Who spoils the barrel? Negative spillover effect on competitor brands during food crises

Despite an increase in food crisis incidents and their negative influence, little attention has been paid to spillover effects from food crises on competitor brands. Thus, this study examined reciprocal spillover effects (horizontal and vertical) from food crises on competitors' brands depending on the directionality of spillover and association strength. In order to test the reciprocal spillover effects on competitor brands, this study employed an experimental design using restaurant brands’ food crises. The results indicated that a stronger negative spillover was found among high equity brands (High to High compared to Low to Low) and when association strength was high rather than low. Interestingly, the results also showed a spillover effect from low equity brands to high equity brands (Low to High compared to High to Low), supporting the power of a small apple to spoil the whole barrel. These results enhanced the field’s understanding of spillover effects in the restaurant industry and suggested the need for pre-crisis communication strategies.     

Early warning indicators? The effect of consumer and investor sentiments on the restaurant industry

This study looks at the influence of cyclical fluctuations of the consumer confidence index (CCI) and the volatility index (VIX) as early-warning indicators of the variations in restaurant performance. The industry has traditionally focused on past data and on microeconomic influences to anticipate its future performance, a procedure that does not consider possible cyclical fluctuations in restaurant performance metrics. These fluctuations are driven by sentiments of consumers and investors. The study uses the cyclical component of the applied data, followed by unit root and cointegration testing, with subsequent application of the Limited Information Maximum Likelihood technique. The results show both indicators have an effect on restaurant performance, where VIX has an impact on the current, expected, and overall restaurant performance, while the CCI’s influence is only partial (current performance). Policy-makers and planners could benefit from anticipating features of indicators to assess and steer the future performance of the restaurant industry.     

The corporate social responsibility–financial performance link in the U.S. restaurant industry: Do economic conditions matter?

This study examines the role played by economic conditions (recessionary periods) on the link between corporate social responsibility (CSR) and corporate financial performance (CFP) in the U.S. restaurant industry. The choice of industry setting is based on the fact that the restaurant industry is subject to consumer discretionary expenditures and is thus highly sensitive to the state of the economy. This study further examines the relationship between CSR and CFP by dichotomizing CSR activities based on whether they are related to the firm's core operations or not, thus parsing out the effect of operations-related (OR) and non-operations-related (Non-OR) CSR activities, providing a more nuanced explanation of how some CSR activities may be more beneficial than others, to firm value in hard economic times.     

The effect of information presentation modes on tourists’ responses in Internet marketing: the moderating role of emotions

In order to enhance our understanding of the effectiveness of information transmission through virtual reality (VR), this study used a modified stimulus–organism–response framework to examine the relationships between information presentation modes (VR versus picture), emotions (pleasure and arousal), and tourists’ responses, namely attention, interest, desire, and action (AIDA) in the context of Internet tourism marketing. Multivariate analysis of variance (MANOVA) and multivariate analysis of covariance (MANCOVA) were employed to analyze data gathered from 184 respondents participating in a factorial experimental design. The results indicated that compared with the picture mode, the VR mode had superior effects on tourists’ responses, but these superior effects were moderated by arousal. High-arousal tourists had stronger AIDA responses in the VR mode than in the picture mode. However, the stronger effects of the VR mode on tourists’ AIDA responses disappeared in the low-arousal group. The findings of this study provide several important theoretical and practical implications for Internet tourism marketing.     

Are neighbour tourists more sensitive to crowding? The impact of distance on the crowding-out effect in tourism

The concept of the crowding-out effect has been employed in the tourism literature to analyse complex phenomena. However, there is limited insight into the crowding-out effect on tourists by tourists, and even less into the impact of distance on the crowding-out of tourists. This paper examines the relationship between crowding perceptions, tourists' attitudes toward crowding and the consequences of being crowded out. Results from a sample of 729 international tourists in Hong Kong suggest that there is a crowding-out effect on tourists by tourists, but this has only a marginal influence on the majority. The limited crowding-out effect is induced by tourists in general rather than by a single segment. The study also investigates the effect of distance on tourist crowding. The findings reveal a decaying effect of distance on tourists’ crowding perceptions, as neighbour tourists are more susceptible to tourist crowding than tourists from long-haul markets.     

