Online social network fundraising: Threats and potentialities

There has been a growth in online fundraising from crowdfunding apps, like GoFundMe, that propagate fundraising appeals on social networking sites. In the online space, these crowdfunding apps pose a potential threat to the traditional intermediation role of charities. The disintermediation threat is that donors choose crowdfunding intermediaries instead of charities to channel their giving. In this article, we discuss what makes crowdsourced fundraising effective and how charities can adapt to this new dynamic for more effective online fundraising emphasizing two key success factors: brand strength/reputation and managing the donor experience. In addition, we explain the advantages and disadvantages of social media fundraising and giving and propose ways charities can leverage their good reputations and public trust to stimulate reintermediation. Finally, we propose a landscape for future research based on model that emphases the fundraising campaign's ability to stimulate viral sharing within and between online social networks.     

Four lessons learned: Employees' perceptions of fundraising via reward-based crowdfunding

An innovative way to support cultural institutions is through reward-based crowdfunding, an online funding mechanism for a specific project, which offers donors a reward for their donation. We explored employees' perceptions of crowdfunding and focused on the question: “How do employees of cultural institutions running a crowdfunding campaign perceive the use of crowdfunding to collect funds?” To answer this question, we focus on interpretive research using semi-structured interviews (n = 15) among Dutch cultural institutions' employees responsible for running the crowdfunding. We used earlier findings on psychological ownership to structure the interviews. Psychological ownership is the feeling that the project has become an employee's extension, and previous research linked it to success on the work floor. Our findings claim four lessons. First, crowdfunding is a full-time job and not an extra activity. Second, crowdfunding differs from traditional fundraising: it contains specific content-related tasks they do not perform as fundraisers. Third, crowdfunding asks for teamwork. While autonomy is valued, one employee should not be responsible for the campaign. Fourth, crowdfunding does not come naturally to all cultural institutions. This research provides a basis for further specification of crowdfunding and its implementation in the cultural sector.     

Normative fundraising ethics: A review of the field

The ethics of fundraising has received scant attention in the academic literature, while there is not a huge amount in the grey and practitioner literature either. There is little that explicitly describes normative theories of fundraising—broad concepts of how fundraising ought to be practised, from which recommendions for applied ethical practice can be drawn. This is the first review of the literature on fundraising ethics, articulating, synthesing and naming (often for the first time) 14 ethical theories/lenses that can be inferred (few are explicitly stated as normative ethical theories) from the literature. In so doing, this review provides scholars and practitioners with a much firmer conceptual foundation for examining and developing professional fundraising ethics, and for analysing applied practice and finding solutions to the ethical dilemmas in applied practice.     

Researching the crowd: Implications on philanthropic crowdfunding and donor characteristics during a pandemic

New online forms of giving have appeared next to more traditional ways like door-to-door collections. One of these new forms is philanthropic crowdfunding: donation- and reward-based crowdfunding. Crowdfunding is a promising method for mobilising and recruiting donors who may be unreachable via traditional methods. We analysed online giving via crowdfunding, focusing on donor characteristics and giving behaviour before and during the COVID-19 pandemic. Our analysis comprises survey research (n = 2125) observing giving behaviour on an individual level for both donors and non-donors. Our contributions are twofold. First, we report on the characteristics of donors who give to crowdfunding sources and in relation to donors who give via a door-to-door (i.e., ‘traditional’) collection focusing on micro- rather than macro-level data. Second, we compare the giving behaviour via crowdfunding with references to door-to-door collections before and during the COVID-19 pandemic. We show that the percentage of individuals supporting crowdfunding did not increase between 2018 (11%) and 2020 (12%). Regarding the amount, donors donated 13% higher amounts in 2020, but the difference was not significant. Regarding the characteristics of donors, we find that social media has a substantive role in giving via crowdfunding irrespective of other personal markers such as age, education, income, and gender, while this is not relevant in the case of door-to-door collection. Moreover, most people give to crowdfunding projects that are connected to an acquaintance, which signals that familiarity with the person initiating the crowdfunding projects plays a role. We conclude that crowdfunding, relative to more traditional giving, focuses more on informal giving than formal giving. Such an understanding requires different strategies and stimuli to increase giving via crowdfunding.     

