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1.
Hyokjin Kwak Anupam Jaju Trina Larsen 《Journal of the Academy of Marketing Science》2006,34(3):367-385
Consumer ethnocentrism is an important concept that is used to understand international marketing phenomena. In this article,
the authors conduct two empirical studies. Using consumer data from the United States, South Korea, and India (three diverse
cultural and economic environments), they explore six hypotheses. In Stage 1, the results suggest that across all three countries,
consumer ethnocentrism provokes negative attitudes toward both foreign advertisements and foreign products. The authors identify
a set of consumer variables (i.e., consumers’ global mind-set) that may mediate consumers’ unfavorable attitudes toward foreign
advertisements and products derived by consumer ethnocentrism. In Stage 2, the authors find that consumer ethnocentrism dampens
consumers’ online consumption activities on a foreign Web site. Finally, the authors find that marketers’ e-mail communications
to foreign consumers mediate consumer ethnocentrism in online environments.
Hyokjin Kwak (hkwak@drexel.edu) is an assistant professor of marketing at Drexel University. His research interests include advertising
effects, consumer communications, and strategic marketing. He has publications in theJournal of Consumer Psychology, theJournal of Advertising Research, theJournal of Current Issues and Research in Advertising, theJournal of Consumer Marketing, and other marketing journals.
Anupam Jaju (ajaju@gmu.edu) is an assistant professor of marketing in the School of Management at George Mason University. His main research
interests are in marketing strategy, marketing-technology interface, and international marketing. His work has been published
in theJournal of International Management, Marketing Theory, andMarketing Education Review.
Trina Larsen Andras (published as Trina Larsen, larsent@ drexel.edu) is a professor and the head of the Marketing Department at Drexel University.
Her research has been published in many of the major professional journals in her field, includingHarvard Business Review, theColumbia Journal of World Business, International Marketing Review, Industrial Marketing Management, Management International
Review, theJournal of Global Marketing, and theJournal of International Marketing, among others. Her research is focused on international marketing, specifically, cross-cultural behavioral and relationship
issues in international marketing management. 相似文献
2.
Robin A. Coulter Linda L. Price Lawrence Feick Camelia Micu 《Journal of the Academy of Marketing Science》2005,33(4):604-619
The authors’ research in Hungary during the period of transition to a market economy provides an opportunity to examine the
evolving relationships between consumer product knowledge and its antecedents, including advertising, personal search, interpersonal
sources, and brand experience. Their findings, based on survey data collected in Budapest in 1992 and 1998, indicate that
the market information variables explain more variance in consumer knowledge later rather than earlier in the transition.
Advertising is an important predictor of consumer knowledge later but not earlier in the transition, personal search is important
at both times, and interpersonal sources are not important in either time period; brand experience is negatively related to
knowledge earlier in the transition and positively related later in the transition. This study allows one to begin to understand
the boundary conditions associated with studies conducted in developed economies. Managerial implications for firms investing
in transitional economies are presented.
Robin A. Coulter (robin.coulter@business.uconn.edu) is Ackerman Scholar and an associate professor of marketing in the School of Business
at the University of Connecticut. She received her Ph.D. from the University of Pittsburgh. Her research interests include
branding, cross-cultural consumer behavior, advertising, and research methods. Her work has appeared in theJournal of Consumer Research, the Journal of Consumer Psychology, theJournal of Applied Psychology, and theInternational Journal of Research in Marketing.
Linda L. Price (llprice@email.arizona.edu) is Soldwedel Professor of Marketing in the Eller School of Management at the University of Arizona.
She received her Ph.D. from the University of Texas at Austin. Her research combines qualitative and quantitative methodologies
to examine the active, emotional, imaginative aspects of consumers’ decisions and activities, and the social and cultural
context of marketplace behaviors. Her work has appeared in theJournal of Consumer Research, Journal of Marketing, and other leading marketing, management, and social science journals.
Lawrence Feick (feick@katz.pitt.edu) is a professor of business administration in the Katz Graduate School of Business at the University
of Pittsburgh. He received his Ph.D. from Pennsylvania State University. His current research focuses on cross-cultural consumer
behavior, consumer word-of-mouth, and referrals. His work has appeared in the Journal of Marketing, theJournal of Marketing Research, the Journal of Consumer Research, Psychological Bulletin, andPublic Opinion Quarterly.
Camelia Micu (camelia.micu@business.uconn.edu) is a marketing doctoral candidate at the University of Connecticut. Her research interests
include advertising and product trial and cross-cultural consumer behavior. 相似文献
3.
Alliance orientation: Conceptualization, measurement, and impact on market performance 总被引:3,自引:0,他引:3
Destan Kandemir Attila Yaprak S. Tamer Cavusgil 《Journal of the Academy of Marketing Science》2006,34(3):324-340
Interfirm collaborations have inspired a rich literature in marketing and strategy during the past two decades. Building on
this extant work, the authors developed a new construct, alliance orientation, and explored its influence on firms’ alliance
network performance and market performance. The authors drew on data collected from 182 U.S. firms with extensive experience
informing, developing, and managing strategic alliances in marketing, new product development, distribution, technology, and
manufacturing projects. Using structural equations modeling, the authors demonstrate that alliance orientation significantly
affects alliance network performance, which in turn enhances market performance. The findings also suggest that market turbulence
exerts a significant moderating influence on the relationship between alliance orientation and alliance network performance,
whereas the moderating role of technological turbulence on that relationship does not appear to be significant. The study
provides evidence that firms’ alliance orientations positively affect their performance in strengthening their alliance network
relationships and in managing conflicts with their alliance partners.
Destan Kandemir (kandemir@msn.edu) is a research associate in Center for International Business Education and Research at Michigan State
University. She earned her PhD in marketing and international business from Michigan State University. Her articles have appeared
in theJournal of Business and Industrial Marketing, Industrial Marketing Management, theJournal of International Marketing, and theJournal of Management. Her research interests include firm resources and capabilities, market-oriented knowledge management, and global alliance
management.
