionally found to have a mediating effect on perceived ethical obligation.     

The impact of four CSR dimensions on a gaming company’s image and customers’ revisit intentions

The purpose of this study is to investigate whether perceptions of corporate social responsibility (CSR) initiatives affect casino customers’ corporate image as well as the customers’ behavioral intentions (i.e., revisit intentions), through the lens of Carroll’s corporate social performance model, stakeholder theory, and legitimacy theory. This study also examines the mediating effect of corporate image on the relationship between perceived CSR and behavioral intentions. An onsite survey was conducted with 596 casino customers in South Korea. The results revealed that ethical CSR had the strongest impact on corporate image, followed by economic and philanthropic CSR. Only philanthropic CSR had a significant and direct effect on behavioral intentions. Corporate image mediated the relationship between three types of CSR (ethical, economic, and philanthropic) and behavioral intentions. Companies can benefit from these findings by understanding how specific CSR initiatives can enhance corporate image and increase customer retention. This study advances the emerging field of CSR in the gaming industry.     

How do consumers’ perceptions differ across dimensions of corporate social responsibility and hotel types?

This study develops three hypotheses regarding corporate social responsibility (CSR) in the context of the hotel industry. First, the study examines a ranking of consumers’ perceived importance of the four CSR dimensions proposed by Carroll’s hierarchy of CSR in 1991, expecting the following orders: philanthropic, ethical, legal, and economic dimensions, from most to least important. Second, the study investigates the relationship between consumers’ perceived importance of and their overall support for CSR. Third, the study introduces the type of hotel (for example, economy, mid-scale, and upscale) as a moderator to provide a better explanation of the relationship between consumers’ perceived importance of the CSR dimensions and support for CSR. Contributions to the CSR literature in general, and also specifically relating to the hotel context, and managerial implications are discussed.     

Impacts of cruise industry corporate social responsibility reputation on customers’ loyalty: Mediating role of trust and identification

Despite the high relevance of Corporate Social Responsibility (CSR) in service businesses, investigations of its influence on the cruise sector are scarce. Relying on institutional theory, this study proposes a model with cruise customers’ trust and identification as the key factors between CSR reputation and customers’ loyalty. Using data from 292 cruise customers, results support the impact of customers’ perceived CSR reputation of cruise companies on two relational constructs and loyal behavior. Only customers’ identification mediates the relationships between reputation and brand loyalty. Thus, findings suggest that cruise customers likely form high-level loyal behavior when they perceive companies’ CSR activities and their similarities with such companies. From these significant findings, the authors draw several theoretical and practical implications, including the importance of enhancing the company’s focus on its CSR reputations. This study also provides directions to promote identity strengths for enhancing the impact of CSR reputation on company performance.     

Development and validation of standard hotel corporate social responsibility (CSR) scale from the employee perspective

The prevalent trends of sustainability and responsible management have promoted corporate social responsibility (CSR) to attract considerable research and business interest. However, despite its importance, few efforts have been exerted to develop a standardized CSR scale in the hotel industry. This study aims to develop and validate a multidimensional scale of hotel CSR measurement as perceived by hotel staff who understands CSR. Results of running factor analyses generate a five-factor structure. The overall measurement model demonstrates a satisfactory level of goodness-of-fit and supports convergent validity, discriminate validity, nomological validity, and predictive validity. The legal domain received the highest mean score among the five hotel CSR domains, followed by ethical, financial/economic, environmental, and social/philanthropic domains. The value on employee attitude toward the CSR-implementing hotel, employee satisfaction with the CSR-implementing hotel, and organizational commitment toward the CSR-implementing hotel varied between front-of-house and back-of-house employees. This validated measurement scale is recommended for future studies to explore the effect of hotel CSR in various countries or regions.     

