Demand Analysis of Meat in Malaysia

One distinct change in Malaysians' food consumption behavior has been the preference toward meat products. Thus it is meaningful to gain insight of meat consumption patterns. As the market becomes increasingly market-led, information on current meat consumption patterns is required to assess how they are likely to change as prices and incomes change. This study attempts to provide a better understanding of demand for meat products in Malaysia. By utilizing data from Household Expenditure Survey 2004/2005, Engel curve analysis was conducted to derive income elasticities of meat products from QUAIDS model. The estimated income elasticities show that current food consumption patterns are showing signs of convergence toward a Western diet, exhibiting tendency for preference toward red meats (mutton and beef) over white meats (poultry and pork). The estimated elastic own-price elasticities indicate that Malaysian consumers are sensitive to the change in prices of the meat products, with other things remain constant.     

Rural families food intake behaviour in relation to livelihood diversification,income differences and family size

The livelihood diversification significantly contributes to the family income having effect on food varieties' consumption in rural families of different sizes. This study investigated the food intake differences among rural families considering different income levels and family sizes. Moreover, barriers faced by the rural families to increase the consumption of food varieties were also analysed. A total of 200 rural families were selected through multistage purposive and random sampling techniques in the Punjab province of Pakistan and were directly interviewed and categorized first into low and high livelihood diversified families. The food groups were derived by assigning individual food to conventional food group taxonomies, and two‐way ANOVA (4 (income groups) × 3 (family size groups) was separately conducted for low and high livelihood diversified families. The income instability, prices of food items, market distance and storage were perceived as barriers for increasing food consumption. The high livelihood diversified families significantly and regularly consumed more food items than low diversified families. The rural households both in low and high livelihood diversified family categories having low income and high family size consumed less expensive food items. The regular consumption of fruits, bakery products, and livestock and dairy items was greatly associated with high income and small family size. One of the most remarkable findings of the multivariate multiple regression model was the households belonging to the lowest income group were significantly lowering the consumption of livestock and dairy food items as the family size increased from small to large family size. The interaction effect was highly associated with per capita income because the consumption of food items increased with the rise in income irrespective of the family size. However, family size groups showed different patterns of food intakes with different income levels. Government agencies should assist rural households to diversify their income portfolios for better nutrition.     

Changing Trends in Seafood Markets

The rapid growth of aquaculture has significantly impacted the development of global seafood markets by providing year-round supplies of consistent quality seafood products. Production of cultured salmon, however, has resulted in both a rapid increase in supplies and substantial decreases in prices for both farmed and wild product. Producers are now searching for new marketing and production strategies and debating the relative merits of wild and cultured product. To date, however, there are few studies which explore consumer preferences for wild and cultured salmon. This paper addresses this issue by reviewing general trends in global seafood markets and focusing on market development and consumer preferences for farmed and wild salmon. A consumer survey was developed to elicit preferences for the characteristics of salmon. Results showed that quality was the most important salmon attribute followed by state (fresh/frozen), flesh color, and price. Source of production (wild or farmed) was the least important attribute and species and product form were of intermediate importance. However, preferences for specific characteristics depended on the socioeconomic profile of the respondents. Results indicate potential opportunities for niche marketing of certain types of wild salmon, conditional on resource conservation and management.     

Household savings and present bias among Chinese couples: A household bargaining approach

Family savings is crucial to long-term wellbeing for all members in a household, particularly in a Chinese context where costs of living increasingly shift from government to individuals. Savings are typically examined as a balance of financial behaviors and spending preferences; however, this study highlights how savings in a family context is also a function of relationship status. Drawing on intra-household bargaining models, we analyze data from the 2014 China Family Panel Studies to examine the extent to which men's and women's relative power in the household explain variation in savings levels across families. Our findings indicate that women's greater bargaining positions (e.g., income and assets) correspond with greater savings for the family. However, such bargaining power constitutes a net negative for family savings when women have both greater relational power and higher spending preferences. We suggest that family savings can and should be understood as an outcome of dynamic bargaining conditions in addition to income factors.     

Children's perception of food and healthy eating: dynamics behind their food preferences

Childhood obesity epidemic has been a popular topic for research as it has become a major health concern in many countries. As the focus of earlier studies has been predominantly on food marketing to children, there is still limited research on what other factors, apart from food marketing, influence their food preferences and eating habits. Bringing in children's perspectives as well as those of parents and guardians, this study aims to fill this gap by shedding light on further dynamics that can be influential on children's preferences. Through a qualitative inquiry, focus groups and individual interviews were conducted with children between the ages of 7 and 11. Aiming to investigate both meanings and practices, these sessions also included interactive and participatory research methods such as drawing, word games and role playing. Moreover, in-depth interviews were carried out with teachers and mothers to gain an understanding of their perspective on the topic. The findings show the different appeals and social influences behind children's food preferences, among which sensory and fun appeals as well as the influence of parents come forward. By revealing these different appeals of food and social influences, the study brings a new perspective to the discussions on childhood obesity and food marketing.     

