服务来源国最近研究进展

作为品牌管理研究的重要领域之一,来源国研究成果丰富,但现有文献都集中于产品来源国研究,对服务来源国领域了解甚少。文章以国内外相关文献为基础,从服务来源国的源起、构成、效应等几方面对相关文献进行了梳理评述。认为相对与服务经济的发展,服务来源国研究还很缺乏。服务来源国的研究会深化来源国研究领域结论,并为跨国服务企业运营提供参考,将会成为来源国研究的重点。最后,给出了该领域的未来研究方向。     

原产地效应及其作用机制:一个文献综述

来源国效应是近几十年来国际营销研究中的一个重要领域。来源国信息作为产品的一个重要外部认知线索,影响着消费者的产品信念,进而影响消费者对产品的评价。文章对来源国效应的主要作用机制进行了较为系统的梳理,并对国内外的相关研究进行了整理和比较。针对来源国效应研究的主要局限,如产品类别、国家地区、地区形象量表等方面的局限,提出未来研究的方向性建议。     

基于合理性理论视角的来源国效应研究

文章基于制度理论中的合理性理论视角,对来源国效应进行了剖析,认为来源国效应本质上是通过合理性感知这一中介机制来发挥其对消费者态度和行为的影响的。消费者会分别基于来源国的绩效和制度形象形成对实用合理性和社会合理性两种判断,进而决定采取何种态度或行为。因此,企业可以通过绩效行为和制度行为来发展提升其来源国合理性的策略。     

服务产品也存在来源国效应吗——服务来源国及其对消费者服务评价的影响研究

来源国研究成果丰富，但对服务来源国的研究却很少。在服务市场不断开放、服务经济迅速发展的背景下，亟需对服务来源国问题进行深入研究。本研究以银行业为背景，通过两个实验，探讨了服务来源国效应及服务特征中无形性、互动性对该效应的调节作用。研究发现，来源国效应同样存在于服务领域。相对于差的服务来源国，好的服务来源国会提升消费者的感知服务质量。无形性会强化服务来源国效应，而互动性会弱化服务来源国效应。     

产品来源国效应浅述

自从1965年Shooler开始对来源国效应进行实证研究之后,来源国效应引起了人们广泛关注。本文简述了产品来源国效应的研究发展历程,通过对大量实证研究了归纳与总结,分析探讨了影响来源国效应的几个影响因素。     

产品来源国效应浅述

自从1965年Shooler开始对来源国效应进行实证研究之后,来源国效应引起了人们广泛关注。本文简述了产品来源国效应的研究发展历程,通过对大量实证研究了归纳与总结,分析探讨了影响来源国效应的几个影响因素。     

产品评价的来源国分解效应:欠发达国家视角

出于不同的目的,无论是发达国家还是欠发达国家,都呈现出产品来源国分解的趋势。以往的研究表明,发达国家为了降低成本将生产转移到欠发达国家,而欠发达国家的消极形象并未降低消费者对产品的评价;当欠发达国家为了提高消费者对产品的评价而利用发达国家的技术和设计时,结果却并不理想。为此,文章引入混合产品的解释机制,着重从欠发达国家视角探讨来源国分解效应。通过实验发现:欠发达国家产品来源国分解后,在一般情况下,由于消费者启动的是关系解释而不会改变对产品的评价,当启动属性解释时,有助于提高消费者对产品的评价;而对欠发达国家本国的消费者而言,则无论是否启动属性解释,对产品的评价都会显著提高。     

来源国形象与感知质量关系述评

来源国形象与品牌资产是两个重要研究领域,二者之间的关联也是当前的研究热点。本文针对来源国形象与感知质量(品牌资产的一个维度)的关系以及影响因素的研究成果进行了综述与评价,并对今后该领域的研究方向阐述了笔者的观点。     

