A World of Love 2008 Music Grand Ceremony

Under the guidance of the theme slogan of the 29th Olympic Games - One World One Dream, with dream, love and dedication as its theme, the 2008 Music Grand Ceremony ＆ 1000 People Charity Concert on 100 days cotmtdown to Paralympic Gamesis officiaily launched on December 22, 2007. The 2008 Music Grand Ceremony is sponsored by China Disabled Persons＇ Federation, and co-hosted by National Paralympic Committee of China,     

大城老字号 小吃大智慧

<正>当民族小吃以某种形式载入记录时,它的发展则更引起人们的关注,这不仅需要勇气,还需要运筹帷幄的智慧。8月18日,对于中华民族小吃来说是个值得纪念的日子,这一天,位于北京万丰路上的中华万丰小吃城以自己营业面积最大而获得了中国世界纪录。     

广州咸水歌及其旅游开发初探

疍民是广州一个具有独特民俗文化的水上族群,其传唱的咸水歌是具有岭南地区特色的非物质水文化资源。广州咸水歌的产生与疍民所处的生产、生活环境密切相关,随着疍民的逐步上岸居住,目前极少有疍民后代传唱咸水歌,其文化传承问题突出。在目前列入省级非物质文化遗产名录的基础上,应该利用已有条件、结合已有旅游线路开发具有水文化特色的旅游产品,实现咸水歌开发与文化保护的共赢。     

Ancient and Modern Architecture Emanate-The Vigor of New Beijing

Beijing,with a 3,000-year history, is the combination of Chinese traditional Culture and the modern fashion. The 2008 Beijing Olympic Games undertakes millions of people's passion and dreams. At the start of the preparing the grand pageant,three concepts were put forward, in which, culture-highlighted Olympics embodies the culture of great splendor of Beijing.     

FOCUS: Key Issues in Ethical Investment

Welcome precision is brought to the idea, history, types and motives of ethical investment in what will become an authoritative review of the subject. Marc Cooper is a postgraduate researcher at the European Business Management School, University of Wales, and Bodo Schlegelmilch, recently British Rail Professor of Marketing there, has recently been appointed Professor of Marketing at the American Graduate School of International Management (Thunderbird), Phoenix, Arizona.     

The purchase versus illegal download of music by consumers: the influence of consumer response towards the artist and music

Based on qualitative and quantitative surveys, I show that consumer responses toward a particular song and toward its performer(s) play distinct roles in explaining consumer choices to either buy or illegally download that song. The various types of consumer responses to songs and artists are first identified through qualitative research and then validated through exploratory and confirmatory factor analyses (CFA) of survey data. While consumer responses to music explain the need to reexperience and acquire the song, consumer responses to performers explain purchase over illegal downloading. Copyright © 2007 ASAC. Published by John Wiley & Sons, Ltd.     

"Graceful Merchants": A Contemporary View of Chinese Business Ethics

This paper reports on a research project on "the status and understanding of business ethics in contemporary China". The project was funded by The British Council and conducted by means of visits to Chinese companies, Ministries and Universities, in preparation for a seminar which was held in Beijing.     

Event sponsorship and ambush marketing: Lessons from the Beijing Olympics

Sponsorship of large sporting and cultural events has become a major marketing communication tool, particularly when firms obtain exclusive rights and garner the hype associated with this honor. Concomitantly, ambush marketing—defined as attempts by competitors to exploit the event—has also increased in prominence. This article outlines what is known as the Li Ning affair, whereby major Olympic sponsor Adidas was ambushed by lesser-known Chinese sportswear company Li Ning, whose namesake founder was the most decorated Chinese Olympian and who lit the Olympic flame at the 2008 Beijing Olympiad. Data collected immediately following the closing of the Beijing Games isolates what we call the Li Ning effect—or, being incorrectly identified as an official sponsor—and the positive effects this has on measures of brand attitude and recommendation likelihood. As presented herein, seven lessons about ambush marketing can be derived from the Li Ning affair, which sponsors and those considering sponsorship opportunity might wish to learn.     

Zhongguan Village, China's Silicon Valley

In 1999,driven by the dream of using technology to change people‘s lives, Li Yanhong,returned to Zhongguan- cun (Zhongguan Village in Chinese), Beijing from Silicon Valley in the U.S.to create Baidu.com.Over the years,Baidu has become the most frequently hitted website in China as well as the largest Chinese search engine and Chinese lan- guage website in the world.In August     

MEXICO Wants to Attract Chinese Tourists

Though last year many countries were affected by the global financial crisis, tourism in Mexico enjoyed an increase of 5% in 2008. Aiming at attracting more Chinese tourists to Mexico, on April 7, 2009, Ambassador Jorge Guajardo together with Mr. Eligio Serna, China Director of the Mexico Tourism Board, held a conference to introduce Mexico Travel in Mexico Embassy to China, Beijing.     

