Beyond authenticity and commodification

Authenticity and commodification are central to academic debates in tourism. Previous analyses suggest that the commercialization of local identities leads to negative consequences. Based on a long-term study in Eastern Indonesia, this paper examines authenticity from three perspectives: government, tourists, and villagers. While the former two reflect views highlighted in the literature, the villagers’ interpretation is different: tourism brings a sense of pride and identity and also a political resource to manipulate. Seen in this context, the debates about authenticity should examine how the notion is articulated, by whom and for what purposes, to reveal in what circumstances cultural tourism leads to positive responses and empowerment.     

Consuming heritage: Perceived historical authenticity

This paper examines tourists' perceptions of the historical authenticity of The Rocks, Australia, a heritage precinct fashioned by the Sydney Cove Redevelopment Authority. It argues that overall tourists perceive this representation of history as authentic. Gender, income, education level, position in lifecycle, place of residence, and previous visitations to The Rocks were also explored to identify how these variables might shape tourism experiences and subsequent negotiations of authenticity. The overall uncritical “consumption” of the commodified version of history as heritage is regarded as a matter for concern. The commodified environment based upon the rhetoric of Australian nationalism has silenced alternative versions of the past which highlight oppression, racism, and conflict.     

The convergence process in heritage tourism

The theoretical background behind heritage tourism is conventionally categorized in terms of two stages: the demand and supply side approaches. This has resulted in a fragmented and usually conflicting framework. The purpose of this paper is to devise a model, which will substantiate the existence of both a continuum and a lateral relationship between the contrasting theoretical approaches to heritage tourism. The value added proffered here stems from the incorporation of authenticity as a linking device in each of the two approaches, unifying them into a single theoretical paradigm. The role of authenticity as a contemporary marketing tool, on tourism motivation and the image of the attraction is shown to be pivotal.     

Exploring place perception a photo-based analysis

This paper examines the merits of volunteer-employed photography as a technique for investigating perceptions of residents and tourists of a destination. An exploratory study was undertaken in which both groups were asked to photograph features they considered important to their personal experience of the Welsh seaside resort of Aberystwyth. Participants also completed photologs and written questionnaires, which were used to supplement a content analysis of their snapshots. This enabled various comparisons and inferences to be drawn regarding how the town is perceived as a destination and as a place to live. An unexpected finding is that residents and tourists tend to adopt similar ways of “reading” the destination.     

QUALITY MARKET ORIENTATION: Tourist Agencies’ Perceived Effects

This paper analyzes the effects of market orientation from two perspectives. First, its direct influences on tourist agencies’ perceived performance, and its indirect ones on performance through the perceived value of market information. Second, direct effects on the perceived service quality offered by the firm and indirect influences derived from the utilization of quality measurement systems are analyzed. Hypothesized relationships are tested in an empirical study of tourist managers. Research findings confirm the proposed relationships, except the influence of using quality measurement systems on service. A positive direct influence between perceived service quality and performance is also analyzed and confirmed.     

Antecedents of revisit intention

Revisit intention has been regarded as an extension of satisfaction rather than an initiator of revisit decisionmaking process. Some other independent variables, related to perceived quality of performance during onsite and post-purchase periods as well as the destination’s distinctive nature, may contribute to revisit likelihood. This study explores antecedents of this intention based on literature reviews and examines their significance based on the results of 2000–2003 surveys of pleasure tourists in Hong Kong. Research findings reveal that perceived attractiveness, rather than overall satisfaction, is the most important indicator. Managerial and theoretical implications are also discussed.     

Community views of ecotourism

Ecotourism can be an incentive for conservation, especially when it triggers positive economic change. Yet it introduces many changes to communities:positive and negative, social and economic. The full range of change is seldom evaluated in direct relation to conservation at the local level. In this study of three Amazon ecotourism projects, local leaders discussed changes from ecotourism in their communities. Economic benefits were mentioned, but so were new restrictions on time, decreased reciprocity, and social conflict. Other changes included heightened self-esteem and greater community organization. Such shifts should be considered in relation to conservation as they affect the stability of local institutions and the prospects for long-term collective action for resource management.     

