城市地名文化遗产评价体系及应用——以北京市牛街地区为例

地名文化遗产是非物质文化遗产的重要组成部分。面对北京城市化进程的高速发展,地名文化遗产保护面临严峻挑战,要做好地名文化遗产保护,急需建立适合北京城市的地名文化遗产评价体系。本评价体系中,评价指标主要包括使用年代、历史文化意义、感知度三个方面,每个方面再进行细化。根据评估结果对地名进行分级,以确定地名文化遗产的保护价值。     

城镇地名规划研究——以北京通州、大兴和平谷新城为例

快速城市化进程,促使地名规划的产生,地名规划应属于城乡规划体系中的一种专项规划,在满足新城规划区对地名需求的同时,要保护地名文化遗产.北京通州、大兴和平谷三座新城的规划建设与地名的演变特征,具有典型意义.新城地名规划以历史地理学为理论基础,采用不同的技术路线,塑造特色文化的城镇地名体系.     

唐山地名文化的挖掘与保护探析

地名不仅仅是确定一定空间和时间的名称,还有着丰富的文化内涵,每一个地名都传承着一种特有的文化。地名作为独特的文化遗产,具有巨大的价值,因此,要充分合理地挖掘唐山地名文化的市场价值,积极有效地保护地名文化遗产,不要让凝聚着民族智慧、蕴含着悠久历史的古老地名丢失。     

北京长城文化带地名文化遗产保护与建设路径

在分析地名文化遗产内涵、价值以及北京长城文化带地名遗产分类、数量和命名特点的基础上,针对北京长城地名文化遗产保护存在的问题,从遗产价值、法规和制度、规划、管理机制、监管、地名标志设置规范、信息化建设等方面提出了针对性较强的保护与建设对策,有助于首都三个文化带和全国文化中心的建设.     

地名商标合理使用的构成要件——基于最高院公报案例的考量

地名商标属于弱显著性商标的范畴,其保护也受到一定的限制,在一定情况下可以合理使用。《地名商标合理使用的构成要件》一文,作者通过对最高法院公报中典型商标案件剖析,找出地名商标侵权与合理使用之间的界限,为地名商标的合理使用提炼出具体的判断标准,为实践中的判断提供借鉴。     

城市化进程中地名文化价值的量化分析——以上海市乡镇级地名为例

在城市化进程中,一些文化内涵深刻的老地名被弃用,原因在于对地名文化价值的判断以及地名的取舍缺少客观、稳定和统一的标准。通过对城市化进程中开展地名文化价值量化分析的意义、基本指导思想和主要研究过程等进行阐述,以上海市乡镇级地名文化保护过程中的实际应用为例,进行了量化分析的探索。     

"文化自信"背景下壮语地名规范化研究 ——以崇左市为例

文章以崇左市为例,通过文献法、典型调查法、历史分析法等方法,对壮语地名发展现状进行研究,分析壮语地名在发展过程中存在的问题及原因,并提出相关对策,对我区提升地名公共服务能力及加强壮语地名文化自信,为社会提供更加准确、便捷、高效的地名服务,具有十分重要的意义。     

地名管理中的问题及解决途径——以深圳市为例

地名管理是城市管理的一项基础性工作.以深圳市为例,针对深圳地名管理工作中存在的突出问题,从观念、法规和技术等层面,提出了对策和建议.     

蚌埠地名的命名方式

地名是一笔丰富的文化遗产,它记录了自然和社会历史,是历史的百科全书,它对语言、历史、地理、民俗学等的研究都有着很大的价值。它是共同约定的语言符号,是一种独特的历史文献,是社会历史文化信息的承载体,人们选择了某些地名,也意味着同时选择了它所代表的某种意识和观念。     

驻马店地名文化品牌的开发与利用

驻马店拥有丰富的地名人文资源,如何对其进行开发和利用一直是当地政府思考的重要问题。受地名与商品或服务结合情况的影响,驻马店在进行地名文化品牌的开发与利用时,应该根据不同地名人文资源的性质,规范地名人文资源的保护与开发工作。     

Names are important

Names are important. Being remembered by name is universally appreciated and associated with respect. Thus, correct use of names and titles can be extremely advantageous in relationships. This is particularly true in the health care setting.     