企业社会责任信息披露动机研究：过去、现在与未来

本文基于国内外相关文献研究,对企业社会责任信息披露（CSD）动机的国内外主要理论及实证研究进行了系统性的总结,梳理并指出了制度理论视角、政治经济学理论视角下的各理论的核心思想、理论缺陷及相互之间的互补关系,并在此基础上,提出了在战略引导下的规范性、工具性理论之间的融合性理论框架。最后,本文提出,CSD研究理论源自于发达国家,对于与发达国家在宏微观环境等方面存在显著差异的发展中国家的企业CSD动机研究,尚存在理论与实证领域进一步研究的价值,并就未来研究方向提出了作者的观点。     

关于品牌来源国形象新理论模型构建的探讨

早在1965年,Robert D.Schooler就开始了有关"来源国效应"的研究,之后,数以百计的文献证实了品牌来源国信息对于消费者购买国外产品的决策行为有着显著影响.作为"来源国效应"研究的核心环节,品牌来源国理论模型的构建极为重要,本文将对品牌来源国新理论模型的构建做一深入探讨.     

服务化理论最新研究进展

服务化是制造业升级的重要途径,企业采用服务化战略实现由制造向服务转变,可以获得新的竞争优势。文章通过梳理国内外服务化理论的经典文献,阐述服务化的定义、目标与研究内容,归纳理论构成的主要维度：影响因素、发展策略和管理模式,并详细介绍了各维度的主要观点和演化过程。最后,基于对现有研究成果的总结和评述,运用系统思维和价值共创等概念,构建了服务化理论框架,并探索未来的理论发展方向。     

Investigating Quality Perceptions of International Services by Chinese Consumers

Consumers are known to use the country of origin (COO) of a product to infer the quality of products. Products of technologically advanced countries such as the United States and Germany are known to enjoy positive country‐of‐origin effects. Conversely, products made in the developing countries typically suffer from negative COO effect. While this influence of COO is widely recognized for products, the same cannot be said about services. Only a handful of studies have empirically investigated the relationship between COO and perceived service quality. Additionally, most of these studies in this research paradigm are undertaken in developed markets; hence, their findings cannot be extrapolated to the newly industrialized countries (NICs) that offer tremendous market potential for global services. It has, therefore, become imperative for multinational companies to understand if and how consumers in the major NICs use COO and other cues to infer service quality. This insight is critical in developing effective pricing and promotion strategies for these markets. Using data collected from consumers in Beijing in the People's Republic of China, we demonstrate significant COO effect on two service categories: hotels and restaurants. We also highlight how these research findings will help managerial decisions about pricing and promotion. © 2015 Wiley Periodicals, Inc.     

Acquisitions Entry Strategies in Africa: The Role of Institutions,Target‐Specific Experience,and Host‐Country Capabilities—The Case Acquisitions of Finnish Multinationals in Africa

Acquisition is an important entry strategy for multinational enterprises (MNEs) seeking to gain faster entry into new and emerging markets and remain competitive in the global marketplace. MNEs utilize partial‐, staged‐, and full‐acquisition strategies when entering into foreign markets. This research analyzes how and why firms opt for these acquisition strategies in the context of Africa. The study applies institutional theory and explores constructs derived from the Uppsala internationalization process model. Using a case study of five Finnish acquisitions in Africa (Egypt, Morocco, Kenya, and South Africa), it was found that Finnish MNEs opt for partial acquisition rather than staged and full acquisition in the context of acquisitions made prior to late 1990s without earnout arrangements. Finnish MNEs opt for the choice of staged acquisition rather than partial and full acquisition in the contexts of mild regulatory framework in host countries and when the acquired firm business requires extensive improvements and the target host market structure is fragmented. Finnish MNEs opt for the choice of full acquisition rather than partial and staged acquisition in three contexts specifically: (1) when the acquiring Finnish MNE possesses host‐country capability, target‐specific experience, and ensures the retention of top management personnel of the acquired target; (2) when the size of the acquired target is relatively very small compared to the acquiring MNE; and (3) when the nature of the acquired firm business is well developed and the target host‐market structure is consolidating. © 2016 Wiley Periodicals, Inc.     