Predicting general election outcomes: campaigns and changing voter knowledge at the 2017 general election in England

There is a growing literature suggesting that the result for each constituency at British general elections can be predicted using ‘citizen forecasts’ obtained through voter surveys. This may be true for the majority of constituencies where the result at previous contests was a substantial majority for one party’s candidates: few ‘safe seats’ change hands. But is it true in the marginal constituencies, where elections are won and lost? Analysis of such ‘citizen forecast’ data for the Labour-Conservative marginal constituencies in 2017 indicates not. Although respondents were aware of the seats’ relative marginality and of general trends in party support during the campaign, they could not separate out those that were eventually lost by each party from those that were won again, even in seats where the elected party won comfortably.

     

We the living: the effects of living and deceased donor stories on charitable bequest giving intentions

Choosing messages to encourage charitable bequest giving may be particularly challenging given sensitivity to personal mortality reminders. Previous research suggests that people often react to mortality reminders with avoidance, including distancing themselves from those associated with death. We compare the effects of otherwise similar living and deceased bequest donor stories on subsequent intentions to leave a charitable bequest. Although both story types significantly increased subsequent intentions to leave a charitable bequest, living donor stories consistently outperformed otherwise identical deceased donor stories. Fundraisers may do well to emphasize stories of living planned bequest donors and de‐emphasize death and the deceased in charitable bequest fundraising messaging. Copyright © 2016 John Wiley & Sons, Ltd.     

Improving the effectiveness of prosocial advertising campaigns: Message strategies to increase support from less empathic individuals

Individuals with low levels of trait empathy are hesitant when it comes to helping people in need. This makes it difficult for nonprofit organizations to gain their support for prosocial advertising campaigns. An experimental study among 214 Swiss students examines what message strategies nonprofit organizations should use to increase support from less empathic people. We investigate the effects of depicting daily life situations where people in need are happy versus sad (visual message strategies) and the effects of presenting statistical versus anecdotal evidence (verbal message strategies). The results show that less empathic individuals hold more favorable attitudes toward prosocial advertising campaigns when exposed to sad daily life images and anecdotal evidence. Moreover, attitudes mediate message effects on less empathic individuals' intentions to comply with a prosocial advocacy. Overall, the study suggests that nonprofit organizations should prefer sad over happy daily life images and anecdotal over statistical evidence in prosocial advertising campaigns.     

浅谈实行工程量清单招标的问题及对策

文章分析了实行工程量清单招标存在的一些问题,并从行政主管部门、招投标方以及招标代理机构的不同角度出发,提出了解决这些问题的对策。     

Classic,but not seminal: revisiting the pioneering study of managerial work

Executive Behaviour (Executive behaviour. Stockholm: Strömbergs) describes the first systematic study ever made of top managers at work. It is regarded as a classic, but due to circumstances that will be discussed below, its impact on general management theory has been relatively modest. An idea-historical re-examination of Executive Behaviour reveals several unique qualities of the study that are still worthy of recognition 50 years later. But, written before the revolution in organization theory, the book is also an interesting example of a study conducted in the scientific management tradition, with a strong emphasis on practical rationalization issues.     

Crowdfunding as a tool to support sustainability‐oriented initiatives: Preliminary insights into the role of product/service attributes