Attila Yaprak (attila.yaprak@wayne.edu) is a professor of marketing and international business at Wayne State University. He received his
PhD from Georgia State University. His research interests include cross-national consumer behavior, global marketing strategy,
and international alliances. His research has appeared in theJournal of International Business Studies, theJournal of International Marketing, theJournal of Business Research, andPolitical Psychology, among others.
S. Tamer Cavusgil (cavusgil@msu.edu) is University Distinguished Faculty and the John W. Byington Endowed Chair in Global Marketing in the
Department of Marketing and Supply Chain Management, Eli Broad Graduate School of Management, Michigan State University. 相似文献
4.
Sundar Bharadwaj Terry Clark Songpol Kulviwat 《Journal of the Academy of Marketing Science》2005,33(3):347-359
Market growth plays a central role in virtually all strategic marketing models developed in the past 30 years. Although marketing
scholars seem implicitly to assume that marketing efforts contribute in some way to market growth, market growth per se remains
a conceptual black box in marketing. Using new developments in endogenous growth theory, this article explores the link between
marketing actions and market growth. In particular, the authors develop a conceptual model arguing that the effect of endogenous
actions on market growth is mediated by knowledge creation, matching, and diffusion. Propositions are proposed to guide future
research. The authors discuss the implications for marketing strategy at both business discipline and public policy levels.
Sundar Bharadwaj (Sundar_Bharadwaj@bus.Emory.edu) is an associate professor of marketing in the Goizueta Business School at Emory University.
He received his Ph.D. from Texas A&M University. His research interests focus on marketing strategy, performance, and risk.
His research has appeared in theJournal of Marketing, Management Science, and theitJournal of the Academy of Marketing Science, among others.
Terry Clark (tclark@cba.siu.edu) is a professor and chair in the marketing department at Southern Illinois University, Carbondale. He
received his Ph.D. from Texas A&M University. His research interests include the intersection of international marketing and
marketing strategy. His research has appeared in theJournal of Marketing and theJournal of the Academy of Marketing Science, among others.
Songpol Kulviwat (mktszk@hofstra.edu) is an assistant professor of marketing and international business at Hofstra University. He received
his Ph.D. in marketing from Southern Illinois University. His research interests include Internet marketing, hightech marketing,
international business (sncross-cultural research), and information technology. Prior to his academic career, he worked in
the area of international sales management in Thailand. 相似文献
5.
This study proposes an integrated framework explaining loyalty responses in high-involvement, high-service luxury product
markets. The model is rooted in the traditional (attribute satisfaction)-(overall satisfaction)-(loyalty) chain but explicitly
incorporates facility versus interactive service quality, trust, specific asset investment (SAI), and product-market expertise.
The authors focus on disentangling the direct versus indirect effects of model constructs on attitudinal versus behavioral
loyalty responses. The results support the traditional chain but also show loyalty can be increased by building a trustworthy
image and creating exchange-specific assets. The authors found that overall satisfaction is the precursor both to loyalty
and to building SAI. Finally, consumers have different costs in reducing adverse selection problems with information, and
thus the negative effect of product-market expertise on behavioral loyalty needs to be controlled if the direct versus indirect
effects of model constructs on loyalty are to be disentangled.
Jyh-Shen Chiou (jschiou@nccu.edu.tw) (PhD in marketing, Michigan State University) is a professor of marketing in the Department of International
Business at National Chengchi University, Taipei. His research interests include satisfaction and loyalty, strategic marketing,
and international marketing. His work has been published in theJournal of Service Research, Psychology & Marketing, theEuropean Journal of Marketing, theJournal of Interactive Marketing, Information & Management, theJournal of Social Psychology, theJournal of Business Logistics, Advances in Consumer Research, and other scholarly journals. He has taught courses in marketing research, strategic marketing, and global marketing.
Cornelia Droge (droge@msu.edu) is a professor of marketing in the Department of Marketing and Supply Chain Management, the Eli Broad Graduate
School of Management, at Michigan State University. Her research interests focus on satisfaction/ loyalty and strategic marketing
(especially areas related to the interface of marketing with logistics, supply chain, and operations). Her work has appeared
inManagement Science, theStrategic Management Journal, theJournal of Marketing Research, theJournal of Business Logistics, theJournal of Operations Management, theJournal of Product Innovation Management, and other scholarly journals. She is also coauthor of three books. 相似文献
6.
Beyond first impressions: The effects of repeated exposure on consumer liking of visually complex and simple product designs 总被引:2,自引:0,他引:2
This article presents an experiment examining the effects of stimulus complexity on consumers' aesthetic preferences. The
results suggest that preferences for visually complex product designs tend to increase with repeated exposure, while preferences
for visually simple product designs tend to decrease with repeated exposure. In addition, the results suggest thatperceived complexity partially mediates the exposure-preference relationship. The authors discuss implications of these findings for
market researchers conducting aesthetic product design concept tests, as well as more basic research on the affective impact
of repeated exposure.
Dena Cox is an associate professor of marketing at the Kelley School of Business at Indiana University, Indianapolis, Indiana. She
received her Ph.D. from the University of Houston. She publishes research primarily on aspects of consumer behavior and promotion
effects and marketing research. She has published her research in theJournal of Marketing, theJournal of Consumer Research, and theJournal of Retailing.
Anthony D. Cox is an associate professor of marketing at the Kelley School of Business at Indiana University, Indianapolis, Indiana. He
received his Ph.D. from Indiana University. His research focus is on forecasting demand and consumer behavior and advertising
effects. He has published in theJournal of Marketing, theJournal of Marketing Research, and theJournal of Consumer Research. 相似文献
7.
