自助旅游服务模式的创新研究——英国旅游服务的启示

针对自助旅游,英国旅游服务具有预订便捷、咨询便捷等优点。而我国旅游服务体系暴露出基础配套设施不健全、服务监管不到位、服务各环节联系不紧密的缺陷。这些不足严重制约了服务业乃至旅游业的发展。星状旅游服务模式是在自助旅游逐渐蓬勃发展的形势下,以政府主导为核心,以网络技术为依托,建立起来的新型旅游服务模式,有效弥补了我国旅游服务体系的不足,为服务业乃至旅游业的快速发展注入动力。     

浙江省自助旅游服务体系的优化--基于服务供应链视角

作为旅游市场中极富开发潜力的“油脂层”，自助旅游是旅游发展转型过程中质量更高、更具前瞻性的旅游组织模式。本文以服务供应链为视角，对浙江省自助旅游服务体系进行分析，提出了优化浙江省自助服务体系的对策和建议。     

应用互联网思维创新扬州旅游产业的对策研究

互联网思维是近年来包括传统行业在内的各行各业讨论的一个热点话题,它使得企业对用户、产品等价值链的各个环节重新审视,并带来了巨大改变。旅游业作为扬州传统服务业的支柱之一,迫切需要运用互联网思维来进行创新。在分析互联网思维的含义和特点基础上,论证了旅游业融合互联网思维的必要性,并针对扬州旅游业发展中存在的不足,提出了运用互联网思维创新扬州旅游产业的对策建议:构建旅游生态系统;重视游客体验,提供差异化服务;拓展旅游营销模式,创新旅游服务产品和服务模式。     

旅游公共服务的体系构建研究

完善的旅游公共服务体系是旅游业发展的重要保障。目前,我国旅游公共服务体系还存在着供给主体缺失,第三方参与不足;公共服务投资不足,地区间分布不平衡;旅游公共服务相关法律、标准和评估体系不完善等问题。构建完善的旅游公共服务体系,国家应从建设完善的全国旅游信息咨询服务体系、安全保障服务、交通便捷服务、便民惠民服务和行政服务体系等入手,建立政府、市场、社会三维供给框架,优化多元化供给,协作互补的服务模式,健全相应的法律法规和标准约束旅游公共服务行为,真正建立起符合国情,覆盖城乡持续发展的旅游综合公共服务体系,为我国旅游业发展奠定坚实基础。     

黑龙江省旅游服务贸易竞争力研究

近年来黑龙江省旅游业快速发展,旅游服务贸易更是得到了长足的发展,为黑龙江省经济发展作出了积极贡献.利用国内市场占有率指数和 RCA指数,比较分析黑龙江省旅游服务贸易的竞争力.提出通过开展区域旅游合作,深入挖掘黑龙江省旅游业的发展潜力,发展特色旅游产业,提高旅游服务业竞争力来带动黑龙江省旅游服务贸易的发展.     

浅谈自助旅游及其市场体系的培育

近年来,世界旅游市场出现了自助旅游的旅游潮。在我国,虽然传统的团队旅游仍占据主要位置,但以亲近自然、张扬个性的自助旅游已受到越来越多的人的青睐。但与此同时,我国自助旅游市场体系还很不完善,这也因此成为了制约我国自助旅游业发展的最大障碍。因此,从分析自助旅游的发展态势出发,分两大方面———旅游管理政策规范和自助旅游基础设施建设对如何培育一个健全的自助旅游市场体系进行分析和探讨,以期能给相关部门提供帮助和参考。     

徐州市休闲旅游业发展初探

文章从休闲的旅游产品体系、旅游服务体系两个方面分析了徐州市休闲旅游业发展的现状,认为徐州市休闲旅游发展存在休闲旅游产品中的精品不多、基础设施不够完善、高层次休闲旅游管理和服务人才缺乏等问题,并针对这些问题提出相关对策。     

基于电子商务的广西北部湾旅游服务模式研究

电子商务的兴起为旅游业的发展带来极大机遇,特别与旅游服务的契合性,使其成为众多旅游企业进行服务创新的重要手段。文章首先分析了广西北部湾旅游服务存在的若干问题,在此基础上阐述了电子商务应用于旅游服务的优势,最后提出了符合广西北部湾旅游服务发展的一站式、个性化、团购及移动服务等四种电子商务模式,以为促进北部湾区域旅游发展注入新活力。     