The effect of China's open-door tourism policy on Taiwan: Promoting or suppressing tourism from other countries to Taiwan?

This study employs an extended gravity model to analyse the complementarity or competitiveness relationship of the number of inbound tourists and corresponding tourism revenue between China and 19 other nations under the implementation of China's Open-door Tourism Policy to Taiwan in 2008. A simulation for 2018–2021 demonstrates the sustained impact of this policy. The results show that the number of tourists to Taiwan from China reached its peak in 2015 at 41% and will decrease to 9% by 2021. The corresponding tourism revenue will decrease from 49% to 11% over the same period. The results also show that if the number of tourists from China remains above 836,772, the number of tourists from Japan, Hong Kong, Australasia, North America, and Europe will still increase. However, the number of tourists from South Korea and South and Southeast Asia will increase continuously regardless of tourists from China, even far below 836,772.     

Do employees’ satisfied customers respond with an satisfactory relationship? The effects of employees’ satisfaction on customers’ satisfaction and loyalty in a family restaurant

The purpose of this study is to understand the interrelationships among employees’ satisfaction and customer's satisfaction and loyalty in a family restaurant. The study was administered to 69 employees and 258 customers. The results showed a positive relationship between employees’ satisfaction and customer satisfaction. However, employees’ satisfaction did not have a significant, direct impact on customer loyalty, but showed an indirect influence via customer satisfaction. In addition, customer satisfaction was positively associated with customer loyalty. Limitations and future research directions are also discussed.     

The effect of historical nostalgia on tourists’ destination loyalty intention: an empirical study of the world cultural heritage site – Mahabalipuram,India

Many studies on destination loyalty intention of the heritage tourists have failed to examine the influence of historical nostalgia. This paper examines the effect of historical nostalgia generated during the trip to a cultural heritage site on destination loyalty intention of the heritage tourists through perceived value and satisfaction. A survey was conducted at one of the world cultural heritage sites – Mahabalipuram, India. A conceptual model was developed and the hypotheses were tested using structural equation modelling technique. The results revealed that the historical nostalgia had a significant positive effect on the perceived value, satisfaction and tourists’ destination loyalty intention. The paper contributes to the tourism studies by revealing the antecedent role of historical nostalgia and suggests tourism managers to use historical monuments and structures to evoke historical nostalgia in order to attract heritage tourists.     

The impact of local food specialities on the decision to (re)visit a tourist destination: Market-expanding or business-stealing?

This paper studies how local food specialities can affect the attractiveness of tourist destinations, distinguishing between market-expanding and business-stealing effects. We surveyed 1100 Italians in their home about their intention to visit or revisit three popular mountain resorts in Northern Italy (Valtellina, Valle d’Aosta, Trentino), and about their experience, knowledge, and appreciation of five well-known local food products of these places (Pizzoccheri pasta, Bresaola dried beef, Fontina cheese, Melinda apples, Speck smoked ham). We find that product experience positively affects the likelihood of (re)visiting both a product's place of origin and the other mountain destinations (market-expanding effect). Conversely, the correct identification of the product's place of origin may reduce the intention to (re)visit the other destinations (business-stealing effect). Finally, strong appreciation for a local food speciality has a positive effect only on the intention to (re)visit the place of origin.     

‘What’s the Story in Balamory?’: The Impacts of a Children’s TV Programme on Small Tourism Enterprises on the Isle of Mull,Scotland

Film- and television-induced tourism effects have been witnessed in a number of locations world-wide, creating a range of positive and negative impacts for host communities and environments. The children’s television programme Balamory, filmed on the Isle of Mull, Scotland, has created a new tourism phenomenon for the island, leading to concern that Mull’s reputation as a green destination for the discerning might be displaced by a less desirable form of tourism. Through a questionnaire survey of tourism businesses on Mull, this paper explores the perceptions of television-induced tourism and the effect of Balamory on business activity during the 2003 season, exploring customer numbers, spending, turnover and profitability, along with attitudes to the new visitors. The research also explores the implications for sustainable tourism development, particularly recognising the limited life-span of film- and television-induced tourism and issues relating to displacement of traditional markets, with an emphasis on sustaining tourism as a means of generating revenue to support a rural island community.