Ingrid M. Martin David W. Stewart Shashi Matta 《Journal of the Academy of Marketing Science》2005,33(3):275-294
This article develops and tests a conceptual model of the transfer process whereby perceived similarity organized around shared
goals facilitates the transfer of knowledge and affect from a parent brand to an extension of that brand. Empirical results,
based on two well-known brands and two hypothetical product extensions for each brand, demonstrate that the availability of
well-formed, goal-derived categories associated with a parent brand establishes an organizing framework for consumers' assessments
of similarity thatfacilitates the transfer of consumer knowledge and attitude from the parent brand to a brand extension in
another product category. This facilitating effect of similarity does not occur in the absence of goal-derived categories.
The results also reveal how marketing communication can be used to facilitate the transfer process by framing similarity in
terms of common goals. Implications are discussed for the organization of consumer knowledge and affect across product categories
and for understanding prior research findings on brand extension.
Ingrid M. Martin (imartin@csulb.edu) is an associate professor of marketing at California State University at Long Beach. Her research has
examined issues in the area of consumer goals as they guide structuring and processing marketing information, product choice
and usage. Her research has been published in theJournal of Consumer Research, Journal of Marketing Research, Journal of Public Policy & Research, and five book chapters.
David W. Stewart (david.stewart@marshall.usc.edu) is the Robert E. Brooker Professor of Marketing in the Marshall School of Business at the
University of Southern California. He is the immediate past editor of theJournal of Marketing. Dr. Stewart has authored or co-authored more than 200 publications and seven books.
Shashi Matta (matta@marshall.usc.edu) is a doctoral candidate in marketing at the Marshal School of Business, University of Southern California.
His research interests include branding, and services marketing. Shashi’s research has been published in theJournal of Consumer Research. 相似文献
8.
Information content and consumer readership of print ads: A comparison of search and experience products 总被引:1,自引:0,他引:1
George R. Franke Bruce A. Huhmann David L. Mothersbaugh 《Journal of the Academy of Marketing Science》2004,32(1):20-31
This study builds on past research involving the economics of advertising information (Nelson 1970, 1974) to examine the interplay
between advertisers' provision and consumers' readership of information. The authors focus on the prepurchase verifiability
of advertising claims in three product categories: search products, experience shopping products, and experience convenience
products. They use a broader measure of the information content of advertising than in past research, together with Starch
readership scores for a sample of ads from nine U.S. magazines. The results show that the relationship between information
provision and readership is positive for search products, negative for convenience products, and nonsignificant for shopping
products. Average information levels are significantly higher in ads for shopping products than for convenience and search
products. These findings suggest that advertisers may be underinforming consumers when promoting search products.
George R. Franke (gfranke@cba.ua.edu) is a professor and Reese Phifer Fellow of Marketing at the University of Alabama. His Ph.D. is from
the University of North Carolina. His research interests include public policy, ethics, advertising, and research methodology.
His previous research on the information content of advertising includes articles that received best-paper awards from theJournal of Advertising and theJournal of Public Policy & Marketing.
Bruce A. Huhmann (bhuhmann@nmsu.edu) is an assistant professor of marketing at New Mexico State University. His Ph.D. is from the University
of Alabama. His research interests include advertising, consumer behavior, and international marketing. His primary stream
of research focuses on verbal and visual appeals in advertising. He has also coauthored a study on sources of information
used in consumer decision making. He has published articles in theJournal of Consumer Research, theJournal of Advertising, theJournal of Health Care Marketing, theAsia Pacific Journal of Management, and in other journals and conference proceedings.
David L. Mothersbaugh (dmothers@cba.ua.edu) is an associate professor and Board of Visitors Research Fellow in marketing at the University of Alabama.
His Ph.D. is from the University of Pittsburgh. His research interests include advertising, rhetorical language, consumer
knowledge, search and decision making, e-commerce, and services marketing. He has publications in journals such as theJournal of Consumer Research, theJournal of Retailing, theJournal of Business Research, and theJournal of Consumer Affairs, as well as in various conference proceedings. 相似文献
9.
Beverly T. Venable Gregory M. Rose Victoria D. Bush Faye W. Gilbert 《Journal of the Academy of Marketing Science》2005,33(3):295-312
Marketing concepts such as corporate identity, image, and branding are important strategies for nonprofit organizations. In
particular, brand personality has been advocated by practitioners but has not been empirically investigated in the nonprofit
context. According to social exchange theory and trust, the authors argue that nonprofit stakeholders perceive nonprofit organizations
at an abstract level because of the organizations’ intangibility and social ideals. This study develops and refines a parsimonious
measure of brand personality specifically for the nonprofit context. The authors conduct a series of six multimethod studies
of nonprofit stakeholders to validate the role of brand personality in nonprofit organizations. The results yield four dimensions
of brand personality for nonprofits: integrity, nurturance, sophistication, and ruggedness. Thus, current and potential donors
ascribe personality traits to nonprofit organizations and differentiate between nonprofits on the basis of the organizations’
personality. Finally, nonprofit brand personality may influence potential donors’ likelihood to contribute.
Beverly T. Venable (venable_beverly@colstate.edu; Ph.D., University of Mississippi) is an assistant professor of marketing at Columbus State
University. Her research interests are in nonprofit marketing, branding, and ethics. She has published in theJournal of Business Ethics and several national and international proceedings.
Gregory M. Rose (rosegm@u.washington.edu; Ph.D., University of Oregon) is an associate professor of marketing at the University of Washington,
Tacoma. His research interests include consumer socialization and cross-cultural consumer behavior. He has published articles
in theJournal of Consumer Research, theJournal of Marketing, theJournal of the Academy of Marketing Science, theJournal of Business Research, theJournal of Advertising, and theJournal of Consumer Psychology, as well as other journals and proceedings.
Victoria D. Bush (vbush@bus.olemiss.edu; Ph.D., University of Memphis) is an associate professor of marketing at the University of Mississippi.
Her research interests include cultural diversity in buyer-seller relationships, advertising ethics, and Internet marketing.