旅游服务贸易国际竞争力的影响因素及提升对策研究

我国旅游服务贸易呈现出贸易规模逐渐扩大、出境旅游服务规模不断增加、旅游服务提供模式多元化发展等基本现状,而旅游服务生产要素、国内旅游服务需求、旅游服务产业发展、政府扶持旅游力度等是影响我国旅游服务贸易国际竞争力的主要因素。因此,提出提高国内旅游服务管理水平,促进国内旅游服务产品多样化,加大旅游服务支持产业整改力度和提高政府支持旅游服务发展力度等对策建议,以提升我国旅游服务贸易的国际竞争力。     

“互联网+”背景下旅游服务人才培养研究——以随州市为例

今天,旅游已经成为大众的一种普遍的生活方式,成为人民日益增长的生活需要。互联网为随州旅游带来了新的机遇,旅游业是新时代随州打造特色产业增长极的重要支柱产业,在"互联网+背景"下,随州旅游业需要加强旅游服务人才的培养和管理,这也是生产服务业的重要内容之一,而旅游服务人才供给质量已成为制约随州旅游转型升级发展的重要因素。因此,本文以随州市为例,对"互联网+背景"下旅游服务人才培养研究面临的问题和策略进行论述。     

基于游客满意度分析的旅游地可持续发展研究——以台儿庄古城为例

对台儿庄古城游客在两个时间段进行问卷调查,设定10个评价要素进行满意度研究,得出台儿庄古城游客总体满意度尚可,但在传统旅游配套设施及服务功能上还存在一些问题,影响到旅游地的可持续发展。基于此提出了完善旅游配套服务功能、加强旅游市场管理、深度开发旅游商品、提升旅游服务质量等建议,期望以此来提升游客满意度,实现台儿庄古城的旅游可持续发展。     

中国服务贸易发展现状、问题及对策分析

近年来我国服务贸易取得较快发展,运输、旅游等传统服务贸易增长迅速,但对外技术贸易发展还不尽如人意,与此同时仍存在逆差严重、整体竞争力不足,服务贸易内部结构不合理,出口地及目的地分布不均衡等问题。为解决这些问题,企业应加速自主创新及产业结构优化,加快品牌建设及人才培养,提高服务业信息化水平;政府应进一步构建促进服务贸易发展的管理体系,大力培育新兴服务贸易,建立健全服务贸易法律体系,以促进我国服务贸易持续健康发展。     

Web functionality,web content,information security,and online tourism service continuance

This paper aims at examining key information dimensions in association with online tourism service continuance from the consumer perspective. We propose a conceptual model and four hypotheses to articulate the relationships of the relevant constructs. The empirical results unveil that web functionality, web content, and information security positively influence consumers’ perceived value of online tourism services which in turn significantly mediates the effects of these determinants on continuance intention to use online tourism services. The present study makes contributions to research and practice with theoretical and managerial implications. The empirical findings deepen the understanding of consumer attitudes and key information determinants of online tourism services and provide insights for enhancing online travel and tourism services.     

服务贸易视角下中日韩贸易竞争与互补分析

作为东亚地区经济发展的核心,中日韩三国服务贸易的发展一直备受关注。日本服务贸易的竞争力水平是中日韩三国中最强的,其次是中国,最后是韩国。中国具有竞争力的行业主要是建筑、电信、计算机和信息以及其他商业服务,韩国具有竞争力的行业主要是旅游和建筑服务,日本具有竞争力的行业主要是运输、建筑、专业权利和特许服务以及政府服务。进一步对中日韩服务贸易的影响因素进行分析发现:人均国内生产总值、外商直接投资、货物贸易出口额和服务贸易开放水平与中日韩服务贸易竞争力水平都呈显著正相关关系,其中,服务贸易开放度水平对中日韩服务贸易竞争力水平的影响最大,外商直接投资对中日韩服务贸易竞争力水平的影响最小。     

Framework for the classification of service standardisation

Literature on services refers to standardised services without describing what a standardised service is. This becomes problematic when attempting to apply a practice suited to standardised services to services that may not be standardised. A framework is developed to assess if a service is standardised or not. The methodology used is to use literature and apply examples to each dimension of the framework to give guidelines in assessing the level of standardisation of the individual dimensions and thus the overall service. The outcome is a qualitative framework with guidelines related to each dimension in improving the assessment of a service’s level of standardisation. This framework is applied to a case study to illustrate the application of the dimensions. The dimensions used as the basis of the framework are shown to be relevant as dimensions that describe the level of service standardisation.     

