Hospitality and tourism marketing: recent developments in research and future directions

This study reviews marketing research published in selected hospitality and tourism journals for the period of 2002–2003. The review includes summaries of research topics, industry applications, and methods of study design and data analyses. Significant topical research trends are identified and discussed to raise issues for future research. Included also are the industry-specific current trends and issues that dictate immediate research attention. The gaps between hospitality and tourism marketing research and industry's research needs are addressed to encourage additional research on neglected topics. The study concludes with general suggestions for future hospitality and tourism marketing research.     

Hospitality marketing research: Recent trends and future directions

This article reviews the hospitality marketing research published in four top hospitality journals from 2008 to 2010 for the purposes of identifying significant trends and gaps in the literature. A total of 274 articles are reviewed and classified based on research topic, industry focus, and analysis technique as well as on a number of other methodological criteria. Significant topical and methodological trends are discussed. Important topical trends are synthesized and specific directions for future research are proposed. We conclude with the presentation and discussion of an organizational framework for future hospitality marketing research.     

边境旅游研究进展与启示——以SSCI论文为例

边境旅游是促进区域一体化发展和强化跨境旅游合作的主要手段,深入分析国际边境旅游研究脉络与研究热点,对促进富民兴边、睦邻安邦及对接国际国内旅游“双循环”具有重要借鉴意义。本文以1995—2021年发表的1 124篇SSCI英文文献为基础,对边境旅游研究领域的时间分布、关键词突现、聚类特征等进行可视化分析。研究发现,英文文献中对边境旅游的研究可分为起步阶段、发展阶段与创新阶段;主要研究议题包括边境旅游吸引物、边境旅游影响、边境旅游安全及跨境旅游合作;边境旅游研究趋势发生两大转变,一是研究视角从单一向多元转向,二是理论探索从功能说向效应说深入。建议国内对边境旅游的研究应结合国家战略拓展边境旅游研究议题,强调中国边境旅游特色的同时贡献“中国智慧”。     

Strategy implementation research in hospitality and tourism: Current status and future potential

To achieve their business objectives, hospitality and tourism organizations need effective implementation as well as consistent strategy formulation. However, the implementation aspect of strategy has attracted relatively less scholarly interest than strategic planning despite its critical role in achieving performance outcomes. Consequently, it is timely to provide an in-depth analysis of the strategy implementation literature. This is particularly the case in hospitality and tourism management where comprehensive literature reviews of strategy implementation have been lacking. To address the knowledge gap, the authors conduct a systematic literature review of 139 articles that appeared in 42 journals over the period 1988–2019. The items were grouped into six topic clusters with a view to generating novel research questions that have the potential to advance the field. We identify four main gaps that should be addressed and suggest prospective research directions.     

Mapping the progress of social media research in hospitality and tourism management from 2004 to 2014

ABSTRACT

One hundred and five articles on social media in hospitality and tourism during 2004–2014 were identified from three databases and seven journals. Seven dimensions were used for analysis. Results indicated that social media research in hospitality and tourism is in its early stages with two turning points. The number of articles rose dramatically in 2010 and unexpectedly dropped in 2014. Research gaps are apparent in several industry sectors in topics beyond online reviews and in research methods, where literature reviews suffer from small numbers and few prominent researchers. Implications and future research directions are also discussed.     

Using web and mobile technology to motivate pro-environmental action after a nature-based tourism experience

Nature-based tourism provides an ideal context for motivating pro-environmental action, as it draws travellers interested in the natural world and showcases unique, and often threatened, environments. This study examines efforts to motivate environmentally related behaviour in tourists' everyday lives using a technology-based intervention following an elephant seal viewing tour at California's Año Nuevo State Park. A total of 362 visitors completed pre-tour and post-tour surveys, with 94 visitors completing a final survey three months after the tour. We found that, although the intervention had little influence on conservation action overall, it was effective for a social media-related action. Post-tour conservation actions were significantly affected by emotional connection to wildlife during the tour and repeat visitation to either the same or another state park. We found that visitors' connectedness to nature increased during the three-hour tour, but returned to pre-visit levels three months later. Practical implications include that parks should encourage repeat visits, suggest an assortment of other experiences that support connecting to nature, and link their conservation messaging to visitors' close, personal, and emotional experiences with fauna. We suggest that one simple, yet effective, way to do this is through maintaining the visitor–park experience through a social media community.     

The impacts of tourism on poverty alleviation: an integrated research framework

This paper aims to contribute to the academic research on tourism and poverty alleviation, by providing an integrated research framework on the impacts of tourism on poverty. First, a conceptual discussion is presented in order to understand the potential of tourism to reduce poverty, as well as different approaches to promoting a direct link between tourism and poverty alleviation. Second, empirical studies published between 1999 and July 2014 were critically analysed in order to generate an empirical research framework that embraces the following issues: geographical scope, level of analysis, tourism context, study methods and poverty measure. Moreover, an integrative discussion of the empirical evidence regarding the contribution of tourism to poverty reduction is included. The proposed framework, which is intended to be useful for guiding future empirical research in this field, suggests associations between tourism initiatives, the poverty rate and the economic, socio-cultural and environmental conditions of the poor.     

