In search of the ‘good life’: Understanding online grocery shopping and everyday mobility as social practices

Online grocery shopping offers an alternative to everyday grocery shopping, which often requires car travel. A growing marketplace of online grocery shopping services enables distributors to control ‘the last mile’ by which products reach consumers. However, realising the energy-saving potential of online grocery shopping entails addressing several problems, as increased e-commerce does not necessarily mean decreased car use. Today, calculated potential energy savings are based on estimates and assumptions rather than on thorough knowledge of consumers and their preconditions for e-commerce. This paper is based on a survey of 19 households that regularly buy groceries online. Qualitative interviews combined with travel diaries enable discussion of the household members’ rationales, attitudes, expectations, and mobility practices. Online grocery shopping is considered here as a social practice that could contribute to a more sustainable mobility. In line with social practice theory, practices are understood as successful configurations of material, meaning, and competence that are also dependent on networks of other practices. This framing enables discussion of the likelihood that consumers will change mobility practices as an effect of online grocery shopping. The paper suggests that mobility practices results from constraining activities in everyday life, in which urban planning, norms of food and food purchasing, and the search for better quality of life are more decisive than is the practice of online shopping per se. This paper contributes empirically and theoretically to the study of mobility practices and discusses, from a user-centred perspective, the possibility of creating sustainable transport solutions.     

Shopping mode choice: Physical store shopping versus e-shopping

This study aims to explore how consumers evaluate these time attributes; i.e., the value of time, when they are facing a shopping mode choice between physical store shopping and e-shopping. For this purpose, it conducts an experiment to acquire data on respondents’ stated preference choices between physical bookstore shopping and online bookstore shopping. It is finally found that the value of delivery time for a purchased book from an online bookstore to a consumer is approximately $0.53 per day, which means an online bookstore will have to lower a book’s price by $0.53 to attract a physical bookstore shopper if the delivery is delayed for one day. It is also found that in terms of monetary values, avoiding a shopping trip produces far more benefits than bearing waiting for the delivery of books for an online purchase.     

The impact of social media and offline influences on consumer behaviour. An analysis of the low-cost airline industry

This study analyses the impact of social media as well as offline environments upon tourist online purchase and recommendation behaviour of low-cost airline services. Drawing on the Theory of Reasoned Action (TRA), this research considers the effect of offline social influences (interpersonal and external influences) and analyses online Consumer-to-Consumer (C2C) information exchanges as a driver of customer attitude towards online purchases. We propose that these factors improve online repurchase intentions and positive word-of-mouth communication (WOM and e-WOM) in low-cost settings. Using structural equation modelling, the conceptual model is tested with a sample of 441 Spanish Internet buyers of low-cost airline services. Interpersonal offline influences (e.g. friends, relatives, and family) have a significant effect on online repurchase intentions and WOM but do not affect e-WOM. External offline influences (e.g. media and experts), however, only affect consumer intentions to recommend future purchases of low-cost airline services on social networking travel sites and have no effect on online repurchase intentions or WOM. Findings also show that online C2C information exchanges influence attitude which, in turn, has a significant effect on repurchase intentions WOM and e-WOM.     

Survival theory: tourist consumption as a beneficial experiential process in a limited risk setting

This body of research developed over a number of individual but linked studies, predominantly carried out in the Bournemouth environs in the South Coast of England as well as on the islands of the Isle of Wight and Guernsey. The focus of these studies has been to examine the process, meaning and sought outcomes of the consumption process of individuals while on holiday. The relationship of non‐everyday setting and increased desire for interpersonal and intrapersonal significance within holiday consumption experiences are shown to be pivotal in generating a perceived developmental event for the consumer away from the routine of everyday living. An explanation for this is considered within risk‐based consumer models as well as within humanist developmental and post‐modern identity/experience choice orientations. Within holiday consumption there was found to be a high proclivity to discover, learn and reflect on the developing self, and close social unit (as well as social interactions in general) while on holiday within a non‐everyday cultural experience; with inherent alteration of consumer behaviour when in the holiday ‘state of mind’. The generally more affective, rather than cognitive, basis of tourist retail consumption is considered relating to the ‘risky’ nature of individual learning and socialisation processes and consumption behaviour within the limited risk environment of a holiday setting. In further considering risk‐based models of adventure holiday consumption, the herein proposed Survival Theory of tourist consumption offers a more general beneficial human development role (individual and social) for most tourist interactions which contrasts with much tourist literature (and popular cultural beliefs) which assumes tourism to be a selfish, destructive or harmful process within the sphere of human behaviour. Differentially across the sample, a tentative typology of tourist consumers is also proposed, with some reference to potential life‐stage association and applications to experiential‐based marketing of holidays to various consumer groups. Copyright © 2007 John Wiley & Sons, Ltd.     

