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1.
While nonprofit accountability literature recognizes many stakeholders, even theoretically grounded approaches to fundraising ethics tend to focus more narrowly on donors, organizations, and their missions. This paper draws on business ethics scholarship by proposing a stakeholder management approach to ethics in fundraising. This approach foregrounds intentional examination of the multiple stakeholders in the fundraising process: the organization; its donors; current beneficiaries; the broader population within the issue; the fundraisers themselves; and the community. Following stakeholder theory, ethical fundraising activities must align with the charitable mission of the organization, and take into account the legitimate interests of those groups and individuals who can affect, or be affected by, its activities. The process of intentionally identifying, prioritizing, mapping claims, engaging with, and monitoring stakeholders offers fundraisers, nonprofit executives, and members of governing and advisory boards a pragmatic means of aligning fundraising efforts with the mission, values, and long-term strategy of their organizations. 相似文献
2.
Genevieve G. Shaker 《International Journal of Nonprofit & Voluntary Sector Marketing》2023,28(2):e1789
As nonprofits increasingly rely on large contributions, skillful major gift fundraisers are more important than ever. In contrast to the vast research on donor motivations, there are few examinations of fundraisers or fundraising relationships. This study responds to nonprofits' interest in understanding beneficial fundraising strategies and to the lack of empirical literature with the question: From the donor perspective, what characteristics do fundraisers demonstrate within high-quality major giving relationships? This exploratory, interview-based project used a codebook thematic analysis approach based on HEXACO personality theory to review participants' reflections about fundraisers. The 20 participating donors had given between USD$10,000 and USD$40 million to select colleges and universities in the US Midwest region. This study confirms much of what fundraisers believe to be important to major gift donors, with added nuance about the complex form of professionalism donors appreciate. The fundraiser characteristics show several dual emphases, including on field expertise and interpersonal acumen, attention to donor concerns and institutional interests, patience with the gift-making process and ability to facilitate its progression, and attention to ethical practice and empathetic interactions. The study shows the inner workings of the major giving relationship fundraising paradigm, reveals how societal perceptions of fundraisers are relevant for understanding donor preferences, and provides a framework for fundraisers to assess and enhance their interactions with major donors. 相似文献
3.
Walter Wymer Ljiljana Najev Čačija 《International Journal of Nonprofit & Voluntary Sector Marketing》2023,28(4):e1782
There has been a growth in online fundraising from crowdfunding apps, like GoFundMe, that propagate fundraising appeals on social networking sites. In the online space, these crowdfunding apps pose a potential threat to the traditional intermediation role of charities. The disintermediation threat is that donors choose crowdfunding intermediaries instead of charities to channel their giving. In this article, we discuss what makes crowdsourced fundraising effective and how charities can adapt to this new dynamic for more effective online fundraising emphasizing two key success factors: brand strength/reputation and managing the donor experience. In addition, we explain the advantages and disadvantages of social media fundraising and giving and propose ways charities can leverage their good reputations and public trust to stimulate reintermediation. Finally, we propose a landscape for future research based on model that emphases the fundraising campaign's ability to stimulate viral sharing within and between online social networks. 相似文献
4.
The ethics of fundraising has received scant attention in the academic literature, while there is not a huge amount in the grey and practitioner literature either. There is little that explicitly describes normative theories of fundraising—broad concepts of how fundraising ought to be practised, from which recommendions for applied ethical practice can be drawn. This is the first review of the literature on fundraising ethics, articulating, synthesing and naming (often for the first time) 14 ethical theories/lenses that can be inferred (few are explicitly stated as normative ethical theories) from the literature. In so doing, this review provides scholars and practitioners with a much firmer conceptual foundation for examining and developing professional fundraising ethics, and for analysing applied practice and finding solutions to the ethical dilemmas in applied practice. 相似文献
5.