Dark tourism,thanatourism, and dissonance in heritage tourism management: new directions in contemporary tourism research

This research note focuses on tourism to heritage sites with a controversial history and sites associated with death, disaster, and the macabre. Several new concepts and research directions have emerged in the study of such sites. Particular attention is given to the dark tourism and thanatourism approaches as well as to an analysis of dissonance in the management of heritage sites. Further, changes at places with a shadowed past are examined in the context of a revived geography of memory. There is a continued interest of the traveling public in revisiting war and peace memorials. In the final part of the research note examples of a new perspective on places of pain and shame are introduced.     

Understanding small firms in tourism: A perspective on research trends and challenges

Although small firms in tourism have featured on the agendas of policy-makers for several decades, academic interest over the same period has fluctuated. Certainly the flurry of activity that occurred during the early 1990s became a steady flow of somewhat fragmented output rather than the ambitious and coherent programme of research that was anticipated at the time. The paper traces progress in this field by reviewing inter-, multi- and disciplinary studies that contribute to current understanding of small firms in tourism and how this understanding articulates with wider debates within tourism studies. In so doing, it challenges some conventional wisdom and provides an agenda for future research.     

A systematic literature review of risk and gender research in tourism

Resonating with a growing sense of uncertainty recently, an increasing number of studies have been dedicated to travel risk because risk and tourism are intrinsically connected. However, existing tourism risk literature was criticized for lacking theoretical foundations, which has resulted in fragmented understandings, including contradictory opinions regarding the effect of gender on risk perception. In response to these criticisms, this study systematically investigates tourism risk literature from a gender perspective, with an aim to map out what is known about the gendered travel risk and what needs to be explored further. The review findings suggest that a majority of existing risk and gender studies have prioritized the experience of Western travelers. The findings indicate a lack of a gender- and risk-focused investigation and theoretical framework, and a dearth of an interpretive and reflexive approach. A plethora of evidence of gender difference in tourist risk experience has been identified.     

The main paths of medical tourism: From transplantation to beautification

Medical tourism, combining the very polarized purposes of pleasurable travel and potentially stressful health care services, is an emergent and growing business worldwide. Medical tourism patients are willing to travel abroad to seek better quality, lower cost, domestically unavailable, no wait-time destinations for non-emergency medical care. There are numerous related studies in the academic literature that are substantiated with multidisciplinary and diverse backgrounds. This study uses the main path analysis, a unique quantitative and citation-based approach, to analyze the significant development trajectories, important literature, and recent active research areas in medical tourism. We find that there are two distinctive development paths: one path focuses more on the evolution of medical tourism, the motivation factors, marketing strategies, and economic analysis; the other path emphasizes organ transplant and related issues. These two paths eventually merge to a common node in the citation network, which foretells transplantation to beautification as the future research direction trend.     

An overview of cruise tourism research through comparison of cruise studies published in English and Chinese

The concept of cruise tourism should be examined given the rapid growth of this segment of travel worldwide. Rapid increases in cruise tourists and port construction have been observed in China, but systematic research on cruise tourism in China remains unavailable. Hence, this study conducts a thorough review of cruising studies published in top English tourism and hospitality journals and eminent Chinese journals. A content analysis of 62 cruising studies in English and 26 cruising-related articles in Chinese identifies trends in research and methodology and the differences between English and Chinese cruise tourism literature. Significant research topics and methodology trends are discussed and future research directions are also presented.     

Blockchain technology framework: Current and future perspectives for the tourism industry

Blockchain's ability to increase the level of disintermediation in tourism represents this technology's most effective influence on the industry. The advent of online travel agencies has changed tourism's market structure by transferring power from suppliers to consumers. This paper aims to develop a blockchain-based framework for the tourism industry by employing a qualitative method that uses the semi-structured interview to determine how domain experts conceive the future of intermediaries were the tourism industry to adopt blockchain technology. The results show that when taking into account blockchain's influence on businesses, blockchain is considered an appropriate technology for eliminating mediators from the tourism industry's supply chain and also for banning new mediators from gaining access to this industry, thereby removing intermediaries from the tourism market.     

Competitiveness attributes of a medical tourism destination: The case of South Korea with importance-performance analysis

This study aims to explore the importance and performance of medical tourism destination competitiveness (TDC). The aims were achieved by collecting empirical data on the perceptions of stakeholders in the medical tourism industry in South Korea. Results from the importance–performance analysis (IPA) revealed that medical TDC is primarily influenced by medical treatments and services, destination attributes, and tourism-specific factors. This study not only enhances tourism literature, but also contributes significantly to the existing literature on competitiveness. The study provides useful marketing insights for medical tourism suppliers in South Korea and countries in similar situations with the relevant industry.     

