基于消费者预期的在线零售企业社会责任行为研究--量表开发与验证

通过文献回顾、访谈、预试和大样本调查,从消费者预期视角对我国在线零售企业社会责任行为的维度结构和测量量表进行实证研究。其中,运用筛选条目和预测试等程序初步确定在线零售企业社会责任行为的测量量表,并经由探索性因子分析与验证性因子分析发现,消费者预期的在线零售企业社会责任行为包括经济责任、消费者责任、员工责任、法律责任、公益慈善责任五个维度,其测量量表具有良好信度和效度。结果还显示,消费者最看重在线零售企业承担消费者责任,其次才是法律责任、员工责任、公益慈善责任,相对不看重经济责任。另外,不同性别、年龄、受教育程度、网购频率的消费者所预期的在线零售企业社会责任行为存在差异。     

Social responsibility in youth service organizations: Hong Kong evidence

The paper attempts to investigate the key factors affecting the social responsibility development in social welfare organizations. The study also measures how social welfare organizations are performing towards the social responsibility objectives. This paper focuses on a study undertaken among a number of youth service organizations in Hong Kong. The results showed that youth service organizations perceive they have supportive organizational culture and the management has been showing strong willingness in promoting social responsibility. The people from a senior level see that the motivating factors are more important than the junior people, but they perceive the ‘social pressure’ is less important than the junior people. The big contrast implies that the management people do not take ‘social pressure’ into serious consideration. The study reveals a significant influence from the management on the adoption and implementation of social responsibility activities. This further confirms the importance on promoting social responsibility at the operational level, with the top management providing clear strategic direction, and supportive resources and environment.     

Is the Perception of ‘Goodness’ Good Enough? Exploring the Relationship Between Perceived Corporate Social Responsibility and Employee Organizational Identification

Drawing on social identity theory and organizational identification theory, we develop a model of the impact of perceived corporate social responsibility on employees’ organizational identification. We argue that employees’ perceptions of their company’s social responsibility behaviors are more important than organizational reality in determining organizational identification. After defining perceived corporate social responsibility (PCSR), we postulate how PCSR affects organizational identification when perception and reality are aligned or misaligned. Implications for organizational practice and further research are discussed.     

企业社会责任对员工角色外行为的影响机制

文章旨在揭示企业社会责任对内部利益相关者的行为的影响效果及影响机制,为此,把员工角色外行为作为结果变量,把员工关于企业社会责任的共享知觉(企业社会责任)作为自变量,把员工对组织的信任(组织信任)作为中介变量,探讨企业社会责任对员工角色外行为的直接影响,以及组织信任在两者之间的中介效应。通过对80家企业的696名在职员工进行问卷调查,采用多层线性模型技术对样本数据进行统计分析,文章研究发现,员工关于企业自发责任(针对社会和非社会组织、消费者和员工的责任)的共享知觉对员工角色外行为有显著的影响,而且组织信任在两者关系中起部分中介作用,相反,员工关于企业基本责任(对政府的责任)的共享知觉对员工角色外行为的影响不显著,对组织信任的影响也不显著。基于研究结论,文章提出了相应的管理建议和未来的研究方向。     

What is the CSR’s Focus in Healthcare?

The concept of corporate social responsibility (CSR) has been the subject of several academic contributions, but in the health sector the development of an interest in this subject is very recent. Although many practices in healthcare are already socially responsible, progressing from a series of socially responsible behaviours to a socially responsible organization entails a more consolidated awareness of the health sector’s mission and the needs of its participants. In this paper, we will review the different studies published that address the relationship between the healthcare sector’s corporate responsibility and society, with the aims of individuating the prevailing foci that are emerging and categorizing the proposed contributions according to these foci: social responsibility and organization; social responsibility and social impact; social responsibility and competitiveness. Finally, the paper finishes with a personal definition of CSR and its correlated ethical roots.     

