Beyond under the dome: an environmental documentary amplified public risk perception about air pollution in China

Abstract

Air pollution is a major environmental problem in China and it poses serious risks to public health. Based on the social amplification of risk framework (SARF), this study examines how media, in particular, an impactful environmental documentary titled Under the Dome, influenced Chinese citizens’ risk perception about air pollution. Survey results showed that exposure to the documentary amplified risk perception and risk perception was significantly related to viewers’ information seeking behaviors, policy support, and individual mitigation action about this issue.     

内部控制缺陷信息披露对个人投资者风险认知的影响:一项实验研究

研究个人投资者对内部控制信息披露的反应机理具有重要的与内部控制披露管制相关的政策含义。本文运用实验研究方法,研究了内部控制缺陷信息披露对个人投资者风险认知的影响。研究发现,内部控制缺陷的严重程度对个人投资者的风险认知具有显著影响,但投资者对不披露任何缺陷与披露重要缺陷并没有进行差异化的风险认知反应;管理层对内部控制缺陷的描述程度对个人投资者的风险认知无显著影响。本文研究还发现,对管理者的信任是内部控制缺陷对个人投资者风险认知影响的一个重要中介变量;注册会计师的内部控制审计报告对个人投资者风险认知具有显著影响,在披露内部控制缺陷的情况下,对内部控制审计报告的使用程度越高,越能强化内部控制缺陷对个人投资者风险认知的消极影响。     

Which food safety information sources do Italian consumers prefer? Suggestions for the development of effective food risk communication

This study investigated which information sources Italian consumers use most frequently when they have a question about food safety in order to obtain useful insights to inform food risk communication. In 2011, a national survey was conducted targeting Italian people responsible for purchasing and preparing food for their households. Respondents’ choices of information sources on food safety were correlated with their socio-demographic and behavioural characteristics, their levels of objective knowledge, their levels of trust towards some authorities and their levels of self-perception regarding risk exposure. Our data analysis identified those information channels that are most likely to reach Italians actively seeking information. Mass media (radio/television/newspapers) were the most frequently used information source, followed by the Internet. Age, educational qualification, employment status, geographical area, family status and objective knowledge were the variables that influenced the choice for information sources used by the Italian population. The frequency of buying food products, the frequency of eating put and the frequency of cooking also showed a dependency relation. The profiles of those who actively seek information were also outlined. Among these, the Mass media users’ and the Internet users’ profiles were further analysed. Results show that Italian consumers do actively seek information about food safety, revealing that food safety continues to be a concern for the Italian consumers. Their interest in this topic represents an opportunity for public health authorities to address an audience of receptive consumers. Such information will be valuable in the design of targeted communication campaigns to increase consumers’ knowledge and awareness of food safety issues and will help authorities to choose the most effective channels through which to deliver key messages.     

Collective efficacy and natural hazards: differing roles of social cohesion and task-specific efficacy in shaping risk and coping beliefs

Abstract

Previous research in non-disaster contexts has shown that the concept of collective efficacy, which is a group’s sense of its ability to achieve a specific objective, assists understanding of community readiness and households’ decisions to take preparedness actions. Collective efficacy expands the concept of social capital, which refers to social resources such as trust, norms and networks, by addressing how likely communities are to activate these resources for specific tasks. This paper empirically investigates the effect of three distinct collective efficacy components on risk perception, fear and self-efficacy regarding natural hazards in Austria. The three components have differing impacts on risk and coping beliefs: (1) Social cohesion decreases risk perception and fear but has no effect on self-efficacy; (2) Efficacy belief in social support increases self-efficacy; (3) Efficacy belief in citizen groups increases risk perception and fear. The combination of efficacy belief in social support and citizen groups seems to be most promising for stimulating protective action, as they together promote both risk and coping appraisal. However, overreliance on social support may have the undesirable effect of creating a false sense of safety among disaster-prone households. The findings demonstrate that collective efficacy provides a meaningful perspective from which to examine risk and coping beliefs but caution against treating it as an umbrella concept, given the differing effects of its components. Future studies are needed to investigate the impact of collective efficacy on other key explanatory factors of protective action, such as response efficacy or non-protective responses.     

