Tourist use of public transport at destinations – a review

Understanding tourists' use of public transport (PT) at the destination is important for sustainable mobility, destination satisfaction, PT management and destination management. This paper provides an overview of research in PT and tourism since 2000. The review identifies main topics and issues including how PT is used for tourism purposes in different contexts. It also recommends policies and strategies for a modal shift to PT in tourism, and identifies potential areas for future research. The review indicates that there are differences in the level of PT use by visitors between rural and urban destinations. PT is often not favoured by visitors in remote areas, although the situation is more promising in urban destinations. However, the overall potential of PT as an alternative mode for travelling is unclear, given tourist motivations and behaviours, and provision of visitor-oriented PT services including the need for appropriate communication and social marketing strategies.     

Domestic tourism destination choices — a choice modelling analysis

Tourism destinations compete with each other to attract visitors. Although international tourism has received a lot of attention, domestic tourism remains the mainstay for many destinations. To inform the basis on which destinations compete, an understanding of the determinants of destination choices is required. In this paper, the discrete choice modelling method is applied to investigate the determining factors underlying the short‐break holiday destination choices of prospective tourists from Melbourne, Australia. The results from an estimated nested logit model indicate the relative importance of a number of destination and trip attributes and respondent characteristics. The model results are used to simulate the effects on destinations' market shares resulting from various changes in attributes and tourist characteristics. Copyright © 2003 John Wiley & Sons, Ltd.     

An investigation of the relationship between public transport performance and destination satisfaction

The availability and perceived quality of local transport at tourist destinations has latterly been established as exercising an influence on visitor experience, overall satisfaction and repeat visitation. The dimensions of urban public transport performance used by overseas visitors to evaluate quality and their relative contribution to overall destination satisfaction are investigated by this paper for the case of Greater Manchester. It is concluded that the influence of public transport’s ease of use on destination satisfaction is greater than the influence of efficiency and safety. Overall, however, perceived performance of the public transport system has only a minor influence on destination satisfaction.     

Explaining tourism competitiveness in small and medium destinations: the Italian case

The aim of the paper is to provide evidence of causal relationships between attributes of competitiveness and tourism destination competitiveness (TDC) in small and medium destinations (SMDs). A model of destination competitiveness has been developed and integrated with attributes of competitiveness, and then applied to a unique dataset of 370 outstanding Italian SMDs. A principal component analysis and a partial least square regression have been performed to test the model. The use of economic and financial measures as dependent variables, in addition to standard measures of destination performance, allows to investigate the concept of TDC from a wider economic point of view. Empirical evidence reveals that the multidimensionality and relativity of the concept of TDC influence the relationships among predictors and dependent variables. Managerial capabilities, quality of services, and policies aimed at fostering local empowerment are found to be key determinants of the competitiveness of Italian outstanding SMDs.     

Local accessibility inequalities and willingness to walk in Latin-American cities: Findings from Medellín,Colombia

As planning for accessibility is becoming a priority for most cities, policies encouraging short-distance traveling and the use of active modes of transport are gaining force. Emphasizing short-distance travel and localized practices can produce positive sustainable outcomes, but in order to design proper public policies, a deeper understanding of the determinants of this mobility of proximity is still needed. This paper uses mobility data from the city of Medellín, Colombia, to examine the role of local accessibility and the proximate scale in the city's everyday mobility. The analysis aimed at testing whether significant efforts on improving local conditions and fostering local mobility would help to improve social exclusion and transport disadvantage situations by alleviating the need of motorized and long-distance transport. Unlike most traditional analysis, proximity is not defined by Euclidian distance but instead using travel and modal choice variables. Results show the relevance of socioeconomic variables at determining travel behaviors as well as the importance of local accessibility for social groups in situations of transport disadvantage.     

Measuring relative non-motorized accessibility to retail activities

Accessibility planning is a crucial alternative to mobility planning for reaching sustainable outcomes. Although there is a vast literature on accessibility, less attention is paid to accessibility as a relative concept, i.e., its relationship with the socio-economic characteristic of the population. While accessibility is known to vary by location, it also changes as a consequence of differences in individual willingness to reach destinations by certain transport modes. Using the city of Zaragoza, Spain as a case study, this paper evaluates relative non-motorized accessibility (walking and cycling) to three types of retail activities: daily, weekly, and incidental. First, a clustering process is used to identify four population groups according to their socio-economic characteristics (the young employed; the young unemployed; seniors and adults). Second, distance-decay functions based on time-willingness to reach retail destinations by non-motorized modes are compared between the four clusters of population. Third, relative accessibility maps based on gravity-based models are elaborated, highlighting places that exhibit statistical differences between the population clusters. The results indicate that willingness to reach retail stores on foot by seniors (>65?years old) was significantly different from the rest of groups analyzed, providing additional insights on how relative accessibility measurements can anticipate potential social exclusion risks.     

