Perceptions of protective actions for a water contamination emergency

Local authorities who believe their water systems are contaminated need to warn those at risk to take protective actions. In the past, such efforts have often achieved only partial success in preventing people from deciding to continue consumption of contaminated drinking water. To examine the possible antecedents of decisions to comply with water consumption advisories, this study examined 110 Boston residents’ actual protective actions and 203 Texas students’ expected protective actions; their perceptions of three protective actions on seven attributes; and their risk perceptions, water contamination experience, facilitating conditions, and demographic characteristics. The profiles of the protective actions for the hazard-related and resource-related attributes suggest reasons why people preferred to use bottled water rather than boil or personally chlorinate water. In particular, perceived effectiveness in protecting health was the most important correlate of protective action, which means that a protective action can have a high level of implementation even though it has poor ratings on other attributes such as cost. In addition, this study indicates public health officials may also need to address people’s misconceptions about the hazard-related and resource-related attributes of any relevant protective actions. Finally, consistent with an extensive body of previous research, students were similar to residents in many important respects even though were some statistically significant differences.     

Examining inequities in children’s environmental health: results of a survey on the risk perceptions and protective actions of new mothers

Young children are more highly exposed and vulnerable to environmental health hazards than adults due to a variety of physiological and behavioural factors. Despite the significant responsibility mothers typically bear in managing their children’s health, little is known about how they perceive and negotiate these risks in their day-to-day lives. To better understand mothers’ environmental health risk perceptions and associated protective actions across socio-economic and geographic contexts, a telephone survey was conducted among new mothers (n = 606) recruited through two Public Health Units in Ontario, Canada. Analyses revealed that approximately half of the respondents were moderately or highly concerned about environmental health risks, ranging in nature from household products to outdoor air contaminants. Factors affecting the likelihood of experiencing concern included lower income and lower levels of perceived control. With regard to protective actions, 43% reported taking three or more actions to reduce environmental health risks to their children, with the likelihood of taking action being negatively affected by factors including low income and first language other than English or French, and positively affected by being a first-time parent (primiparous). This study contributes to our understanding of environmental health risk perceptions and associated protective behaviours among new mothers, and has implications for the development of more context-focused risk management and communication strategies.     

Individual investor perceptions and behavior during the financial crisis

Combining monthly survey data with matching trading records, we examine how individual investor perceptions change and drive trading and risk-taking behavior during the 2008–2009 financial crisis. We find that investor perceptions fluctuate significantly during the crisis, with risk tolerance and risk perceptions being less volatile than return expectations. During the worst months of the crisis, investors’ return expectations and risk tolerance decrease, while their risk perceptions increase. Towards the end of the crisis, investor perceptions recover. We document substantial swings in trading and risk-taking behavior that are driven by changes in investor perceptions. Overall, individual investors continue to trade actively and do not de-risk their investment portfolios during the crisis.     

Stakeholder prioritization and reporting: Evidence from Italy and the US

This study investigates the considerations that might be made by managers when choosing between mutually exclusive stakeholder expectations and reaching and engaging in a dialogue with them. In addition, the study also examines if there are systematic differences across countries (Italy and the US) in the decision to address the concerns of various stakeholder groups. Data was collected from 244 managers and 72 companies simultaneously in two different national business contexts, Italy and the US. The results of the study provide some evidence that managerial perception of three stakeholder group characteristics – power, legitimacy, and urgency – form a parsimonious group of variables that explain the process of stakeholder prioritization. However, only limited support was found for the relationship between salience accorded to a stakeholder group and engagement efforts directed toward the group. The results of the study also show that the managerial decision as to which of the stakeholder groups’ demands to address will be influenced by society-specific expectations. The significance of this study lies in investigating the stakeholder prioritization and engagement process, as it is being practiced, which, one could argue, would help in developing guidelines for effective stakeholder management that stands a realistic chance of being adapted and followed.     