在华跨国企业社会责任变动趋势及影响因素研究

通过对在我国内地经营的大型跨国企业进行问卷调查,获取跨国企业在我国的社会责任数据,从而对在华大型跨国企业社会责任的变动趋势进行分析,结果显示跨国企业在我国的社会责任履行情况基本呈现出向好的趋势,但跨国企业的社会责任履行情况受经济波动和企业经营业绩的影响明显,而企业的规模、国别和行业因素均对跨国企业的不同维度的社会责任履行情况产生一定的影响。     

The Link Between Social Movements and Corporate Social Initiatives: Toward a Multi-level Theory

This article offers a first step toward a multi-level theory linking social movements to corporate social initiatives. In particular, building on the premise that social movements reflect ideologies that direct behavior inside and outside organizations, this essay identifies mechanisms by which social movements induce firms to engage with social issues. First, social movements are able to influence the expectations that key stakeholders have about firms’ social responsibility, making corporate social initiatives more attractive. Second, through conflict or collaboration, they shape firms’ reputation and legitimacy. And third, social movements’ ideologies manifest inside the corporations by triggering organizational members’ values and affecting managerial cognition. The essay contributes to the literatures on social movements and CSR, extends the understanding of how ideologies are manifested in movement-business interactions, and generates rich opportunities for future research.     

企业社会责任信息披露与股票价格关系研究——沪市民营企业的经验证据

文章以2009年沪市A股222家民营上市公司为研究样本实证检验了民营企业社会责任信息披露与股票价格的关系,结果表明,民营企业社会责任信息披露与股票价格负相关。结合企业社会责任实践及其信息披露现状、投资者基于企业社会责任的投资理念以及资本市场有效性,从作用机制视角分析了形成民营企业社会责任信息披露与股票价格关系的深层原因,并由此就改进企业社会责任及信息披露实践和促进资本市场健康发展为上市民营企业、资本市场投资者和监管者带来启示。     

Investigating the direct and indirect effects of corporate hypocrisy and perceived corporate reputation on consumers’ attitudes toward the company

Consumers are placing increasing importance on the social responsibility of firms when making purchase decisions. Nonetheless, corporate irresponsibility has become more prevalent in the corporate world. Through corporate social responsibility (CSR), companies can showcase their virtues and appear as good citizens while ignoring many internal standards. Hence, the primary purpose of this study was to explore the impact of corporate hypocrisy on CSR belief, corporate reputation, and consumers’ attitudes toward a company that may have a bad reputation. Second, we investigated the mediating effect of CSR belief and perceived corporate reputation on the relationships between corporate hypocrisy and consumers’ attitudes toward the company. We asked a sample of respondents in Australia (n =518) to respond to a real CSR campaign launched by a beer company. The results showed that CSR belief mediates the relationship between corporate hypocrisy and consumers’ attitudes toward the company. The results indicated a perception that companies may use CSR to try to shift the blame from producers to users. The results of this study provide guidelines for managers, social marketers, and public policy makers on how to create and evaluate companies’ CSR campaigns. The results of this study contribute to the debate on how consumers respond to various CSR campaigns as well as the intended or unintended consequences of CSR in directing consumers’ attention away from the negative impacts businesses have on society.     

Bringing Back the Essence of the “S” and “R” to CSR: Understanding the Limitations of the Merchant Trade and the White Man’s Burden

One of the fundamental struggles in corporate social responsibility (CSR) is the uncertainty and inherent contradictions that stem from a company being an individual legal entity and a community of persons. The authors contend that CSR has departed from the essence of “social responsibility.” The paper is a commentary on CSR, presented as two frameworks rooted in individualism—The Merchant Trade (the strategic view of CSR) and The White Man’s Burden (self-righteous CSR heroism that assumes the shackles of responsibility normally offered by others). Both, however, contradict the essence of “social responsibility” pitting individual against community, business against society, and economic needs and realities versus ethical reflection. The authors present a model that advocates a more moderate and realistic approach to CSR that goes back to the essence of social responsibility.     

Do Investors Value a Firm’s Commitment to Social Activities?

