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SERVQUAL量表广泛用于评价公司服务质量的量表,尤其是银行服务.但传统的SERVQUAL量表只能对所调查企业的服务情况与期望值进行比较,忽略了同行业其他竞争者的服务情况.本文首先在原有SERVQUAL量表的基础上进行改进,然后用改进后的SERVQUAL量表对A银行的服务质量进行调查评价,从而在提高服务质量方面提出建议,为银行业提出更全面的服务质量评价方法,帮助服务行业加强服务管理,提高竞争水平. 相似文献
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强调服务质量、提升顾客满意度是我国服务行业赢得市场竞争的必然选择.在充分的理论研究基础之上,本研究选择了在银行业同时运用SERVQUAL与Technical/Functional Quality模型,以比较这两个模型预测和解释顾客满意的能力.数据分析的结果显示,在中国银行服务业的背景下,Technical/Functional Quality模型比SERVQUAL模型能更好地预测和解释顾客满意的变化.因此,学术界与业界都应更多地研究和运用Technical/Functional Quality模型,以提升顾客满意度,进而提高市场竞争力. 相似文献
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吕帅 《经济技术协作信息》2005,(23):45-45
服务质量对服务行业犹如产品质量对制造业一样重要。Roberts,Varki和Brodie认为服务质量作为关系质量的前因而成为顾客忠诚的间接前因。更有诸多学者将服务质量作为差异化的重要手段,认为服务质量关乎服务型企业的成败。 相似文献
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服务质量五个维度的顾客容忍区分析 总被引:2,自引:0,他引:2
服务质量也称为顾客感知服务质量,是顾客对服务过程和结果的五个评价维度即可靠性、响应性、保证性、移情性和有形性的主观感受,这种评价是建立在将服务实际感知与事先持有的期望进行比照的基础上得出的。顾客容忍区是顾客对所接受服务质量的预期跨度,是心理感知对外在刺激的一段非线性反应区间。服务质量五个维度容忍区具有各自不同的特征,使得最终顾客对总体服务质量容忍区的确定与这五个维度的容忍区位置及形状密切相关。同时,本文还探讨了传递各种服务质量中的顾客心理效应。 相似文献
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文章首先对近十年来中外学者在电子商务服务质量评价体系领域的研究进行了综述。在此领域的研究主要集中在以下几个方面:第一,传统领域的SERVQUAL量表在网络环境中的适应性研究;第二,根据电子商务特性对SERVQUAL量表进行修正;第三,构建多个层面的服务质量评价体系;第四,根据不同的电子商务模式开发与之相适应的服务质量评价体系。在此基础上提出了区分体验型商品和非体验型商品网上交易服务质量评价体系的理论框架。 相似文献
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利用SERVQUAL评估生态旅游服务质量,保证旅游区可持续发展 总被引:3,自引:0,他引:3
本文分析了生态旅游的特点和用于评估生态旅游服务质量的工具SERVQUAL量表,整理了适合于生态旅游的相 关评估层面,指出影响生态旅游服务质量的三个最重要因素,并针对这三个因素,提出若干管理建议。 相似文献
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本文基于文献考察总结了决定网络银行服务质量的因素,实证分析了决定中国的银行网络服务质量的因素如何影响顾客满意度。研究结果表明决定中国网络银行服务质量的信赖性、共感性、相互作用性等因素被认作是影响顾客满意的重要因素。 相似文献
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Carmelo Intrisano Anna Paola Micheli 《中国经济评论(英文版)》2014,(10):599-610
The finn value is the fundamental topic of corporate finance. The value creation is the aim of economic initiatives, strategies, corporate policies, and all business activities, including banking. It depends, among other things, on size, legal form, and business model. Therefore, this paper wants to demonstrate and explain the differences about the value created in the Italian banking sector, where there is much diversity regarding size, legal form, and business model. This paper estimated and compared the value of Italian listed companies from 2010 to 2012 and found the result: Banks create more value if they are big and operate in investment banking. Furthermore, it proved that legal form hasn't influenced performance and value of banks. 相似文献
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This paper researches X-inefficiency and scale economies in Spanish cooperative banking between 1988 and 1996, using the stochastic cost frontier methodology. The Translog cost function, with three outputs and three inputs, is used to measure X-inefficiencies across time and size. During this period of time there is no important reduction in inefficiency levels, so deregulation and internationalization has little effect on the Spanish cooperative banking market. We can see that large cooperative banks are less inefficient than small ones, indicating that it would be convenient to increase the size of these kinds of banks in order to reduce inefficiencies in this sector. We also find scale economies during this period. 相似文献
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This paper attempts to develop a theoretical framework to investigate the competitive implications of quality choices of financial institutions whereby they charge prices to consumers based on their willingness to pay for the service qualities in the mixed market scenario under vertical product differentiation model. Initially, it analyzes benchmark equilibrium solutions of monopoly and duopoly to establish the degree of quality differentiation between two private banks in an uncover market configuration. Further, it estimates the quality differentiation between private and public banks, and examines the interaction between two market structures keeping public bank as both leader and follower, and then measures the social welfare from different prospectives. The explicit operation of two stages Nash equilibrium game forecasted that public banks' monopoly seems to be still better than a private banking, and it is socially optimal. The outcome demonstrates a significant importance of vertical quality differentiation for policy implication in banking industry and provides an insight on the reasons of particular co-existence of public and private banking services in the specified location. In this context, it is concluded that the presence of public banks in banking industries is a crucial condition for obtaining the higher range of social welfare. 相似文献
