Effects of Cheap Talk on Consumer Willingness-to-Pay for Golden Rice

A large body of literature suggests willingness-to-pay is overstated in hypothetical valuation questions as compared to when actual payment is required. Recently, "cheap talk" has been proposed to eliminate the potential bias in hypothetical valuation questions. Cheap talk refers to process of explaining hypothetical bias to individuals prior to asking a valuation question. This study explores the effect of cheap talk in a mass mail survey using a conventional value elicitation technique. Results indicate that cheap talk was effective at reducing willingness-to-pay for most survey participants; however, consistent with previous research, cheap talk did not reduce willingness-to-pay for knowledgeable consumers.     

居民参与农地保护的认知程度及支付意愿研究——以湖北省为例

作为人类赖以生存和发展的物质基础，农地提供粮食、蔬菜、木材等实物型产品，以及开敞空间、景观、文化服务等非实物型生态服务，为人类带来巨大的社会福利。从社会公众参与农地保护的认知及支付意愿（willingness to pay，WTP）出发，估算农地非市场价值，并将其纳入资源成本核算体系中，不仅能够弥补市场机制作用不足给农地流转决策带来的影响，而且通过提高土地资源农业利用的比较效益，能够缓解我国农地流失形势。文章在调查分析湖北省武汉、宜昌、荆门、仙桃、汉川5市县1255户居民家庭对农地保护认知程度及支付意愿的基础上，运用条件价值评估法对湖北省农地非市场价值进行估算。     

Convergent validity in contingent valuation: an application to the willingness to pay for national climate change mitigation targets in Germany

This stated preferences survey determines the willingness to pay (WTP) for climate change mitigation policies using a representative sample of the German population. WTP is compared across three valuation question formats in a split sample design: the dichotomous choice (DC) referendum, the dissonance minimizing (DM) referendum and the two‐way payment ladder (TWPL). The influence of multinational cooperation on WTP is assessed by variation in the hypothetical scenarios. We demonstrate that the DM referendum and the TWPL, two question formats that induce similar response incentives, yield equal mean WTPs. Multinational cooperation did not change WTP in any of the question formats. Implications for current contingent valuation practice are discussed.     

经济发达地区耕地非市场价值及居民支付意愿研究——以南京市为例

研究目的：以南京市为例,研究耕地的非市场价值及城乡居民支付意愿的影响因素。研究方法：条件价值法,计量模型。研究结果：（1）南京市耕地的非市场价值为504087.92万元,单价为20760.59元/hm2;（2）57.76%市民和60.32%的农民家庭愿意为耕地非市场价值付费,支付意愿分别为208.33元/户•a和120.26元/户•a;（3）家庭收支水平、年龄、性别、受教育状况、对耕地非市场价值的认知等是影响城乡居民支付意愿的重要因素。研究结论：受家庭支付能力及其在耕地非市场价值方面受到教育的影响,城乡居民对耕地非市场价值的支付意愿并不高。     

Willingness to accept compensation for land fallowing: results from a survey of village representatives in Northern China

Economic instruments have been increasingly adopted by governments around the world to address water scarcity problems because of their potential to achieve environmental outcomes in more cost‐effective ways. This is the first study to estimate the willingness to accept compensation for land fallowing in rural China. Using survey data collected from village representatives in Northern China (mainly village leaders, party secretaries and village accountants), our results suggest that in groundwater irrigated sample villages, at least 28 per cent of respondents have a compensation expectation lower than the standard level of 500 yuan/mu/year for one season of fallowing set by the Government. Water scarcity measures such as irrigation supply reliability and depth‐to‐groundwater within a village are found to have statistically significant effects on the likelihood of fallowing land in groundwater irrigated villages.     

Willingness to Pay for Agricultural Land Preservation and Policy Process Attributes: Does the Method Matter?

This article examines relationships between willingness to pay for land preservation and policy process attributes. The approach departs from traditional welfare assessments in that it does not constrain attributes of the policy process to be utility-neutral. Results indicate policy process attributes may influence utility in some circumstances, even after controlling for the influence of land use outcomes often correlated with specific policy techniques. Results further imply that in some cases, even comprehensive specification of land use outcomes by stated preference instruments may be insufficient to prevent systematic shifts in willingness to pay related to unspecified, yet assumed, policy process attributes.     

Accounting for Negative,Zero and Positive Willingness to Pay for Landscape Change in a National Park

In contingent valuation, despite the fact that many externalities manifest themselves as costs to some and benefits to others, most studies restrict willingness to pay to being non‐negative. In this paper, we investigate the impact of allowing for negative, zero and positive preferences for prospective changes in woodland cover in two UK national parks, the Lake District and the Trossachs. An extended spike model is used to accomplish this. The policy implications of not allowing for negative values in terms of aggregate benefits are also investigated, by comparing the extended spike model with a simple spike making use of only zero and positive bids, and a model which considers positive bids only. We find that ignoring negative values over‐states the aggregate benefits of a woodland planting project by up to 44%.     