Alex Bizzarri Silvio Cardinali 《International Journal of Nonprofit & Voluntary Sector Marketing》2023,28(3):e1792
The topic of fundraising is garnering increased attention from nonprofit practitioners due to the worldwide growth of the nonprofit sector and the subsequent competition for private funds. Despite this surge, academic literature on fundraising and bequest fundraising, in particular, has remained mainly limited to narrow aspects of the discipline. Based on a systematic review of literature published over the past 25 years, we synthesize various research perspectives into a comprehensive framework of studies linking the different issues highlighted by the authors. The purpose of this article is to consolidate the state of academic research on bequest fundraising by not-for-profit organizations. The literature review underscores how research efforts have not paid much attention to bequest fundraising from the NPO's perspective, although as it has become an increasingly important source of income for charitable organizations. The majority of studies focus on the Donor's perspective, striving to understand what drives the desire to leave a charitable bequest. The findings of the SLR show a gap in the knowledge of NPOs' internal mechanisms concerning the particular topic of charitable bequests; from these insights, the future research directions are proposed. 相似文献
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7.
The making of statistical inferences in distributional form is conceptionally complicated because the epistemic 'probabilities' assigned are mixtures of fact and fiction. In this respect they are essentially different from 'physical' or 'frequency-theoretic' probabilities. The distributional form is so attractive and useful, however, that it should be pursued. Our approach is In line with Walds theory of statistical decision functions and with Lehmann's books about hypothesis testing and point estimation: loss functions are defined, risk functions are studied, unbiasedness and equivariance restrictions are made, etc. A central theme is that the loss function should be 'proper'. This fundamental concept has been explored by meteorologists, psychometrists, Bayesian statisticians, and others. The paper should be regarded as an attempt to reconcile various schools of statisticians. By accepting what we regard 88 good and useful in the various approaches we are trying to develop a nondogmatic approach. 相似文献
8.
This paper examines how beneficiaries are represented by International Nongovernmental Organizations (INGOs) to attract potential donors' attention and if such representations stereotype people of color living in developing countries. The study draws on the multi-level methodological approach to understand the content and overall meaning of 320 photos from the 32 largest INGOs operating in the United States. Findings suggest that INGOs still portray beneficiaries stereotypical and thereby reinforcing colonial narratives of “Othering” by an overwhelming representation of single mothers, infants, and girls, and few representations of men and families; and greater emphasis on deliberately positive representation. 相似文献
9.
Ian MacQuillin;Rita Kottasz;Juniper Locilento;Neil Gallaiford; 《International Journal of Nonprofit & Voluntary Sector Marketing》2024,29(1):e1820
Disintermediation is the ability to sell products and services directly to consumers without these having to pass or go through a ‘middleman’, such as travel agent or record company. With no product or service to sell to consumers, disintermediation in the non-profit sector has been conceived as the giving of money directly to beneficiaries/end users, without the need to go through a ‘middleman’ charity—in other words, it is disintermediated giving. However, there is no consensus definition of what ‘disintermediated giving’ is or to what it applies. Much of the academic literature has focused on one form of disintermediated giving: crowdfunding, which is generally conducted on digital platforms. However, not all crowdfundraising/crowdfunding disintermediates charities from the process of giving; and not all disintermediation of charities from the giving process is accomplished via digital crowdfunding platforms. Further, there are examples of various forms of disintermediated giving, particularly, but not solely via crowdfunding platforms, that have raised questions about its practices, ethics, regulation and accountability. Finding robust and sustainable solutions to these issues first requires a coherent conceptualisation of disintermediation/disintermediated giving in the non-profit sector. This paper attempts to do that by providing a typology of disintermediation/disintermediated giving. We examine the phenomenon of disintermediation in organisations that adopt the ‘traditional charity model’ (those which ask for and then convert donations into goods and services for beneficiaries) and look to see which functions and processes are subjected to disintermediation. This can be either the whole or part of that asking/converting process, which is replaced or bypassed by a different entity (individuals, commercial fundraising entities, or companies or charities that adopt an alternative approach to the ‘traditional charity model’). Our typology contains three main types of disintermediation: (A) the charity is disintermediated, with donations and support given directly by donors to beneficiaries; (B) the charity's fundraising function is disintermediated; (C) the charity's service provision to beneficiaries is disintermediated. Each of these raises ethical and regulatory issues, which we briefly explore. 相似文献
10.