The magic of branding: The role of ‘pledge’, ‘turn’ and ‘prestige’ in fostering consumer trust in financial services

The purpose of this article is to study the impact of brand image on consumer trust through empirical investigation in the context of the financial services sector. While trust helps to bind consumers to brands, a strong brand image works like magic in reducing consumers’ risk perception and promoting trust. This study analyses how brand image influences consumers’ trusting intention through operationalising an interdisciplinary brand-trust model. Constructs and measures were drawn from interdisciplinary brand and trust literature and tested through employing EFA, CFA and structural equation modelling. Data were collected through a quantitative survey of 300 financial services consumers. Using the analogy of a magic trick, the study unveils the key role of financial services branding in engendering consumer trust in the ‘pledge’ or ‘prestige’ parts of the trick but not in the ‘turn’. The research contributes to the convergent and mutually inclusive theories of trust and branding as well as services marketing literature. For managers and policymakers in the financial services sector the findings will help them to effectively manage brand image and foster consumers’ trusting intention.     

People’s responses to risks of electromagnetic fields and trust in government policy: the role of perceived risk,benefits and control

Trust in government policy affects the way people perceive and handle risks. In our study, we investigated the relationships between trust in government policy regarding electromagnetic fields (EMF), perceived risk and perceived benefits of public and personal EMF sources, perceived control over exposure to EMF and responses to the possible EMF health risk (e.g. protest against placement of mobile phone base stations or power lines, or taking own measures against EMF exposure). Previous research indicated that perceived risk and benefits mediate the relationship between trust and people’s risk responses. Additionally, we suggest that perceived control over EMF exposure affects the relation between trust in government policy and perceived risk, and, consequently, the risk responses. We performed a survey among the Dutch population (n?=?1009), which contained questions about risk responses to EMF, perceived risk and benefits of several EMF sources, trust in government policy and perceived control over EMF exposure. Comparing public EMF sources, i.e. power lines and mobile phone base stations, to personal EMF sources, i.e. microwave ovens and cordless and mobile phones, we tested our hypotheses. Variations in risk responses to both public and personal EMF sources were mainly explained by risk perception. In addition, perceived risk partially mediated the relationship between trust in government policy and risk responses. For public sources, perceived control over exposure weakened the negative relationship between trust and perceived risk. We conclude that, especially in people with low perceived control, a lack of trust in government policy may enhance perceptions of health risks, thereby increasing their inclination for risk responses.     

Perceived health risks and perceptions of expert consensus in modern food society

The article deals with perceptions of food and health risks. Relevant questions are: (1) To what degree do consumers associate specific negative health consequences with food additives and genetically modified food, and do their perceptions differ from the experts’ views? (2) How do consumers perceive experts’ evaluations of health risks connected to food additives and genetically modified food? The results are based on a survey of Norwegian residents in 1999/2000, and of a selected sample of Norwegian experts on food and risks. There were great differences between consumers and experts in their assessments of health risks. To varying extents, consumers associate various health consequences with the risk factors. Consumers seem to perceive experts as more united about the risk factors as health risks than experts do themselves. The findings are discussed with reference to the stigma concept and to a social constructionist perspective. The results contribute to the understanding of consumer perception of risks and their understanding of expert agreement about health risks. They also point to the importance of the interplay between consumers and experts in the public debate and communication process about food and risks.     

