Student preferences for domestic-made or imported apparel as influenced by shopping habits

Information regarding consumer awareness of imports has been an ongoing concern of the textile and apparel industries. This study was undertaken to provide additional information about attitudes of apparel imports from the viewpoints of college students. The results support those of earlier studies for the most part. Data analysis, in contrast to other studies, showed no clear preference toward either domestic or imported apparel. However, there was concern and strong support for the U.S. textile and apparel industries. Most students indicated that they would purchase domestic apparel over imported apparel to help the U.S. economy.     

Does attitude predict purchase behaviour of apparel products?

During the 1980s the world market in textile and apparel products has become increasingly internationalized. Retailers in Western Europe and North America import goods from around the world, often at the expense of domestic manufacturers. In an effort to encourage consumers to buy locally manufactured products, associations in several countries have tried to change consumer attitudes toward domestically produced textiles and apparel. The goal of this study was to assess the relationship between consumer attitude and consumer behaviour in an apparel purchase. Intercept surveys were conducted with 3,766 consumers in nine locations in the eastern U.S.A. Consumers were questioned about their attitudes toward domestic versus imported clothing and their awareness of the country of origin of their purchase. Reasons for purchase and demographic information were also collected. Some differences between variables were found related to sex, age and geographic location. While it was evident that a large proportion of the consumers sampled said they cared whether the clothing they purchased was domestically produced or imported, a far smaller proportion was aware of the country of origin of the garment just purchased. Therefore, a consistent link between consumers' professed attitudes and their buying behaviour could not be established. Summary and conclusions The consistency of consumer attitudes with consumer behaviour was assessed for a sample of U.S.A. apparel purchasers. Respondents in the eastern U.S.A. were asked about their awareness of and concern with their garment's place of production. Although some differences were found related to sex, age and geographic location, the lack of consistency between attitudes and behaviour was a common phenomenon. Of the total sample, only 20% professed both concern and awareness of their garment's country of origin. In contrast, 60% knew of the ‘Crafted with Pride’ campaign, 44% expressed concern for place of production, and 28% said they knew where the garment just acquired had been manufactured. These relatively low percentages may be due in part to the demographics of the consumers surveyed. This study included a high proportion of females, young and middle-age shoppers. This sample composition is consistent with other research citing these groups as the most frequent apparel purchasers. The results of this study indicate that the oldest age groups and male shoppers are most likely to be aware and concerned. This suggests that those wanting to change attitudes and/or behaviour need to target the groups most likely to be spending on apparel, females, young and middle-age groups. These consumers appear to be the least motivated by patriotic appeals or to base purchase decisions on cues such as country of origin. People from the south, who were more likely to be directly affected by the textile industry, generally were more aware, expressed a higher level of concern, and were more likely to know of the ‘Crafted with Pride’ campaign. Since the south has not been selectively targeted by the ‘Crafted with Pride’ Council, it is very possible that the demographics and personal link of southerners to the apparel and textile industries may be more influential than the Council's media campaign. While it is true that concern, awareness, and knowledge of the campaign are highly correlated, what has not been determined is the causal relationship between these three variables. Does knowledge of the campaign cause one to care more and therefore be more likely to be aware? Or does caring make consumers more susceptible to patriotic appeals and more likely to say they are aware when they really may not be? It has been determined that people who are aware are more likely to care and know of the campaign; it has not been determined that people with knowledge of the campaign will be more aware and therefore guided in their purchase decisions. The intense media campaign by the ‘Crafted with Pride’ Council suggests that the level of concern for domestic clothing production may be influenced by the level of marketing effort. However, the Council's expected behavioural effect of raising the number of potential clothing buyers who actively seek out and purchase American-made apparel was not displayed by respondents in this study. Since it is consumers who ultimately make the final purchase decision, industry representatives and legislators should examine more closely the link between attitudes and action before making production and public policy decisions that will have significant economic effects on all parties concerned.     

Retailers and apparel imports: variables associated with relative proportions of imports carried

Purposes of this exploratory study were: (i) to determine retailers' views toward imported apparel, (ii) to gain insight into retailers' reasons for carrying imported apparel, and (iii) to examine variables associated with relative proportions of imported apparel carried in stock. Interviewers surveyed 191 retailers in the eastern U.S.A., using a structured telephone interview. Data analysis included chi-square tests of association and frequency distributions. The proportion of stock retailers reported to be imported was cross-tabulated with a number of variables. Results gave insight into retailers' reasons for carrying imported apparel, although a majority appeared to favour domestic apparel; results also indicated some of the problems associated with carrying foreign-made goods. Results can be useful to manufacturers in their efforts to counter retailers' trend to carry increasing quantities of imported apparel and to educators preparing graduates for employment in this sensitive sector.     