Why hotel employees care about Corporate Social Responsibility (CSR): Using need satisfaction theory

The aim of this paper is to investigate hotel employees’ the perception of CSR practices of their firms, within the foundations of need satisfaction theory. The proposed model examines the relationships among types of Corporate Social Responsibility (CSR), Quality of Work Life (QWL), job satisfaction, and the levels of job position. Structural Equation Modeling (SEM) was used to test the relationships in the model. The results demonstrate that hotel employees’ perceived CSR had a positive effect on their basic and growth needs of QWL and QWL led to job satisfaction. The effects of CSR on QWL were stronger among managerial level employees compared to lower level ones. The findings provide better insights to the underlying mechanism through which type of CSR perceptions of employees influences job satisfaction in hospitality companies where these internal stakeholders become a key to attain competitive advantages.     

A multilevel investigation of the link between ethical leadership behaviour and employees green behaviour in the hospitality industry

The present study develops a multilevel model that examines the effects of supervisory ethical leadership behavior at the team level on employees green behaviour mediated by CSR at the organisational level, employees well-being, and taking responsivity at the individual level. Data were collected from a sample of 936 supervisors and 2284 employees from 184 hotels in United Arab Emirates. Utilizing multisource data and multilevel path analysis, the results indicated that supervisory ethical leadership behavior has indirect effect on green behavior through CSR, employees-wellbeing and taking responsibility behavior. These findings provide important implications for ethical leadership-green behavior link by developing and validating a multilevel model empirically in the hospitality industry.     

Ethical Employment Context and Ethical Decision-Making in Hospitality Organizations Located in Mexico and the United States

This study determined how perceptions of an ethical employment context and location of employment (U.S. vs. Mexico) were related to ethical decision-making. Using a questionnaire, information was collected from individuals working for hospitality organizations in the United States and Mexico. The results indicated that a stronger perceived ethical employment context was associated with increased perceptions that an ethical issue was important. In addition, being employed in Mexico and stronger ethical issue importance were associated with an increased ethical judgment. A stronger ethical judgment was also associated with an increased ethical intention. Managerial implications, limitations, and research suggestions are discussed.     

Understanding perceived environment quality in affecting tourists’ environmentally responsible behaviours: A broken windows theory perspective

Encouraging individuals' environmentally responsible behaviours (ERBs) is becoming increasingly important for tourism destination management. This study was designed to investigate the formation of the ERBs of tourists from a broken windows theory perspective. Results from a sample of 307 tourists highlighted the antecedent role of tourists' perceived environment quality among the relationships between the variables of theory of planned behaviour (TPB), moral obligation, and the intention to engage in ERBs. The results of multiple mediation analysis revealed that the TPB variables and moral obligation act as full mediators in the effect of perceived environment quality on ERBs intention. The relative importance of the TPB variables and moral obligation in predicting the intention to engage in ERBs were also compared in this study.     

The COVID-19 pandemic: The mitigating role of government and hotel support of hotel employees in Egypt

We investigated the effect of government support of hotels on hotels' employee support (namely, health support, staff retention, and staff training) and consequently on employee job satisfaction and organizational commitment, through the moderating role of perceived overall organizational justice and ethical climate, during the COVID-19 pandemic. Using a quantitative approach and a framework that drew on the stakeholder and organizational support theories, we collected data from 669 employees in Egyptian hotels through a web-based survey. The results support the proposed framework and show a positive effect of government support through the strengthened perception of perceived overall organizational justice. Surprisingly, findings indicated that the association between job satisfaction and organizational commitment is significantly and negatively influenced by hotel ethical climate. Furthermore, job satisfaction partially mediates the association between hotels’ support of employees and organizational commitment. The study holds important implications for both theory and practice.     

Ethical contexts and employee job responses in the hotel industry: The roles of work values and perceived organizational support

The hotel industry faces continual ethical dilemmas that present important, interesting and complex challenges. This study had two objectives. The first was to investigate the relationship between ethical context and job satisfaction and to examine the moderating role of work values and the mediating role of perceived organizational support in the relationship between ethical context and job satisfaction. The second objective was to examine the influence of these same variables on turnover intention. A survey of Taiwanese hotel employees showed that ethical context was a significant predictor of job satisfaction and turnover intention and that work values and perceived organizational support moderate and mediate respectively the relationship between an ethical context and job responses. These data suggested ways by which hotels can deal with ethical context, perceived organizational support, and employee work values to increase job satisfaction and decrease the turnover intention of employees.     