Taiwan aboriginal ecotourism: Tanayiku Natural Ecology Park

This paper discusses research into an ethno/ecotourism site developed by the Tsou nation of southern Taiwan. The Tanayiku Natural Ecology Park receives approximately 450,000 tourists annually. This paper assesses, from a poststructuralist perspective, the theoretical implications of what is termed an “ecocultural renaissance”. It shows that the park functions in two contradictory ways. First, it is a site of geopolitical resistance to colonization for the Tsou. Second, it is as a site of topological consumption—which is, effectively, continued colonization—by tourists. Paradox notwithstanding, the paper discusses why Tanayiku represents a rare example of a successful community-based ecotourism operation owned and operated exclusively by an aboriginal group.     

Tourism productivity: Evidence from the United Kingdom

This paper examines the ways in which productivity in tourism businesses can be increased by studying the roles of changes in physical capital, human capital, innovation, and the competitive environment. Comprehensive results are obtained by using questionnaire-based interviews, business survey data analysis, and computable general equilibrium modeling. The results demonstrate the positive contribution that each of the productivity drivers can make to improving efficiency and welfare, notably increases in human capital and innovation. They also indicate that a combined strategy incorporating all of the drivers is more effective than independently formulated policies. Government organizations can collaborate to assist productivity increases, with specifically tailored measures for small businesses.     

The iconography of the tourism experience

Guides to tourism planning typically lack a language for dealing with the destination's experiential content. This article argues that tourism planning has as its central challenge the design of effective touristic experiences, and can find conceptual sources for this task in iconography, the field that studies the meanings of images. In search of iconographie principles for tourism design, the article investigates Niagara Falls, still one of the foremost attractions in North America. At Niagara Falls, the article identifies two main compositional elements: staging, which situates a desirable motif (in this case a waterfall) in a stage setting; and thematizing, which links the motif to concepts (like terror or romance) that make it evocative.     

Measuring novelty seeking in tourism

The purposes of the study were to define the construct of novelty in the context of tourism, to conceptualize its role in the destination choice process, and to develop an instrument to measure novelty. The novelty construct was comprised of four interrelated but distinctive dimensions: thrill, change from routine, boredom alleviation, and surprise. A 21 item instrument was developed to measure the construct and its dimensions. The scale was judged to have content validity by an initial panel of experts. It was demonstrated to have convergent, theoretical, discriminant, and criterion validity in terms of its expected correlations with other measures. Items measuring the dimensions were internally consistent, and both test-retest and split-half reliability were satisfactory.     

Indonesian national parks: Understanding Leisure Users

The behavior and perceptions of users of protected areas in Indonesia are affected by cognitive interpretations of nature. While Westerners are influenced by historico-philosophical constructions of wilderness of a biocentric derivation and demonstrate behavior on a knowledge-seeking/active nexus, Indonesians and other Asians share more anthropocentric/recreational attitudes, tempered with collectivist societal values. A study in Bromo Tengger Semeru National Park illustrated these differences. Conclusions are that leisure provision in protected areas in South East Asia requires stronger contextualization, an alternative one, and better market awareness if the economic and conservation benefits of tourism are to be maximized.     

Traditions of sustainability in tourism studies

As sustainability has become an important policy issue in tourism, it is arousing growing discussion and criticism, and an increasing need to understand the nature of the limits of growth. This paper analyzes how these limits are approached and evaluated in discussions on a local scale. The purpose is to recognize that behind the different understandings of them lie distinct traditions that are different in their focuses. These are referred to as resource-, activity-, and community-based traditions of sustainability. Further, the relationship between sustainable tourism and sustainable development is critically discussed.     

Testing theory of planned versus realized tourism behavior

This article probes how well one’s plans for doing, buying, and consuming discretionary tourism services relate to what is actually done. Using group level data, it includes an empirical study of hypotheses comparing planned and actual consumption behaviors. The main propositions tested are that realized consumption behaviors are greater in number than planned and that the level of matching between planned and realized actions varies as a function of contingency factors of composition of the tourist group, product experience, and motivations. Data from two large-scale surveys serve to examine the theory. The findings support the hypotheses partially and provide guidance for planning survey research and marketing management strategies.