Her research has been published in theJournal of the Academy of Marketing Science, theJournal of Advertising Research, theJournal of Advertising, theJournal of Public Policy and Marketing, andIndustrial Marketing Management, as well as other journals and proceedings.
Faye W. Gilbert (faye.gilbert@gcsu.edu; Ph.D., University of North Texas) is a professor of marketing and dean of the J. Whitney Bunting
School of Business at Georgia College and State University. Her research interests are in customer relationship management,
health care marketing, and sales management. She has published in theJournal of the Academy of Marketing Science, theJournal of Business Research, theJournal of Retailing, Psychology and Marketing, as well as other journals and proceedings. 相似文献
10.
Jean L. Johnson Ruby Pui-Wan Lee Amit Saini Bianca Grohmann 《Journal of the Academy of Marketing Science》2003,31(1):74-89
This article develops the concept of market-focused strategic flexibility. It begins with a review of the historical perspectives
of strategic flexibility. To support the conceptualization, the authors offer a theoretical schema that considers market-focused
strategic flexibility as conceptually rooted in capabilities theory, resource-based views of the firm, and options. With the
conceptualization in place, the authors propose an integrative model that explicates the mediating role of market-focused
strategic flexibility in marketing strategy frameworks. Propositions are developed relating market-driven and driving orientations
to market-focused strategic flexibility with consideration for how turbulent macro environments modify the relationship. In
addition, the authors offer propositions regarding outcomes of market-focused strategic flexibility under conditions of macro
environmental turbulence.
Jean L. Johnson is an associate professor of marketing at Washington State University. Her research includes partnering capabilities development
in, and management of, interfirm relationships and management of international strategic alliances. Her research appears in
journals such as theJournal of Marketing, theJournal of International Business Studies, theJournal of the Academy of Marketing Science, and theInternational Journal of Research in Marketing. She serves on the editorial boards of theJournal of Marketing and theJournal of the Academy of Marketing Science and reviews for others. She spent several years in the advertising industry and has lived, taught, and conducted research
in France and Japan.
Ruby Pui-Wan Lee is a doctoral candidate in the marketing department at Washington State University. Her areas of research include interfirm
relationships marketing strategy, and international marketing. She has presented papers at major conferences. In addition,
her research has appeared in the theJournal of Advertising Research and theJournal of International Consumer Marketing.
Amit Saini is a doctoral candidate in marketing at Washington State University. He conducts research in the area of marketing strategy
implementation, technology-marketing interface, e-commerce strategy, and customer relationship management. He has presented
papers at major conferences, and his research appears in theAmerican Marketing Association—Marketing Educator's Conference Proceedings. His industry experience includes sales management and quantitative market research.
Bianca Grohmann is an assistant professor in the John Molson School of Business at Concordia University. She received her Ph.D. from Washington
State University in 2002. Her research focuses on consumer behavior issues such as gift giving, selfprophecy, and consumer
response to sensory stimuli in purchase situations. She has made numerous presentations at major conferences such as those
of the Association for Consumer Research and the Society for Consumer Psychology. 相似文献
11.
Re-examining salesperson goal orientations: Personality influencers, customer orientation, and work satisfaction 总被引:1,自引:0,他引:1
Eric G. Harris John C. Mowen Tom J. Brown 《Journal of the Academy of Marketing Science》2005,33(1):19-35
Several scholars have noted the importance of relationship marketing and the critical role that salesperson knowledge plays
in the formation of buyer-seller relationships. However, research on salesperson learning motivations has been relatively
scarce compared with research on firm-level learning orientations. One promising stream of research in this area is salesperson
goal orientation. Drawing from previous work in control theory, the authors extend previous research in this area by proposing
relationships between personality influencers, goal orientations, customer/selling orientation, and overall work satisfaction.
Their hypotheses are tested using data obtained from a sample of 190 real estate agents. The results provide support for their
hypothesized model. Specifically, learning orientation is shown to positively influence customer orientation, while performance
orientation is shown to positively influence selling orientation.
Eric G. Harris (eharris@lklnd.usf.edu Ph.D., Oklahoma State University) is an assistant professor of marketing at the University of South
Florida. His current research interests include goal orientation, customer orientation, and personality models applied to
consumer and employee behavior. He has published articles in theJournal of the Academy of Marketing Science, Psychology & Marketing, theJournal of Consumer Marketing, theJournal of Business & Psychology, Services Marketing Quarterly, theJournal of Services Marketing, and theJournal of Marketing Management.
John C. Mowen (jcmmkt@okstate.edu) Ph.D., Arizona State University) is Regents Professor and holds the Noble Chair of Marketing Strategy
at Oklahoma State University. He has published articles in numerous leading journals, including theJournal of the Academy of Marketing Science, theJournal of Marketing Research, theJournal of Marketing, Decisions Sciences, theJournal of Applied Psychology, theJournal of Personality and Social Psychology, Psychology and Marketing, and theJournal of Consumer Psychology. He is a past president of the Society for Consumer Psychology. His teaching and consulting interests focus on consumer behavior
and motivating the workforce. His research focuses on the factors that motivate and influence the decisions of consumers and
employees.
Tom J. Brown (tom.brown@okstate.edu; Ph.D., University of Wisconsin) is Ardmore Professor of Business Administration and an associate
professor of marketing at Oklahoma State University. His articles have appeared in leading marketing journals, including theJournal of Marketing Research, the Journal of Marketing, theJournal of Consumer Research, and theJournal of the Academy of Marketing Science. His current research interests include causes and effects of corporate reputation and the customer orientation of service
workers. He is cofounder of the Corporate Identity/Associations Research Group. Teaching interests include marketing research,
services marketing, and corporate communications. He is coauthor (with Gilbert A. Churchill Jr.) ofBasic Marketing Research (5th ed.). Consulting interests include marketing research, corporate reputation, and the customer orientation of service
workers. 相似文献
12.