Achieving relational outcomes in casual dining restaurants through consumer commitment

The purpose of the study is to identify how we can achieve positive word-of-mouth (WOM) and share of purchases through consumer commitment in casual dining restaurants. This study proposes the theory of organizational commitment and the framework of the relationship development process as the theoretical foundation to identify the antecedents of consumer commitment (i.e. identification, switching costs, and satisfaction), and tests the role of consumer commitment between its antecedents and relational outcomes (i.e. share of purchases and positive WOM). The results of the study support that commitment plays a partial mediating role in the relationship between its antecedents and share of purchases. In addition, commitment exerts a full mediating role on the effects of identification and switching costs on positive WOM intentions, while it plays a partial mediating role between satisfaction and positive WOM intentions. Managerial implications are discussed to maximize delivering relational outcomes based on consumer commitment and its antecedents.     

Empowering the new traveller: storytelling as a co-creative behaviour in tourism

The work proposes a theoretical and empirical model that investigates how storytelling is a powerful co-creative behaviour in tourism. The contribution takes a step forward from the classical theories on co-creation and develops the case where consumers act almost independently from traditional brands. The empirical study adopts an interpretive approach to analyse online travel reviews. Data are interpreted through Yi and Gong's model on consumer value co-creation behaviour [(2013). Customer value co-creation behavior: Scale development and validation. Journal of Business Research, 66, 127], the Phase dynamics theory of travel epiphany behaviour [Woodside, A. G., & Megehee, C. M. (2010). Advancing consumer behaviour theory in tourism via visual narrative art. International Journal of Tourism Research, 12(5), 418–431], and the Archetype theory [Woodside, A. G., Sood, S., & Miller, K. E. (2008). When consumers and brands talk: Storytelling theory and research. Psychology & Marketing, 25(2), 97–145]. The study indicates that storytelling behaviours in value co-creation activate a ‘customer delight' response, which is an affect-based construct.     

Strategies for Adopting Consumer‐generated Media in Small‐sized to Medium‐sized Tourism Enterprises

Consumer‐generated media (CGM) are created when consumers submit, review or respond to online content. The bulk of research into CGM has focussed upon its use by consumers, with less research examining the use of CGM by small businesses. This article discusses small business sector use of online technologies such as CGM, concentrating on tourism small businesses as a key industry sector affected by CGM activities. A CGM ‘strategy’ framework, developed from an existing small business strategy framework, is proposed. This serves as a practical tool for developing CGM strategies and as a theoretical foundation for conducting research into the use of CGM. Copyright © 2014 John Wiley & Sons, Ltd.     

Service quality of airports' food and beverage retailers. A fuzzy approach

Nowadays the profitability of airports is largely based on non-aeronautical or commercial activities, and particularly on retail and food and beverage services. Further, researchers concur that shopping, eating and drinking in airports have to be considered an important part of tourists' experience and activities that can significantly enhance or damage the tourist destination image. Despite this, there is still little research that analyses how service quality (SQ) is perceived by passengers consuming food and beverages (F&B) in airport areas. This study aims to deepen the scientific debate on this topic. Specifically, this study applies fuzzy numbers with a sample of 551 passengers flying from Olbia-Costa Smeralda Airport (Sardinia Region, Italy) with the aim of determining how they perceive the SQ delivered by F&B retailers and whether age plays a determinant role in segmentation. Findings reveal which F&B features outperform others; furthermore, they show that age is a moderating factor in consumer satisfaction, with older passengers being less satisfied than their counterparts. This study adds knowledge to the literature devoted to SQ, applying a fuzzy number approach to the under-investigated research area related to F&B consumption in airport areas. Further, it provides information useful to airport managers on the features of F&B services that are most important in shaping consumer satisfaction, based also on their age. Limitations of the study are also discussed and suggestions for future research are given.     