Destination management plans – a new approach to managing destinations in England: evidence from Milton Keynes

Within a new political and economic context, Destination Management Organizations (DMOs) across England are expected to facilitate a more holistic and inclusive approach to destination management and provide core leadership functions, rather than being solely responsible for the marketing and development of destinations. Destination Management Plans (DMPs) are an expression of a government-mandated, current policy-driven approach to guiding the work of private-led DMOs. These DMOs are being challenged to achieve a more sustainable level of performance in times of decreasing state funding. Building on the scarce literature surrounding this new approach to managing destinations, this paper looks into how an emerging destination has approached the development of such a plan in practice. The paper examines the case of Milton Keynes and its local destination management structure, the collaborative approach to policy development and the resultant DMP. The paper concludes by discussing the importance of the key aims of the plan and their relevance to comparable emerging destinations, which are developing DMPs.     

Using the car in a fragile rural tourist destination: a social representations perspective

The visitor experience of place is inextricably linked to our ability to travel around an area at will, yet this mobility creates many problems especially in scenic rural areas of the UK. The study presented here attempts to unravel visitors’ experiences of mobility using Moscovici’s social representations approach. Travel diaries were employed to explore visitors’ transport choices and mobility patterns during the peak season in Purbeck, Dorset, UK. Analysis focuses on how such patterns reflect a social representation of mobility and the implications this has for visitor travel at destinations.     

Progress in tourism and destination wellbeing research

A proliferation of research in recent years has revealed a myriad of relationships between tourism and the concept of wellbeing. These include health benefits of visiting tourist destinations, a product focus on wellness and maintaining good health. Broader interpretations emphasize the complex ways in which tourism can influence the emotional, psychological, cognitive and spiritual dimensions of wellbeing, both for tourists and for destination communities. This study reflects an emerging paradigm shift that incorporates a deeper appreciation of the benefits derived at the destination level from a focus on health and wellbeing. The study highlights three key perspectives, namely the tourist, the destination community and the destination itself. The study concludes that research in this area is critical to the future development, management and marketing of sustainable and competitive destinations with the wellbeing of tourists, their destination host communities, and the overall destination experience, critical to their ultimate success.     

Towards a Framework for Food Tourism as an Element of Destination Marketing

Local and regional food holds great potential to contribute to sustainable competitiveness in a destination. An analysis of the literature and promotional material of South African and key international destinations, however, indicate that the contribution of food to sustainable tourism and the marketing of destinations has received very little attention globally, as well as in South Africa. A framework and guidelines for developing and implementing food tourism could enable destination marketers and entrepreneurs to optimise the tourism potential of local and regional food. To this end a food tourism destination-marketing framework was conceptualised, which was based on the findings of a South African situation analysis and international trends and best practices. The South African situation analysis entailed an empirical investigation among regional and provincial destination marketing organisations to determine the current status and future potential and food tourism initiatives as a key component of destination marketing in South Africa. To support the food tourism destination marketing framework, two key tools were developed, namely TOURPAT (a tourism and culinary atlas linked to a geospatial database) and PAT (a product potential and attractiveness tool). The framework and tools were tested in a South African destination and provided the stakeholders with mechanisms to develop and implement food tourism. This paper outlines the key components and an evaluation of the framework and tools that have been developed. Guidelines and recommendations for the development, packaging and marketing of local and regional foods are postulated. Proposals for future research are also outlined.     

Environmental sustainability,airport capacity and European air transport liberalization: irreconcilable goals?

The general aim of this paper is to discuss the apparently irreconcilable tensions that exist between policies for air transport liberalization in the European Union (EU), those directed at environmental sustainability, and the inadequacy of plans for additional airport capacity and modal shift to meet projected growth in air transport. The paper analyses the contradictory responses of the major stakeholders in the air transport industry to these problems, concentrating in particular on the environmentally incompatible strategies adopted by airlines in the competitive market-place. It concludes that environmentally driven capacity constraints at airports will effectively determine air transport's development within the EU, and that current laissez-faire attitudes of airlines and their regulators are unlikely to prevail as 'polluter pays' principles are more firmly implemented.     

