Communicating CSR practices – Role of internationalization of emerging market firms

Emerging markets suffer from institutional voids, and in such resource deficient economies, corporate social responsibility is given scant attention. However, when firms from emerging markets globalize, international stakeholders become suspicious about firms’ products, services, and business practices. Grounded in the liability of emergingness and legitimacy theory and using a sample of 134 manufacturing firms from one emerging market, India, this study explores how firms’ international diversification intent and market-seeking motives influence emerging markets’ firms communication of socially responsible activities as an attempt to eliminate illegitimacy. Furthermore, the study reveals that business group affiliation enhances the influence of internationalization on firms’ communication of socially responsible activities.     

Young consumers’ green purchase behaviour in an emerging market

Young consumers represent a powerful engine in the development of environmentally conscious population as well as a promising market for green products. Marketers and organizations are therefore increasingly developing strategic marketing campaigns and environmental education programmes that target the young consumer segment. This study aims to examine a number of rational, moral, emotional and self-identity factors that may facilitate or impede green purchase behaviour among young consumers in an emerging market, Vietnam. A paper-based survey was employed to collect data from university students, which yielded an effective sample of 289 respondents. Multivariate statistics revealed that most factors (i.e. knowledge, attitudes, personal norms, self-identity and perceived barriers) significantly affected consumer purchase of energy efficient appliances, except for subjective social norms and warm glow. From these findings, implications for marketers, policy-makers and other stakeholders engaged in promoting green products are discussed.     

What makes export manufacturers pursue functional upgrading in an emerging market? A study of Chinese technology new ventures

This study examines unique factors causing emerging market firms to pursue functional upgrading. Our analysis draws on the resource-based view and learning theory, and our study sample consisted of Chinese new technology ventures. We test the effect of governance mechanisms and internal resources on the functional upgrading of firms. The results indicate that trade shows and quality advantage facilitated the functional upgrading of firms. However, contrary to our expectations, electronic markets and technological advancement do not emerge as significant variables. The implications of the results are discussed in consideration of the existing literature, and future research opportunities are described.     

The antecedents of renegotiations in practice—an exploratory analysis

In order to support business negotiations with electronic tools effectively, a deep understanding of real-life business negotiations is required. Comparing the settings usually applied in negotiation experiments with the every-day experiences of business negotiators, it can be stated that the work of business negotiators is much more iterative and embedded. Renegotiations appear on a regular basis. This observation stresses the importance of flawless communication in business negotiations and raises questions regarding the reasons for renegotiations and the role of information technology in this context. This paper investigates data gathered in a 2005 survey study in order to identify the context factors that drive B2B renegotiations using a preliminary regression model. The rules of interaction, task complexity, and business relationship are found to be significant predictors of the renegotiation likelihood while media richness does not impact the likelihood of renegotiations in practice.     

From local to global innovation: The role of subsidiaries’ external relational embeddedness in an emerging market

This study examines factors that influence the development and transformation of local innovations into global innovations from an emerging market subsidiary. We argue that subsidiaries’ relational embeddedness with the external local network is essential for the development of local innovations. Turning local innovations into global ones is the result of the level of innovativeness evoked by the subsidiary located in an emerging market. However, the transformation of local into global innovations is more likely to happen in the case of subsidiaries having previous reverse knowledge transfers in functional areas. Reverse knowledge transfers indicate internal embeddedness, which is essential for local innovation to be transformed into global innovation. We draw on survey evidence from 131 foreign subsidiaries operating in Brazil. Using a Structural Equation Modeling technique, our results support our hypotheses and show that subsidiaries’ relational embeddedness with the external local network is positively associated with local innovation, which is transformed into global innovation, especially when innovation is developed in the subsidiary´s functional areas with previous reverse knowledge transfers. We draw implications for the field of subsidiary management research, specifically to understand the role of local innovation from foreign subsidiaries in emerging markets.     

Is rudeness really that common? An exploratory study of incivility at work

Currently, most studies of incivility involve surveys and controlled laboratory experiments that focus on examining the associations between incivility and other variables. This method of investigation is important, but insufficient for developing a comprehensive understanding of such a complex and multifaceted construct. The present study explores employees’ perceptions of rude workplace behavior from the perspective of real employees in managerial roles. It investigates the extent to which incivility is a prevalent issue faced by employees at work, examines the perceived impact of incivility on relational and productivity-related outcomes, and, finally, considers the potential differences between face-to-face rudeness and electronic rudeness. A qualitative interview approach is used to explore and analyze employees’ perceptions and investigate what employees think, feel, and say about their experiences with incivility at work.     

