Disconnecting labour: The impact of intraplatform algorithmic changes on the labour process and workers' capacity to organise collectively

This article examines how gig economy platform companies, via algorithmic management, shape working conditions and collective organisation of food delivery couriers. Using qualitative data from one case study operating in a city in the United Kingdom, the study captures real-time intraplatform unilateral changes in algorithmic management to provide increased flexibility for couriers. Findings show algorithmic changes generating a reconfigured, fragmented and compliant workforce. As a result, couriers demonstrate different interests and motivations to work for the company, where disparities in the demands for improved working conditions hindered efforts for collective organising. This article argues that intraplatform algorithmic changes create affordances that companies can exploit to concentrate power over labour even when conceding some control over the labour process.     

Theorising labour unrest and trade unionism in the platform economy

The article develops a novel conceptualisation of labour unrest and trade unionism in the platform economy, extending current understandings in two ways. First, we situate platform work historically, in the longue durée of paid work under capitalism. Secondly, we introduce a consideration of social structure into debates on union practices often framed in terms of agency. Building on Silver and the Webbs, we highlight the importance in platform work of associational power over structural power; legal enactment over collective bargaining; and geographical over workplace unionism. While mainly a theoretical article, we draw on empirical evidence from research into platform work over five years, comprising interviews, case study, observation and documentary analysis. We conclude that platform labour unrest and unionism bear marked similarities with 19th century forms rather than the 20th century models that often dominate industrial relations perspectives. Consequently, unions organising platform workers should consider adapting their approach accordingly.     

Always on across time zones: Invisible schedules in the online gig economy

This study investigates work schedules in online labour markets, operating in 24/7 mode across spatial borders and time zones. Focusing on largely hidden and invisible work of freelancers such as searching for jobs and communicating with clients, the study documents how platforms put pressures and constraints on freelancers’ time through the mechanism of task allocation. We use data on 241,582 timestamped messages posted by 29,759 unique users in 4082 contests on a leading Russian‐language freelance platform to reveal how freelancers’ efforts to get a job make them work nonstandard hours, including evenings, nights and weekends. Freelancers have to be responsive and adapt their schedules to clients’ needs. Freelancers who live in time zones which differ from their clients are particularly disadvantaged, working a greater proportion of nonstandard hours. The findings emerging from the study contribute to current debates on the gig economy and a new time‐work discipline.     

Microtargeting control: Explicating algorithmic control and nudges in platform‐mediated cab driving in India

We discuss algorithmic control and nudges prevalent in the gig economy in relation to extant management control literature. We draw on an analysis of archival data and interviews with drivers and executives of app‐based cab companies in India. Comparing algorithmic control with direct control, we explain the increase in the scale and scope of automation that enables detailed driver profiling and segmentation, which is crucial for microtargeting control mechanisms and controlling driver earnings. Explaining nudges vis‐a‐vis indirect control, we highlight the role of mental processes and clarify the labelling of control mechanisms as nudges. Furthermore, we show how nudges are interwoven into algorithmic control as they capitalise on and feed into it. We also substantiate the discussions on information asymmetry by explicating the calculative apparatus that underlies the asymmetry.     

Flexibility in the gig economy: managing time on three online piecework platforms

Gig economy platforms seem to provide extreme temporal flexibility to workers, giving them full control over how to spend each hour and minute of the day. What constraints do workers face when attempting to exercise this flexibility? We use 30 worker interviews and other data to compare three online piecework platforms with different histories and worker demographics: Mechanical Turk, MobileWorks, and CloudFactory. We find that structural constraints (availability of work and degree of worker dependence on the work) as well as cultural‐cognitive constraints (procrastination and presenteeism) limit worker control over scheduling in practice. The severity of these constraints varies significantly between platforms, the formally freest platform presenting the greatest structural and cultural‐cognitive constraints. We also find that workers have developed informal practices, tools, and communities to address these constraints. We conclude that focusing on outcomes rather than on worker control is a more fruitful way to assess flexible working arrangements.     

Controlling space,controlling labour? Contested space in food delivery gig work

The article investigates the control of the platform labour process by means of the digital production of space and how workers resist it. The segment of German platform‐mediated food delivery is examined via qualitative interviews and auto‐ethnography. It is shown how the platforms create different spaces to efficiently coordinate and control mobile delivery gig work. Steered by geolocalisation and geofencing, the couriers operate autonomously in spatial corridors defined by the platforms. The agency of the riders is thus limited, but they are occasionally able to undermine the platforms’ spatial control and reinterpret it. The article shows that space is a central but contested instrument for controlling labour.     