The travel behaviour intentions of young people in the context of climate change

This article examines the factors influencing the future travel behaviour intentions of young people (aged 11–18), with specific attention given to how climate change considerations affect these. Overall it is found that the participants’ travel behaviour intentions are dominated by a desire to drive and that their values relating to identity, self-image, and social recognition (at the expense of their environmental values), as well as their affective attitudes towards transport modes, are key influences on this. Although they are aware of climate change, the participants’ understanding of the link between transport and climate change was weak. At the same time, they illustrated an apathy towards climate change – in part due to the timing and intangibility of its associated impacts and their lack of self-efficacy with respect to tackling this issue. However, despite claiming that their current environmentally friendly travel behaviours (such as walking or cycling to school) are not influenced by the issue of climate change, a number are accepting of the idea of enforced travel behaviour change – away from use of the car, towards more ‘environmentally friendly’ modes. This acceptance was in part due to their belief that such action would remove the influence of the ‘social dilemma’, where their own efforts to tackle climate change may be rendered worthless by the inaction of others.     

The challenges of diverse visitor perceptions: rail policy and sustainable transport at the resort destination

This paper examines the implications for future railway policy for sustainable transport access at tourism destinations in the South West of England, drawing on a case study of the St Ives Bay Line in Cornwall. The paper considers the diversity of passenger behaviour and attitudes amongst tourist and leisure visitors. It sets the research findings in the context of future railway policy, specifically Community Rail Development and the Greater Western Franchise for South West England. In doing so it questions whether current transport policies are sufficient in scope to address the complexities of visitor travel on such branch lines.     

Transport policy and the provision of mobility options in an aging society: a case study of Ontario,Canada

This paper examines the provision of mobility options being one of the important policy areas vital to addressing transportation accessibility of the elderly. A provincial analysis, taking the case of the Province of Ontario in Canada, is warranted given that the country’s highly decentralized system puts provincial policies at the forefront in meeting this challenge. The paper evaluates the important progress made in this policy area and stressed the need to go beyond the traditional policy focus on the less able-bodied elderly and consider the increased heterogeneity of the elderly population with respect to lifestyle, preferences, resources, health and physical abilities. While significant efforts have been made, a more explicit recognition of population aging in Ontario’s transport policy motivation that could strongly influence transport strategies and investments attuned to the mobility concerns in an aging society remains to be seen. The paper summarizes the general concerns in the literature, policy developments, and the challenges in crafting solutions in terms of policy and research for Ontario and other regions with similar institutional setup.     

The feasibility of introducing light rail systems in medium-sized towns in Central Europe

The article makes a case for introducing light rail systems in medium-sized towns and cities in Central Europe and analyses the feasibility of such a project. This is particularly important in the context of the paradigm of mobilities and the idea of sustainable development. Contemporary urban planning has yet to find a satisfactory answer to the question of how to diminish the negative consequences of individual transport without placing inordinate limitations on the natural human desire for mobility. It would seem that the increasingly negative effects of car use – for which bus transport provides no attractive alternative – are fast creating a need for a means of public transport that is not only separated from street traffic, but that is also effective and environmentally friendly. These requirements are met to the fullest extent by light rail systems such as trams, tram-trains and various hybrid solutions.     

The factors in residents' mobility in rural towns of China: Car ownership,road infrastructure and public transport services

The improvement of rural people's mobility in developing countries has informed many policies. Still, debates remain on which policies are efficient, for instance, building more roads, providing public transport or promoting car ownership. The empirical evidence for these debates at the national level remains scarce. As a result, this paper aims to provide fresh evidence for discussions by examining residents' mobility in China using nationwide survey data with 12,524 respondents from 119 rural towns. The results of the analysis show car ownership is the most significant factor influencing rural people's mobility than other factors. Higher car ownership relates to a higher travel frequency to counties or cities. Other kinds of transport vehicles (i.e. electric cars, motorcycles and electric bikes) also have positive but relatively weaker impacts on rural mobility. For public transport, it is more accessible to access bus stops, which encourages travel to higher-order centres rather than increasing the frequency of county bus services. The accessibility of high-quality road systems tends to have a negative influence and has combined effects with levels of local services. People from towns with insufficient local services and poor access to highways travel the most frequently to higher-order centres. This study highlights the critical role of road investments and car ownership enhancement policies in improving mobility. Moreover, this study also underscores the supplemental role of public transport services given the current low car ownership rates in rural towns of China and the global consensus on sustainable green transport development. It highlights the importance of engaging eco-friendly and locally adaptive transport alternatives, such as electric cars and electric bikes. It also calls for a rational distribution of bus stops and more flexible, convenient, and physically accessible public transport and carshare modes in rural China.     