Colombian consumers’ outshopping of apparel in the U.S.

Outshopping is defined as purchasing goods outside of consumers’ trading areas. Despite threatening local economies, outshopping generates opportunities for the new trading areas in which it occurs. Studies on outshopping have reported contradictory results and academics suggest further research, especially in relation to consumers’ micro-level characteristics. Moreover, few studies have focused on the U.S. as the trading area and apparel as the traded product. Based on the theory of reasoned action, this quantitative study explores how attitudes toward international outshopping and subjective norm influence purchase intention of apparel goods among international outshoppers in the U.S. by focusing on four characteristics of international outshoppers – self-control in terms of spending, the desire for unique products, age, and gender – as antecedents of attitudes toward outshopping. Colombian consumers (South America) were chosen as respondents because market reports indicate that the U.S. is their top favorite international tourist destination. Findings suggest that more positive attitudes toward outshopping apparel in the U.S. were found among female consumers with higher self-control over their expenditures. Respondents were also influenced by the opinion of others; while age and desire for unique products were found non-significant. By understanding international outshoppers, marketers can develop unique market strategies for attracting global consumers.     

三角贸易模式对中国对美出口增长的影响

中国在国际生产网络中的地位日益突出,主要扮演着加工装配地的角色,即从日本、韩国等工业化国家或地区进口中间品,经过加工装配后再将最终产品出口至以美国、欧盟为主的发达国家或地区,从而形成了三角贸易模式。中国对美出口的快速增加与三角贸易模式的发展密切相关,文章研究表明,中间品进口的增加和三角贸易模式的发展显著地促进了中国对美出口的增加,因此中美贸易失衡主要不是一种双边贸易现象,而是一种结构性现象。     

Cross-national differences in satisfaction/dissatisfaction and complaint behaviour concerning apparel products

Consumer satisfaction/dissatisfaction with apparel products was compared among several European nations. The issues of complaint behaviour and the extent to which dissatisfied consumers took action were also studied. The data examined were from nine member nations of the Commission of the European Communities. The sample size was 9,153 respondents. Overall, respondents expressed satisfaction with apparel products; however, a minority of respondents in each country expressed dissatisfaction with such products. Chi-square tests of homogeneity determined relationships between countries and satisfaction/dissatisfaction with apparel. Differences in satisfaction/dissatisfaction among countries were found to be statistically significant. Moreover, whether consumers complained when dissatisfied and the type of complaining behaviour was found to vary significantly by country.     

Survival of the best fit: Exposure to low-wage countries and the (uneven) growth of U.S. manufacturing plants

This paper examines the role of international trade in the reallocation of U.S. manufacturing within and across industries from 1977 to 1997. Motivated by the factor proportions framework, we introduce a new measure of industry exposure to international trade that focuses on where imports originate rather than on their overall level. We find that plant survival and growth are negatively associated with industry exposure to low-wage country imports. Within industries, we show that manufacturing activity is disproportionately reallocated towards capital-intensive plants. Finally, we provide the first evidence that firms adjust their product mix in response to trade pressures. Plants are more likely to switch industries when exposure to low-wage countries is high.     

EFFECT OF TEXTILE QUOTA RESTRICTIONS ON U.S. COTTON TEXTILE IMPORTS BETWEEN 1964 AND 1973

The objective of this study was to investigate the effect of U.S. cotton textile quotas on cotton textiles imported into the U.S. between 1964 and 1973. The findings showed that cotton imports requiring more processing stages had significantly greater 10-year average prices than other groups. Changes in the dollar value of imported cotton textiles during the decade have mainly occurred because of an increase in the average prices rather than resulting from a redistribution of imports from low to high average price groups. The weakening correlation between changes in the dollar value and in the quantity of high unit value groups indicated that the control on quantity has not precluded increases in total dollar value of imports in higher processing stages, especially since 1970. Since fabrics with a relatively stable average price accounted for the major importation of cotton textiles during the 1964–1973 period, the overall control by quantity in this decade was still quite good, even though average prices of apparel were rising.     

Proactive versus reactive apparel brands in sustainability: Influences on brand loyalty

Building on the literature in brand loyalty and sustainable consumption of apparel, this study compares the loyalty formation mechanism between sustainable fashion and fast fashion brands. A series of hypotheses proposing the difference in the loyalty formation between the two types of apparel brands were developed. A structural equation modeling tested the research model with a sample of 556 U.S. respondents. Although somewhat inconsistent, the results suggest that consumers form brand loyalty toward sustainable versus fast fashion in a different manner. Implications for marketers as well as directions for future research are discussed.     