The gender pay platform gap during the COVID-19 pandemic and the role of platform gender segregation in Australia

Progress towards pay equity between men and women in the Australian economy stalled during the COVID-19 pandemic, highlighting once again the gendered impact of the pandemic. However, little is known about the impact of the pandemic on the gender pay gap in the platform economy. Drawing on data from an Australian survey of platform workers (n = 947) during the early months of the pandemic (2020), this research investigates how the pandemic impacted the gender pay gap across different platform types—care, delivery and driving, microwork, and marketplace—and the platform economy overall. The findings show that the gendered segregated nature of platform work compounded by the uneven impact of the COVID-19 pandemic on particular types of platform work increased the pay gap between men and women. This research also sought to examine the mechanisms behind the gender pay gap, finding that human capital differences and platform gender segregation largely explain the gender pay gap on platforms in Australia. There was an association between parenthood and earnings, but this is moderated by human capital and platform type, suggesting that differences in earnings amongst parents are explained by these factors. The research finds that the gender gap across the platform economy increased by five percentage points, indicating that the gendered impact of the COVID-19 pandemic also affected the platform economy.     

Actions in phygital space: Work solidarity and collective action among app-based cab drivers in India

This study delineates the microprocesses of solidarity development and the subsequent collective actions of gig workers in India amidst multiple structural constraints. Using netnography, semi-structured interviews and direct observation, we show how digitally naive app-based cab drivers amalgamate physical and digital spaces, construct a phygital space free of managerial gaze and leverage it to bond and bridge, create webs of care and share and resist multiple oppressive forces, individually and collectively. Thus, we broaden the conceptualisation of worker agency beyond labour-management antagonism and extend the extant literature on solidarity development and resistance in gig work by identifying a spatial enabler, phygital free space and the expansive role of relationship-based commitment. Relationship-based commitment not only functions as a membership mobiliser but also helps mobilise collective resistance when interwoven with an external threat-based identity created through injustice framing.     

COVID-19, economic crises and digitalisation: How algorithmic management became an alternative to automation

The COVID-19 crisis witnessed a major rise in investment in software for the digital organisation and rationalisation of work, while investment in robotics is continuously lagging behind expectations. This article argues that we can understand this development as the continuation of the rise of algorithmic management as a technological fix for profitability crises. Thus, in the face of falling wage rates and a structural overaccumulation of capital since the 1970s, algorithmic management has become an alternative to automation. The article reconstructs the history of algorithmic management in connection to economic crises. This allows for periodisation of the rise of algorithmic management from 'computer-integrated manufacturing' to remote work in four waves. In times of crisis, algorithmic management functions as a substitute for investment in 'tangible capital' such as robots. Structural economic forces thus interact with labour conflicts at the company level, shaping the rise of algorithmic management.     

Connecting at the edge: Cycles of commodification and labour control within food delivery platform work in Belgium

In this paper we examine how commodification and labour control unfold within a digital labour platform, focusing on the connections between the platform, its users and workers. Based on a qualitative study covering couriers, clients, restaurants and the management of a food delivery platform in Belgium, we shed light on the complexity of commodification, explaining how the platform simultaneously empowers and disempowers all participants. We illustrate how the platform fosters commodification by granting access to transactions and fuelling competition, while at the same time increasing dependency through withholding information from users and workers. In so doing, we contribute to understanding how platforms exert control and create, extract and capture value by connecting users and workers with each other through the use of digital technology.     

Workers of the Internet unite? Online freelancer organisation among remote gig economy workers in six Asian and African countries

This article presents findings regarding collective organisation among online freelancers in middle‐income countries. Drawing on research in Southeast Asia and Sub‐Saharan Africa, we find that the specific nature of the online freelancing labour process gives rise to a distinctive form of organisation, in which social media groups play a central role in structuring communication and unions are absent. Previous research is limited to either conventional freelancers or ‘microworkers’ who do relatively low‐skilled tasks via online labour platforms. This study uses 107 interviews and a survey of 658 freelancers who obtain work via a variety of online platforms to highlight that Internet‐based communities play a vital role in their work experiences. Internet‐based communities enable workers to support each other and share information. This, in turn, increases their security and protection. However, these communities are fragmented by nationality, occupation and platform.     

Work-on-demand in patchwork capitalism: The peculiar case of Uber's fleet partners in Poland

In recent years, global corporations entering Central and Eastern European (CEE) markets have begun to adapt to existing legal regulations through innovative means. Uber's entry into Polish market, for example, involved the use of a supplementary entity—a fleet partner. Based on 42 interviews with Uber drivers in Poland (conducted between 2018 and 2020) and two in-depth interviews with fleet partners (2021), this article investigates the prerequisites necessary for the emergence of fleet partners within a work-on-demand platform and their role in the relationships between different stakeholders. Using the concept of patchwork capitalism adapted for CEE countries, this study shows that additional entities took advantage of institutional hybridity, situating themselves as the intermediary between a global giant and a local regulator, and thereby creating a patchwork gig economy.     

Online,on call: the spread of digitally organised just‐in‐time working and its implications for standard employment models

This article questions whether the dominant policy discourse, in which a normative model of standard employment is counterposed to ‘non‐standard’ or ‘atypical’ employment, enables us to capture the diversity of fluid labour markets in which work is dynamically reshaped in an interaction between different kinds of employment status and work organisation. Drawing on surveys in the UK, Germany, Sweden and the Netherlands that investigate work managed via online platforms (‘crowdwork’) and associated practices, it demonstrates that crowdwork represents part of a continuum. Not only do most crowd workers combine work for online platforms with other forms of work or income generation, but also many of the ICT‐related practices associated with crowdwork are widespread across the rest of the labour market where a growing number of workers are ‘logged’. Future research should not just focus on crowdworkers as a special case but on new patterns of work organisation in the regular workforce.     