Italian consumers’ attitudes towards food risks: self-protective and non-self-protective profiles for effective risk communication

The study aims to assess Italian consumers’ attitudes towards food risks and seeks to outline their socio-demographic and behavioural characteristics on the basis of their attitudes (self-protective and non-self-protective) towards food risks. Using the Computer-assisted telephone interviewing survey method, a sample of 1000 Italian consumers was interviewed on risk perception issues and general eating habits. Factor analyses on the consumers’ propensities to read the label when buying a food product for the first time, their propensities to seek food-related information and their perceived levels of exposure to food risks have enabled us to define Italian consumers’ attitudes towards food risks. Distinguishing between consumers with more self-protective attitudes and those with less self-protective attitudes and identifying their distinctive socio-demographic and behavioural characteristics (e.g. gender, age, the frequency with which respondents do grocery shopping and the channels used for further inquiry) are crucial for communication campaigns aimed at reducing consumers’ exposure to food risks.     

Determinants of stakeholders’ attitudes towards a new technology: nanotechnology applications for food,water, energy and medicine

Stakeholder risk and benefit perceptions and attitudes towards a technology matter for the societal response to these technologies. This is especially the case for technological innovations where the public has no direct experience with the technology and its applications. In such cases, expert views are the main source for public opinion formation. Stakeholder risk and benefit perception, and their effect on attitudes towards a new technology (nanotechnology) and its applications were examined in two studies. In a survey, the effect of risk and benefit perception on attitudes to nanotechnology in specific application domains (energy, water, food and medicine) was examined. While risk and benefit perception predicted much of the variance in attitude, experts were more positive about medicine applications and more negative about food applications than could be explained through risk and benefit perception. In the second study, expert focus groups were asked for reasons why food and medicine were seen as more negative and positive than based on the risk and benefit perceptions as measured in the survey. For medicine, the urgency and unique potential of nanotechnology was seen as a reason as why this domain was liked more. For food, the high level of uncertainty about risk assessment and about exposure of consumers and the lack of urgency in applying nanotechnology to food was seen as a reason this domain was liked less. In addition, experts voiced concern about potential negative public response to food applications as reasons for their negative attitude. These results thus suggest that both risk and benefit perception consist of multiple dimensions that require further exploration.     

Ebola and the rhetoric of US newspapers: assessing quality risk communication in public health emergencies

Abstract

The 2014 West African Ebola outbreak was the first to be actively covered by the US media because of cases treated on US soil. Despite little chance of widespread contagion, US media termed Ebola ‘apocalyptic.’ The objective of this study was to understand how information about Ebola provided to the public through US newspapers was presented to assess how risk communication principles were or were not used. We conducted a systematic content analysis using a purposive sample of 75 news articles published in five US newspapers between 1 August and 31 October 2014. The articles were analyzed using the Dudo et al. framework, based on the extended parallel process model, and assessed for self-efficacy information, personal risk conceptualization (risk magnitude and risk comparison information), and content framing. We found that while coverage was mostly factual, it inconsistently presented quality risk-related information, and rarely used contextual information that would help readers accurately assess risk. Few articles also provided usable, actionable directives, a tenet of good crisis communication that enhances self-efficacy and lowers risk perception. Results inform how news coverage can affect public risk perception of a new, ‘exotic’ pathogen, and how in the case of Ebola US newspapers may have contributed to the inflated risk perception observed in the US population, and may support better, more comprehensive media response during likely future outbreaks.     

The effect of suppliers' corporate social responsibility concerns on customers' stock price crash risk

We investigate the spillover effect of corporate social responsibility (CSR) concerns along the supply chain. We propose an information incorporation effect for whether suppliers' CSR concerns affect customers' stock price crash risk. Customers' investors can incorporate information about suppliers' CSR into stock price valuations, lowering the probability of abrupt stock price crashes. Our findings support the information incorporation effect. Suppliers' CSR concerns are negatively associated with customers' stock price crash risk. The negative relationship is more pronounced for firms with high media coverage, negative media sentiment, high investor attention, negative investor sentiment, low trade policy uncertainty, and low political uncertainty. Moreover, we rule out the alternative explanation that suppliers' CSR strengths dominate the effect. Our main finding is supported by change analysis and robustness tests, including an alternative measure test.     

