论报业竞争和报纸营销策略

我国报业竞争必然带来报纸过剩，这是读者的福音。互联网的迅速崛起以及海外媒体的渗透，报业竞争将更趋激烈。新形势下，报业经营者必须选择科学的报纸营销策略：准确定位、品牌战略、区域化发行。     

基于"4Ps"的秦皇岛市城市营销策略研究

4Ps是指产品策略、价格策略、促销策略和渠道策略,是市场营销中的基本策略.本文就从这四个方面来研究秦皇岛市城市营销的组合策略.     

我国农合行市场定位问题初探

本文主要从制定营销策略、经济差异化、银行内部经营、外部同业竞争、实现可持续发展和金融资源优化配置等方面阐述农村合作银行进行市场定位的重要性,并分析了农合行在市场定位中存在的问题及其成因,进而有针对性地提出了相应的对策.例如,农合行应在进行市场调研及对自身优劣势分析的基础上,根据CAP模型进行客户、经营区域和产品的定位.同时,农合行应完善法人治理结构和营销组合战略,加强对人力资源的有效管理.只有通过系统、准确、完整的市场定位,农合行才能稳健地开展业务,继而实现盈利和可持续发展的目标.     

寿险产品策略—新险种开发

产品是寿险市场营销组合中最重要的因素，人寿保险公司在制定营销组合时，首先需要回答的问题是开发什么样的产品来满足目标市场需求。产品策略的研究，将使这一问题得到全面、系统的回答。寿险营销组合中的其他因素，也必须以产品为基础进行决策。在竞争日益激烈的寿险市场中，要打好产品策略这张牌，新险种的开发就显得尤为重要，因为其他一系列策略，最终都要归结到险种上来。     

会计师事务所服务营销体系探讨

为了在日益变化的国际国内环境中求得生存和发展,我国会计师事务所必须充分利用市场营销的方法与手段来扩大自己的市场占有率,从而在竞争中处于优势地位。本文以“7Ps”服务营销组合为理论框架,将营销组合“7Ps”整体作为营销体系,提出建立我国会计师事务所营销体系的方案。     

我国报业市场与经济增长的实证分析

改革开放以后的20几年里,我国报业市场与宏观经济都经历了一段长时间的高速增长.我国报业市场所经历的高速增长与我国这20年中经济的高速发展是相辅相成的,两者存在很强的相关性.从因果关系上看,报业市场的发展对我国经济增长的促进作用,要大于经济增长对报业市场发展的促进作用.     

商业银行营销策略研究

目前商业银行的营销活动总体上还缺乏切实可行的方法措施,关于营销策略的研究亟待加强.本文分析并阐述了商业银行具体的商业化营销策略:市场机会分析方法,目标市场的进择策略,市场定位策略,以及具体的营销组合的实施策略.     

第四讲 市场营销的流程

商业银行分析市场、开发客户、开发产品的目的 ,是为了把自己的产品和服务营销到市场 ,让客户来使用它 ,满足客户的需求 ,最后来实现自己的经营目标。因此 ,市场营销是市场开发运作流程中一个非常重要的环节。　　一、市场营销的策略(一 )市场定位策略1、市场细分定位策略根据市场细分与目标市场选择原理 ,可选择三种策略进行市场定位。 ( 1)无差异性目标市场策略。也叫低成本目标市场策略 ,是商业银行基于某种认识 ,即整个市场上的客户对某种银行产品和服务的需求偏好无差异或差异不大 ,只向市场推出一种产品和服务 ,运用一种营销组合的策…     

我国农合行市场定位问题初探

本文主要从制定营销策略、经济差异化、银行内部经营、外部同业竞争、实现可持续发展和金融资源优化配置等方面阐述农村合作银行进行市场定位的重要性,并分析了农合行在市场定位中存在的问题及其成因,进而有针对性地提出了相应的对策。例如,农合行应在进行市场调研及对自身优劣势分析的基础上,根据CAP模型进行客户、经营区域和产品的定位。同时,农合行应完善法人治理结构和营销组合战略,加强对人力资源的有效管理。只有通过系统、准确、完整的市场定位,农合行才能稳健地开展业务,继而实现盈利和可持续发展的目标。     

报业经济携手资本市场

经过20年的改革开放,我国报纸在种数、发行总量、广告收入等方面都获得了巨大的发展.据中国报协统计,1992年至1996的5年间,全国报纸广告的营业额增长了近4倍,平均每年增长率超过了70%.以我国报业广告营业额近3年来平均23%的增长率保守估计,2000年我国报业的广告营业额可能为178亿元;按1997年报业占广告市场36%份额乐观推算,2000年有望达到324亿至360亿元.     