Lasting impacts and perceived inequities: community reappraisal of the siting of a regional biosolids processing facility in rural Ontario

This paper presents a comparative study of the shift in community perceptions pre- and post-siting of a biosolids processing facility – the Organic Material Recovery Centre – in the rural Township of Southgate, Ontario. The study responds to the need for comparative studies examining residents’ perceptions of contested noxious facilities during acrimonious siting processes and later during facility operations. Interviews were conducted before and after the techno-industrial facility was sited to compare community perceptions of the proposed and operational facility, and further examine residents’ experiences with residual impacts and reflections on the siting process. Results reveal that once the facility began operations and residents had the opportunity to understand its operational mandate and directions, many residents seem to accept the facility as less threatening to well-being, quality of life and core values. Nonetheless, sustained community concerns shifted to invisible impacts and long-term uncertainty. Findings highlight lingering intra-community conflict between those supporting and those who remained concerned about negative impacts. As a result of the hostile community conflict, the local politics seems to have morphed into a ‘one-issue’ political scene, whereby all issues are divided along the lines of municipal councillors opinions of the facility These findings make methodological contributions with pre- and post-siting comparative qualitative research and contribute theoretically to our understanding of residents’ reappraisal of contested noxious techno-industrial facilities, show sustained divisive social impacts within the community, and call for meaningful consultation and increased participatory siting processes that accounts for the diversity of values and expectations during facility siting.     

Even beyond humanity – a comment on ‘Change and commitment: beyond risk and responsibility’ by Silvio Funtowicz and Roger Strand

Due to past major food scares, food-safety perceptions have become a widely investigated topic. The aim of the present study was to examine food-safety perceptions separately for every step of the total meat supply chain, as such a detailed approach yields more promising strategies to ensure food safety in the future. Using a large-scale survey, we examined people’s risk perceptions of 18 steps describing the total meat supply chain. The results revealed a clear distinction between risk perception at the production stage and risk perception at home in the total meat supply chain, in that people perceived significantly less risk at home. However, people’s risk perceptions of the single stages in the total meat supply chain were overall slightly above average. Additionally, there were individual differences, as risk perception at the production stage was highly correlated with risk perception at home, meaning that some people perceived more risk than others overall. Using a multiple regression analysis, we found food-safety perceptions to be barely significant next to other important variables affecting people’s meat-consumption decisions. For those analyses, we asked participants to assess several constructs previously found to be associated with meat consumption. The goal was to determine how food-safety perceptions influence people’s meat consumption next to other important constructs in situations in which no major food scandal is present. The present paper concludes by discussing possible marketing and policy strategies to overcome people’s inaccurate safety perceptions of the stages of the total food chain.     

Weather, biorhythms, beliefs and stock returns—Some preliminary Irish evidence

We investigate whether there exists a relationship between eight proxy variables for investor mood (based on the weather, biorhythms, and beliefs) and daily Irish stock returns over the period 1988 to 2001. Our study is motivated by recent research that argues that people's decisions are influenced by their feelings, especially when the decision involves risk and uncertainty [e.g., Psychol. Bull. 127 (2001) 267-286]. We find that some of the variables proposed in the literature (rain and time changes around daylight savings) are minor but significant influences. We also find preliminary evidence for the relationship between mood proxy variables and equity returns being more pronounced in times of positive recent market performance. This finding is consistent with psychological research showing that people in a good mood (in this case, because of presumed gains in their investment portfolios) are more likely to allow irrelevant mood factors to influence their decision making [e.g., Mackie, D. M., & Worth, L. T. (1991). Feeling good, but not thinking straight: The impact of positive mood on persuasion. In: Forgas, J. P. (Ed.), Emotion and Social Judgments (pp. 201-219). Oxford: Pergamon Press].     

The effects of firm actions on customers’ responses to product recall crises: analyzing an automobile recall in China

In times of product-harm crises, the involved firms always employ some countermeasures, such as releasing messages relevant to their response actions. To evaluate the influence of these messages on the perceptions and behavioral responses of corporate customers relative to the recalls, we conducted a case study of the Volkswagen automobile recall in China in 2013. Guided by the protective action decision model, we developed a conceptual model to first study customers’ responses to the recall crisis. Based on this model, we further examined the influence of two types of firm actions, namely technical and ceremonial, on the customer crisis-coping process. Results show that product experience, risk perception, and information seeking significantly influence customers’ behavioral intentions during the product recall crisis. Customers in the technical action group exhibit a higher level of risk perception based on their product experience and have a higher likelihood of seeking information. However, information seeking fails to influence their behavioral intentions. Ceremonial actions overcome the disadvantages of technical actions, but customers’ lack of solution information should be met. In this sense, crisis-involved firms are encouraged to employ a combination strategy including the implementation of the two types of firm actions and then promptly release the messages containing both actions.     