Dynamics of contention in the gig economy: Rage against the platform,customer or state?

Protest in the gig economy has taken many forms and targets (platforms, customers and state officials). However, researchers are yet to adequately account for this diversity. We use a European survey of Upwork and PeoplePerHour platform workers to investigate worker orientation towards different forms of protest. Results reveal that worker anger, dependence and digital communication shape contention in the remote gig economy. Support for collective organisation is associated with anger at platforms as well as their dependence on the platform and communication with other workers. Individual action against clients is associated with anger and communication but not dependence. Support for state regulation is associated only with anger but not dependence or communication. We conclude that the relational approach entailed by Mobilisation Theory can aid explanation in the gig economy by shedding light on the dynamic process by which solidarity and dependence alter the perceived cost/benefits of particular remedies to injustice.     

Managerial technologies and power relations: a study of the Australian waterfront

In recent times, the modern port has been characterised by rapid changes in work technologies and the consolidation of logistics functions. These changes signify an important recomposition of the port labour process and raise questions about the strategic location of frontline manual jobs. This research examines how these changes have played out in the Australian ports industry, developing the argument that a depersonalised managerial form of control is emerging with potentially challenging consequences for worker solidarity and collective organisation. The argument is that relations between port management and workers have changed significantly, with a reconfiguration of job roles, skill compositions and thus workplace power relations. It is informed by qualitative research at two Australian ports, exploring the organisation of work and the impact of recent technologies.     

Mapping themes in the study of new work practices

Both shaping and shaped by technological, economic and social facets, the world of work has witnessed a wide array of changes. This review article sets out to provide a synthesis of some of the main directions and insights of existing research connected to the new world of work. In particular, we approached the topic of new work practices through four key dimensions: (1) Conceptual and methodological dimensions in the study of new work practices; (2) Spatial and temporal manifestations of new work practices in the collaborative economy; (3) Individuals, organizations and new work configurations; (4) Power and control. The review article critically discusses the future of work and argues that the ‘new’ world of work simply repeats asymmetrical power relations and inequalities that characterise work activities, with the potential of exacerbating even further disparities, inequalities and precarity.     

In search of meaningful work on digital freelancing platforms: the case of design professionals

Growth of the platform economy has been accompanied by critiques of the fragmented, isolated and precarious nature of the employment it offers. Yet, little is known about how creative freelancers perceive the meaning of work on the platforms. Based on 40 interviews with freelancers, clients, platform owners and industry experts, this paper reveals that most freelancers are concerned about how operating through the platform, and their dependence on it, is undermining the meaningfulness of their work. Freelancers find that the platforms are eroding both the manifest (i.e. monetary) and latent (i.e. non‐monetary) meaning of their work although they are mostly concerned about the latent element of meaning. The analysis reveals that the small group of freelancers who pursue meaningful work and earn a sustainable income on platforms are those with strong entrepreneurial orientation.     

房地产开发项目前期工作规范化管理的程序设计

章对房地产开发前期工作四个主要环节的规范化管理研究，即规划建筑设计的规范化管理、土地使用权获取的规范化管理、资金筹措和施工前准备的规范化管理，就如何科学化、系统化、模式化的管理方法进行了系统地研究。对前期工作各环节，按其过程进行了分解，根据过程和活动的相互关联关系，提出了各过程和各活动的细化，并对每个活动如何进行规范化管理的程序给出了模式化程序化的工作方法。     

Platform capitalism and neo-normative control: “Autonomy” as a digital platform control strategy in neoliberal Chile

A key element of the platform business model is concentrating great organisational power over the work process while simultaneously allowing workers certain degrees of autonomy and encouraging them to see themselves as self-employed. This study applied the neo-normative control concept to analyse the mechanisms platforms use to promote freedom of choice and self-regulation values, which are formed extra-organisationally in deeply neoliberal societies such as Chile. The Uber ride-hailing and Pedidos Ya home delivery platforms in Chile were examined using a labour process theory framework based on an ethnographic design. The results show the specific ways in which these platforms deploy forms of neo-normative control, how this deployment is anchored in the labour context of neoliberal Chilean society, and how workers re-signify, stress, or seek to subvert this control strategy. The findings' theoretical and empirical implications are discussed.     

‘You monitor performance at every hour’: labour and the management of performance in the supermarket supply chain

With reference to the performance management research agenda, this article focuses on the politics of production in food manufacturing and distribution companies in the supermarket supply chain. Burawoy's concept of ‘factory regimes’ is utilised to explore the broader context of labour process change in inter‐linked organisations in the retail supply chain. The article examines the extent to which new despotic or coercive regime characteristics are emerging that weakens the power of both suppliers and labour. In revealing changes in the nature and dynamics of performance regimes within these organisations, the article exposes the connections and linkages between workplaces as distinct moments in the integrated circuit of capital.