论中国企业技术获取型FDI的模式选择

近年来,中国向发达国家的对外直接投资接连不断,其快速增长的主要动因在于融入全球供应链,获取逆向技术溢出。逆向技术溢出效应会作用于企业、产业、国家三个层面,而企业通过模仿效应、嵌入效应、人力资本效应和平台效应四个途径获取逆向技术溢出。中国企业应立足自身,合理选择技术获取型FDI的进入模式以有效获得逆向技术外溢。     

颠覆性创新演进、机理及路径选择研究

颠覆性创新对在位企业和新入企业的发展至关重要,相关的理论研究对于实践具有很强的指导意义,特别是对发展中国家的企业。目前,颠覆性创新研究主要集中在颠覆性创新的概念、机理、特点,颠覆性创新理论的预测力,颠覆性创新的影响因素及路径选择等方面。本文从以上几个方面对有关颠覆性创新的研究成果进行了述评,并指出了未来的研究方向。     

MNE translation of corporate talent management strategies to subsidiaries in emerging economies

The rise of emerging economies in recent years has motivated calls for research into how multinational enterprises translate their corporate strategies to subsidiaries in these countries. This study addresses this issue and presents a heuristic framework derived from the resource-based view and neo-institutional theory. We propose that the translation of corporate talent management strategies to emerging economies is affected by metropolitan and provincial institutional and cultural differences. We develop propositions pertaining to corporate-local level decision-making, community relations, skills shortages, and diversity, to inform future research and practice.     

基于波特五力模型分析的旅游餐饮业发展策略探讨

按照迈克尔.波特的企业竞争战略理论,企业竞争优势是由产业结构决定的,是由一个产业中的五种竞争力量所决定的。要对抗这些竞争力量,企业就要采取相应的发展策略,建立自己的竞争优势。应用迈克尔.波特的五种竞争力模型,以我国旅游餐饮行业竞争态势为切入点进行分析,其结论是:我国旅游餐饮企业提升其市场竞争力,应该采取的发展策略是:实施品牌战略,发展连锁经营;加快自主创新,实施标准化战略;准确分析目标市场,积极培育顾客忠诚度;借鉴发达国家经验,探索有效营销策略。     

组织二元性的前因与影响结果研究进展

发轫于西方发达国家大企业实践之中的组织二元性被视为企业竞争优势的新来源。文章在梳理组织二元性研究文献的基础上,整理出组织二元性的前因与影响结果的整体研究框架。对结构分离、情境设计、领导行为、企业网络等多种实现组织二元性机制进行分析。同时,关于现有研究对组织二元性与企业绩效的作用得到了正向、负向、不显著等三种不一致的结论,文章从两个方面对其成因做出解释。     

The asymmetric dominance of cognitive versus affective country image in driving purchase: Conditioning roles of cognition-affect intra-valence nature and product type

Despite the vast amount of research on country image, extant country-of-origin (COO) literature remains ambiguous about which of the country image dimensions, cognitive country image (CCI) or affective country image (ACI), is more important in driving purchase. Drawing on the primacy of affect theory, this research develops a nomological framework that clarifies this ambiguity and explains whether, when, and why ACI/CCI takes precedence in determining purchase decision. With a large-scale study on Chinese consumers responding to two types of products from four countries, the findings unveil the asymmetric dominance of CCI and ACI in influencing purchase intention via consumer cognitive product judgment and affective product evaluation, which is conditioned by the dyadic effects of country cognition-affect intra-valence nature and product type. This research contributes through illuminating the differential roles of CCI and ACI in influencing consumer reactions to foreign products, the boundary conditions and underlying mechanism of the differences.     

Trends in international business thought and literature: A review of international market entry mode research: Integration and synthesis

Although entry mode strategy has traditionally been a central topic of research in international business, it is only recently that integrated research frameworks have developed. Largely in response to the dynamic reconfiguration of global business, these new insights from channel management, global strategy, alliances, and political economy have infused new perspectives into entry mode research. This article reviews and synthesizes this literature. Within an over-arching classificatory framework, central themes and sub-themes within this body of literature are identified and their inter-linkages investigated. The evolutionary process of entry mode research is examined. The article concludes with directions for future research and the need to integrate entry mode research with partnering strategies.