Corporate social responsibility and work engagement: Evidence from the hotel industry

This study aims at testing a research model which explains how corporate social responsibility (CSR) affects work engagement. Relationships between variables were assessed using structural equation modeling (SEM). Research data were gathered from full-time hotel employees (N: 680) and managers (N: 325) in Antalya province of Turkey. SEM results indicate that perceived external prestige and organizational identification play a partially mediating role in CSR's effect on work engagement. The present research is the first study which examined the relationship mechanism between CSR and work engagement by focusing on CSR with a broader perspective (the stakeholder approach) in the hospitality literature. Furthermore, it contributes to hospitality literature through revealing on the basis of generalized reciprocity principle of social exchange theory that work engagement could be increased with the help of CSR.     

An original sin of casino hotels? Consequences of CSR misfit and the remedies

Casino hotels have long been stereotypically associated with negative images that induce a perceived misfit between their corporate social responsibility (CSR) initiatives and their core business as gaming operators. Building on the contingency theory of communication strategies, a multilevel design was adopted to investigate the negative consequences of CSR misfit on legitimacy through CSR authenticity. The firm-level moderating effects of two communicational cues, relational genuineness and marketing skepticism, are also examined. In a context of controversial industries, this study fills a research void by investigating corporate-level moderators that buffer the insidious influences of CSR misfit. It enriches the literature on the consequences of company–CSR coherence and elucidates the mediating role authenticity plays in the CSR implementation process. Practical implications for gaming operators are provided, and remedies that casino hotels can use to lessen the negative consequences of stigmatization are suggested.     

Corporate social responsibility and sustainability balanced scorecard: The case study of family-owned hotels

This research aims to find empirical support for the benefits of Corporate Social Responsibility (CSR) to family-owned hotels by identifying paths through which CSR influences business. The Sustainability Balanced Scorecard (SBSC) concept is used to assess the perceived importance of relationships between CSR and business performances to support the goals of the case hotels. SBSC breaks the business down into five dimensions namely; Financial, Customer, Internal Business, Learning & Growth and Non-Market Perspective, which is CSR in this study. The results of partial least squares (PLS) regression using the sample consisting of three stakeholders (i.e., two hundred customers, seventy employees and thirty managers) of family-owned hotels delivered several findings: (i) both the employee and manager group shows that CSR has a significant influence on BSC dimensions with variance (ii) all of the stakeholder groups support the significant relationship between CSR and goals and (iii) all of the stakeholder groups confirm the causal relationship among BSC dimensions with variance. Lastly, we conclude the paper by discussing implications for family-owned hotels as well as addressing limitations.     

Guests’ pro-environmental decision-making process: Broadening the norm activation framework in a lodging context

This study sought to provide a clear understanding of hotel guests’ post-purchase decision-making process, and whether it occurred in an environmentally responsible manner. Volitional, emotional, experiential, and habitual processes imperative in pro-social/pro-environmental consumer behavior were successfully integrated into the Norm Activation Model (NAM). Results of the structural model and metric-invariance test with 316 samples gathered via an online survey indicated that the extended norm activation framework comprising such important processes and interpretation of the NAM as a sequential model was more effective in predicting guests’ pro-environmental intention than the original NAM and the rival model, which offered an alternative interpretation of the NAM (moderator model). Additionally, the prominent role of moral norm was evident; this personal obligation served to mediate the proposed theoretical framework. Our results also generally supported hypothesized associations among study constructs. Our theoretical model provided a sufficient level of prediction power for guests’ pro-environmental intentions.     