Patterns of Hedonic Consumption Over Time

Two experiments investigated whether individuals choose to listen to songs that maximize their enjoyment on each trial (local maximization) or across the sequence of trials (global maximization). In Study 1, participants made repeated choices between one liked song and one disliked song. In Study 2, participants made repeated choices between a liked song and two less-preferred songs. Participants' choices and ratings indicate that they did not maximize locally. In both studies, participants switched to the less-preferred songs before their ratings of the favored songs had declined to the level of the less-preferred songs. Additionally, in Study 2, more participants chose their favorite song on a given trial when it was the last trial of the block than when the block was expected to continue. This indicates that participants who did not choose the favored song in the latter case were not maximizing locally. That individuals continued to choose variety even at the very end of the experiments also suggests that they were not maximizing globally. Thus, the present studies suggest the intriguing possibility that participants' variety seeking did not reflect local or global maximization. Implications for variety seeking are discussed.     

Can Pleasant Goat and Big Big Wolf Save China's Animation Industry?

"My dreamed husband is big big wolf," claimed Miss Fang, a young lady who works in KPMG Beijing Office. This big big wolf is a lovely cartoon wolf appeared in a Pleasant Goat and Big Big Wolf produced independently by Chinese.     

No TRT's Overseas Success without GAP and GMP

Beijing Tongrentang(TRT)is a famous time-honored brand in traditional Chinese medicine(TCM)industry.In 1669,the 8th year of Emperor Kangxi's reign of the Qing Dynasty(1644-1911),TRT was found by Yue Xianyang,an imperial physician in Beijing.It was 188 years when TRT served the royal courts from 1723 to 1911.TRT earned customers' trust with its persistent philosophy of quality,"No manpower was to be spared,no matter how complicated the procedures of pharmaceutical production were;No material was to be reduced,no matter how much the cost." They have also developed a strong sense of self-discipline with the saying of "Nobody may know what you have done,but the God aware of your conscience".     

CHITEC, Invovation Changes the World

Platform to show Pablo Molina Petrovich,general manager architect of Architectural Office Association of Chile,is satisfied with what he has achieved by displaying a promotion booth for his newly-established China office at the 12th CHITEC."Our Beijing office was just established at the early January this year,so it's high time to promote ourselves to be more familiar with Chinese.China now is full of opportunities here," he said.     

常大伟的字画生意

<正>北京电视台2009年大年初五播出的春节晚会上,在节目最后结束时展出了"平安北京"四个大字,这四个字苍劲有力,表达了对北京城和北京人民的美好祝福,给许多观众留下了深刻的印象。其实,这四个字并非出自哪位书法大家,而是出自一位经营了十几年字画生意的商人——常大伟。     

Sound Security,Safe Beijing

With the approach of the longawaited event, Chinese authorities have geared up to intensify security prepa-rations. In line with the ＂people-oriented＂ and ＂athletes-centered＂ ideas, Beijing will spare no efforts to provide quality services and to build a safe and comfortable environment that will satisfy all the Games＇ participants.     

Are nutrition labels useful for the purchase of a familiar food? Evidence from Chinese consumers�� purchase of rice

Nutrition labeling has been accepted by Chinese consumers as an information source to learn about food quality and safety. This paper uses Chinese consumers’ rice purchase as an example to study how consumers use food nutrition labels to make purchase decision of a familiar food product. The goal is to understand how consumers seek information from the labels to make purchase when extensive experience with the food has been developed. Survey data from 400 random respondents in Beijing were analyzed using an empirical framework and a Mont Carlo integral econometrics model. We find that more than 50% of the consumers in Beijing have heard of food nutrition labels in general, 36.50% carefully use label information even if they are familiar with the food, and nearly 70% consider mandatory food nutrition labels as beneficial. Those who are more knowledgeable about rice nutrition labels are more likely to use the labels when purchasing rice, no matter how familiar they are with the product. Frequent users of nutrition labels are more likely to consider food mandatory nutrition labels as beneficial. This study suggests that consumers still use the label information to reassure the quality and safety of food despite a history of consumption.     

Preparation from Co-cities

At the latest conference press held in mid of April,it is released by Chinese government officials that preparations for the Beijing Olympic Games in co-host cities are progressing well and most of the facilities are already in place.     

我国企业在奥运营销与采购中存在的问题与对策研究

随着北京2008年奥运会的临近,"奥运营销与采购"成为中外企业提升品牌价值,实现品牌飞跃的又一新途径。本文运用文献综述法总结了国内企业在进行奥运营销与采购过程中存在的问题,提出相应的营销与采购对策,以供大家探讨。     

The 8th Rational Congress of Returned Overseas Chinese and Their Families Convened in Beijing

On July 14,2009,1026 overseas Chinese circle delegates from all over China and 347 overseas Chinese guests from abroad and 3500 overseas Chinese in Capital Beijing gathered together in the Great Hall of the People,attending the opening ceremony of the 8th National Congress of Returned Overseas Chinese and Their Families.At 9 o'clock,Lin Jun,Chairman of the 7th Committee of All-China Federation of Returned Overseas Chinese declared the Congress open.