Valuing recreational fishing in Tasmania and assessment of response bias in contingent valuation*

We report results from contingent valuation studies in each of two Tasmanian fisheries that estimate the value of a day’s recreational fishing. Published studies estimating the economic value of recreational fishing in Australia and New Zealand are limited, although the economic and social benefits associated with this activity are sizable and the importance of understanding the behaviour of recreational fishers for the sustainable management of aquatic resources is well recognised. In our contingent valuation surveys, we use a double‐bounded version of the dichotomous choice question, which improves the statistical efficiency of the estimates relative to those based on a single dichotomous choice question. We test and control for response bias, in the form of anchoring and a shift effect, that may occur in data collected using a double‐bounded dichotomous choice (DBDC) elicitation format. We highlight the importance of identifying and correcting for response bias in DBDC models on a case‐by‐case basis. Our estimation results show that there is no significant difference in the willingness to pay for a day of recreational fishing across individuals who caught different number of fish in either fishery. This suggests that high and low catch fishers placed the same value on a day’s fishing.     

Consumers' Willingness to Pay for Quality and Safety in Clams

The aim of the research is to estimate the potential demand for certified clams in Italy and to investigate the determinants of maximum amount that respondents are willing to pay for this product. Quantitative analysis was used based on 1,067 face-to-face interviews collected in 3 Italian regions in the north bordering the Adriatic Sea (Friuli-Venezia Giulia, Veneto, and Emilia-Romagna) carried out during 2008. The consumers' willingness to pay (WTP) is measured using a contingent valuation method. In order to estimate separately the determinants of the probability that respondents are willing to pay and the maximum that they are willing to pay, a generalization of Tobit model was adopted. The results indicate that consumers are willing to pay a premium price mainly to purchase better quality products. The research provides some initial insight into consumers' WTP that can be useful for certified fish farming.     

German and British Consumer Willingness to Pay for Beef Labeled with Food Safety Attributes

The European Union has implemented some of the most stringent food safety policies for beef globally, ranging from banning growth hormones to mandating country of origin labeling. Using choice experiments and random parameter logit models, we examine German and British consumer willingness to pay (WTP) for American, Canadian, Argentinian, French, German and British beef, quality assurance seals, hormone‐free beef production and a gourmet label. We also determine how consumer WTP for these food safety and quality attributes is affected by the extent to which consumers consider food safety issues (FSI). Results indicate that British consumers had the lowest WTP for beef from Argentina and German consumers had the lowest WTP for beef from Great Britain. The hormone‐free label was the relatively most preferred label by consumers in both countries, and by those who considered FSI to affect their meat consumption patterns.     

Public Preferences and Willingness to Pay for Forest Disease Control in the UK

Invasive pests and diseases in trees impose a range of costs on society related to reductions in timber values, impacts on recreational opportunities and effects on forest biodiversity. These costs need to be considered when assessing control options and developing public policy. We investigate the preferences and willingness to pay of the UK general public for a range of forest disease control measures using a choice experiment with a sample of 605 people. Respondents were relatively well informed about general tree disease‐related issues, such as causes and general measures to minimise the risk of disease spread. They were less knowledgeable about specific tree diseases, with Dutch elm disease and chalara ash dieback being the most well known. We find that disease control programmes in publicly‐owned forests and forests owned by charitable trusts are more likely to be supported by the public than equivalent control programmes in privately‐owned and/or commercial forests. The nature of scientific uncertainty about diseases does not affect peoples’ preferences for disease control measures significantly. Higher respondent income, greater ex‐ante knowledge about tree diseases, and more frequent visits to forests are correlated with greater willingness to support publicly‐funded tree disease control programmes in forests. Better knowledge about tree diseases also improves the clarity of respondents’ choices. We find a negative sentiment against some disease control measures, such as clear felling of a forest, and chemical or biocide spraying. We conclude that there is significant public support for part‐financing forest disease control policies in the UK, but that this is conditional on forest ownership and the type of control measures used.     

Consumers' Willingness to Pay for the Color of Salmon: A Choice Experiment with Real Economic Incentives

In most retail markets, sellers post the price and consumers choose which products to buy. We designed an experimental market with posted prices to investigate consumers' willingness to pay for the color of salmon. Salmon fillets varying in color and price were displayed in twenty choice scenarios. In each scenario, the participants chose which of two salmon fillets they wanted to buy. To induce real economic incentives, each participant drew one binding scenario; the participants then had to buy the salmon fillet they had chosen in their binding scenario. The choice data were analyzed with a mixed logit model.     