Karin Braunsberger R. Brian Buckler David J. Ortinau 《Journal of the Academy of Marketing Science》2005,33(4):620-632
Cognitive response coding is relevant for researchers who collect cognitive responses from individuals in the form of answers
to open-ended questions or as thoughts produced while exposed to advertising messages. Coding of these cognitive responses
is normally completed by a panel of two to four independent judges. This article is the first to empirically investigate cognitive
intent congruence aspects underlining the data generated through cognitive response coding. The results show that there are
definite gaps in the congruence of cognitive intent between the cognitive coding results that respondents, serving as cognitive
response coders of their own thoughts, can provide and those cognitive response patterns provided by independent raters. The
current study’s results raise a “yellow” caution flag regarding external independent raters’ ability to produce valid cognitive
intent coding patterns that cannot be ignored by future researchers. The authors offer interpretation, implications, limitations,
and directions for future research.
Karin Braunsberger (braunsbe@stpt.usf.edu) (Ph.D., University of Texas at Arlington) is an associate professor of marketing in the College of
Business Administration at the University of South Florida St. Petersburg. Her research interests are in the areas of research
methods, consumer thought processes, and services marketing. Her research has been published in theJournal of the Academy of Marketing Science (JAMS), theJournal of Business Research, theJournal of Services Marketing, and others. She serves as a member of the editorial review board forJAMS.
R. Brian Buckler (bucklerrb@mail.avila.edu) (Ph.D., University of Texas at Arlington) is an associate professor of marketing at Avila University
(since 1996). He teaches both undergraduate and MBA Marketing courses. He is serving a second term as president of the American
Marketing Association—Kansas City, Regional Chapter and has also served as director and vice president of Membership. His
teaching and research interests include marketing strategy, marketing research, and consumer behavior.
David J. Ortinau (dortinau@coba.usf.edu) (Ph.D., Louisiana State University) is a professor of marketing in the College of Business Administration
at the University of South Florida, Tampa. His research interests are in the areas of consumer satisfaction and value evaluations/models;
services marketing and service quality within selected market segments; research methodologies/scale measurement development;
marketing education issues; attitudinal, motivation, and value issues within the consumer behavior framework; and marketing
interactive technologies. His scholarly contributions have been published in theJournal of the Academy of Marketing Science (JAMS), theJournal of Retailing, theJournal of Business Research (JBR), theJournal of Health Care Marketing, theJournal of Services Marketing, theJournal of Marketing Education, and others. He is coauthor (with Joseph F. Hair Jr. and Robert P. Bush) ofMarketing Research: Within a Changing Information Environment (3d ed.). He serves as an editorial board member forJAMS andJBR, as well as an ad hoc reviewer for several other journal outlets. His teaching interests focus on marketing research methods
and scale measurement, consumer/social behavior, and services marketing. 相似文献
13.
Customer value,satisfaction, loyalty,and switching costs: An illustration from a business-to-business service context 总被引:18,自引:0,他引:18
Shun Yin Lam Venkatesh Shankar M. Krishna Erramilli Bvsan Murthy 《Journal of the Academy of Marketing Science》2004,32(3):293-311
Although researchers and managers pay increasing attention to customer value, satisfaction, loyalty, and switching costs,
not much is known about their interrelationships. Prior research has examined the relationships within subsets of these constructs,
mainly in the business-to-consumer (B2C) environment. The authors extend prior research by developing a conceptual framework
linking all of these constructs in a business-to-business (B2B) service setting. On the basis of the cognition-affect-behavior
model, the authors hypothesize that customer satisfaction mediates the relationship between customer value and customer loyalty,
and that customer satisfaction and loyalty have significant reciprocal effects on each other. Furthermore, the potential interaction
effect of satisfaction and switching costs, and the quadratic effect of satisfaction, on loyalty are explored. The authors
test the hypotheses on data obtained from a courier service provider in a B2B context. The results support most of the hypotheses
and, in particular, confirm the mediating role of customer satisfaction.
Shun Yin Lam (asylam@ntu.edu.sg; fax: 65-6791-3697) is an assistant professor of marketing and international business in the Nanyang Business
School at Nanyang Technological University in Singapore. Lam received his Ph.D. from the University of Western Ontario and
has research interests in a number of areas including retail marketing, customer loyalty, and customers’ adoption and usage
of technology. His work has appeared inMarketing Science, theJournal of Retailing, theInternational Journal of Research in Marketing, andAdvances in Consumer Research.
Venkatesh (Venky) Shankar (vshankar@rhsmith.umd.edu) is Ralph J. Tyser Fellow and an associate professor of marketing in the Smith School of Business
at the University of Maryland. His areas of research are e-business, competitive strategy, international marketing, pricing,
new product management, and supply chain management. His research has been published or is forthcoming in theJournal of Marketing Research, Marketing Science, theJournal of Marketing, theStrategic Management Journal, theJournal of Retailing, theInternational Journal of Research in Marketing, theJournal of Public Policy and Marketing, andMarketing Letters. he is co-editor of theJournal of Interactive Marketing; associate editor ofManagement Science; and serves on the editorial boards ofMarketing Science, theJournal of Marketing, theInternational Journal of Research in Marketing, theJournal of Retailing, and theJournal of Academy of Marketing Science. He is a three-time winner of the Krowe Award for Outstanding Teaching and teaches Marketing Management, Digital Business
Strategy, Competitive Marketing Strategy, and International Marketing (http://www.venkyshankar.com).
M. Krishna Erramilli (amkerramilli@ntu.edu.sg) is an associate professor of marketing and international business in the Nanyang Business School
at Nanyang Technological University in Singapore. He has undertaken many studies on marketing strategy issues in service firms,
particularly in an international context, and has published his work in journals like theJournal of Marketing, theJournal of International Business Studies, theColumbia Journal of World Business, and theJournal of Business Research. He has presented numerous papers at international conferences. His current research interests center on the international
expansion of Asia-based service firms.