Risks and marketing in online transactions: a qualitative comparative analysis

The article focuses on the perspectives of holidaymakers who have used internet to book a part or the whole spectrum of their holidays' accommodation. Using qualitative comparative analysis (QCA), the research examines the complex relations between product and web-vendor risks, and marketing activities on consumer trust, also employing predictive validity. It examines the perspectives of 735 holidaymakers returning to Manchester International Airport, through the use of structured questionnaires. The findings reveal three sufficient configurations dealing with the focus on the impact of price and quality relationships, the influence of product and web-vendor risks on consumer trust, and the importance of marketing for the minimization of perceived risks in online tourism shopping. Theoretically, the study contributes on the understanding of online decisions’ complexity, and explores the attributes that affect accommodation e-purchasing and associated linkages. Methodologically, it implements QCA, which is new in tourism and hospitality domain. It also progresses from fit to predictive validity, an analysis that only a handful of studies has implemented in the service industry.     

Australian climate concern and the ‘attitude–behaviour gap’

Anthropogenic climate change poses considerable challenges to all societies and economies. One significant contributor to human-induced climate change is tourism transportation, particularly aviation. This paper addresses the relationship between climate change concerns, the energy-intensive nature of tourist consumption, and unrestrained tourist air travel behaviour in the context of Australia. Following Barr et al. [(2010). “A holiday is a holiday”: Practicing sustainability, home and away. Journal of Transport Geography, 18(3), 474–481], it seeks to understand public climate concern within the context of routine everyday (‘home’) lives and occasional tourist (‘away’) decision-making, with a specific focus on air travel. It draws upon 20 in-depth semi-structured interviews conducted in Australia between March and June 2011. The findings highlight the contradictory nature of environmental concerns and consumption decisions in everyday and tourist contexts. This is evident in widespread domestic consumer practices that are motivated, all or in large part, by climate concerns, set against almost complete disregard and neglect of responsibility to modify existing air travel practices. Our results highlight the magnitude of the challenge involved in shifting deeply entrenched air travel behaviours despite the growing urgency of radical emission reductions. It also highlights the need to consider consumer responses to climate change not in isolation, but in relation to industry drivers and strong government policy interventions.     

The new narrative of accessibility: its potential contribution to discourses in (transport) geography

A new narrative of accessibility has been incorporated into policy discourses in Great Britain. The paper’s aim is to contribute to the welcome debate in transport geography which concerns itself with accessibility and its potential relation with wider discourses, particularly those of sustainability, globalisation and new mobilities. The paper offers thoughts on the extent to which accessibility may have a role in this debate. It is argued that a fuller conceptualisation of accessibility has the potential to achieve fuller understandings of accessibility-based policy goals and their implications, as well as informing the design of instruments to achieve policy delivery. To this end, notions of ‘universal’ and ‘relative’ rights are summarised and discussed in the accessibility context. A simple notional system is proposed through which the roles in accessibility of these two ‘types’ of rights may be recognised and understood. It is also proposed that a concept of ‘strong’ and ‘weak’ accessibility, paralleling similar ideas of sustainability, can be of value in the design of policy aimed at achieving greater accessibility and hence social inclusion and social dimensions of sustainability. The potential for a fruitful conceptual interaction between an accessibility narrative and discourses of globalisation and new mobilities is explored with a view to stimulating debate.     

Analyzing online reviews in hospitality: data-driven opportunities for predicting the sharing of negative emotional content

Hospitality is one of the sectors that are nowadays most heavily characterized by consumers’ tendency to share online reviews on dedicated digital platforms. While most past work has focused on understanding the effect of online reviews and ratings on consumers’ evaluation and purchase decisions, this research tackles the issue of what drives the sharing of certain types of online content. Specifically, we investigate the sharing of user-generated content characterized by negative emotional valence, and study the effect of two factors on the extent to which user-generated content contains negative emotions. One such factor is reviewer's expertise, while the other is hotel quality. Our analysis of 1200 TripAdvisor reviews on Italian hotels located in three major Italian cities confirm our hypothesis that expert reviewers might share reviews containing less intense negative emotional content compared to less expert reviewers especially when the hotel is of high quality. To support our hypothesis, we build on the research on psychological antecedents of word-of-mouth behaviour suggesting that expert consumers are particularly reluctant to share negative word-of-mouth to avoid projecting a negative image of themselves in social contexts, thus possibly damaging their reputation.     

Indexing the contribution of household travel behaviour to sustainability

This paper describes the application of a robust policy relevant methodology for the assessment of travel behaviour in terms of a household sustainability index (HSI). Results from a survey of 1000 households in the Belfast (The capital city of Northern Ireland.) City Region (radius of 50 km) show that householders fail to reconcile their lifestyle and travel patterns with sustainability and moreover the popular trend for the provision of homes in suburbanised settlements is counterproductive in terms of sustainability. From a travel behaviour perspective, brownfield sites are shown to be more sustainable than suburbanised settlements and that suburbanisation in general is prejudicial to sustainable travel albeit that established residents behave more sustainably than their newcomer counterparts.     