A common goal of current research seems to uncover whether crowdfunding (CF) could be considered an effective way to support sustainability‐oriented initiatives in securing funding, due to diverging results emerging from literature. We claim that the objective of proving whether CF may benefit sustainability‐oriented initiatives could be misplaced; rather, we deem more fruitful to understand how critical are some attributes of products/services pursued within CF campaigns to benefiting sustainability‐oriented initiatives and increasing their odds of success in CF. We focus on food‐related projects as in this sector, sustainability issues apply more than to any other human activities and construct a unique sample of food CF campaigns launched and ended in the European Economic Area countries on the world's most popular reward‐based CF platform, that is, Kickstarter. We identify campaigns with a sustainability orientation and perform an in‐depth qualitative analysis, which allows us to classify them into meaningful clusters and subclusters. Our research suggests that the emphasis on egoistic/self‐centered product attributes, rather than on altruistic/society‐centered attributes, is generally more crucial to facilitate CF support to sustainability‐oriented projects. However, the emphasis on altruistic/society‐centered attributes emerges to be more beneficial for initiatives specifically supporting local products. Our results also suggest that reward‐based CF is not suitable for sustainability‐oriented projects targeting disadvantaged individuals/groups. These results offer both theoretical and empirical contributions to the literature as well as practical implications.     

Relational care in communication as the basis of nonprofit fundraising: Theorizing professional ethics based in stewardship and ethics of care

At its core, fundraising is relationship building. Therefore, ethical fundraising requires cultivating genuine, care-based relationships between various stakeholders by considering relational goals and communicative practices. We advance an ethics of care-oriented approach toward fundraising based in nurturing authentic relationships with multiple organizational stakeholders, including donors, employees, beneficiaries, and volunteers. Drawing upon ethics of care and stewardship scholarship based in public relations, the purpose of this article is to propose relational care in communication through dialogue as an ethical springboard of nonprofit fundraising.     

Reframing fundraising research: The challenges and opportunities of interpretivist research practices and practitioner researchers in fundraising studies

This paper examines interpretivism as an approach for researching fundraising practice as context and practice specific. In doing so, it highlights the agency of fundraisers and extends critical analysis of fundraising practice and its broader implications in ways that the dominant positivistic, functionalist literature does not. Building on previous comparisons of positivist and interpretivist approaches, we consider two fundraising studies, and benefits and challenges of using an interpretivist approach. These observations highlight both the complexity and messiness of interpretivist studies, and of the fundraising process. The paper concludes by discussing how these challenges can be managed through analytical iteration, adjustment, and pragmatism throughout the research process; while advocating for including more critical and dialectic approaches to research fundraising and fundraisers' broader practice.     

Measuring correlations of integrated but not cointegrated variables: A semiparametric approach

Many macroeconomic and financial variables are integrated of order one (or I(1)) processes and are correlated with each other but not necessarily cointegrated. In this paper, we propose to use a semiparametric varying coefficient approach to model/capture such correlations. We propose two consistent estimators to study the dependence relationship among some integrated but not cointegrated time series variables. Simulations are used to examine the finite sample performances of the proposed estimators.     

Branding HIV/AIDS communication: the social marketing campaigns of MTV and Viacom

• Based on an ethnographic study of the production and reception of HIV/AIDS public service campaigns by MTV and Viacom, this paper examines the role of branding in HIV/AIDS education promotion. A main premise of the paper is that audiences for HIV/AIDS social marketing campaigns are now less addressed in terms of the classic HIV/AIDS prevention categories of ‘general public’ and ‘risk groups’ and are increasingly viewed as ‘market segments’ implicated in the campaigns in relation to the techniques of branding. Drawing on examples from research conducted amongst audiences in the North of England, the findings highlight the differing audience understandings of the branded consumer objects and icons of HIV awareness. Using a cultural materialist perspective, concerned with the relationship between the campaigns and social relations, this paper examines the process of corporate-sponsored HIV/AIDS campaigns. The findings underscore how social marketing campaigns are increasingly being related to as branded media objects and icons, closely tied to people's material experience and understandings of the aesthetics framing these branded objects and icons. The paper argues that identification and engagement with the campaigns is most evident amongst participants who shared the consumer values and the marketing discourses used by marketing managers and producers of the public service announcements.

Copyright © 2009 John Wiley & Sons, Ltd.     