Amanda L. Hoskins;Jake D. Hoskins; 《International Journal of Nonprofit & Voluntary Sector Marketing》2024,29(2):e1864
Scholars and practitioners have long viewed an individual's age to be a key predictor of giving outcomes. Specifically, older individuals are expected to be more philanthropic than younger individuals are. Utilizing a ten-year dataset from a Research One university in the United States, donation histories to health areas of the campus are matched with patient visit records from the university's affiliated hospitals and clinics system to empirically examine this accepted wisdom. The initial findings confirm basic expectations around donor acquisition as older prospects are acquired at higher rates than younger prospects. However, once the organization acquires and solicits donors, age's associative impact on retention rate becomes flat to negative, which indicates support for the alternative view that many younger donor prospects may have capacity and willingness to give. The role of giving purpose is also compared and contrasted among younger and older donor prospects, showing that managers of nonprofits can strategically solicit each population uniquely with targeted approaches to drive higher total fundraising success. The key results are discussed and both implications for theory and practice are derived in the process. 相似文献
11.
Richard D. Waters Giselle A. Auger 《International Journal of Nonprofit & Voluntary Sector Marketing》2023,28(4):e1766
There is a great deal of need in this world, and some are taking their plights directly to the public for help rather than approaching nonprofit organizations. This content analysis of GoFundMe solicitations compared a range of requests (n = 303) to document how similar the solicitation strategies of crowdfunding campaigns run by individuals are to those from nonprofit organizations. Results from this investigation helped address the uncertainties of the disintermediation of the nonprofit sector. Though disintermediation is real and actively taking place, results indicate that nonprofit organizations are in a healthy position to survive the disruption of crowdfunding while adapting, adopting and improving crowdfunding behaviors. 相似文献
12.
Christopher N. Dougherty 《International Journal of Nonprofit & Voluntary Sector Marketing》2022,27(2):e1721
Fundraisers, managers, and boards in the charitable sector are faced with an ongoing concern: how do they produce sustainable, predictable financial returns for their causes while minimizing the cost of fundraising? One way to address this is to improve the measurement of fundraising activities and this study asks how fundraising results should be communicated within organizations to support sustainability. This case study focuses on the fundraising program from one Canadian charity with a large, diversified fundraising program to examine how fundraisers can move beyond simple end-of-year financial ratios and implement one managerial technique, leading and lagging indicators, to improve long-term financial performance. A literature review, internal interviews, and internal document review are used to identify 81 potential leading and lagging indicators that fundraisers can use to develop a suite of indicators that fit their context, activities, and goals and to identify potential challenges with implementing indicators. The role of organizational context and characteristics in selecting an appropriate suite of indicators is also discussed. 相似文献
13.
Adrian Sargeant Jane Hudson 《International Journal of Nonprofit & Voluntary Sector Marketing》2011,16(3):237-250
The Salvation Army operates internationally and is an evangelical part of the universal church, they provided help to over 30 million individuals in 2008. Their main focus is to build community, provide fellowship, rebuild lives, and provide comfort and support to those in need. They also provide disaster relief, drug and alcohol rehabilitation, and activities for the elderly, among many other social services. The international headquarters, the administration centre, is based in London. The Salvation Army USA, based in Virginia, has a national commander and national chief secretary who work to coordinate the national efforts. There are 4 geographical territories, south, east, west and central and each territory is a separately registered nonprofit entity. The southern territory is further divided into 9 divisions and has historically been very successful at planned giving fundraising. Planned giving success had been attributed to the territories personal approach. However, with the noticeable changes in the attitudes of seniors the planned giving has significantly declined in 2008/2009. Seniors, who had been considered the most suitable donor prospects had developed a sense of fear and distrust of the government and the banking system. They were resisting personal meetings with planned giving staff that had been so successful for the Salvation Army. As a consequence the planned giving strategy had to be adapted. Copyright © 2011 John Wiley & Sons, Ltd. 相似文献
14.