Sustainability of Small-Scale Ecotourism: The Case of Niue,South Pacific

This paper examines whether small-scale ecotourism is sustainable. For the purpose of the paper the term 'ecotourism' has been refined, and evaluation criteria compiled for small-scale community ecotourism comprising of three concepts: environmental sensitivity, socio-cultural appropriateness, and economic viability. The case study of Niue was chosen because it met the initial evaluation criteria, and was used to determine whether small-scale community ecotourism was sustainable. Niue's tourism industry was assessed in the areas of environmental, socio-cultural and economic viability and all three must exist in symbiosis to achieve sustainability. The results of the research show that Niue's tourism industry is sustainable only in environmental and socio-cultural aspects, however, due to insufficient visitor arrivals it is not economically viable. Niue is isolated, reliant on aid and is the most expensive destination in the South Pacific due primarily to the cost and frequency of the air service. Niue can increase its visitor numbers to achieve economic viability, or attract higher spending visitors to the island. Care must be taken not to exceed the island's carrying capacity, which would cause negative environmental and socio-cultural impacts. A balance needs to be made between the three concepts to achieve sustainability, with careful planning and monitoring.     

Transport mode choice in South East Asia: Investigating the relationship between transport users’ perception and travel behaviour in Johor Bahru,Malaysia

The worldwide increase in private car dependency poses a set of significant environmental, economic and social sustainability challenges that continue to undermine the urban quality of life. Rapid motorisation, particularly in South East Asia (SEA), has emerged as a global concern given the region’s cumulative population, rate of industrialisation, and large-scale urbanisation. Thus, there is a compelling need to enhance our understanding of the underlying dynamics of how people perceive and use transportation such that transport planning is better placed to address the current, unsustainable travel patterns in SEA. Despite this need, there has been relatively limited SEA-based research that has endeavoured to examine travel perceptions and transport mode choice from a non-instrumental perspective. This research redresses this deficit by investigating the relationship between transport users’ perceptions and travel behaviours within SEA, with a particular focus on psychosocial drivers of transport mode choice interfaced with more traditional instrumental measures.Spatially stratified survey data have been collected in a case study area, Johor Bahru, Malaysia, comprising users from different transport user groups. Employing regression modelling, drivers of individual’s travel behaviour are examined. Results highlight the merit in recognising the role of non-instrumental motives alongside instrumental motives to explain transport mode choice. We conclude by highlighting that transport mode choices are motivated by a range of locational, socio-demographic, psychological and cultural determinants. The current research has contributed to a better understanding of transport mode choice in Johor Bahru and provides a foundation for future SEA-based travel behaviour research. Studies in this area can inform more sustainable travel behaviour in the SEA region.     

‘A holiday is a holiday’: practicing sustainability,home and away

‘Behaviour change’ is one of the major concerns for academics and practitioners concerned with tackling climate change. Research amongst tourism geographers has conventionally focussed on the various choices that individuals can make, both before and during their holidays, to reduce environmental footprints, specifically through the use of sustainability criteria. However, whilst there is a developing understanding of the motivations for sustainable tourism practices, there is less appreciation of the relationship tourist practices have to everyday environmental activities in and around the home. This latter issue has been researched extensively by social psychologists and environmental sociologists. Accordingly, the paper will draw upon these two existing bodies of research to argue that a holistic understanding of ‘sustainable lifestyles’ is needed if effective behavioural change strategies for climate change are to be developed, revealing the complexities of contemporary environmental practices. Using data from a recent British Academy research project, the paper will explore the changing nature of sustainable lifestyles and will demonstrate the relationships between home- and tourism-based environmental practices. The paper will argue that whilst individuals are relatively comfortable with participating in a range of environmental behaviours in and around the home, the transference of these practices to tourism contexts can be problematic. This is particularly the case for high-consumption activities such as low-cost air travel. The paper concludes by arguing that both academics and policy makers need to re-frame their notions of ‘sustainable lifestyles’, transcending a series of practices and contexts.     