Travelling ‘green’: is tourists' happiness at stake?

Several western governments have implemented environmental policies which increase the cost of air travel. Such policies aim to reduce the impact of air travel on climate change, but at the same time they restrict tourists in their travels. This study examines the extent to which the average tourist's happiness is affected by ‘involuntary green travel’, defined as reduced CO₂ emission travel imposed by government regulations. This issue was addressed in a study among 588 Dutch citizens who completed a self-report questionnaire containing questions about their happiness. The strongest determinant of tourists' happiness is freedom in choosing a destination. Any policy measure that interferes with tourists' freedom in destination choice will negatively affect tourists' happiness. Six percent of their happiness is at stake and potentially 17% of all holiday trips are affected. The number of tourists involved is possibly much smaller. The best options for governments are to impose taxes on long-haul destinations, which affect only a small share of all tourists, and air routes which can also be travelled by a variety of alternative modes of transport and thus less limiting to destination choice within this market segment.     

Changing trip behavior in a higher education institution: The role of parking fees

Higher education institutions are major trip-generating locations and the transportation to and from them has negative environmental influences. To discourage car owners from solo driving and encourage them to use more environmentally friendly travel modes, it is important to understand what factors influence their travel mode choice. Using a discrete choice model, we examined the motivations to leave the car at home, with and without parking fee. Besides parking fees, we examined the effects of other variables known to predict commuting choice, such as time and social discomfort, pro-environmental attitudes, reduced vehicle maintenance expenses and awareness of alternative commuting options. Results show that adding a parking fee not only increased the tendency to leave the car at home, it also influenced the relative weight given to the considerations that determine to leave the car at home. Specifically, after the introduction of a parking fee, the previously significant impacts of pro-environmental attitudes and social discomfort on leaving the car at home became non-significant, and the impacts of other, more instrumental factors (e.g., time discomfort, costs related to car ownership and maintenance, time wasted searching for a parking space and in traffic jams) which were insignificant beforehand, became the significant predictors. Parking fees were found to be effective and can change to accommodate different policies (revenue collection, pollution reduction, and students’ discomfort). The implications of such a study are the trade-off between monetary (parking fee) and non-monetary variables to accommodate more sustainable traffic management.     

A flexible framework for measuring accessibility with destination bundling

A transit system's usefulness is governed by the freedom it provides to those who use it. This freedom, typically quantified as accessibility, is proportional to the amount and variety of destinations available to a potential transit user. Often, transit systems are designed with the commuter in mind; employment is a typical stand-in measure for all destinations when measuring accessibility in a city. This paper proposes a framework to “bundle” destination types into a more comprehensive profile of accessibility. The framework is flexible enough to adapt to local conditions and data availability, and provides a potential planner with the ability to tell a more nuanced story of transit accessibility in a city. Using population, employment, and crowd-sourced destination data in Calgary, Canada, we perform a comparison of destination bundling approach to find that the relative level of access to destinations varies greatly with the bundle of destinations used. We also analyze correlations between quality of access to destinations, suggesting that certain destinations can act as substitutes for others, and that using destinations with low correlations in their quality of access increases the results' sensitivity to the transit network. As this approach uses open data sources available in most jurisdictions, it can be easily applied to different urban areas, destination sets, and accessibility measures to tell a more comprehensive story of transit accessibility in cities.     

Orientation to sustainability and strategic positioning of destinations: an analysis of international tourism websites

The communication that Destination Management Organizations (DMOs) address to destination stakeholders plays a central role in attracting attention and resources for sustainable destination development and disclosing the efforts made to be a sustainable territory. There has been extensive analysis on the role of official tourism websites that addresses both DMO's internal and external stakeholders. However, less exploration is available on the relationship between the contents disclosed through tourism websites and the strategic positioning of the destination. This study empirically examines that link with a focus on ‘green/sustainable/responsible' travel. Results show a positive association between the orientation to sustainability in online communication and both sustainable regulation of the tourism sector and tourism development. In contrast, there is no significant association with destination size, tourism maturity and pricing policies.