Improving the profitability of retail merchandising decisions—Revisited

Despite the importance of managing retail profitability, little work was been reported in recent years that evaluates the effectiveness of various retail profitability performance measures. In this article the authors use regression analysis to evaluate the usefulness of Gross Margin Return on Inventory Investment (GMROI). The results suggest that GMROI warrants serious consideration for use in retail control and planning activities.     

Improving judgment-based salesforce decision model applications

Judgment-based salesforce decision models are potentially useful analytical tools for salesforce deployment analysis. However, limitations in existing models restrict the value of current model applications. A synthesis of previous research identifies several problems in obtaining accurate response estimates using existing approaches. Specific model usage situations and model development procedures are recommended to improve applications of existing judgment-based salesforce decision models. A research agenda is discussed to improve future model applications.     

Distance and number of retail stores: Land area as a proxy for distance

This article examines the relationship between distance and the number of retail stores in SMSA's and states by using land area as a proxy for distance between stores and consumers. Correlation analysis showed no statistically significant relationship between land area and the number of stores. This lack of relationship is attributed to the inadequacy of the land area variable as a proxy for distance. Consequently, actual measures of distance are needed to appraise the relationship between distance and numbers of retail stores.     

师夷长技以制夷--中国零售业发展的理性思考

随着中国对外开放程度的日益加大，越来越多的外资零售企业进入到中国的消费市场。使中国零售业面临激烈的竞争与挑战。古语云：“师夷长技以制夷”，中国零售业可以借鉴国外零售业的成功秘诀来迎接他们的挑战，加快自身的改革与发展。从这一角度出发，在深入剖析了中国零售业发展中存在的诸多问题之后，对其今后的进一步发展提出了一些建议。     

Modifying a marketing communication model with the sleeper effect

The purpose of this paper is to modify a marketing communications model published earlier by the authors. In the original model, self-esteem, source credibility, and communication discrepancy are shown to affect the persuasibility of message receiver. However, after modifying this model to accommodate a time lag phenomenon called the sleeper effect, it is apparent that the independent variables may have considerably different effects on persuasibility within a few weeks after the transmission of a marketing communication. These changed relationships may be important to the effectiveness of advertising, personal sales and other marketing communications.     

Alternative indexes for monitoring customer perceptions of service quality: A comparative evaluation in a retail context

Customer satisfaction and service quality measures obtained through consumer surveys invariably have skewed distributions. As such, researchers have questioned the appropriateness of the popular approach of using the mean rating to summarize such data. However, no detailed study on this topic has yet been conducted. In two independent studies, the relative validity of the various indexes that can be used to summarize consumer’s service quality ratings (e.g., mean, median, mode, kurtosis, skewness, top/bottom-tail percentiles) are examined. In Study 1, using typical commercial survey data from a fast-food/convenience retail chain, both the mean and top-box percentiles are found to be the best indicators of service quality, based on their correlation with customer-driven business performance measures. In Study 2, the results are further confirmed by an extensive simulation that varies factors such as the shape of the underlying distribution of customer ratings and the strength of the relationship between customer ratings and business performance measures. The article concludes with a discussion of the findings and implications for future research. Robert F. Hurley is an assistant professor of marketing at Fordham University. He received his M.B.A. from the University of Pennsylvania and his Ph.D. from Columbia University. His research has been published in theJournal of Marketing, theJournal of the Academy of Marketing Science, Advances in Services Marketing and Management, theJournal of Business Research, California Management Review, theJournal of Applied Social Psychology, theJournal of Marketing Theory and Practice, and theJournal of Engineering and Technology Management. Hooman Estelami is an assistant professor of marketing at Fordham University. He received his M.B.A. from McGill University and his Ph.D. from Columbia University. His research has been published in theJournal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, Pricing Strategy and Practice, Middle East Insight, Advances in Consumer Research, theJournal of Professional Services Marketing, and theJournal of Business in Developing Nations.     

环境问题的国际维度分析与博弈论模型

近几十年来，环境经济分析呈现出了各种令人鼓舞的前景，而全球背景下的环境经济分析即环境问题的国际维度分析在经济全球化的进程中也开始备受关注。本文着重对环境问题中的国际维度进行分析，然后借鉴新的理论工具和分析方法——经济模型中的博弈论模型来分析和解决跨境和全球环境问题。     

关于构建和谐社会政府公关能力的思考

政府公关是政府的重要职能,提高政府公关能力是提高执政党的执政能力的具体体现,是构建和谐社会的客观要求,本文仅就提高政府公关能力的现实意义和措施进行了论述.     