基于媒介战略联盟的手机报发展模式

手机报作为一种新的媒体形态,其发展运营模式正在不断的积极探索中。从手机报发展的报业、电信以及政府三方利益取向为基点,通过对现有发展模式的分析,指出基于媒介战略联盟的手机报发展模式,既是当下手机报做大市场份额过程中各利益集团正和博弈的结果,又是报媒与电信互利双赢的共同选择。     

Bayesian Premium Rating with Latent Structure

We propose a fully Bayesian approach to non-life risk premium rating, based on hierarchical models with latent variables for both claim frequency and claim size. Inference is based on the joint posterior distribution and is performed by Markov Chain Monte Carlo. Rather than plug-in point estimates of all unknown parameters, we take into account all sources of uncertainty simultaneously when the model is used to predict claims and estimate risk premiums. Several models are fitted to both a simulated dataset and a small portfolio regarding theft from cars. We show that interaction among latent variables can improve predictions significantly. We also investigate when interaction is not necessary. We compare our results with those obtained under a standard generalized linear model and show through numerical simulation that geographically located and spatially interacting latent variables can successfully compensate for missing covariates. However, when applied to the real portfolio data, the proposed models are not better than standard models due to the lack of spatial structure in the data.     

The development of the group accounts disclosure system in Japan

The Japanese disclosure system of consolidated statements was introduced in 1977 and extensively revised in 1997. The role of the bureaucracy has been significant in these developments and seems to be part of Japan's closed culture. However, other explanations could also be applied. In particular, although Japanese firms opposed such disclosures on the basis of preparation costs, the Japanese government had to modernize the disclosure system, including consolidation, in order to develop the securities market regardless of an individual company's interests.     

Moments of Compound Mixed Poisson Distributions

Recursive formulae are derived for the evaluation of the moments and the descending factorial moments about a point n of mixed Poisson and compound mixed Poisson distributions, in the case where the derivative of the logarithm of the mixing density can be written as a ratio of polynomials. As byproduct, we also obtain recursive formulae for the evaluation of the moments about the origin, central moments, descending and ascending factorial moments of these distributions. Examples are also presented for a number of mixing densities.     

The designing of corporate accounting law in Japan after the Second World War

After the Second World War, during the neutralization of the controlled economy of wartime Japan, a design for a Corporate Accounting Law was elaborated by the Investigation Committee on the Business Accounting System. The Investigation Committee tried to establish not only new business accounting standards but also a central and independent administrative organ of corporate accounting regulation on the basis of the Corporate Accounting Law. The Corporate Accounting Law was expected to lay the legal foundation of the new corporate accounting regulation regime in Japan. Nevertheless, even though the original design of the fundamental accounting law was never realized, it should be considered the starting point for our understanding of external accounting history in post-war Japan.     

The deliberation around accounting techniques: accounting for depreciation and foreign exchange in an Indian jute company, 1870-1900

This paper examines the way two accounting techniques, namely depreciation and foreign exchange, were deliberated on, between 1870 and 1900, in an Indian jute company whose shareholders resided in the UK. The arena for these deliberations was the conflictual relationship between controlling and non-controlling shareholders as to how best to account for depreciation and foreign exchange especially when the particular accountings affected distributional issues such as the dividend decision. The purpose of this paper is to analyse and explain the processes by which a company's accounting practices emerge and develop as a contest between different interests. Accounting framed the parameters of the deliberations and provided the language of power and dissent. The paper uses a rich archive that includes narrative and accounting material.     

Pricing Dynamic Insurance Risks Using the Principle of Equivalent Utility

We introduce an expected utility approach to price insurance risks in a dynamic financial market setting. The valuation method is based on comparing the maximal expected utility functions with and without incorporating the insurance product, as in the classical principle of equivalent utility. The pricing mechanism relies heavily on risk preferences and yields two reservation prices - one each for the underwriter and buyer of the contract. The framework is rather general and applies to a number of applications that we extensively analyze.     

Guidelines for Manuscripts Submitted to The China Journal of Accounting Research

正The China Journal of Accounting Research"CJAR"(ISSN 1755-3091)publishes quarterly.It contains peer-reviewed articles and commentaries on accounting,auditing and corporate governance issues that relate to the greater China region.We welcome the submission of both theoretical and empirical research papers pertinent to researchers,regulators and practitioners.Authors should note:1 Submissions must be original     

International harmonization of Japanese accounting standards

Historically, Japanese accounting standards have been quite distinct from International Accounting Standards (IASs) which have been perceived as being modelled on British-American accounting standards. However, in the 1990s, after the publication of E32 in 1989 and the IASC-IOSCO Agreement in 1995, the Business Accounting Deliberation Committee (BADC), the standards-setting body in Japan, has pursued a policy of harmonization with IASs. Accounting standards relating to consolidated financial statements of companies that make cross-border offerings of securities or operate worldwide are being revised drastically. This paper focuses on the development of international accounting harmonization and its impact on Japan.