Effects of attention and reliability on the performance of online medical crowdfunding projects: The moderating role of target amount

Medical crowdfunding platform helps numerous patients access enthusiastic donors and address financial difficulties, but many crowdfunding projects fail to reach their target amount. Thus, how a crowdfunding project can attract considerable donors is questionable. This study examines the effects of attention and reliability on the performance of online medical crowdfunding projects and how target amount changes such effects. Based on objective data of 1177 crowdfunding projects from 2016 to January 2018 in a large medical crowdfunding platform in China, we find that the project donor’s attention (the number of forwards and comments) and reliability (the number of dynamic updates, empirical users, and pictures) positively affect the medical crowdfunding performance of the projects. However, target amount weakens the positive effects of the number of forwards and comments in online medical crowdfunding projects. Therefore, project sponsors should set reasonable target fundraising amounts while showing attention and reliability to donors. Compared with previous research that mainly explores the influence of external factors on crowdfunding outcomes from the perspective of donors, this paper focuses on the internal project factors and explores the concerns and trustworthiness of crowdfunding projects, enriching the literature related to fundraising ability in the project.     

Developing a children's rights approach to fundraising with children in primary schools and the ethics of cultivating philanthropic citizenship

Fundraising literature predominantly focuses on adult donors, with limited literature addressing younger donors, particularly children, and virtually no discussion on the normative ethics which inform fundraising with children. Addressing this gap, this article examines the ethical dilemmas posed by the mainstreaming of charity fundraising in primary schools. Regardless of high levels of participation, research with primary school pupils shows that children's engagement in fundraising activities is often passive, with little decision making afforded to children. First, we question the ethics of passively engaging children in the fundraising relationship. Second, we question the role of fundraising more broadly in helping to cultivate children's philanthropic citizenship, suggesting that current fundraising mechanisms in schools are counter-intuitive to fostering long-term philanthropic engagement. We argue that by critically engaging children in the process of giving, children develop a deeper understanding of the cause areas that matter to them, which cultivates a longer-term commitment to philanthropy. This is potentially a different goal than that of many organisations involving schools in fundraising, where the focus is on incentivising transactional fundraising efforts aiming to raise as much money as possible and thus raises particular ethical challenges which must be considered. In this paper we draw on previous research and established frameworks for understanding philanthropic behaviour to explore the ethical challenges of fundraising with children in schools and present a pathway towards a more child-led, children's rights approach to fundraising in primary schools.     

Comparing cases: studies of commitment systems in Australia and the United States

Using the experiences of PhD research which employed a comparative case study methodology to study industrial relations and commitment systems at brownfield and greenfield sites in Australia and the United States, this paper discusses the issues and challenges that may confront a student undertaking research of this type. It argues that while the original research questions and proposed methodology may, frustratingly, need to change during the course of the research, this can ultimately provide for a richer study and better results. The paper outlines the stages of the case study research and the complexities of combining qualitative and quantitative research methods. In conclusion, the paper briefly summarises the research findings to demonstrate the benefits of long-term, organisationally based case studies.     

比较与借鉴:企业业绩价值评价研究

随着技术的进步和经济的发展,顾客的需求不断变化,技术创新不断加快,产品生命周期不断缩短,市场竞争日趋激烈。传统的绩效评价指标系统已不能满足现代企业的管理需要。本文首先分析近年来国外出现的新的业绩评价指标体系及其在中国的应用情况,而后探讨中国现有的评价指标体系优缺点及其改进方向。     

GARCH族模型的预测能力比较:一种半参数方法

半参数GARCH模型无须设定条件分布的具体形式。本文首先将一种效率较高、易于实施的半参数方法——估计函数方法应用于10类常见的GARCH结构,并给出证据,显示该方法能显著提高GARCH族模型的波动率预测绩效。然后,应用估计函数方法,较为全面地比较各类GARCH结构的预测能力。为给出统计意义下的结果,并减少数据窥察问题,研究中分别使用OLS和SPA检验法进行绩效评价。结果发现,与其他GARCH类结构相比,EGARCH和APARCH模型能够较好地描述股市收益率的波动过程。