用目标定向理论完善高校竞技体育的教育功能

本文通过问卷调查法、实验法、数理统计法等研究方法,采用不同目标定向的教学训练手段对高校高水平运动员进行训练实验研究,探讨目标定向对学生运动学习绩效。结果表明：在教学训练中,更多地进行学习目标定向（掌握目标或任务卷入）,不进行或少进行成绩目标定向（自我卷入）,学生的学习效果要明显地优于成绩定向,且学生能体验到更多的运动愉快感,这为完善高校竞技体育的教育功能提供了理论和实践依据。     

Improving customer profit predictions with customer mindset metrics through multiple overimputation

Journal of the Academy of Marketing Science - Research and practice have called for the incorporation of customer mindset metrics (CMMs) to improve the accuracy of models that predict individual...     

突破传统模式提高会计信息质量

知识经济时代下，经济的发展对会计信息的质量提出更高的要求，传统的会计模式已无法满足当今时代经济发展的需要。要提高会计信息质量，必须突破传统会计模式，具备新时代下的新特点。     

促进我省农村消费市场稳步发展的思考

我省农村消费需求的现状是空间大、发展不平衡且滞后。要通过提高农民收入，加快农村小城镇建设，优化农村居民的消费环境，调整农村市场的供给结构，克服收入增长缓慢、非商品性支出分流较快、基础设施建设落后等障碍，以启动我省的农村消费市场，拉动全省经济。     

打好坚实的语言基础是提高听力的第一步

如何提高听力水平是大学英语教学中的一个难点。本文从语言、语法、词汇、常用句型与习惯表达方式等方面阐明了坚实的语言基础对提高听力至关重要。     

Preliminary tests of a marketing communications model

Two experimental tests of a previously published marketing communications model are reported in this paper. Data from both experiments are interpreted as supporting basic relationships suggested in the model. Negative linear, inverted U-shaped, and positive linear self-esteem/persuasibility relationships appearing in the data are very similar to those suggested in the oroginal model. Similar relationships between communication discrepancy and persuasibility also appeared in the data as predicted. Even though the reported experiments are of a preliminary nature and are not intended to be conclusive, the resulting data are interpreted as substantiating the validity of the proposed model and as lending additional credibility to the model's use as a marketing decision tool.     

改善民生与建设有中国特色的福利国家

改革开放30多年的建设发展,我国广大城乡居民的社会福利状况得到了极大的改善,但基本公共福利的供给不足,广大城乡居民在基本公共福利的享用上还存在较大差别。而福利国家居民的基本公共福利保障都被纳入社会保护制度的覆盖范围,达到了真正意义上的"广覆盖"。坚持社会主义基本原则和方向,不断改革,积极借鉴福利国家的有益经验,建设有中国特色的社会主义福利国家,应是我国解决当前社会经济矛盾,实现社会发展战略目标的内容指向。     

创新高职德育模式 提升学生人文素质

高职院校构建起政治、法律、道德、心理四维"四课"德育教学模式,以培养出具有坚定正确的政治信念、法律意识强、道德品质好、心理健康的学生,使学生成为生产技术应用能力强、人文素质较高的全面发展的符合全国各地工农业生产建设和社会各项事业发展需要的实用技能应用型人才。     

以产业为核心的区域营销模式

从市场的角度着手,结合区域营销理论,将区域营销系统化,构建出以产业为核心的区域营销模式。该模式包含以产业为核心的区域定位、产品组合、产品形象推动策略等内容,以及地方政府、企业界、非营利组织三者联动的营销主体结构。     

提高市场经济质量促进和谐社会建设

和谐社会的构建需要以高质量的市场经济为基础，而高质量的社会主义市场经济的发展也需要和谐的社会环境作保证。当前我国社会所出现的某些不和谐现象并非市场经济所导致，恰恰相反，这些不和谐主要是因为市场经济制度尚未健全。因此，构建和谐社会，需要进一步健全和完善市场经济体制，提高市场经济的质量。     

抢抓机遇 精心规划 努力把甘肃旅游发展成支柱产业

旅游业是一种有着十分广阔发展空间的朝阳产业。甘肃旅游资源丰富 ,开发前景良好 ,为适应国际国内的新形势 ,必须把甘肃的旅游业当作支柱产业进行培育和发展 ,突出三个重点 ,落实三个战略 ,抓好两个创新。     

Views from consumers next in line: The fundamental attribution error in a service setting

Consumers often have the opportunity to observe the service encounters of other consumers. Previous research indicates that observers tend to attribute the outcome of an event to the disposition of the actor, regardless of the actor’s situational constraints. In most retail service settings, there are at least two actors: a person providing service and a consumer. In an unsuccessful service encounter, who is more likely to be blamed? In Study 1, both allocentric and idiocentric observers spontaneously attribute outcomes to the disposition of the service provider. In Study 2, idiocentric observers do not revise their initial attributions; they always blame the service provider. In contrast, allocentric observers take the service provider’s situational constraints into account except when they believe that they will become outcome dependent on the service provider who has behavioral control. The results reveal that attributions affect observers’ expectations about their own service encounter.