Understanding guests’ behavior to visit green hotels: The role of ethical ideology and religiosity

The main aim of this study is to develop and test a model to understand guests’ behavior to visit green hotel by merging the theory of planed behavior (TPB) with theories of ethics and religiosity in a single model. Furthermore, it examines the moderating role of ethical ideology. This research utilized a quantitative method to assess the suggested conceptual framework. Data were gathered from 871 participants and analyzed through Structural Equation Modelling (SEM). According to the study results, the suggested model shows a favorable prediction level of guests’ behavior, which confirmed the superiority of the proposed model. Our study indicated that TPB and ethical theory adequately explain guests’ behavior to visit green hotel. Ethical ideology was found to be a key driver of guests’ green decision-making process. Our study makes several contributions to the practice and theory by providing useful insights on drivers of consumers’ behavior to visit green hotels in the Egyptian hospitality environment.     

Differences in tourist ethical judgment and responsible tourism intention: An ethical scenario approach

While many tourists recognize the necessity of responsible tourism, not all respond to it equally. Thus, this study explores behavioral discrepancies in responsible tourism practices with respect to three types of ethical travel issues (economic, socio-cultural, and environmental). An ethical decision-making process that begins with perceived importance of ethical issues (PIE) was examined using a scenario approach based on responses from tourists in South Korea. Results found that (1) tourists responded to specific responsible issues in different ways, (2) PIE was positively related to ethical decision making, and (3) except for economic issues, tourists with more travel experiences were more likely to make ethically favorable decisions. Such findings provide useful information that can help improve upon the limited understanding of the ethical decisions of tourists. Effective communication and management strategies to raise awareness and facilitate responsible tourist behavior are further discussed.     

London residents' support for the 2012 Olympic Games: The mediating effect of overall attitude

Using theory of reasoned action and social exchange theory, this study empirically tests a model of residents' support for the 2012 Olympic Games. The model proposes that overall attitude towards the Games mediates the relationship between perceived socio-cultural, economic, and environmental impacts, and residents' support for the Games. Results indicate perceived economic and socio-cultural impacts (positive and negative) influence overall attitude, but contrary to our predictions, perceived environmental impacts (positive and negative) are not related to overall attitude. The model confirms that overall attitude plays a mediating role between perceived socio-cultural, economic, environmental impacts and support for the 2012 Games. Findings highlight the need for researchers to disaggregate the components of perceived impacts when modelling attitudes and support for mega events.     

Effects of corporate social responsibility and internal marketing on organizational commitment and turnover intentions

This study examined the effects of four aspects of corporate social responsibility (CSR) (i.e., economic, legal, ethical, and philanthropic responsibility) and five aspects of internal marketing (IM) (i.e., welfare system, training, compensation, communication, and management support) on employees’ organizational commitment (OC) and turnover intentions (TI) in the casino industry. Based on survey data collected from 310 employees working for a casino company, the relationships were examined using confirmatory factor analysis, second-order factor analysis, and structural equation modeling. The results indicate that both employees’ perceptions of CSR and IM are positively related to their OC and negatively to their TI, suggesting that adding CSR programs to existing IM programs is likely to improve desirable employee work attitudes such as OC, which in turn contributes to decreasing TI. This study makes a contribution to the literature by conceptually and empirically evaluating CSR and IM dimensions simultaneously in the casino environment.     

The impact of CSR on relationship quality and relationship outcomes: A perspective of service employees

Corporate social responsibility (CSR) has gained increasing attention over the past decade. While many studies examined an impact of CSR on consumers, only dearth of research is found that attempts to understand the impact of CSR on employees from the relationship marketing perspective. The purpose of this study is to investigate the role of CSR in predicting relationship quality and relationship outcomes. The four dimensions of CSR used in the study include economic, legal, ethical, and philanthropic aspects. Data were collected via survey from employees of franchised foodservice enterprises located in South Korea. The findings of the study show that not all dimensions of CSR have the same effect on relationship quality. While economic and philanthropic dimensions have a significant influence on organizational trust, only ethical dimension has a positive effect on job satisfaction. As expected, relationship quality has a significant impact on relationship outcomes.