Is it all about awareness? The normalization of coastal risk

Coastal risk is already high in several parts of the world and is expected to be amplified by climate change, which makes it necessary to outline effective risk management strategies. Risk managers assume that increasing awareness of coastal risk is the key to public support and endorsement of risk management strategies – an assumption that underlies a common worldview on the public understanding of science, which has been named the deficit model. We argue that the effects of awareness are not as straightforward. In particular, awareness of coastal hazards might not lead to more technically accurate risk perceptions. Based on research on risk perception normalization, we explored the hypothesis that coastal risk awareness reduces coastal risk perception – in particular the perceived likelihood of occurrence of coastal hazards – through its effect on reliance on protective measures to prevent risk. Individuals can rely on protective measures, even when those are not effective, as a positive illusion to reduce risk perception. This effect might be stronger for higher probability hazards and for permanent residents of costal zones. Data from 410 individuals living in coastal zones corroborated most of our expectations. Global results demonstrated a risk normalization effect mediated by reliance on current measures. Additional analyses made clear that this effect occurred in 2 of the 5 high-probability hazards (flood and storm), and not in the low-probability hazard (tsunami). Normalization might be more likely among high-probability hazards which entail catastrophic and immediate impacts. This effect was also found among permanent residents, but not among temporary residents. Results imply that coastal risk management might benefit from (a) taking risk perception normalization effects into account, (b) tailoring strategies for permanent and temporary residents and (c) promoting a higher public engagement, which would facilitate a more adaptive and effective coping with coastal risk than the use of positive illusions.     

Household financial planning and savings behavior

Greater personal responsibility toward financial decision-making is being advocated on a global basis. Individuals and households are encouraged to take a more active approach to personal finance. In this paper, we examine behavioral factors, which lead households toward savings and financial planning across a panel of 1253 Dutch households. In line with the available literature, we find that an individual's propensity to save decreases with age and is higher among the financial literate. Moreover, we find that saving behavior varies across generations, and is significantly dominant among baby boomers. This generation effect, however, weakens once we account for more individual specifics. Our results offer evidence for parental influence, and for the effects of the psychological and behavioral metrics of numeracy, self-efficacy, locus of control and future orientation. A good understanding of these personality variables helps to explain why some take financial responsibility while others do not.     

Evaluación de la percepción de la calidad de los servicios bancarios mediante el modelo SERVPERF

The purpose of this paper is to assess the quality of the services provided by two major banks in Mexico. The case study is with reference to the branches located in the four major cities of the Isthmus of Tehuantepec: Ixtepec, Juchitán, Tehuantepec and Salina Cruz. The strategic method adopted for this research was the application of a modified version of the SERVPERF model, one of the most important models in this type of study. The SERVPERF model assesses customers’ perceptions according to five criteria: reliability, responsiveness, security, empathy, and tangible factors. Strictly speaking, these criteria or dimensions combined define the quality of the services. The results indicate that the overall customers’ valuation of both banks with regard to their services is high; these results might respond to very low expectations according to specific socioeconomic variables. Additionally, significant differences in users’ perception among groups of people according to various analyzed variables such as occupation, education, and age ranges were found.     

Accountants' Personality Typology and Perceptions of Job-Related Stress: An Empirical Study

This study attempts to relate accountants' perceptions of job-related stress with their personality variables. Based on the conceptual framework of C.G. Jung's psychological personality typology, it was found that judging, thinking and sensing personality profile satisfactorily discriminates among accountants' perceptions of job-related stress. Neither introverted nor extroverted accountants differ in their perceptions of stress.     

Oil price shocks on Indian economy: evidence from Toda Yamamoto and Markov regime-switching VAR

The study investigates the dynamic impact of linear and non-linear specifications of oil price shocks on macroeconomic fundamentals for an oil-importing emerging economy – India – during the period March 1991 to January 2009. The paper deploys extended vector autoregressive (VAR) model of possibly integrated processes proposed by Toda and Yamamoto, which has its advantage of application irrespective of the variables being stationary or cointegrated. The study further estimates two-state Markov regime-switch VAR model to examine regime shift behaviour of the underlying variables and its relationship. The study finds that inflation and foreign exchange reserve are greatly impacted by oil price shocks. The study also confirms that the movement in oil price is exogenous with respect to the movement of India’s macroeconomic variables and the impact of oil price shocks are asymmetric in nature with negative price shocks having more pronounced effect than positive shocks.     

Macroeconomic announcements, volatility, and interrelationships: An examination of the UK interest rate and equity markets

This study investigates the intraday and daily pricing behavior of UK interest rate and equity index futures contracts. The paper initially examines the response of Short Sterling, Long Gilt, and FTSE100 to the release of scheduled macroeconomic announcements before employing dynamic time series techniques in order to reveal the nature of causal transmission patterns between these variables. In brief, short-term interest rates were found to be highly sensitive to indicators of prevailing economic conditions. However, the release of data important in the formation of inflationary expectations had a relatively subdued impact on long-term rates. Announcement effects appear somewhat ambiguous for the stock market. The analysis also reveals the bid-ask bounce and swift mean reversion in volatility to be important behavioral features of the return-generating process. Whilst the three variables appear to be bound by two cointegrating relationships, the tests for lead/lag relationships produce mixed results.     