A Meta-analysis of the Willingness to Pay for Cultural Services from Grasslands in Europe

We investigate the willingness to pay (WTP) for cultural ecosystem services from grasslands using a meta-analysis based on 32 eligible research papers that provide in total 79 estimates. The average WTP (corrected for purchasing power) across these studies is 38 Euros per person per year. Yet, our analysis reveals that the transfer of these results needs careful evaluation. More specifically, it is essential to frame the monetary valuation exercise in relation to the direction of grassland change. A switch from cropland to grassland reduces WTP by 90 Euros while an increase in less-intensive land-use in mountain regions raises WTP by 53 Euros. We conclude that for an adequate consideration of grasslands in holistic ecosystem services assessments, the direction of grassland change is important.     

Testing for convergent validity between travel cost and contingent valuation estimates of recreation values in the Coorong,Australia*

A number of studies valuing recreation have shown that the travel cost method (TCM) generates higher estimates of value than the contingent valuation method (CVM), even though the latter is commonly associated with potential problems of hypothetical and strategic bias. In this study, both methods have been used to estimate the recreational values associated with the Coorong on the Murray River in south‐eastern Australia. Values per adult visitor per recreation day are estimated with the TCM at $149 and with the CVM at $116. A number of methodological and framing issues to explain these value differences are tested. In summary, while no single methodological or framing issue could be identified that would reconcile the difference between TCM and CVM values, it appears likely that there may be a combination of factors that drive the systematic variations in consumer surplus values. The evidence in this study suggests that the most important of these are likely to be the different decision points underpinning data collection and the consideration of substitute sites, strategic responses and the treatment of uncertain responses within the CVM.     

基于社会资本理论的农民灌溉水价支付意愿影响因素分析模型

从社会资本角度定量研究农民灌溉水价支付意愿影响因素,采用信任指数和互助指数对社会资本进行量化,结合开放式和二分式问卷格式,改进了获得农民灌溉水价支付意愿相关数据的引导技术,并采用多元线性回归方法建立了农民灌溉水价支付意愿影响因素定量分析模型。以皂河灌区为研究区域,通过问卷调查收集基础数据,采用提出的模型分析了各因素对农民灌溉水价支付意愿的影响情况。结果表明:社会资本是影响农民灌溉水价支付意愿的重要因素之一;农户主要劳动力人数、耕地面积、供水及时性、管水者工作能力等因素对农民灌溉水价支付意愿也具有显著影响。灌溉水价的改革,应重视农民社会资本并提高灌区供水服务水平等。     

农户对农业信息的支付意愿及影响因素分析——以河北省为例

本文以河北省186个农户的调查数据为依据,通过Logit模型对农户对农业信息的支付意愿及其影响因素进行了实证分析。研究表明,农户对农业信息的支付意愿受到户主的文化程度、农业劳动力比重、对农业信息风险的承受能力、家庭人均收入等多方面因素的影响。基于此,本文提出加强农村基础教育投入和农村基层信息服务组织建设等相关政策建议。     

Estimating Willingness to Pay for Improved Water Quality in the Presence of Item Nonresponse Bias

This article deals with the problem of item nonresponse in contingent valuation surveys using a payment-card method, by applying a grouped-data sample-selection estimation technique that is capable of imputing the missing values conditional upon a respondent's decision to answer a willingness-to-pay question. The advantage of the technique lies in its ability to utilize all of the information in the sample, permitting a more efficient estimation in the presence of item nonresponse bias. The major determinants of willingness to pay appear to be household income, number of children, education, perception of existing water quality, and identification with environmental issues.     

Willingness to Pay for Rural Landscape Improvements: Combining Mixed Logit and Random‐Effects Models

This paper reports the findings from a discrete‐choice experiment designed to estimate the economic benefits associated with rural landscape improvements in Ireland. Using a mixed logit model, the panel nature of the dataset is exploited to retrieve willingness‐to‐pay values for every individual in the sample. This departs from customary approaches in which the willingness‐to‐pay estimates are normally expressed as measures of central tendency of an a priori distribution. Random‐effects models for panel data are subsequently used to identify the determinants of the individual‐specific willingness‐to‐pay estimates. In comparison with the standard methods used to incorporate individual‐specific variables into the analysis of discrete‐choice experiments, the analytical approach outlined in this paper is shown to add considerable explanatory power to the welfare estimates.     

循环经济--资源开发与环境保护协调发展的重要途径

本文阐释了循环经济的概念与一般特征,论述了循环经济是实现我国资源开发与环境保护协调发展的重要途径,并就如何发展循环经济以协调资源开发与环境保护提出了七条相应的对策建议。