Is e-shopping likely to reduce shopping trips for car owners? A propensity score matching analysis

Reducing car use is commonly considered as a potential strategy to reduce transport-related problems such as traffic congestion and air pollution. The increasing use of online shopping may potentially replace shopping trips, thus possibly reducing car use. However, car owners – compared to non-car owners – can more easily visit physical stores and transport goods. Therefore, it can be assumed that online shopping is less likely to reduce shopping trips for car owners. Using 653 structured face-to-face interviews in Chengdu (China) in 2016, an empirical study is conducted. The results show that 44.0% of respondents indicated a decrease in shopping trip frequency after they started to purchase online, while only 14.4% indicated an increase in the frequency. This confirms that online shopping tends to be a substitute for shopping trips. Applying a propensity score matching approach, this paper further compares the likelihoods of changes in shopping trips caused by online buying between car owners and non-car owners, while considering sociodemographic factors, internet experiences, spatial attributes, and online shopping attitudes as covariates. The results indicate that – due to online buying – shopping trip frequency is less likely to decrease for car owners compared to non-car owners, while there is no significant difference in the likelihood of increasing shopping trip frequency between owners and non-owners. These findings imply that online shopping may not effectively reduce driving, thus unlikely being a valid solution for transportation problems resulting from the increasing use of cars.     

Collaborative marketing for the sustainable development of community-based tourism enterprises: a reconciliation of diverse perspectives

ABSTRACT

Collaborative marketing for the sustainable development of community-based tourism enterprises (CBTEs) is subject to diverse stakeholder perspectives and a complex mix of factors determining collaboration success. This research investigates a framework supporting stakeholder collaborations in marketing CBTEs for sustainable development. The proposed framework is an outcome of the process of reconciling divergent perspectives in CBTE collaborative marketing using a knowledge co-production approach. Particularly, knowledge interactions between researchers and research participants to achieve a synthesis of perspectives in developing a collaborative marketing approach for the sustainable development of CBTEs in Vietnam were investigated. The knowledge interaction occurred in the form of a workshop that included 15 CBTE stakeholders and the first author and was undertaken in the village of Triem Tay (Vietnam). Through the workshop, a collaborative marketing framework for CBTE sustainability was identified. The framework stated the reasons for the divergence of perspectives on CBTE collaborative marketing for sustainable development: limited understanding of involved stakeholders; individuality in collective efforts; stakeholder self-righteousness; and contextual factors. Accordingly, the framework identified four attributes supporting stakeholders collaborations in marketing CBTEs for sustainable development: improved and right-directed perspectives of CBTE stakeholders; a set of rules governing stakeholder interventions; government involvement in CBTE collaborative marketing in the roles of an inspirer and an arbitrator; and the transformation from successful tour operators to social entrepreneurship to facilitate CBTE collaborative marketing. The contribution of this study lies in the potential of a knowledge co-production approach to be utilised in collaborative works involving multiple perspectives. Additionally, the study provides insights into the discussion of community-based tourism collaboration.     

Appraisal of literature on customer experience in tourism sector: review and framework

A substantial body of literature has been built up in experience marketing. In spite of that there is no cohesive framework that has systematically examined antecedents, formation and implications of customer experience, or has classified different aspects of customer experiences. The purpose of this article is to derive an integrative review of published articles on consumer experience and its related topics. The study synthesizes the research on customer experience through two different but interrelated streams: (1) experience as a product attribute or a complete product and (2) consumer experience created due to customer interaction with the physical environment or people. This article develops a framework that corroborates literature related to (1) definitional aspects of customer experience, (2) formation of customer experience, (3) asserting consumer psychology in engaging in the creation of experience and its consumption and (4) the effects of customer experience. We first review available prior research and present the salient features of these articles and their findings. The research gaps are then identified and a set of propositions provided, followed by directions for future research. This article also identifies some methodological issues that are relevant in the context of individual level effect on customer experience.     

The practicalities of a Learning Tourism Destination: a case study of the Ningaloo Coast

The complex and dynamic nature of tourism, and the need to address triple bottom line sustainability, has encouraged a search for adaptive tourism management approaches based on organisational learning. In this paper, the authors discuss a practical approach for the implementation of a Learning Tourism Destination (LTD), a new concept derived from the theory of learning organisations. Preliminary results from a case study undertaken at the Ningaloo Coast in Western Australia are discussed. The conducted surveys indicate that the LTD forms a useful framework for fostering consensus building, dialogue and collective learning processes among stakeholders. The proposed approach has the potential to improve decision‐making within the concept of sustainable tourism development by facilitating participative planning processes. The overall strategy of this paper is to explore the practicalities of the LTD implementation process, and to spark further conceptual and practical debate, based on the analysis of the Ningaloo case study. Copyright © 2009 John Wiley & Sons, Ltd.