苏格兰议会大厦的水泥墙

这次回到英国爱丁堡休假,除了去曾经生活的地方看看,在王子街公园草坪上坐上一会儿,仰望公园对面断崖上的爱丁堡城堡,指名要去的就只有新苏格兰议会大厦了。     

精准定位奠定城市品牌化坚实基础——爱丁堡城市品牌定位经验剖析

挽救城市困境，实现营销突围，是城市营销重要的出发点和目标之一。一方面，通过机会分析与捕捉、重新定位、产品开发、战略联盟或营销推广等等营销手段的运用，城市就有可能发掘出新的战略性资源，扭转衰败的形象，从而启动迈向复兴的旅程。另一方面，通过制定和实施目标市场营销战略，以及强化城市的顾客价值、网络价值和品牌价值等综合措施，能够消弭城市增长所带来的潜在的危机，减弱或规避生产及生活成本上升、基础设施紧张和公共服务需求上升等可能导致城市衰退的陷阱。     

苏格兰议会大厦的水泥墙

这次回到英国爱丁堡休假，除了去曾经生活的地方看看，在王子街公园草坪上坐上一会儿，仰望公园对面断崖上的爱丁堡城堡，指名要去的就只有新苏格兰议会大厦了。     

行走不列颠

离开英伦已近半年。本以为不列颠的记忆会被天那边的海水稀释变淡,可它却一次次萦绕在我的梦里。印象深刻的是去年十二月去苏格兰。下火车时,天刚刚亮。刚下过雪,站台上依然能感受到凛冽的风,湿漉漉的城市笼罩在乌云底下。虽说是苏格兰首府,爱丁堡并不算大。城堡修筑     

访欧散记(三)

苏格兰 从伦敦出发,经剑桥大学北上约克郡,2005年12月20日继续北往爱丁堡。路过英格兰北部最大城市纽卡斯尔。我是从英超足球赛上的纽卡斯尔队闻知这座城市的,是飞机制造基地,布莱尔首相的家乡,也是布莱尔当选议员投身政治的起点。Newcastle,意译是“新城堡”。     

我当我心

在苏格兰的爱丁堡有一家与众不同的当铺。当铺的名字是“当心当铺”。“心”怎么当？很简单,凡是来当铺的顾客只要带上自己的身份证明,然后在一张画有“心”的图案的契约上签下自己的名字,就可以从当铺领走100英镑。     

爱上治愈系

“治愈系”,一个现代人都不陌生的词汇。在伤心的城市里,人们时不时的需要一些温暖人心的东西：在浮躁的城市里,总有那么一段时间是需要“被治愈”的。于是,治愈系的电影、美食、音乐、摄影,甚至治愈系心理学也出现了。在“治愈系”的家族里,分分钟都在“上演”着沁人心田的温存,它虽不能替你“根治”受伤的心灵,但却能为你抚平忧伤。人们无法抗拒“治愈系”的不断出现,因为即使是一分钟的“治愈心灵”,在这个充斥了竞争、压力、效率的城市里,也是弥足珍贵的。     

天下

政要 英国首相卡梅伦9月15日飞赴苏格兰东北部城市阿伯丁作“最后挽留”,呼吁选民在18日的独立公投中投反对票。在演讲中,卡梅伦情绪激动,几近哽咽：“假如你们不喜欢我,我不会永远在这个位置上。     

城市文化

身穿“父亲装”感觉父亲；世界最古老相机；人形机器人亮相；爱丁堡艺穗节；专家探解UFO     

Training initiatives Edinburgh

This article reviews the training projects and initiatives supported by Edinburgh District Council and draws conclusions from the successful track record of a number of the projects. These refer mainly to factors which contribute to the success of training for the long-term unemployed and therefore may be useful to anyone developing new training projects. Similarly, they may help those who are pondering how Employment Training may usefully develop.

Edinburgh District Council's support for training lies within its economic development function, as opposed to the Regional Council, where it lies with their education function. With this in mind, the District Council's criteria for supporting training have had to be plainly established. These are, that projects must be “exemplary, innovative, and catalytic”, and there must be no duplication of other provision. They should address specific needs amongst the unemployed, and must supply skills which are needed for the development of Edinburgh's economy.     

"爱丁堡艺术节"掠影

[爱丁堡艺术节(Edinburgh Festival)]始于1947年,是世界最著名的大型综合性艺术节之一.它的宗旨起先是为了加强欧洲国家间的文化交流,推广高雅艺术,后来由于不断有世界著名艺术家的参与,逐渐演变成一个雅俗共赏的全球艺术盛会.华裔著名音乐家马友友、汤沐海等都曾先后随世界知名交响乐团前往爱丁堡艺术节演出.     

Local Responses to Long-term Unemployment: Delivering Access to Employment in Edinburgh

This paper examines locally developed policy responses to long-term unemployment in the city of Edinburgh: a labour market characterised by relatively low-unemployment and generally high levels of demand. Drawing upon in-depth interviews with 115 long-term unemployed people residing in the city, the paper first analyses the complex combination of barriers to work faced by members of this client group. Two recent labour market initiatives, developed by the local authority in partnership with other public and third sector agencies and (in one case) major employers, are then discussed. It is suggested that this locally focused, partnership-based approach may provide a useful model for local policy responses to long-term unemployment, particularly in buoyant labour markets.