Key service innovation drivers in the tourism sector: empirical evidence and managerial implications

This study highlights the importance of market orientation and the use of information and communication technologies (ICT) as determinants of service innovation activity for companies in the tourism sector. In doing so, the study provides a means to classify companies as innovative or not. Using a sample of 100 Spanish firms from different branches of the tourism sector, we confirm and extend prior research. In particular, market orientation??especially a customer orientation??is critical for developing new services that lead to competitive advantages. In addition, ICT have a dual, direct, and indirect influence on service innovation.     

移动旅游App服务评价体系研究

为了科学评估移动旅游应用服务评价的基本框架,准确构建影响人们使用移动旅游App服务各影响因素之间的逻辑结构,文章基于UTAUT模型的基础上,提出研究的模型框架,建立相应的测量指标体系。以采集的服务满意度调查数据为基础,为进行结构方程模型的验证分析奠定基础,并为评价移动旅游App服务评价体系提供参考意见。     

Service providers’ sustainable service innovation: service-dominant logic

This study examined the service innovation in different service providers with multiple case-study approach. From the perspective of service-dominant logic, four service innovation development models can be distinguished in Technology Development Program companies in Taiwan, including service system integrator and niche market, innovative service solution provider and niche market, innovative service solution provider and mass market, and service system integrator and mass market. Service providers develop ICT platforms, customer relationship management systems, community commerce services, and multi-channel services that are appropriate for a specific industry. On the one hand, active improvement of ICT service system integration extends company capabilities toward external cooperative partners through the provision of integrated product services and comprehensive solutions. On the other hand, innovative service solutions optimize consumer experience and customer relationship management and improve business effectiveness and reduce operations costs due to an important role assigned to services and experience in product sales.     

中美服务贸易的本地市场效应研究

本文利用1992~2014年的数据对中美服务贸易的本地市场效应进行了实证检验,发现本地市场效应和劳动力要素禀赋均促进了中国对美国的服务出口,后者小于前者;运输服务和旅游服务、教育服务、金融服务、保险服务、电信服务、广告服务、研发与测试服务及建筑工程咨询服务的本地市场效应显著,计算机与信息服务的本地市场效应没有通过显著性检验,专利权与特许费、管理、咨询与公共关系服务、法律服务、设备的安装、维护与修理服务不存在本地市场效应。因此,一些传统服务贸易行业存在本地市场效应,一些新兴服务贸易行业也存在本地市场效应,说明可以通过发挥本地市场效应来扩大中国对美国服务出口,扭转服务贸易逆差,优化服务贸易结构。     

Inter-organizational information systems adoption for service innovation in building sector

The building sector has experienced a significant decline in recent years in Spain and Europe as a result of the financial crisis that began in 2007. This drop accompanies a low penetration of information and communication technologies in inter-organizational oriented business processes. The market decrease is causing a slowdown in the building sector, where only flexible small and medium enterprises (SMEs) survive thanks to specialization and innovation in services, which allow them to face new market demands. Inter-organizational information systems (IOISs) support innovation in services, and are thus a strategic tool for SMEs to obtain competitive advantage. Because of the inherent complexity of IOIS adoption, this research extends Kurnia and Johnston's (2000) theoretical model of IOIS adoption with an empirical model of IOIS characterization. The resultant model identifies the factors influencing IOIS adoption in SMEs in the building sector, to promote further service innovation for competitive and collaborative advantages. An empirical longitudinal study over six consecutive years using data from Spanish SMEs in the building sector validates the model, using the partial least squares technique and analyzing temporal stability. The main findings of this research are the four ways an IOIS might contribute to service innovation in the building sector. Namely: a) improving client interfaces and the link between service providers and end users; b) defining a specific market where SMEs can develop new service concepts; c) enhancing the service delivery system in traditional customer–supplier relationships; and d) introducing information and communication technologies and tools to improve information management.