Public perceptions of food-related risks: a cross-national investigation of individual and contextual influences

Public concerns about food risks have grown in recent decades in response to many food-related scandals. Despite some evidence that risk concerns vary across societies and risk domains, these variations remain understudied. To address this gap, this paper conducts a multi-level analysis of public concerns about biological and chemical/technical food risks in 26 European countries. Findings confirm previous work on individual predictors of risk concern and suggest that several contextual factors contribute to cross-national variations: aggregate perceptions of risks as unnatural, retail concentration in the food sector, and media coverage. The effect of institutional trust on risk concerns varies substantially across nations. Findings also reveal important differences in public concerns about biological versus chemical/technical food risks, supporting the view that food risk perception is multi-dimensional and complex.     

To fear or not to fear? Applying the social amplification of risk framework on two environmental health risks in Singapore

Abstract

Smoke haze and dengue fever seasons were nationwide environmental health risk events that plagued Singapore between April and June 2013. Although relatively harmless compared to dengue fever, people in Singapore were visibly more disturbed by smoke haze. They engaged in preventive behaviors such as frantic purchasing of protective masks or staying indoors most of the time. Such reactions hint at the possibility of the social amplification of risk, a term coined to explain irrationally high public concerns over relatively minor risk issues, due to the visible nature of the risk event or people’s reactions to it. The current study aims to confirm the social amplification of risk for the haze event, as well as to test for the underlying reasons behind this phenomenon. Among the antecedents explored were the influence of information channels (traditional media and social media) on risk perception, negative affect, information seeking, and information sharing on the enactment of preventive behaviors. Data were collected from a sample of 343 college students through an online questionnaire. Results supported the presence of social amplification of risk for the haze event, and social media exposure was found to overshadow the influence of traditional media exposure on risk perception, negative affect, information seeking, information sharing, and preventive behaviors.     

Genetic engineering,genetic modification,or agricultural biotechnology: does the term matter?

The risk perception and communication literature appears to use terms such as genetic engineering (GE), genetic modification (GM), and agricultural biotechnology (agbiotech) almost interchangeably. The present research therefore seeks to compare the effect of these three terms on consumers’ cognitive, affective and behavioral component of attitude. The variables under investigation are consumers’ perceptions of risk, benefits, personal control over technology, support and promotion of the development of technology, dread, labeling, and purchase intentions. The study draws on the equivalency framing literature in conducting two question wording experiments whereby participants are randomly assigned to receive a version that uses just one of the three different terms. The first experiment found that the framing effect of food technology as either GE or GM may be contingent on source of information. When the technology was framed as GE and the information source was a consumer organization, respondents reported higher perceived personal control over the technology compared to when the information source was government, newspaper, or no source. Therefore, framing food as GE may be a somewhat beneficial for those who seek to promote the technology while framing the technology as GM might help those who oppose the technology. The second experiment found that using the terms agbiotech and GE were associated with higher perceived benefits, positive feelings, and purchase intention compared to GM. The ‘agbiotech’ term garnered the most relative support for the technology. Implications are discussed.     

Community social capital and individual disaster preparedness in immigrants and Canadian-born individuals: an ecological perspective

Abstract

Psychological research on the predictors of disaster preparedness has mainly focused on individual-level factors, although the social environment plays an important role. Our goal is to provide a systemic perspective to help improve risk communication and risk management for natural disaster risks. We examined how community-level social capital related to individual-level disaster preparedness in immigrants compared with Canadian-born individuals. We characterised participants’ communities’ social capital by conceptually linking two national surveys using postal codes. We performed sequential linear multiple regression analysis to examine the relationship between community social capital and individual disaster preparedness. Results revealed three components of social capital: societal trust, interaction with friends, and neighbourhood contact. Societal trust positively predicted the extent to which immigrants and Canadian-born individuals knew someone who would search for them post-disaster. Interestingly, results revealed that Canadian-born individuals were more likely to uptake emergency planning when living in a community with strong societal trust, while the reverse was true for immigrants. Results suggest that some components of social capital may have an effect on certain preparedness behaviours. Societal trust could have both positive and negative effects on emergency planning depending on individuals’ immigrant status. Risk communication and risk management should consider social capital as part of the framework for effective disaster preparedness.     