Welfare Analysis of the Dominican Republic-Central America-United States Free Trade Agreement: The Cotton Textile and Apparel Industries

This article studies the effects of the Dominican Republic-Central America-United States Free Trade Agreement (US-CAFTA-DR) on the world fiber market using a partial equilibrium modeling approach. We find the effect of the agreement on the U.S. cotton yarn and Caribbean cotton apparel industries to be positive while the U.S. cotton apparel industry suffers significant losses. Cotton apparel producers in the Caribbean region gain approximately $80 million under US-CAFTA-DR while gains by the U.S. yarn industry average about $120 million over current trade arrangements. The U.S. cotton apparel industry loses about $40 million per year under US-CAFTA-DR.     

Consumers’ Shrimp Purchasing Preferences: An Application of Conjoint Analysis

The U.S. shrimp farming industry has been developing in Southern states in response to domestic market demand for shrimp. Shrimp farmers have expressed interest in marketing fresh, whole shrimp directly to consumers. This study employed a mail survey and conjoint analysis to quantify the utility value and relative importance of key, farmer-controlled shrimp attributes: size, refrigeration state, form, and price. Almost all survey respondents (96%) indicated that a member of their household eats shrimp, and 84% purchase shrimp for at-home consumption. The conjoint analysis results suggest that large (26–35 tails per lb. count), fresh, whole shrimp should receive favorable consumer acceptance.     

Using macro cross‐border trade data to better understand micro‐level country of origin effects

The article adapts an estimation methodology from the border effects literature to reveal consumer ethnocentrism versus cosmopolitanism in each country, and animosity versus nostalgia between country pairs. The measurements rely on actual macro cross‐border trade data rather than individual purchase intentions typically used in the international marketing literature. The results from early 2010s suggest that purchasing intentions against imports found in this literature do not necessarily translate into actual consumption behavior in international trade. It is quite possible that the consumers are unable to assess country of origin of production despite growing ethnocentrism, and base their actual purchases on perceived origin of product brands. Specifically, it is found that most countries are cosmopolitan rather than ethnocentric, particularly developed countries, favoring any foreign product over domestic products. Most countries also have nostalgic purchasing behavior from specific trade partners with historical linkages. Outside the specific traditional animosities between a country pair, a developed country is relatively less open to imports from another developed trade partner, while an emerging country welcomes it more especially from another emerging trade partner.     

Movies and the Mystery of the Missing Trade: Is Hollywood Good for U.S. Exporters?

Research has shown that consumers have a preference for goods based on the origin of production. This is important because it suggests that, in some cases, even lowering trade barriers may not significantly increase trade flows. In particular, flows may be lower than are predicted by trade theories such as Heckscher-Ohlin. Despite evidence that home consumption bias exists in many countries, it is only recently that research has begun to examine the sources of this bias.

This article fills a gap in the literature by testing a model that addresses the source of this consumption bias. The paper's model incorporates consumers' exposure to foreign products and culture through media imports and tourist visits as factors affecting consumers' preferences for foreign products. Using panel data from 19 countries, the article's results support the hypothesis that lagged exports of U.S. movies have a positive impact on other U.S. exports. Some evidence is also found of a positive effect of tourist visits on U.S. exports.

Since U.S. media exports may generate demand for other U.S. goods and services, opening up foreign media markets should receive a higher priority in U.S. trade negotiations. Another interesting implication of the paper is that overall U.S. export losses resulting from media piracy may be lower than previously calculated, as the consumption of pirated media products may increase demand for other U.S. exports.     

Attitudes of Louisiana apparel manufacturers towards computer technology

Current literature has suggested that there is a reluctance on the part of the domestic apparel industry to adopt advanced computer technology. This study was designed to investigate the attitudes of Louisiana apparel manufacturers towards computer technology. An attitude questionnaire was mailed to all identified apparel manufacturers in the state. The results indicated that the apparel industry in the state of Louisiana is comprised of many small, privately owned companies. A large array of products in a variety of size ranges is produced in the state. Statistical analyses indicated that there were some differences between attitudes of apparel manufacturers and contractors. In general, contractors were not as aware of the availability and transferability of advanced technology for the apparel industry as manufacturers. Manufacturers and contractors who had some formal training with CAD/CAM systems had more positive attitudes toward the competitiveness of the industry with imported products. It is recommended that the apparel industry in the state explore the technological options available to modernize for a more competitive future.     

Problems and Opportunities in the Textile and Apparel Industry:

Korean and U.S. textile and apparel manufacturers were surveyed to determine what were their perceptions of major industry problems and opportunities in their respective countries. Findings suggest that Korean manufacturers differed significantly from U.S. manufacturers in their perceptions of technology, government policies, and trends in industry concentration as major problems confronting their industry. The two groups also differed on their perceptions of product quality, production and efficiency, flexibility in production, and product lines as posing major opportunities for the future. These results are discussed in light of the changing situation within the international market for textile and apparel products.     