Enhancing Poultry Industry Competitiveness: Consumer Perspective on Chicken Meat Quality Based on Sensory Characteristics

The increasing demand for chicken meat has caused producers to increase their productivity through enhanced production techniques. Further increase in demand for quality meat products has been predicted in the country. This study seeks to investigate factors that influence consumer perception toward chicken meat quality. Face-to-face interviews were carried out with 569 consumers at selected shopping malls located in Klang Valley areas. The majority of the respondents perceived quality as an important criterion for buying decisions. The finding revealed that nine factors have influenced consumer perception on meat quality, namely color, size, springiness, chicken aroma, fatty/oily taste, sweetness, visible fat, tenderness, and fibrousness. Among these factors, tenderness was found to be the most important criterion that influenced consumer preference toward chicken meat quality during buying decisions. Good production practices and proper marketing strategies are among recommendations to poultry industry players toward fulfilling consumer demand for good quality chicken meat.     

State-trait communication apprehension dimensions and potential clients' responses to help offering ads

The effects of state and trait communication apprehension's impact on potential clients' responses to help offering ads were investigated. Responses to help offering ads in general and to ads with different levels of communication intensive treatment programs were measured. The results indicate that trait apprehension is associated with diminished enthusiasm about help offering, whereas state apprehension is associated with increasing enthusiasm about help. The results also indicate that individuals with high state and state apprehension have different preferences for help offering programs than low apprehension individuals. Individuals with high state and high trait communication apprehension rated communication intensive programs (e.g., those with interactive role plays and videotaping) as most helpful, but were found to be no more likely to use those programs than other programs rated less effective. The findings are consistent with state-trait communication apprehension theory, and indicate that marketing psychological help-offering services may require segmenting promotional communications by problem dimensions and severity. © 1996 John Wiley & Sons, Inc.     

Investigations into the factors influencing the choice and consumption of milk and milk products in Malaŵi

Questionnaires were administered to 163 individuals to determine the factors which influence the choice and consumption of milk and milk products among consumers in three socio-economic groups within Lilongwe, the capital city of Malai. Another set of questionnaires was sent to 206 individuals in Salima area to assess the factors that limit the consumption of goat and sheep milk in comparison with cow milk. Whole pasteurized cow milk was the product most frequently purchased due to its flavour, taste and lower price as compared to other products. Generally, the study indicated that incomes and product prices are the most important factors influencing the choice and consumption of cow milk and milk products. Milk intolerance seems to play a very minor role. Unavailability of particular products at a particular time when the product is wanted also poses a problem. With regard to goat and sheep milk, unavailability is the major problem influencing the consumption, followed by the fact that it is not traditional to milk and consume goat and sheep milk.     

Regional characteristics of everyday diet in Switzerland from the Japanese viewpoint

Regional characteristics of everyday diet in Switzerland were studied by analysing the fixed daily menus of restaurants in three districts. Many differences were noted: high utilization ratio of pork and low appearance ratio of potato as garniture were observed in Aarau (German-speaking Switzerland); low preparation ratio of daily-fixed soup, low ratio of meat dishes, numerous kinds of meats utilized, plentiful variety of the methods of cooking meat, and low ratio of noodles as garniture were observed in Pully (French-speaking Switzerland); high ratio of vegetable soup and high ratio of processed meat were observed in the middle part of Engadine (Rhàeto-Románic-speaking Switzerland). The main factors which produced these characteristics seemed to be linguistic and cultural differences, and natural conditions. They might also be influenced by the efforts of the government and the citizens to promote and maintain the identities of each culture and by measures taken in response to Switzerland's low self-sufficiency rate in satisfying eating habits through national agriculture production.     

Meat labels: consumer attitude and meat consumption pattern

This paper addressed consumers’ attitude towards food labels and the influence of different aspects of meat labels on beef, poultry and seafood consumption using data from a national survey in the USA. Approximately 70% of the respondents reported that food labels helped in the purchases of beef and other meat products. While 50% thought that the present level of information on meat labels was about right, about 30% thought that it was insufficient. Similarly, 80, 81, 60, and 80% of the respondents thought that it was very important that meat labels contain information regarding nutrition, ingredients, health claim, and production process respectively. Those respondents who thought that nutrition and ingredient information on food labels were very important also thought that meat labels helped them select beef and other meat products. Consumer preferences for nutrition and ingredient information on food labels were positively related with meat consumption frequency.     