Adrian Sargeant 《Public Management Review》2013,15(5):635-662
Abstract Despite significant government efforts to bolster individual philanthropy, giving by individuals (as a percentage of household income) has remained remarkably static and participation in many western countries is declining. This article explores the role that governments might play in facilitating growth, from a social marketing perspective. Drawing on research from multiple domains this article proposes an easily accessible and actionable framework (1) to inform public policy and (2) to guide further impactful academic research, with the objective of increasing both participation in, and the monetary value of, individual giving. 相似文献
15.
企业绩效评估制度与激励机制是现代企业制度的核心内容之一,是企业活力与未来发展潜力的原动力,是现代企业良性运作的基石,也是人力资源管理的精髓。 相似文献
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17.
Victoria Ninaber Robert Mittelman 《International Journal of Nonprofit & Voluntary Sector Marketing》2023,28(4):e1736
Charitable fundraising appeals for international development created for potential donors in the Global North are often, if not always, designed without the inclusion of voices and insights from the intended beneficiaries in the Global South. The implications of these appeals, void of beneficiary input, may serve to proliferate poverty porn and racial stereotypes, promote paternalistic and colonial thinking, and strengthen white savior syndrome. This exploratory paper, through a set of interviews and a focus group with fundraising professionals at international development organizations, examines the need for a beneficiary-centered Code of Ethics. A framework, based on the four major findings, is proposed that begins with beneficiary input and considerations offer charities an inclusive method for the design of future fundraising appeals and a way to fulfill their responsibility in how the beneficiary is depicted and the societal understanding of their situation. 相似文献
18.
Russell N. James III Claire Routley 《International Journal of Nonprofit & Voluntary Sector Marketing》2016,21(2):109-117
Choosing messages to encourage charitable bequest giving may be particularly challenging given sensitivity to personal mortality reminders. Previous research suggests that people often react to mortality reminders with avoidance, including distancing themselves from those associated with death. We compare the effects of otherwise similar living and deceased bequest donor stories on subsequent intentions to leave a charitable bequest. Although both story types significantly increased subsequent intentions to leave a charitable bequest, living donor stories consistently outperformed otherwise identical deceased donor stories. Fundraisers may do well to emphasize stories of living planned bequest donors and de‐emphasize death and the deceased in charitable bequest fundraising messaging. Copyright © 2016 John Wiley & Sons, Ltd. 相似文献
19.
Major gift fundraising (MGF) is a crucial activity for large UK charities and is one that is normally undertaken by teams. This paper examines the criteria that the managements of large charities apply when selecting individuals to serve on MGF teams. It also explores possible connections between team composition and MGF success. A questionnaire exploring this matter was distributed to a sampling frame comprising 500 of the UK's largest fundraising charities, resulting in 151 replies. It emerged that MGF teams which contained people who had been chosen on the basis of their commitment to the MGF function, their communication and relationship nurturing abilities, and their wide‐ranging connections throughout an organisation were reported to perform better than teams that were not deliberately assembled in this way. The more background research was completed into an MGF prospect's circumstances and preferences and the more diverse an MGF team's composition, the higher the probability of success. However, team size did not exert significant effects on performance nor did (i) the personal status of any of a team's members or (contrary to expectations) (ii) the inclusion of individuals who knew a prospect personally. Teams with members who possessed extensive experience of MGF did not perform substantially better than others. Copyright © 2011 John Wiley & Sons, Ltd. 相似文献
20.
Marta Herrero Simone Kraemer 《International Journal of Nonprofit & Voluntary Sector Marketing》2020,25(4):e1673
This paper argues for the centrality of organisational practices in occupational learning with a case study of fundraising in the non-profit UK's arts and higher education sectors. Despite the need to increase charitable giving to non-profit organisations, little is known about the work, fundraisers must do in order to carry out their jobs. We argue that fundraisers develop strategic understandings and competences within organisational environments, which they put into practice in their relationships with stakeholders within and outside the organisations where they work. Our findings suggest that one of the main ways in which fundraisers learn is by negotiating and surmounting obstacles both internally, within their organisational environments and externally, around the perception of fundraising as a profession. We thus argue for the importance of establishing a “fundraising culture” within organisational environments; a shared organisational competence where fundraising is practiced as a legitimate and strategic type of practice. 相似文献