江南春:分众传媒一统江湖

“广告什么时候有效?当人处在比广告更无聊的时间和空间的时候,播放广告更有效。创造全新的广告时间段和空间段,创造强制性的广告,这就是未来广告媒体的市场。”     

好一个江南春

"在罗马的小巷里,我们感受到米开朗基罗;在柏林的大道旁,我们体会到包豪斯;而在上海的马路上,我们深深地陷入江南春。"这是著名文艺女中年洪晃在博客里略带调侃的描述,这篇博客讲述了她在上海一天的见闻,从出租车上她第一次看到模特给洗发水做的广告开始,从此她开始被分众传媒的各种形式广告所包围,直到她晚上坐在外滩一家高级餐厅里,看着窗外黄浦江上慢慢驶过一条播放广告的船,她再一     

江南春的两岸生活

去年,江南春36岁,高调地结束了单身生活。15年东奔西突,几乎没休过一天假的他,突然稍稍放缓了自己。他已不再青春,两只脚终于踏进了婚姻。     

神州遍地 江南春

投资者惊讶于分众这一崭新广告载体的神奇成长,而被“轰炸”的受众则到了忍受的临界点。     

江南春又回来了

这一代年轻企业家都犯过类似的错误：成功后就变得自负,抵挡不住内心的黑洞悄然膨胀,挫败后回归常识     

江南春 重掌分众帅印

最近几个月,关于分众的故事总是那么跌宕起伏,让人始料未及。在分众与新浪合并后,江南春也重出江湖,出任分众CEO,此番出山,背景颇为复杂。     

江南春何必怒放

可以说,如今的第三代企业家与前辈们有一种天然的观念“代沟”这种“代沟”,无所谓对与错、是与非或许,它更像一种自然的进化     

江南春：脱不掉的红舞鞋

安徒生笔下的小女孩,因为穿上女巫送的红舞鞋,而永远无法停止跳舞。是什么原因驱使江南春穿上资本的红舞鞋呢？     

江南春 梦想照进现实

“资本的运用要在适当的时间,才会得出好的答案,”江南春总结说。然而,在创业初期,资本的快速降临却是这位年轻的广告人意料之外的     

江南春：一毛钱引来的祸事

也许江南春是时候拿出更多的精力,思考如何加强企业文化了。成功者,越早摔一跤,越利于长远成长。江南春想必没有预料到自己会被一毛钱大点儿的事情再得这么狼狈。刚刚宣布退居二线,便被无情地揪出来做危机公关、向公众道歉,对于任何人来说,都不会好受。     

On the way to creativity: Engineers as intrapreneurs in organizations

Organizations often hide creativity and talent. This paper describes how to make engineers active in the field of intrapreneurship within large firms where they often are employed in R&D. This development is seen, in Europe at least, most desirable by the companies today. Technology has an extensive impact on the society and economy nowadays, and it is important to study how technological innovations appear and who is behind them. Entrepreneurship and organizational intrapreneurship are, in many cases, the basis of technological innovations and firm renewal. Engineers are the company's special professional workforce that has the role to produce and develop innovations. Since the world of high-tech companies needs the cooperation of many experts, engineers must be able to cooperate well with other fields of expertise such as marketing, research and development as well as external suppliers and service providers. Also, innovations today often ask not only for unique technical knowledge but also social knowledge to make these innovations meaningful. In this sense, social innovation parallels technical innovation. Thus, in this paper we explore the origins of the intrapreneurship capacity in engineering settings of hightech firms, thereby concentrating on three issues: Who is the intrapreneur and the engineer-intrapreneur in particular? What kind of managerial and organizational support is required to facilitate the intrapreneur's upcoming? What are the educational and work related consequences for practical intrapreneurship tool development?     

遭起诉,被告姜昆帮助原告创业

铁嘴、名嘴"嘴斗嘴"! 2002年04月26日,<北京晨报>一则消息在国内引起轩然大波:由著名相声演员姜昆担任法人代表的相声娱乐网站--昆朋网城在该网上转载了国内著名营销实战专家、建昊集团某保健品总策划、著名财经专栏作家唐朝采访十大策划人叶茂中的一篇题为<别把广告做得一塌糊涂>的文章.这篇文章刊登在权威广告期刊<广告大观>杂志上,而昆朋网城在转载文章前既没有征得该文作者唐朝同意,也没有署作者唐朝的名字,更谈不上支付稿费.唐朝所在的公司代表唐朝向北京朝阳区法院提起民事诉讼,要求索赔两万元,法院已正式受理这起著作权纠纷案.     