A situational analysis of consumer science skills used to improve incomes and create self‐employment in the Limpopo province,South Africa

A two‐phase study was conducted in the Mopani and Vhembe Districts of the Limpopo Province of South Africa to identify types of small‐scale businesses used by households to improve their income. The study sample was made up of 240 households from 16 villages and members from 16 organizations working with households in small‐scale, business‐related activities. Phase one of the study collected data on the types of small‐scale businesses carried out by households and organizations assisting them. Phase two developed training manuals and offered training to households. The findings revealed that self‐employment from sales of prepared and processed foods provided the main source of income for most households. Clothing and needlework and housing and art/craft were also used by families to generate income. Problems experienced included lack of technical/management skills, lack of marketing/business skills, inadequate operational funds, low profit margins, unavailability of raw materials and competition from big businesses. The findings highlighted the importance of consumer science‐related skills in poverty alleviation programmes targeting low‐resource households.     

Use of 12 groups of foods in households differing in size,income and receipt of food stamps

Using data from the Nationwide Food Consumption Surrey, 1977–78, this study assessed the influence of household size and composition, household income, and eligibility/participation in the Food Stamp Programme (FSP) on the weekly money value of specified food groups used from the household food supply. Mean money values of foods by food groups were calculated for various sample partitions and proportions of total food value allocated to the 12 specified food groups were analysed using ordinary least squares regression. Results indicated that household size had a statistically significant impact on household food consumption patterns. As per capita household income increased, percentage allocations to high-cost meats and beverages generally increased while percentage allocations for the other 10 food groups decreased. The money value of food used per equivalent food energy need increased with decreasing household size and with increasing per capita household income. These relationships occurred for total food and for most of the specified food groups. Households that participated in the FSP used food with higher money value per-equivalent food energy need than did households who were eligible but did not participate in the FSP.     

Culturally Customizing Websites for Immigrant Communities in the United States

Recent research suggests that the customization of online marketing messages to meet the cultural preferences of immigrant communities increases preferences for those messages. Level of acculturation may be used as a segmentation variable that accounts for this effect, with lower levels of acculturation matching the preference for the home country's culture in marketing messages. Comparisons between Asian- and Hispanic-American preferences across levels of acculturation are made, and possible convergences in preferences through acculturation are examined. The results indicate that Taiwanese-Americans have culturally-rooted preferences for web content based on their acculturation levels. Furthermore, the study shows that the web content preferences of Taiwanese- and Hispanic-American consumers converge as members of these groups acculturate.     

Promoting green buildings: Do Chinese consumers care about green building enhancements?

This paper explores sustainability‐related choices about buildings by analysing how consumers rated the relative importance of various attributes of conventional and green buildings. It also analyses how consumers judge environmental and health‐oriented improvements in green buildings. Unlike previous studies, this research applied conjoint analysis to explore the green building market at the consumer's level by regarding green buildings as nondurable green products and services. We used a survey to gather consumer preferences about several green building hotel models which partly applied green energy, modern wood structures and improved indoor environmental quality (IEQ). In total, 341 consumers participated the survey in two of China's largest cities: Beijing and Shanghai. The results revealed that green energy was the most preferred attribute of green buildings, exerting an even stronger overall effect on consumer choice than price. Afterwards, we identified distinct consumer segments and determined the background characteristics of each segment based on the similarities in the preferences for each attribute. The largest consumer segment, consisting of younger consumers, ranked green energy as the most important criterion. However, an improved indoor environmental quality was generally not highly ranked, and individuals in the consumer segment, which included more older and female consumers, were more likely to reject modern wood structures. The results also revealed that higher‐income individuals were most concerned with price, and consumers with higher levels of education were willing to pay more to support green buildings.     

Improving Customer Orientation Within the Fresh Meat Supply Chain: A Focus on Assurance Schemes

Eighty percent of primary food producers are currently involved in assurance schemes (McDougal 2000), the largest group of which belong to assurance labels sponsored by producer-led groups (e.g. Quality Meat Scotland, English Beef & Lamb Executive). Originally designed to enable producers to provide assurances of meat safety and animal welfare to consumers, this paper evaluates the extent to which producer-led assurance groups have adopted a true market orientation. Both in-depth, semi-structured interviews and a postal questionnaire with Scottish meat consumers were carried out. Subsequently, using structural equation modelling techniques, causal influences upon producer-led assurance label purchase behaviour were determined. The results conclude that producer-led logos are the preferred assurance labels to be purchased by consumers and that the most significant influences upon purchase behaviour are attitudes, past behaviour, assurance label knowledge and personal identity traits. Moreover, weaknesses are identified in terms of producer-led groups' marketing communication strategies to consumers. Implications of those weaknesses in relation to improving market orientation are then discussed.     

