Requirements for destination management organizations in destination governance: Understanding DMO success

In current conceptualizations of destination management, destination management organizations (DMOs) are required to act as network managers. Previous research claims that DMOs capable of actively fostering collaboration between destination stakeholders are key to ensuring a destination's competitiveness. Yet, empirical investigations concerning the role of DMO success in establishing the competitiveness of destinations are rare. Even less is known about determinants of DMO success. Therefore, the main objective of this study is to better understand DMO and destination success by investigating the role played by networking capability. One key insight is that the effect of networking capability works through increased DMO authority, i.e. enhanced power and acceptance of the DMO within the destination network. Besides the advances in terms of content, our research also offers a relevant methodological contribution by introducing a recently developed approach in mediation analysis, which has so far received little attention in the tourism literature.     

Destination management organizations and destination marketing: adopting the business model of e-portals in engaging travel agents

ABSTRACT

Destination management organizations (DMOs) have an important role in engaging stakeholders in collaboration. Collaborating with stakeholders is useful for both stakeholders and destinations. However, it takes time and needs rigorous coordination to avoid conflicts with stakeholders. This study measures travel agencies’ attitudes towards engaging in online collaboration with DMOs for marketing purposes. It incorporates collaboration and technology acceptance models to predict the attitudes and intentions of travel agents using structural equation modeling. Data were collected from travel agents in Cairo, Egypt, using the random sample technique. This study will be useful for travel and tourism stakeholders and governmental marketing bodies.     

Destination Marketing Organizations and destination marketing: A narrative analysis of the literature

This article presents the first narrative analysis of the areas of research that have developed within the destination marketing field since its commencement in 1973. Given the broad extent of the field, and the absence of any previous reviews in four decades, a key challenge is in providing a focus for such a disparate body of knowledge. The review is structured around one principal question: ‘To what extent is the Destination Marketing Organisation (DMO) responsible for the competitiveness of the destination?’. In pursuit of this underlying question, we address a number of themes including nomenclature and the DMO, the evolution of the destination marketing literature, competitiveness as the DMO reason d'être, and DMO effectiveness including issues of branding and positioning, and future research themes in the field.     

Local cuisines and destination marketing: cases of three cities in Shandong,China

This study analyzes how the three cities of Jinan, Qingdao, and Qufu in Shandong Province of China use their cuisines in promoting their destinations. Based on a critical review of previous studies, a conceptual framework was developed, which included five closely related areas: foods, beverages, dining, farming, and food festivals. All related texts, images, videos, brochures, booklets, and websites designed to market these three cities were content-analyzed. The study findings suggest that all the three cities have not yet fully utilized their cuisines in their destination marketing efforts. Although some of their culinary resources appear in their marketing materials, the local cuisines of these three cities are not yet skillfully integrated into their marketing efforts. The present study offers specific theoretical and practical implications on marketing the culinary resources of destinations that are in the early stages of their development.     

The importance of water management in hotels: a framework for sustainability through innovation

This paper highlights the global phenomenon of the crisis in the quality and quantity of water supplies and how tourism generally and hotels specifically may have contributed to the situation. The major internal and external barriers for Small Medium Enterprises adopting Environmental Management Systems, including water, are listed. The paper proposes a water management framework for hotels and other types of accommodation that leverages on the concept of innovation. Taking into account the various levels of knowledge and technological capabilities in water management, the framework is developed based on the commonly known 3R approach in environmental management, with the addition of another R (Reaching). It is proposed that hotels can innovate and enhance their water management approaches under these 4Rs: Innovative Reducing, Innovative Reusing, Innovative Reaching and Innovative Recycling. The framework offers examples and strategies about how hotels of different sizes, with differing financial, technical, knowledge and managerial capacities could address the challenge of implementing water management and obtain commercial benefit. A detailed case study is provided of a gray and black water recycling system in a Malaysian resort. Other examples of a range of water management methods are also discussed.     

From vulnerability to transformation: a framework for assessing the vulnerability and resilience of tourism destinations

Tourism is a key driver of global socio-economic progress. However, its sustainability is at risk from multiple shocks and hazards that threaten livelihoods. Surprisingly little is known about the complex drivers of destination vulnerability, leading to the creation and application of ineffective resilience-building solutions. The paper presents the Destination Sustainability Framework (DSF) designed to assess destination vulnerability and resilience, and support successful resilience-building initiatives. Holistic in nature, the DSF comprises: (1) the shock(s) or stressor(s); (2) the interconnected dimensions of vulnerability – exposure, sensitivity, and system adaptiveness; (3) the dynamic feedback loops that express the multiple outcomes of actions taken (or not); (4) the contextualised root causes that shape destinations and their characteristics; (5) the various spatial scales; and (6) multiple timeframes within which social-ecological change occurs. This innovative framework is significant because it's the first framework to chart the complex manifestation of vulnerability and resilience in tourism destinations. Further, it brings tourism sustainability research in line with wider debates on achieving sustainability within the dynamic coupled human–environment system, doing so through the inclusion of insights from contemporary systems approaches, including chaos–complexity theory, vulnerability approaches, sustainability science, resilience thinking, along with the geographies of scale, place and time.     