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This paper presents a simple model which illustrates the possible policy- and welfare-implications of endogenous product selection in the postal sector. The cost of a unit of mail depends on its "quality" (e.g., speed of delivery) and on the type and location of the addressee (firms, urban households, and rural households). Senders have inelastic demands and differ in their willingness to pay for quality. Addressees are passive but their utility may affect social welfare. Two operators play a two-stage game, first choosing qualities and then prices. We first show that the equilibrium with two private (profit maximizing) operators results in an inefficient provision of quality. Then, we consider the mixed (Nash) equilibrium with one private and one (welfare maximizing) public operator. If the budget constraint of the public firm is not binding, this equilibrium is shown to be first-best efficient even if social welfare accounts for the utility of addressees. If the budget constraint is binding, the mixed equilibrium is not efficient but yields a higher level of welfare than the private equilibrium. Finally, we study the impact of minimum quality standards within our setting. 相似文献
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风险管理理论及其在金融业中的应用 总被引:2,自引:0,他引:2
风险管理理论是现代金融理论研究的核心课题之一 ,其发展经历了早期金融风险管理理论、现代风险管理理论和新型风险管理理论三个阶段 ,风险管理理论在金融业中始终发挥着巨大的作用 ,伴随着金融业的发展而不断完善。 相似文献
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针对资本管制对商业银行冒险行为的管制效应,本文从理论上推导出资本管制在银行业不同市场结构中作用机理不同,并提出"资本管制效应"假说。然后利用61个国家421家银行数据进行实证检验,研究发现:在集中度低的市场中,商业银行特许权价值低,具有为增加特许权价值银行采取冒险策略的动机,资本管制能有效减轻其风险行为;而在高集中度市场里,对银行冒险行为管制效果不明确。考虑到金融业发展、法律效应及国家和银行其它相关潜在因素的影响,结论仍然保持不变。 相似文献
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Ashfaque H. Khan 《International economic journal》2013,27(3):51-59
This paper estimate factor demand function by choosing appropriate technology. Departing from the conventioanl parting from the conventional practice of using and capital as factor inputs we extend the list of factors of production by including energy. Since we have more than two factor inputs the two-level (nested) CES production function is the natural choice for the appropriate technology. Using this technology we derive the factor demand for functions and estimate these for Pakistan's manufactruing sector covering a period from 1959-60 to 1982-83. The output elasticity of labour, capital and energy are found to be 0.47, 0.66 respectively. These informations, in particular, the employment elasticity are extremely important for manpower planning. These findings confirm the capital intensive structure of Pakistan's manufacturing units. [200] 相似文献
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Charles C. Okeahalam 《International Review of Applied Economics》2007,21(5):669-685
Indicators of market power can be ambiguous because cost economies associated with scale and not market imperfections may influence results. This article illustrates that without direct measures of concentration, estimates of costs, scale economies and profitability can be used to identify market power in banking. Secondly, via this method, econometric estimates provide meaningful evidence of market power in the South African banking sector over the study sample period (1979–1998). A reasonable conclusion is that while industrial structure is important, careful consideration needs to be given to cost economies and profitability when assessing market power. In addition, there is a need to consider appropriate policy to reduce market power in banking in South Africa. 相似文献