The end of risk communication as we know it

According to the US National Research Council, risk communication ought to be viewed as a dialogue among people conducted to help facilitate a more accurate understanding of risks and, related, the decisions they may make to manage them. But, in spite of this widely accepted perspective on risk communication, there is often a disconnect between how it is defined and how it is practiced. Rather than focusing on a true dialogue aimed at improving risk assessments and risk management decisions, risk communication is often viewed as means of simply educating people about existing risk assessments so that, on their own, they might make (or contribute to) better risk management decisions. More worrisome, risk communication is still often seen as a means of ‘correcting’ misconceptions about, or perceptions of, risk; in other words, risk communication is used as a vehicle for attempting to align lay perceptions with their expertly assessed severity. In this paper, I argue that risk communication must become more decision-focused if it is to meet the objectives set forth – in 1989 – by the US National Research Council.     

Household adoption of smog protective behavior: a comparison between two Chinese cities

This study compares residents of two Chinese cities – one with a high risk and one with a low risk of air pollution, in terms of their smog experience, reliance on smog information sources, risk perception, attribution of responsibility and intention for adoption of protective behavior regarding smog. The results indicate that the two cities differ considerably in their smog experience, somewhat less so in reliance on smog information sources and risk perception, and very little in protective behavior. Using multiple regression analyses, the study revealed a basic chain of reaction in which demographic characteristics and location cause smog experience and smog information, smog experience and smog information cause risk perception, risk perception causes attribution of responsibility, and attribution of responsibility causes intention to adopt protective behavior. Theoretical and practical implications are discussed and recommendations for further research are suggested.     

What skills and attributes does an accounting graduate need? Evidence from student perceptions and employer expectations

For some years there has been much debate between various stakeholders about the need for accounting graduates to develop a broader set of skills to be able to pursue a career in the accounting profession. This study uses mixed methods to examine perceptions and expectations of two major stakeholders: students and employers. Findings indicate that students are becoming aware of employers’ expectations in terms of communication, analytical, professional and teamwork skills. Although employers are still expecting a good understanding of basic accounting skills and strong analytical skills, they are also requiring ‘business awareness’ and knowledge in terms of the ‘real world’. Both students and employers report that many of the ‘essential’ non‐technical and professional skills and attributes are not being developed sufficiently in university accounting programmes.     

Auditee Perceptions of External Evaluations of the Use of Resources by Local Authorities

The research reported in this paper takes up Michael Power's challenge that accounting researchers should pay more attention to the perceptions of auditees and how they respond to audit regimes. The setting of the study is the intense performance assessment regime imposed on local authorities in England from 2002 to 2009, one part of which – the Use of Resources (UoR) assessment – rated the financial management capability and performance of each English local authority. The perceptions of senior local authority finance officers within the Yorkshire and the Humber region are reported, using a written questionnaire and an interview to explore the reasoning behind the chosen responses. The results are more nuanced than suggested by either the official rhetoric justifying the UoR system or by those critics who view such systems as dysfunctional. Respondents portray themselves as intelligent actors, not as passive recipients. Most learned to use the UoR process to drive performance improvement, though there is some ambiguity as to whether the improvements were genuine or solely a product of the scoring system. Though adding to workload, UoR was regarded as one of the external pressures to be managed and its requirements largely represented professional views of best practice. Three of the types of control that characterise ‘regulation inside government’ (Hood et al., 1999) – oversight, competition and contrived randomness – are seen through the perceptions of the auditees. There is some evidence of the fourth style, mutuality – working through professional networks to help local authorities improve their actual and reported performance.     

Inflation Targeting,Recursive Inattentiveness,and Heterogeneous Beliefs

We consider a monetary authority that provides an explicit inflation target in order to align expectations with the policy objective. However, biased perceptions of the target may arise due to imperfect information flows. We allow agents to revise expectations over time and we model their recursive choice among prediction strategies as an optimization problem under rational inattention. We then investigate whether a simple policy rule can steer the economy toward the targeted equilibrium. Our findings suggest that determinacy under rational expectations may not be sufficient to reach the target. Instead, monetary policy should be fine‐tuned to correct agents' biased beliefs.