Possible marketing tools for heritage tourism: the potential of implementing information and communication technology

The prevalence of information and communication technologies (ICTs) has major marketing impacts on both the demand and the supply side in cultural and heritage tourism. However, while there is quite substantial research on how ICTs affect visitors and their experiences, little can be found in the literature on the supply side. The purpose of our study is to fill this gap. To do so, we executed in-depth interviews with 20 experts from cultural and heritage tourism in Germany. Through the interviews we gained evidence from the supply side on five discourses, which evolve around the issues of the shift in visitor typologies and demand, marketing benefits of digital technologies, preconditions and barriers of implementation and currently relevant technologies. All in all, the results clearly increase our understanding on what experts think on the implementation and use of ICTs in cultural and heritage tourism. Recommendations for practice regarding, for example, cooperation and professionalization and for further research conclude our analysis.     

The implications of differing tourist/resident perceptions for community-based resource management: a Hawaiian coastal resource area study

Despite globally increasing interest in restoring local-level management of natural resources, few studies examine differences between residents’ and tourists’ place connections and implications for community-based natural resource management. This article reports findings from a survey (n = 264) in Haena, Kauai, Hawaii, where resource management is shifting from state-level government to local residents. Tasked with creating new, local-level rules governing use of coastal resources, Haena community members must consider the perspectives, resource use, and values of residents as well as of multiple, diverse user groups including the burgeoning tourist population. We found significant differences in how residents and tourists learn about the area; the activities in which they engage; their perceptions of resource health; who they think is responsible for caretaking of resources; and their views of personal responsibilities to the place. The findings have implications for local-level resource management and use of popular tourist destinations including the importance of guidebooks in mediating visitor perceptions of a place, the possibility of concurrent but separate visitor and resident use of the same area, visitors’ and residents’ sense of responsibility to mitigate impacts of their actions, and the potential of engaging residents’ place caretaking preferences toward more organized community-based resource management efforts.     

Scenario planning for tourism management: a participatory and system dynamics model applied to the Galapagos Islands of Ecuador

This paper presents a decision-support system based on a system dynamics model designed to examine tourism management in the Galapagos Islands. A participatory approach was used to integrate the views of multiple stakeholders in the Galapagos Islands and to build an understandable, graphical representation of the impacts of tourism and residential population growth. Each subsystem is examined through hypotheses involving three scenarios of tourism growth that are associated with different residential population expansions. A number of integrative and linked social-ecological effects in our model have been shown to severely shock the natural environment of the Galapagos and saturate the capacity of several socio-economic subsystems. Major concerns of the expanding human dimension in the Galapagos are represented by (1) the growing number of introduced species that threaten the Islands’ unique natural environment, and (2) the rapid saturation of the Galapagos National Park's tourism reception capacity. The model relies upon real data to specify rules, relationships, and rates of exchange that are derived through statistical functions and/or functions specified in theory or practice. The presented decision-support system is a quantitative scenario-planning tool that can be used by policy-makers to achieve an enhanced understanding of the Galapagos Islands as a coupled human–natural system.     

The antecedents of digital collaboration through an enhanced digital platform for destination management: A micro-DMO perspective

While the tourism sector shifts towards digital transformation, Destination Management Organisations (DMOs) often struggle to adapt to their changing technological environment. This study explores the antecedents of digital collaboration and develops a framework for micro-DMOs to enhance effective destination management through digital technologies. An integrated sequential qualitative approach was adopted by conducting multi-phase interviews, in addition to designing and trialling a real-world trial digital platform. The research provides empirical evidence that digital collaboration is essential for micro-DMOs, necessitating them to transform their current “websites” into digital platforms which act as a hub for business stakeholders to actively be involved in. Antecedents of successful digital collaboration include mutuality, trust, control, and leadership which may be manifested differently from non-digital collaboration. Additionally, the study identifies three aspects for digital collaboration; marketing, networking and knowledge sharing that demands specific attention. Our results have theoretical, methodological, and practical implications for academia, industry and policymakers.     

Efforts,resources and costs required for long term environmental management of a resort development: the case of Baker's Bay Golf and Ocean Club,The Bahamas

The natural resources upon which the tourism industry relies upon are subjected to intense pressure during and post development. Environmental Impact Assessments (EIAs) are the general method used to evaluate the potential impacts of a development. However, EIAs rarely incorporate an EIA-auditing mechanism, or set environmental standards, for evaluating the long term impacts of a proposed development project. The Baker's Bay Golf and Ocean Club (BBC) serves as a coastal tourism development case study, where an Environmental Management Program (EMP) and prescribed environmental goals were incorporated into the EIA. The goal of this paper is to document the efforts, resources and costs required to implement the EMP in an effort to meet the project goals. Lessons learned include the need to mitigate damaged environments, include measurable ecological goals, and establish an open communications system. Substantial time, costs and resources were necessary to implement the EMP and this information should be incorporated into development planning to establish a process to follow through on EIA recommendations.