中国品牌是否该用西化品牌名——西化品牌名对消费者购买意愿影响研究

在现在,越来越多的中国品牌开始使用西化品牌名,但是很少有研究探讨中国品牌使用西化品牌名是否是一种有效的策略。本文的研究发现,当消费者发现中国品牌使用西化品牌名时,消费者的购买意愿会显著降低,同时该效应受到产品卷入度和消费者民族民族中心主义的调节。     

Observability and Sorting in a Market for Names

Can firm names be tradeable assets when changes in name ownership are observable? Earlier literature focuses on trading of firm names when trading is not observable to the consumer. Yet, casual empiricism suggests that shifts in name ownership are often publicly known. This paper studies how firm names can be traded even under full observability. In equilibrium, even when consumers see a reputed name being divested they continue to trust it and so, these names are tradeable. I further demonstrate an appealing “sorting” property of these equilibria. Competent firms can separate themselves by buying valuable names, and incompetent firms can give themselves away by using worthless names.     

域名侵权纠纷及其法律调整

由于互联网上不允许有两个完全相同的域名,随之而来的是域名纠纷案件的不断增多,与之相对应的现象是相关法律制度的贫乏。本文就域名的法律性质、域名侵权纠纷、纠纷解决机制及法律适用这几个方面对域名及其相关法律调整进行阐述。     

Toponymy as Commodity: Exploring the Economic Dimensions of Urban Place Names

In recent years the study of urban toponymy (place names) has been revitalized by the emergence of a ‘critical toponymies' approach. This focuses on the cultural politics of place naming and the decisions involved in attributing names to the urban landscape. However, in contemporary cities place names have an economic role in addition to their political role. In particular, there have been recent calls for more attention to the commodification of place‐naming rights and practices. This article seeks to respond to these calls by addressing the issue of urban place names as commodities. It begins by examining the naming of sports stadia by corporate sponsors. It then considers a range of ways in which private‐sector interests are increasingly influencing the naming of the urban landscape, from buildings and neighbourhoods to individual streets. Even the material signage that identifies street names can be appropriated within branding and promotional strategies. Moreover, urban place names are increasingly incorporated into a range of commercially produced spatial datasets collated by private companies. The article ends by proposing a number of directions for future research into the economic role of urban place names and the commodification of toponymy more broadly.     

Metonymy in Language about Organizations: A Corpus-Based Study of Company Names

abstract    In this paper, I examine the use of metonymies in people's talk about organizations. Drawing upon a corpus of natural talk extracted from the British National Corpus (BNC) I identify recurring categories of metonymies that appear to be a central part of people's talk about organizations. These categories of metonymies involve substitutions where an organization stands in for its members, its products, its facilities, its stock or shares or a company-related event. I also found that metonymies in each of these categories are used as basic metonymic expressions that are only partially connected to metaphorical expressions and interpretations of organizations. Where those connections exist, the use of metonymies follows a metaphor-from-metonymy linguistic pattern (where a metaphorical meaning arises from the use of a metonymy) rather than a metonymy-within-metaphor pattern (where a metonymy is part of a metaphorical expression). I elaborate on the implications of these findings for our understanding of how organizations are discursively constructed and understood through metonymic language.     

语言学视角下的中俄商业场所名称对比研究

本文以中俄两国商业场所名称作为研究对象,从其命名原则、命名构成及文化内涵等三方面进行对比分析,揭示两种不同的语言在这一独特的"名称系统"中所具有的共性及特性。同时,解读这些超语言因素的文化信息,也使我们在与"他者"文化镜像的对比映照中更深刻地认知语言和文化的差异性。     

英汉姓名文化内涵比较及其互译要领

人名不仅仅是一种简单的符号标记,也是一种社会文化现象,蕴涵着丰富的社会文化内涵,能折射出不同的历史文化渊源、价值观及宗教信仰。英汉人名都具有特指性、美化性、体现对自然崇拜等文化共性,也存在着构成方式、历史渊源、体现的价值观念和宗教信仰等方面的差异,英汉人名互译时必须注意英汉姓名中不同的文化内涵。