Bvsan Murthy (abmurthy@ntu.edu.sg) is an associate professor of marketing and international business in the Nanyang Business School at
Nanyang Technological University in Singapore. Prior to turning to the academe a decade ago, he had 20 years of international
industry experience. He has published in journals likeThe Cornell H.R.A. Quarterly and theInternational Journal of Contemporary Hospitality Management and has also written industry white papers/monographs and chapters in books. His current research interests center on strategic
services marketing/management and customer value management. 相似文献
14.
Innovation generation in supply chain relationships: A conceptual model and research propositions 总被引:5,自引:0,他引:5
Subroto Roy K. Sivakumar Ian F. Wilkinson 《Journal of the Academy of Marketing Science》2004,32(1):61-79
Innovation generation has increasingly been recognized as an outcome of interaction between a firm and various outside entities.
According to this view, supplier involvement and alliances are routes to innovation generation. Despite this realization,
there is a dearth of research, both conceptual and empirical, focusing on innovation generation in buyer-seller relationships
in supply chains. In an attempt to fill this void, this article develops a conceptual model of innovation generation in buyer-seller
relationships in upstream supply chains. The authors propose that innovation generation in supply chain relationships, both
incremental and radical, is a consequence of interactions between buyers and sellers. They also delineate factors internal
and external to the relationship that moderate the link between interaction and innovation generation. Finally, the authors
discuss managerial implications of their research and offer guidelines for future empirical research.
Subroto Roy (sroy@newhaven.edu) (Ph.D., University of Western Sydney, 2002) is an assistant professor of marketing and international
business at the University of New Haven since 2001. Prior to his Ph.D., he had more than 12 years of experience in packaging
industry (Tetra Pak) marketing and sales. Involved with several upstream industrial new product development projects he helped
clients launch more than 100 brands. Current research interests include global supply chains, technology adoption, and knowledge
outsourcing. His work has appeared inAmerican Marketing Association Educators Conferences and is forthcoming inIndustrial Marketing Management, among others. He is a co-guest editor of a special issue of theJournal of Business and Industrial Marketing and has consulted with leading companies in Australia and Asia. See http://www.newhaven.edu/faculty/roy.
K. Sivakumar (k.sivakumar@lehigh.edu) (Ph.D., Syracuse University, 1992) is the Arthur Tauck Professor of International Marketing & Logistics
and a professor of marketing at Lehigh University. His research interests include pricing, global marketing, innovation management,
and supply/value chain management. His research has been published in theJournal of the Academy of Marketing Science, theJournal of Marketing, theJournal of International Business Studies, Marketing Letters, theJournal of Business Research, International Marketing Review, Pricing Strategy & Practice: An International Journal, and other publications. He has won several awards for research. He is on the editorial board of six journals. Home page:
www.lehigh.edu/~kasg.
Ian F. Wilkinson (i.wilkinson@unsw.edu.au) is a professor in the School of Marketing at the University of New South Wales since 2001. His
current research focuses on interfirm relations and networks in domestic and international markets and the dynamics and evolution
of markets, including applications of complexity theory. His research has appeared in many journals including theJournal of the Academy of Marketing Science, theJournal of Business Research, theJournal of World Business, theJournal of International Marketing, theEuropean Journal of Marketing, Industrial Marketing Management, theJournal of Industrial and Business Marketing, and theJournal of Applied Psychology. He is on the editorial board of 12 scholarly journals. See http://www.marketing.unsw.edu.au/PEOPLE/HTML/IWilkinson.html. 相似文献
15.
Recent studies on marketing and the natural environment have called for research that links environmental marketing strategies
to the performance of the firm. This research operationalizes the enviropreneurial marketing (EM) construct and examines its
relationship with firm performance. It is the first empirical research to operationalize the EM construct. The new scale,
albeit a first attempt, demonstrates encouraging psychometric properties. According to the resource-based view of the firm,
a resource such as EM should directly influence firms’ capabilities (e.g., new product development success) but not competitive
advantage (e.g., change in market share). A nationwide study of top-level marketing managers supports this perspective. In
addition, although market turbulence also affects new product development success, it does not have an impact on EM. This
suggests that EM formation is driven by internal rather than external forces.
William E. Baker (william.baker@sdsu.edu) is an associate professor of marketing at San Diego State University. His research interests lie
primarily in advertising effectiveness, new product success, organizational learning, and market orientation. He has published
in leading scholarly journals including theJournal of the Academy of Marketing Science, theJournal of Product and Innovation Management, theJournal of Consumer Psychology, theJournal of Advertising, Psychology & Marketing, and theJournal of Market Focused Management. He has also served as the head of research in a major communications firm and is actively involved in consulting.
James M. Sinkula (james.sinkula@uvm.edu) is John L. Beckley Professor of Marketing in the School of Business Administration at the University
of Vermont. His research interests lie primarily in the areas of organizational learning, market orientation, product innovation,
environmental marketing strategy, and organizational performance. He has published in the leading scholarly journals, including
theJournal of Marketing, theJournal of the Academy of Marketing Science, theJournal of Product and Innovation Management, theJournal of Business Research, theJournal of Advertising Research, theJournal of Market Focused Management, theJournal of Business and Industrial Marketing, theJournal of International Marketing, and others. 相似文献
16.
Development and validation of scales to measure attitudes influencing monetary donations to charitable organizations 总被引:1,自引:0,他引:1
Deborah J. Webb Corliss L. Green Thomas G. Brashear 《Journal of the Academy of Marketing Science》2000,28(2):299-309
Charitable organizations are under increasing financial pressure to attract and retain private donors. However, scales measuring
consumer attitudes toward giving to charity have yielded ambiguous results in the past. Scales to measure consumer attitudes
toward the act of helping others and toward charitable organizations are developed and tested for dimensionality and internal
consistency using advocated procedures. The resulting measures are important to academicians, policymakers, and practitioners
in the development of theory, public policy, and marketing strategy.