江廷科:亿万富翁的平民情怀

哈尔滨的市民们未必都知道美国的曼哈顿,但无人不熟悉道里区的曼哈顿商厦。检点家中的日用物品,总可能联想起那座整日人群熙攘摩肩接踵的商厦,并油然而生一种温暖亲切的感觉。同时,许多人也还记得,1995年,就是这座商厦,吸纳了以脏乱差著称的透笼街露天家具市场和小百货摊位,在哈尔滨较早地实现了大型马路市场的“退路进厅”,这在城市建设史上也堪称重大事件。     

Family income and children's education: Using the Norwegian oil boom as a natural experiment

Parental income is positively correlated with children's educational attainment. This paper addresses the causality of this observed link. We have a unique data set for Norwegians born in the period 1967–1969, with a measure of permanent family income in the children's adolescence. This enables us to examine the long-term effect of family income on children's educational attainment. The Norwegian oil shock in the 1970s is used as an instrument, because this – in some regions but not in others – implied a general increase in income unrelated to parents' abilities. This variation in income is used to estimate the causal effect of family income on children's educational attainment. We find no such causal relationship. This result is robust with respect to different specification tests.     

理性对待物业与互联网+的融合

<正>"互联网+"是最近的一个高频度词。李克强总理在两会上作为国家战略提出以后,首先是在政府层面得到重视。其次,在各个行业特别是传统行业引起深入的讨论和探索。互联网特别是移动互联网的出现,形成了两个最大的最有潜力的服务消费市场:一个是网上支付消费,另一个是社区O2O消费。而这两个服务消费市场特别是后一个与物业行业关联度相当大。全国的物业服务企业管     

Comparing the success of male and female expatriates from a US-based multinational company

This paper examines the differences between male and female expatriate employees along three criteria of global assignments: (1) cross-cultural adjustment, (2) desire to terminate the assignment and (3) supervisor-rated performance. Participants were ninety-eight expatriate employees from a US-based multinational organization. The countries to which these expatriates were assigned varied along the four work values proposed by Hofstede (1980). These dimensions were used first to determine which of the underlying cultural work values are associated with the number of women in managerial positions. The results suggest that all of the dimensions, except masculinity, were related to the participation of women in managerial roles. Second, these dimensions were used to examine whether these work values differentially affect male and female expatriates' success. Two work-values (power distance and masculinity) negatively affect the cross-cultural adjustment of expatriate women (compared to their male counterparts). These results suggest there are no significant differences between men and women in either supervisor-rated performance or desire to terminate the assignment, regardless of cultural values. The implications for why certain work values may negatively affect women's cross-cultural adjustment are discussed.     

梦有多远,世界就有多大--访北京润乾软件技术有限公司董事长、总经理蒋步星

北京中关村是一个制造传奇的地方,这里拥有IBM、三菱、北大方正、联想、四通、东方电子等一大批高科技巨子.在中关村上地科技园的企业家圈子里,蒋步星的名气并不算大.但他从白手起家创办润乾软件公司,仅仅用三年多时间,已成长为国内最大的高校信息管理系统解决方案提供商,他主持开发的润乾报表软件,是目前唯一能方便处理中国式复杂报表的报表通用产品.在IT业大起大落风云变幻的背景下,润乾公司一直保持30%以上的增长速度,持续平稳地向前发展.仲夏的一天,笔者与这位不事张扬的年轻CEO坐在一起,"我真的很平淡,也没有什么传奇故事.我始终抱着这样一个梦想,就是用中国人自己开发的通用软件产品,把鬼子统统赶出去!"蒋步星目光如炬,坚定而自信.     

What makes a blockbuster? Economic analysis of film success in the United Kingdom

In this paper, we attempt to evaluate whether a film's commercial performance can be forecast. The statistical distribution of film revenues in the UK is examined and found to have unbounded variance. This undermines much of the existing work relating a film's performance to its identifiable attributes within an OLS model. We adopt De Vany and Walls' approach and transform the revenue data into a binary variable and estimate the probability that a film's revenue will exceed a given threshold value; in other words, the probability of a blockbuster. Furthermore, we provide a sensitivity analysis around these threshold values. Copyright © 2002 John Wiley & Sons, Ltd.     

Entrepreneurial attributes for success in the small hotel sector: a fuzzy-set QCA approach

By examining small hotels in Spain, this research contributes to understanding how human capital, social capital, and contingency factors interact to build a success model based on high hotel occupancy rates, profit, and profit per employee. Human capital theory, social capital theory, and multilevel theory provide the theoretical basis for this research. The study used fuzzy-set qualitative comparative analysis applied to a sample of 51 small Spanish hotels. The results reveal the existence of different configurations that lead to the desired performance outcomes. Each configuration combines two or three causal conditions. The results also reflect the difficulties that small hotels may face in reconciling different performance objectives. This paper thus provides solutions for managers, who must make strategic decisions based on existing conditions both inside and outside their organisations. The findings discussed herein can thus help small hotels better define their performance objectives by considering their individual characteristics. The findings can also help new small hotel entrepreneurs better understand the conditions required for success in this highly competitive market.