Previous empirical research has found mixed results for the impact of corporate social responsibility (CSR) investments on corporate financial performance (CFP). This paper contributes to the literature by exploring in a two stage investor decision-making model the relationship between a firm’s innovation effort, CSR, and financial performance. We simultaneously examine the impact of CSR on both accounting-based (financial health) and market-based (Tobin’s Q) financial performance measures. From a sample of top corporate citizens, we find that: (1) a firm’s social responsibility commitment (CSR) contributes to its financial performance; (2) after controlling for investment in innovation activities, CSR continues to have a positive impact on a firm’s financial performance; (3) the customer dimension of CSR has a positive effect on both CFP measures, whereas the employee dimension indicates a significant impact only on financial heath; and (4) the community relation dimension of CSR only affects the market-based CFP measure of firms with high innovation intensity.     

Social Responsibility and Performance: Does Strategic Orientation Matter for Small Businesses?

This paper examines whether strategic orientation toward corporate social responsibility (CSR) is instrumental in shaping small firms’ social responsibility practices leading to their enhanced financial performance and reputation. Data were collected from 182 small businesses operating in Malaysia based on random sampling technique and analyzed using Partial Least Squares Structural Equation Modeling. Analysis of the findings confirm that small firms’ long‐term strategic approach toward CSR is critical in driving their responsible practices toward environment, customer, community, employees, and suppliers which in turn impact small firms’ financial performance and better reputation building. These findings suggest that customers' and employees’ interests are strategic imperatives that small firms should address in enhancing their financial performance and building better reputation in the community. These findings have important implications for small firms’ strategic policy posture which are highlighted in the paper. The paper also identifies the possible limits of the research and suggests avenues for future studies.     

Social Capital Initiatives: Employees and Communication Managers Leading the Way?

Organizations’ development of social capital and their decision to give back to society are becoming increasingly important to the business of managing organizations as much more than profit-driven entities. This article focuses on the rationale for an Australian–Canadian study on employees’ involvement in social capital initiatives and the communication management of these initiatives. As employees are key stakeholders, they play a vital part in achieving organizational goals. This study, a work in progress, highlights an in-depth, qualitative analysis of two organizations—one in Canada and one in Australia—committed to funding community projects as part of their corporate social responsibility development and commitment. The importance of a qualitative study that focuses on subjective components of social capital is that it develops understanding of employees’ attitudes, feelings, and viewpoints. It also begins to investigate why employees might/might not be committed, to organizations’ social capital initiatives. Using an interpretative analysis lens, an understanding of the moral, relational, and communication dynamics is explored. Questions surrounding concepts such as the moral fiber of social capital are highlighted and critiqued in the context of community engagement and what organizations’ social capital investments mean as part of their responsibility to society.     

Corporate Responsibility for Economic,Social and Cultural Rights: Rights in Search of a Remedy?

It is no longer a revelation that companies have some responsibility to uphold human rights. However, delineating the boundaries of the relationship between business and human rights is more vexed. What is it that we are asking corporations to assume responsibility for and how far does that responsibility extend? This article focuses on the extent to which economic, social and cultural rights fall within a corporation’s sphere of responsibility. It then analyses how corporations may be held accountable for violations of such rights. Specifically, the article considers the use of soft law as a protective mechanism; it also details how victims of harmful corporate behaviour are using litigation (pursuant to ATCA and common law domestic causes of action) to seek redress and recognition of the harms they have directly or indirectly experienced. The article concludes with an analysis of Professor Ruggie’s (the United Nations Special Representative on the issue of transnational corporations and human rights) 2008 and 2009 Reports in which it is suggested that a respect-based framework must be interpreted as imposing proactive requirements on companies to prevent the infringement of human rights. Future efforts must also be directed towards the recognition of a specialised complementary corporate responsibility to protect human rights.     