Local and/or organic: a study on consumer preferences for organic food and food from different origins

This paper gives a deeper insight into consumer preferences for different food products of varying place of origin (i.e. local, Germany, neighboring country, non‐EU country) and production practices (i.e. organic vs. non‐organic). Consumer surveys combined with choice experiments were conducted with 641 consumers in eight German regions. Mixed logit models were estimated to draw conclusions on consumers’ preferences for different product attributes. The Stimulus‐Organism‐Response model was applied to theoretically frame the key findings. Results reveal that consumers prefer locally produced food to organic food. However, conclusions on consumers’ preferences should not be generalized as they vary depending on product type and consumers’ place of residence. When looking at the willingness‐to‐pay estimates for ‘organic’ and ‘local’ while distinguishing among consumers from different regions of Germany, results indicate that consumers living in rural areas and consumers living in the eastern part of Germany are less willing to pay a premium for organic products than urban consumers and consumers from other parts of Germany. As preferences for origin attributes and organic production vary between different food products and in different regions of Germany, market actors should design marketing activities accordingly. This study adds to the international research on consumers’ preferences for organic and/or local food. The results provide better insights into preference structures, as more than one product has been included and surveys were conducted in different regions across Germany.     

What factors are influencing tea consumption among Chinese urban residents? An empirical study

Using primary data collected from a questionnaire survey in 12 cities in China, we set up a model to analyze the influencing factors of Chinese urban residents' tea consumption. Three groups of factors are considered in the model, i.e., demographic and personal characteristics, economic factors and consumption habits. Research findings indicate that tea consumption is significantly impacted by gender difference, personal income, consumption atmosphere and habitual factors. This has important policy implications for tea marketing. First of all, it is essential to develop more tea products that cater to the needs of urban females while at the meantime securing the steady growth of tea consumption among males. Second, in light of the consumption discrepancies between families, areas and occupations, differentiated marketing strategies should be created with an emphasis on cultivating and taking advantage of consumption atmosphere in the society. In addition, income disparities call for diversified tea products with affordable prices. It is also suggested that educational programs on tea consumption be advocated to promote the consumption frequency and quantity of tea both in China and in other countries.     

Impacts of Competition on Food Production,Processing and Marketing

The concepts of perfect competition and competitiveness are commonly used by economists and business professionals to describe market behavior. To a large degree the use of these concepts are subjective and lack objective measures. Firms in a perfectly competitive industry are expected to operate where average revenues equal average costs at minimum cost, which implies that aggregate production elasticities are one. Agriculture and food processing were compared using Census data in order to measure whether or not this was true. Aggregate state data tended to confirm that production elasticities for these industries did tend to approach one, although some divergence existed. Impacts of competition indicated that value added returns were as low as 13 to 22 cents for meat and dairy processing, compared to 40 to 49 cents as an industry standard. Elasticity estimates indicated meat and dairy products were each relatively homogeneous products requiring national level marketing. Grains and fruits and vegetables, however, had marketing advantages because elasticities were divergent from one, indicating product differentiation in terms of end products and quality.     

The links between job insecurity,financial well‐being and financial stress: A moderated mediation model

This study proposed a nuanced approach to the association between job insecurity and financial stress by examining whether financial well‐being mediates the established association. In addition, we examined whether the association between the job insecurity and financial stress, through financial well‐being, is moderated by income. For this study, we conducted a path analysis using 1,145 survey respondents. Results revealed a significant relationship between the job insecurity and financial stress and a partial mediation effect of financial well‐being. Moreover, the indirect effect of job insecurity on financial stress through financial well‐being was moderated by income. Although people who have higher financial well‐being were more likely to have lower financial stress, this relationship varied by income such that it was stronger for higher income groups than for lower income groups. Our findings provide insights into the way job insecurity and financial well‐being influence financial stress. This study will help the researchers and practitioners develop more effective and adaptive intervention programmes and resources for individuals and families. Implications for practice and directions for future research are discussed.     

A Conjoint Analysis of Quality Wine

Abstract

Weighted least squares approach for conjoint analysis is used to examine buyer preferences towards wines produced in different Spanish regions. Two producer regions are considered, Na-varra and Aragon, and three wine attributes: price, origin and grape vintage year (wine age). In both regions, differences between urban and rural consumers' preferences are tested. Results indicate that the origin of the grapes is the most important attribute for the wine consumer. Rural consumers prefer locally produced wines while Rioja wines are better considered by urban consumers. The price and the age of the wines are secondary attributes in consumer preferences. Finally, some market segments are formed based on individual consumer preferences and some of their sociodemographic characteristics in order to address differentiated marketing strategies to these segments.