Deborah J. Webb is a visiting assistant professor of marketing in the J. Mack Robinson College of Business at Georgia State University. She
received her Ph.D. from Georgia State University. Her research interests are consumer behavior, marketing and society, and
social marketing. Her work has been published in theJournal of Public Policy & Marketing and theJournal of Nonprofit and Public Sector Marketing.
Corliss L. Green is an assistant professor of marketing in the J. Mack Robinson College of Business at Georgia State University. She obtained
her Ph.D. from Florida State University. Her research interests include advertising and promotion, ethnic consumer behavior,
and social marketing. Her research has appeared in such journals as theJournal of Retailing, theJournal of Advertising, theJournal of Advertising Research, theJournal of Services Marketing, and various other journals and proceedings.
Thomas G. Brashear is an assistant professor of marketing in the Eugene M. Isenberg School of Management at the University of Massachusetts
Amherst. He received his Ph.D. from Georgia State University. His research focuses on international marketing management,
sales management, and research methodology. 相似文献
17.
Consumer evaluations of corporate brand redeployments 总被引:1,自引:0,他引:1
Anupam Jaju Christopher Joiner Srinivas K. Reddy 《Journal of the Academy of Marketing Science》2006,34(2):206-215
There has been little attention paid to the management of corporate brand names as part of the merger and acquisition process.
As an initial step towards developing a better understanding of this brand redeployment decision the authors consider the
reactions of one important stakeholder group—consumers—to alternative strategies. Specifically, the authors discuss the importance
of the corporate branding decision in the M&A process and present a typology of alternative redeployment strategies as well
as an exploratory study examining reactions to different postmerger branding strategies. The authors find evidence that the
brand equity related to corporate brands is often decreased as a result of M&A activities and that individuals react differently
to mergers employing different redeployment strategies. These results emphasize the need for firms to evaluate the corporate
branding component of M&A activities as part of the process of managing corporate brands and should generate interest and
research in this managerially relevant area.
Anupam Jaju (ajaju@gmu.edu) is an assistant professor of marketing at George Mason University. He received his Ph.D. from the University
of Georgia at Athens. His articles have appeared in leading marketing journals, including theJournal of the Academy of Marketing Science, theJournal of International Management, Marketing Theory, andMarketing Education Review. His current research focuses primarily on exploring three interrelated domains of business: the link between corporate and
functional (marketing) strategy, the market orientation of corporate strategies, and the market and customer-related consequences
of corporate strategy.
Christopher Joiner (cjoiner@gmu.edu) is an assistant professor of marketing at George Mason University. He received his Ph.D. from the University
of Minnesota. His articles have appeared in leading marketing journals, including theJournal of Marketing, theJournal of Consumer Psychology, the Journal of Current Issues and Research in Advertising, andAdvances in Consumer Research.
Srinivas K. Reddy (sreddy@terry.uga.edu) is the Robert O. Arnold Professor of Marketing and the director of the Coca-Cola Center for Marketing
Studies at the Terry College of Business, University of Georgia. He received his Ph.D. from Columbia University. He has taught
previously at New York University, Columbia University, and the University of California, Los Angeles, and was a visiting
professor at Stanford Business School. His research on brand and marketing strategy and has been published in theJournal of Marketing, theJournal of Marketing Research, Management Science, Marketing Letters, theJournal of the Academy of Marketing Science, and theJournal of Business Research. His current research interests include the financial and marketing impacts of brand failure and understanding the value
of creative products such fine art. 相似文献
18.
Generating new product ideas: An initial investigation of the role of market information and organizational characteristics 总被引:2,自引:0,他引:2
Lisa C. Troy David M. Szymanski P. Rajan Varadarajan 《Journal of the Academy of Marketing Science》2001,29(1):89-101
Although product innovation is widely recognized as crucial to the success of organizations, the literature still contains
certain gaps that limit our understanding of successful product innovation. These gaps include a lack of research employing
a decompositional approach (i,e., analysis of the drivers at each stage of the process) to studying product innovation and
a related lack of research investigating the effect of organizational characteristics on specific stages of the product innovation
process. The authors attempt to close these gaps by developing and testing a model examining the moderating effects of organizational
characteristics on the relationship between the amount of market information gathered and the number of new product ideas
generated by work groups in organizations. The study findings provide insights into the types of organizational structure
and climate characteristics that can have an impact on the relationship between amount of market information and new product
idea generation.
Lisa C. Troy is an assistant professor of marketing at Utah State University. She earned her Ph.D. from Texas A&M University. Her research
interests include product innovation management, environmental marketing, and international marketing management. Her work
has appeared in theJournal of the Academy of Marketing Science and theJournal of Marketing.
David M. Szymanski is the Al and Marion Withers Research Fellow and Director, Center for Retailing Studies in the Lowry Mays College and Graduate
School of Business at Texas A&M University. His research interests are in the areas of applied meta-analysis, marketing strategy,
personal selling and sales management, product innovation, and retail strategy. Representative research has appeared in theJournal of the Academy of Marketing Science, theJournal of Marketing, theJournal of Marketing Research, theJournal of Personal Selling and Sales Management, and theJournal of Retailing.
P. Rajan Varadarajan is a professor of marketing and the Jenna and Calvin R. Guest professor of business administration at Texas A&M University.
His research interests are in the areas of corporate, business, and marketing strategy. His research has been published in
theJournal of Marketing, theJournal of the Academy of Marketing Science, theAcademy of Management Journal, theStrategic Management Journal, Sloan Management Review, California Management Review, Business Horizons, and other journals. 相似文献
19.