Possible marketing tools for heritage tourism: the potential of implementing information and communication technology

The prevalence of information and communication technologies (ICTs) has major marketing impacts on both the demand and the supply side in cultural and heritage tourism. However, while there is quite substantial research on how ICTs affect visitors and their experiences, little can be found in the literature on the supply side. The purpose of our study is to fill this gap. To do so, we executed in-depth interviews with 20 experts from cultural and heritage tourism in Germany. Through the interviews we gained evidence from the supply side on five discourses, which evolve around the issues of the shift in visitor typologies and demand, marketing benefits of digital technologies, preconditions and barriers of implementation and currently relevant technologies. All in all, the results clearly increase our understanding on what experts think on the implementation and use of ICTs in cultural and heritage tourism. Recommendations for practice regarding, for example, cooperation and professionalization and for further research conclude our analysis.     

Korean and conventional medicine tourism industry trends as indicated in medical tourism advertisement images: qualitative research using data from medical Korea 2015

This study analyzed advertisement images targeting international audiences of South Korean medical facilities (traditional Korean and conventional medicine) participating in Medical Korea 2015 using thematic content analysis. The image categories most often used in conventional medicine were medical procedures, facilities, and staff photos, while those for traditional Korean medicine were medical procedures, staff photos, and images. Conventional medicine consistently presented high SERVQUAL tangibility scores, whereas Korean medicine displayed distinct associations between SERVQUAL categories and image size. Analyses suggested specialty preference by language. These findings may be used to recognize key messages in medical tourism and contribute to its systematic promotion.

Abbreviations: KHIDI: Korea health industry development institute; SERVQUAL: service quality     

中国旅游地理研究的重点问题：学术内涵、核心概念和未来方向

旅游地理研究的跨文化、跨学科、跨领域研究已经成为一种新的趋势,如何推动多元文化、多元学科、多元领域的交叉研究,成为旅游地理研究亟待解决的关键问题。基于此,本文主要围绕旅游地理研究的跨文化、跨学科和跨领域视角展开,从宏观层面讨论了旅游地理研究跨文化交流的重要性,从学科层面论证了跨学科研究对于旅游地理现象的解释力,从领域层面分析了跨领域研究对于探讨旅游发展新趋势的独特作用。研究表明：中国旅游地理研究的重点应在于坚持开放性、包容性、多元性的精神,紧密结合新时代中国经济社会发展实践,发展具有中国特色的旅游地理学。     

Battlefield sites as dark tourism attractions: an analysis of experience

There has been much discussion by scholars about the efficacy of the term ‘dark tourism’ with a call to move from a theoretical to a more evidence-based approach to research. Recent analyses of dark heritage sites have shown that research has yet to engage fully with the experiences of tourists at dark sites. This paper seeks to meet this challenge by providing more evidence of the actual experiences of tourists at those sites which are conceptually identified as ‘dark’ using the particular example of battlefields in the UK. Based on a wide-ranging survey of battlefield sites the study used a blend of quantitative and qualitative methods to determine the nature of tourist experience. Central to this was a content analysis of visitor comments and vocabulary used to describe the sites. The results showed that visitors had a wide range of experiences but there was no evidence of a considered appreciation of the sites’ ‘darker’ aspects. Visitor experience here is casual and dominated by a lighter set of values. This is affected by the commercial nature of the sites which supports the assertion that thanatopsis is a rare feature of tourist visits.     

Assisting the poor in China through tourism development: A review of research

The role of Pro-Poor Tourism has been increasingly studied in China since the 1990s. The research has addressed a broad range of key issues such as the implication of “fu pin lv you” (or TAP to use an English acronym arising from the translation ‘Tourism-Assisting the Poor’), governmental roles, local participation and the contribution of rural, natural and cultural resources to TAP. However, there has been a lack of research in some areas such as in the micro-economics of TAP targeting local poor people, quantitative research, case studies and anthropological analysis. This paper reviews Chinese academic literature on pro-poor tourism to provide a clearer picture of current practice and progress in TAP policies and research in China.     

Online narratives about medical tourism in Malaysia and Thailand: a qualitative content analysis

This study explored the written online narratives about medical tourism in Malaysia and Thailand using qualitative content analysis. The Google search engine was used for narrative search. Multiple search terms including medical, health, wellness tourism; treatment abroad; medical or health travel; treatment, surgery, or plastic surgery; dental treatment or braces were used to obtain related blog posts, discussions, and forums via a purposeful sampling method. A total of 43 online narratives were included in this study. Themes were then created after an iterative analysis of the selected online comments or posts. The push factors that act as motivators were: cost (100%), attractions (81%), availability of facilitators (62%), physician’s background and expertise (58%), bandwagon effect (42%). The majority of the subjects (88%) stated that they were satisfied with the outcomes of their medical treatments received in Malaysia and Thailand.