Cognitive catalysts for distrust in financial services markets: An integrative review

The growing recognition for the role of trust in financial services transactions has become more evident since the global financial crisis. A dominant perspective arising from this recognition has been regarding the responsibility of financial services providers for the depletion of consumer trust in the financial services sector. However, the loss of trust that may result in many financial transactions can also be attributed to consumers’ own lack of discipline and poor knowledge of financial matters. In this article four cognitive phenomena that inhibit consumers’ information processing abilities and contribute to the depletion of trust in financial services transactions will be discussed. The responsibilities of marketers, regulators and educators in equipping consumers with the means to overcome these cognitive limitations in order to improve their financial decision quality are discussed.     

The role of negative associations and trust in risk perception of new hydrogen systems

In this study the moderating role of trust and negative affective associations on the inverse relationship between risk and benefit judgements is investigated. A survey (N = 406) was held in the Netherlands on the public perception of new hydrogen systems, during the time that a demonstration project with hydrogen buses was being undertaken. The data of the survey show that for the group of respondents with a negative evaluation of trust in actors involved, an inverse relationship between risk and benefit judgements can be observed. Furthermore, for the group of respondents that had elicited negative affective spontaneous associations with hydrogen in general, the inverse relationship was also found. The inverse relationship between risk and benefit judgements was not observed in the group not making these spontaneous associations. The strongest negative correlation between risk and benefit judgements was found for those who had a negative evaluation of trust and had elicited negative affective spontaneous associations. In all cases the general affective evaluation of hydrogen systems was the mediating factor in this inverse relationship between risk and benefit judgements. These findings provide evidence for the moderating role of trust and negative affective associations on the observed inverse relationship between perceived benefit and perceived risk.     

Gender stereotyping in financial advisors’ assessment of customers

This article presents the results of a comparison of male and female advisors’ assessment of their customers. The findings from the empirical material, consisting of 361 advisors’ answers to a questionnaire, show significant evidence that advisors assess their customers differently depending not only on customer gender, but also according to their own gender. The investigated variables are the advisors’ assessment of consumers’ perception of their own risk tolerance, customer satisfaction with the advisor, customer trust in the advisor, customer likelihood to follow the advice given and advisors’ ratings of customer financial literacy. Male advisors rated consumers’ answers higher than did their female colleagues for all variables, with the exception of advisors’ ratings of consumer financial literacy. Advisors and their employers in the financial services industry, as well as policymakers, should be aware of the possible association between advisor gender and potential gender stereotyping of clients.     

Do closed survey questions overestimate public perceptions of food risks?

In this paper, we show that the widely accepted methodology for the assessment of risk perception – Likert-type survey questions featuring a set of risks with fixed response alternatives measuring the extent of worry or concern – may overestimate food risk perception. Using a European representative sample survey (n = 26,961) that included an open-ended question asking about problems and risks with food and eating, followed by a battery of closed questions (CQs) assessing food risk perception, we find a similar ranking of perceived food risks across the two methods. Across Europe, the five priority concerns are chronic food-related illness; food origins and quality; acute food-related illness; chemical contamination; and adulteration of food. However, the discrepancies between mentioning a risk in the open-ended question and the expression of worry about risks in the CQ are substantial. Of those who did not mention a specific risk category in the open question, between 60 and 83% (depending on risk category) expressed worry in the CQ. This parallels previous research on the fear of crime, showing that survey responses lead to greatly inflated estimates of the public’s fear of crime than is evidenced by qualitative questioning. It is also consistent with evidence from research on cognitive aspects of survey methodology, suggesting that survey questions may frame the respondent’s thinking about an issue. We conclude with recommendations for the use of branched questions in the quantitative elicitation of public perceptions of risk.