Determinants of online channel use and overall satisfaction with a relational,multichannel service provider 总被引:2,自引:0,他引:2
Mitzi M. Montoya-Weiss Glenn B. Voss Dhruv Grewal 《Journal of the Academy of Marketing Science》2003,31(4):448-458
This study examines what drives customers' use of an online channel in a relational, multichannel environment. The authors
propose a conceptual model of the determinants of online channel use and overall satisfaction with the service provider. They
then conduct two large-scale studies in different service contexts to test the model. The results show that Web site design
characteristics affect customer evaluations of online channel service quality and risk, which in turn drive online channel
use. Customers' overall satisfaction with the service provider is determined by the service quality provided through both
the online channel and the traditional channel. The results offer insights into the trade-offs that multichannel service providers
face as they attempt to influence online channel use while maintaining or enhancing overall customer satisfaction.
Mitzi M. Montoya-Weiss (m_mw@ncsu.edu) (Ph.D., Michigan State University) is a professor of marketing in the Department of Business Management at
North Carolina State University. Her research interests include new product development and adoption, virtual teams, and knowledge
management. Her research has appeared inMarketing Science, Management Science, Decision Sciences, theAcademy of Management Journal, theJournal of Product Innovation Management, and other scholarly journals. She has taught courses in marketing management, product and brand management, and management
of technology.
Glenn B. Voss (gvoss@ncsu.edu) (Ph.D., Texas A&M University) is an associate professor of marketing in the Department of Business Management
at North Carolina State University. His research interests include relationship and services marketing, creativity and entrepreneurship,
and retail pricing strategies. His research has appeared in theJournal of Marketing, Organization Science, theJournal of Retailing, Marketing Letters, theJournal of the Academy of Marketing Science, and other scholarly journal. He currently serves on the editorial review board of theJournal of the Academy of Marketing Science and has served as an ad hoc reviewer for theJournal of Marketing, theJournal of Marketing Research, theJournal of Retailing, and theJournal of Business Research. He has taught courses in marketing strategy, electronic marketing, and nonprofit management in MBA programs in the United
States and Europe.
Dhruv Grewal (dgrewal@babson.edu) (Ph.D., Virginia Polytechnic Institute) is the Toyota Chair in E-Commerce and Electronic Business in
Babson College. His research and teaching interests focus on e-business, global marketing, value-based marketing strategies,
and understanding the voice of the customer (market research). He is also co-editor of theJournal of Retailing. He has published more than 50 articles in outlets such as theJournal of Marketing, theJournal of Consumer Research, theJournal of Marketing Research, and theJournal of Retailing. He currently serves on the editorial review boards of theJournal of Marketing, theJournal of Retailing, theJournal of Public Policy & Marketing, and theJournal of Product and Brand Management. 相似文献
20.
Dong-Jin Lee M. Joseph Sirgy James R. Brown Monroe Murphy Bird 《Journal of the Academy of Marketing Science》2004,32(1):32-48
In this article, the authors report the development and testing of a model of importers' benevolence toward their foreign
export suppliers. The model posits that an importer's satisfaction with and commitment to its relationship with a foreign
export supplier will have a positive impact on the importer's benevolence toward that supplier, that an importer's benevolence
positively influences relationship performance, and that the benevolence-performance link is moderated by relationship duration.
The authors tested the model with a sample of U.S. importers who buy from foreign exporters. The results indicate that the
importers' commitment to the relationship significantly influenced its benevolence; however, importers' satisfaction with
the relationship did not significantly affect their benevolence. Importers' altruistic benevolence had a positive impact on
performance in mature relationships but not in new relationships. Importers' mutualistic benevolence had a significant influence
on performance regardless of relationship duration.
Dong-Jin Lee (djlee@base.yonsei.ac.kr) (Ph.D, Virginia Tech) is an associate professor of marketing at Yonsei University in Seoul, Korea.
His research has been published in theJournal of Marketing, theInternational Journal of Marketing Research, and theJournal of Advertising, among others. His research interests include relationship marketing and quality-of-life studies.
M. Joseph (Joe) Sirgy (sirgy@vt.edu) (Ph.D., University of Massachusetts) is a consumer psychologist, professor of marketing, and Virginia Real
Estate Research Fellow at Virginia Polytechnic Institute and State University. He has published extensively in the area of
consumer behavior and quality-of-life research. He is the author/editor of several consumer behavior and quality-of-life research
books. He presently serves as an editor of the Quality-of-Life/Marketing section of theJournal of Macromarketing. He founded the International Society for Quality-of-Life Studies in 1995 and is currently serving as its executive director.
He coorganized at least seven conferences related to quality of life. He has served the Academy of Marketing Science (AMS)
in many positions dating back to the early 1980s (e.g., board of governors, VP-programs, president-elect, cochair of several
AMS conferences, conference track chairs).
James R. Brown (jamesb@vt.edu) (D.B.A., Indiana University) is a professor of marketing in the Pamplin College of Business at Virginia Polytechnic
Institute and State University. His research has been published in theJournal of Marketing, theJournal of Marketing Research, theJournal of the Academy of Marketing Science, and theJournal of Retailing, among others. He serves on the editorial review boards of several leading academic journals in marketing. His research interests
focus on the structure, behavior, and performance of marketing channels and channel institutions.
Monroe Murphy Bird (mobird@vt.edu) (Ph.D., University of Arkansas) is a professor of marketing and the National Association of Purchasing Managers
(NAPM) Carolinas-Virginia Professor of Purchasing in the Pamplin College of Business at Virginia Polytechnic Institute and
State University. His research has been published in theJournal of Marketing, theJournal of the Academy of Marketing Science, theJournal of Retailing, Industrial Marketing Management, and theAcademy of Management Journal, among others. He has served on the editorial boards of several of the business-to-business marketing journals for many years.
His major research interests have been in profit and productivity advances within the business-to-business area, with a special
emphasis in the industrial sector of that field. As of late, he has turned his interests to ethical issues in business-to-business
buying and selling. 相似文献