Trade Effects of Anti-dumping in India: Who Benefits?

This article assesses the trade effects of anti-dumping (AD) duties levied on 177 (8-digit) products by India during the period 1994 to June 2001. A panel regression has been applied to quantify the effects of AD actions on import volumes, values, and prices. It finds that the investigation effects of AD actions are not substantial. The imposition of AD duties restrains trade (both volume and value) and raises import prices. While trade effects start dissipating in subsequent years, import prices from both named and unnamed countries rise significantly in the post-duty years. There is little evidence that trade is diverted from unnamed to named countries. Thus, the domestic industry is benefited due to the price rise. Their financial position improves at the expense of both consumers and downstream industries. Since anti-dumping is an expensive form of protection, only large and dominant producers in concentrated industries emerge as the major beneficiaries of this protection. Finally, the developing trade partner countries suffer significant import losses when named. However, the trade destruction effect is insignificant for developed countries. Even though the unit value of their imports rises, there is no evidence of decline in trade from these countries.     

TRADE POLICY STRATEGIES AND ENFORCEMENT CHOICES: An Examination of the 1992 Steel Antidumping Cases

Recent U.S. textile and apparel imports were examined at a detailed product level to assess factors explaining the level of non-tariff trade barriers (NTBs). Determinants of NTBs at the micro level were consistent with prior studies utilizing more aggregated data. Import penetration, per unit import cost, import quantity change, import value, and product type were significant variables in explaining the variability of import controls.     

US Economic Sanctions Against China: Who Gets Hurt?

The United States maintains a broad spectrum of economic sanctions against China ranging from export controls to prohibitions on certain imports. Our study finds that, although from a macroeconomic perspective, US sanctions have had no significant adverse effect on China's overall economic growth and trade between the two countries, they do have a negative impact on producers and consumers in both countries. US economic sanctions have hindered technology transfer to China and US investment in China. US restrictions on imports from China have caused deadweight losses for the US due to higher domestic production costs for import substitutes and a reduction in consumption. US export controls have hindered US exports to China and contributed to large US trade deficits with China. The export controls have also caused losses of high‐paid jobs in the United States and benefited competitors from other countries. In addition, US economic sanctions against China have had significant third‐party effects. China's diversification of imports to sources other than the United States may have a long‐term effect on US exports to China even after US economic sanctions against China are lifted.     

美国储蓄不足和全球储蓄过剩是美国贸易逆差产生的根本原因

美国贸易逆差以及主要由贸易逆差造成的经常帐户赤字已成为世界经济关注的热点问题。对美国贸易逆差产生原因的解释众多,本文以主流经济学分析框架得出美国储蓄不足是美国贸易逆差的根本原因的结论。美国国内储蓄不足导致外国资本的流入。外国资本一方面为美国提供了购买力,补充了美国的储蓄,另一方面,美国可用外国提供的购买力进口产品,满足自己的需求。美国的贸易逆差是其储蓄不足的结果。从全球视角出发,其他国家的储蓄增加,为美国补充了储蓄,为美国贸易逆差的产生提供了外部条件。认识美国贸易逆差产生的原因,可以更有利地支撑美国贸易逆差与中国对其贸易顺差没有根本联系的观点,及人民币汇率问题不是美国贸易逆差根本原因的观点。     

Gains and Losses from Preferential Trade Agreements: Some Evidence from NAFTA

In this article we integrate two topics in international trade policy that have received (separately) a lot of attention: the effects of regional trade blocs, and export pessimism regarding poorer countries. The specific issue that allows us to bring together these questions is whether regional integration adversely affects non-members. We use quarterly data on bilateral trade flows for the period 1990 through 1997 to examine U.S. imports from its NAFTA partners as well as from non-NAFTA trade partners, and more specifically, those countries expected to be hurt by NAFTA. Two measures are used:

1. “import penetration” or imports from a particular source as a share of US GDP, and

2. the income elasticity of expenditure on imports from a particular source. Both “import penetration” and the income elasticity of expenditure affect the export earnings of U.S. trade partners, a matter of particular concern for developing countries.

The broadest pattern observed in the income-expenditure elasticities is clear evidence of increased penetration by non-oil developing countries. This is in marked contrast to the stable GDP share and expenditure elasticity for developed country imports. Regional results suggest that the Caribbean and the East Asian NICs were the only area groupings that experienced a reduction in income-expenditure elasticity. But overall on the basis of U.S. income-expenditure elasticities it appears that the first four years of NAFTA were associated with trade expansion rather than trade diversion.