An exploratory study of examining students’ expectations of training in a laboratory class: Factor analysis of affective heuristic features

When developing effective training programs, it is important to know students’ expectations of laboratory classes. The authors collected 170 surveys from students in one laboratory class to investigate the underlying dimensions of their expectations of training. Factor analysis identified the following six dimensions of students’ expectations: climate, courtesy, credibility, entertainment, relevance, and structure. These dimensions of training expectations were used to cluster students into two groups: serious and enthusiastic. Thereafter, these two clusters were compared using chi-square tests to determine whether there were statistical differences among them. The findings suggest instructors should consider students expectations to improve students’ learning from laboratory classes.     

To be different,or to be the same? An exploratory study of isomorphism in the cluster

Entrepreneurial firms are argued to struggle between being different and being the same. To join the debate, we asked this question: How can entrepreneurial firms in a geographically concentrated locale gain both competitive advantage and legitimacy, given the competitive pressures for differentiation and the institutional pressures for conformity? Drawing from the network perspective, we conducted the research in a furniture cluster in Southwestern China. Based on qualitative and quantitative data, we found that peripheral firms tended to be institutionally and competitively isomorphic, while central firms could avoid the tradeoff between institutional conformity and competitive differentiation by creating and using their networks to innovate and at the same time to shape the institutional environment.     

Do barriers to export vary for born globals and across stages of internationalization? An empirical inquiry in the emerging market of Turkey

Although the literature on export barriers has been growing, this issue of whether barriers to export exhibit significant differences among firms has not been addressed. In particular, the question of whether these impediments are uniform for born globals – a new breed of exporting firms that initiate exporting soon after inception – is unresolved. Similarly, barriers to export are thought to vary across different stages of internationalization. Therefore, the present work explores this fundamental issue. The empirical study is carried out in the context of an emerging market, Turkey, providing an opportunity for examining the stability of earlier findings (carried out largely in advanced economy settings) for rapidly developing economies. Results suggest that perceived barriers differ mainly for firms in the domestic marketing stage, pre-export stage and for born global firms.     

More shareholders,higher liquidity? Evidence from an emerging stock market

Using data assembled from all non-financial firms traded on the Malaysian stock exchange, we provide evidence of a nonlinear relationship between the number of shareholders and liquidity. While more shareholders are associated with higher liquidity, the negative effect of wider spreads kicks in when shareholder base exceeds a threshold level due to higher volatility induced by noise trading. However, the threshold level is considerably higher than the number of shareholders of most Malaysian public listed firms, suggesting much room for shareholder expansion in the local market. Our findings call for corporate managers to actively manage and expand their shareholder bases.     

“How does customer perception of salespeople influence the relationship? A study in an emerging economy”

Sales and sales force management is a complex activity that largely determines a company's commercial success. Customer perception of the salespeople in terms of expertise, trust, interaction, and risk can drive the establishment of long-lasting ties, making customer portfolio management profitable in the long-term. Yet to date, while much work has been done on company-customer relational issues, very few studies have taken customer perception of salespeople as their reference. Moreover, most existing studies have taken western countries and developed economies as their reference of analysis.The present study, in contrast, provides an analysis of an emerging economy context, Peru. Using a sample of more than 400 consumers and structural equations analysis, this article presents a model based on the Social Exchange Theory. The final part of the study presents the theoretical discussion together with key implications and recommendations for management.     

Slow fashion movement: Understanding consumer perceptions—An exploratory study

The retail industry currently is dominated by fast-fashion and just-in-time production seeking to increase fashion trends. Yet, due to the economic crisis worldwide, disposable incomes are on the wane and clothes at disposable prices are losing their appeal. There is a growth of a new movement counteracting the demand for fast fashion—the “Slow Fashion” movement. The exploratory study analyzed consumers' perception of purchasing slow fashion garments using focus groups. Four themes emerged (1) Slow fashion defined; (2) Slow Fashion Product Attributes; (3) Slow Fashion as a Lifestyle; (4) Slow Fashion into Retail Mainstream, implications for retailers have been suggested.     

Liabilities of origin and its influence on firm's corporate social performance? A study of emerging market multinational corporations

This study draws upon the institutional-based view to examine how home country institutional voids affect the corporate social performance (CSP) of emerging market multinational corporations (EMNCs). We propose that home country institutional voids of EMNCs are positively related to CSP. We also argue that EMNCs' internationalization and visibility will further augment the above relationships. We tested our hypotheses using a sample of 89 EMNCs from 10 countries from 2009 to 2018 and found support for our arguments. Our findings show that EMNCs use CSP to overcome the liabilities of origin due to their home-country institutional voids. Internationalization and visibility increase the challenges of origin liabilities and EMNCs respond by enhancing their CSP. Our research adds to the existing knowledge base on institutional voids within the realm of international business.     