Towards an Understanding of Social Responsibility Within the Church of England

This research explores the interplay of individual, organisational and institutional variables that produce the current pattern of social responsibility practices within a specific religious organisation, namely the Church of England. By combining elements primarily of neo-institutional theory with Bourdieu’s theory of practice, we construct a theoretical framework to examine the extent to which social responsibility activity is modified or informed by a distinctive faith perspective. Given that neo-institutional theory predicts a convergence of structures and practices between different organisations operating in the same institutional sector, this research draws on a single case study focusing on social responsibility activity in six different Church of England dioceses and shows that the opposite is actually the case: there is evidence of a significant degree of divergence in terms of organisational practice within the same institutional structure. Reasons for that were found to be the impact of human agency and loose institutional structures. This paper thus contributes to the understanding of social responsibility in religious organisations by exploring the dynamics between institutional pressures, organisational context and individual agents operating in the field of faith-based social responsibility. It thereby also contributes to neo-institutional theory.     

Corporate Social Responsibility as a Strategic Opportunity for Small Firms during Economic Crises

The aim of this study is to analyze if there is a direct causal relationship between small firms’ orientation toward corporate social responsibility and their competitive success, mediated by innovation and performance. A structural equation model has been applied to a sample of 758 small Spanish firms. The results indicate that, in times of economic crisis, socially responsible strategies are a determining factor in firms’ competitiveness. Pragmatic advice for practitioners derives from research results, considering that social responsibility represents an opportunity for small firms in the complex and turbulent time. The findings encourage small firms to manage operations responsibly as a guarantee of market success.     

Corporate Social Responsibility in Colombia: Making Sense of Social Strategies

As corporate social responsibility (CSR) grows increasingly well known and accepted worldwide, organizations attempt to make sense of their social strategies bridge the gap between their current situation and what their stakeholders expect of them. If social strategies represent a potential stepping stone to more sophisticated forms of CSR, then research must investigate the strategies that organizations have adopted. After defining a framework for classifying and analyzing organizations’ social strategies, this article considers empirical evidence from 10 case studies in Colombia to reveal how organizations might build on their social involvement to engage in more sophisticated CSR practices. The framework also suggests some different trajectories that organizations might follow.     

Does integrity matter for CSR practice in organizations? The mediating role of transformational leadership

Scholars have long debated whether leader's integrity affects managerial decision making with respect to social responsibility. In this paper, we propose a model in which transformational leadership mediates integrity and corporate social responsibility (CSR) and examine the relationship between these concepts. A survey of 170 senior managers from 50 organizations was conducted. Results indicate that integrity is a predictor of transformational leadership behavior and that transformational leaders’ behaviors are linked to CSR practices. It was also found that leaders rated with higher integrity are engaged in CSR because they exhibit more transformational leadership behaviors. These findings add to the extant literature by demonstrating that integrity is important as transformational leaders engage more actively on ‘responsible’ behaviors. Practical implications call for an understanding among corporate leaders of the benefits of integrity and how it relates to transformational leadership. Organizations can improve their selection and leadership development processes by focusing on these two dimensions.     

浅谈企业社会责任问题

当今世界,社会责任正在成为制约企业提升竞争力的新要素,不仅对企业本身,而且对整个社会都会产生深远的影响。目前,我国存在着一些企业不讲社会责任、损害百姓利益的情况．构建企业社会责任体系成为紧迫而重要的任务。市场竞争的主导方式正在沿着“价格竞争-产品竞争-服务竞争-关系竞争”的轨迹演变。在竞争时代,企业社会责任成为企业竞争优势的新增长点。为此,企业应强化社会责任意识,实施社会责任战略,培育社会责任文化,优化社会责任关系,从而提升长期盈利能力,增强竞争优势。     

敢做还是要做：伦理型领导对员工揭发意愿的影响

虽然有助于减少组织不道德行为,但源于各种担心和顾虑,致使人们往往对揭发行为持比较消极的态度。文章从社会学习等理论视角对中国情境下伦理型领导如何影响员工揭发意愿进行了探讨。基于339份调查数据的实证分析结果表明,伦理型领导正向影响员工的揭发意愿,道德勇气正向影响揭发意愿,责任分散负向影响揭发意愿,道德勇气和责任分散在伦理型领导与揭发意愿关系中分别具有部分中介效应。最后,对研究结论、意义、不足与未来研究方向进行了讨论。