Fairness quality: a conceptual model and multiple-item scale for assessing firms’ fairness – an exploratory study

Abstract

Scholars suggest that fairness is a precursor to ethical firm behaviour. Existing research suggests that (1) commonly used single-item fairness measures lack reliability and validity, and (2) single-item scales do not contribute to understanding fairness as a multidimensional concept. Using the means-end framework, we develop a measure of fairness quality (FQ) of service experience. We conceptualise, construct, refine and test the FQ scale over multiple stages of data collection. Using the soft-laddering interviewing technique, we initially explore FQ attributes. Subsequently, we design and conduct two surveys to test the FQ measure. The final scale contains 18 items in four dimensions: transparency, associations, moderations and process. The FQ scale demonstrates good psychometric properties, passing all reliability and validity tests. The scale extends existing research on fairness and provides a new conceptualisation of FQ. Marketers are encouraged to manage their FQ systematically to stimulate social and ethical behaviour. We present theoretical and managerial implications, with future research directions.     

The more,the merrier? An exploratory study into managing channels in UK financial services

Abstract

Following the emergence of retail parks in the late 1970s in Britain, they have grown in number, scale and degree of retail specialisation. Some continue to form concentrations offering primarily ‘bulky goods’ shopping, while others have diversified to offer traditional ‘high street’ functions from stores indistinguishable from their town and city centre equivalents. Consequently, in some cases the emergence of new ‘high streets’ in the suburbs can be posited. In view of the potential impact such developments might have on traditional shopping centres, this study reviews the development of retail parks in Britain in recent years, and examines the commercial impact of a retail park in the process of transition towards a suburban ‘high street’. Evidence from surveys in 2003 and 2004 of the Fforestfach Retail Park in the greater Swansea area indicates that the transition towards a suburban ‘high street’ is beginning to impact significantly on traditional shopping centres of all types. It was evident that even small additions of ‘high street’ functions between the two recent survey dates elicited a statistically significant strengthening of their trading impact. Consequently, it is suggested that upgraded retail parks are likely to become stronger competitive threats to the full range of district, town and city centres if ‘high street’ functions continue to be added to retail parks.     

Analyses of non-fatal accidents in an opencast mine by logistic regression model – a case study

Accidents cause major damage for both workers and enterprises in the mining industry. To reduce the number of occupational accidents, these incidents should be properly registered and carefully analysed. This study efficiently examines the Aegean Lignite Enterprise (ELI) of Turkish Coal Enterprises (TKI) in Soma between 2006 and 2011, and opencast coal mine occupational accident records were used for statistical analyses. A total of 231 occupational accidents were analysed for this study. The accident records were categorized into seven groups: area, reason, occupation, part of body, age, shift hour and lost days. The SPSS package program was used in this study for logistic regression analyses, which predicted the probability of accidents resulting in greater or less than 3 lost workdays for non-fatal injuries. Social facilities-area of surface installations, workshops and opencast mining areas are the areas with the highest probability for accidents with greater than 3 lost workdays for non-fatal injuries, while the reasons with the highest probability for these types of accidents are transporting and manual handling. Additionally, the model was tested for such reported accidents that occurred in 2012 for the ELI in Soma and estimated the probability of exposure to accidents with lost workdays correctly by 70%.     

How different are the entrepreneurs in the European Union internal market?—An exploratory cross-cultural analysis of German, Italian and Spanish entrepreneurs

Little research has analyzed the similarities or differences between entrepreneurs from different European Union countries. The European Union is a single market, but also an international business arena where the entrepreneurs from any member state can make their first move in the direction of internationalizing their business. This work presents an exploratory study of the personal values and attitudes of European entrepreneurs based on a cross-cultural analysis of entrepreneurs from Germany, Italy, and Spain. The analysis uses Hofstede’s model to study the cultural and social values of these entrepreneurs, and their personal values have emerged from case studies. The results show that the entrepreneurs of the three different nationalities share a similar pattern of personal values. These findings are discussed and proposals for further empirical research suggested.

Mass prestige value and competition between American versus Asian laptop brands in an emerging market—Theory and evidence

In recent years, competition between brands have been linked to mass prestige associated with the brands. Mass Prestige (Masstige) is very important to study, and yet it is a relatively less investigated construct in the literature. This study is an attempt to contribute to the literature grounded in masstige theoretical approach by examining the prestige associated with the four best-selling laptop brands: 1) two American brands (HP, Dell); and 2) two Asian brands (Lenovo and Acer). We analyzed the competition between these brands in the second fastest growing emerging market, India. In order to measure masstige value, we used the Masstige Mean scale (Paul, 2015). The results show that American brands have the potential to be seen as prestige brands while Asian brands are trailing behind in masstige value and competition. Finally, but not less important, this paper discusses the potential reasons for different masstige value of four laptop brands.