Modeling the psychological antecedents to tourists’ pro-sustainable behaviors: an application of the value-belief-norm model

Understanding the psychological mechanisms underpinning tourists’ voluntary adoption of behaviors that minimize harm to environments and communities that support tourism is critical for the sustainability of the industry. In this study, we examined the internal attributes that lead tourists to adopt three dimensions of pro-sustainable behavior drawing on the value-belief-norm model. We hypothesized that pro-sustainable behavior is reflected in three dimensions of intent related to behaviors that reduce environmental impacts, the consumption of local goods and services, and a willingness to sacrifice time and money to choose sustainable options. Additionally, hypothesized behavior to be a function of altruistic values, beliefs and Personal Norms. Data were drawn from a panel of active US tourists (N = 623). The hypothesized model predicting pro-sustainable behavior was tested using structural equation modeling techniques. Results demonstrate that the model adequately fit the data, and that Personal Norms account for a considerable degree of variance in tourists’ pro-sustainable behavioral intent. Biospheric values were found to influence behavioral intent mediated by value-belief-norm model constructs.     

Predictors of individuals’ intention to conserve water in a lodging context: the application of an extended Theory of Reasoned Action

This study sought to develop an extended Theory of Reasoned Action (TRA) model to provide a clear understanding of individuals’ intention to conserve water in a lodging context. In particular, the extended TRA incorporates two additional constructs: environmental concern and water conservation activities in everyday life, into the original TRA model. The outcomes of the present paper have shown that individuals’ attitudes, subjective norms and water conservation activities in everyday life exert a positive influence on their intention to conserve water in a lodging context. The results also revealed that environmental concern has a positive influence on individuals’ attitudes and water conservation activities in everyday life but a non-significant influence on their subjective norms. The empirical results of Structural Equation Modeling (SEM) indicated that the extended model provides a better fit of the data, and explains greater amounts of variance in individuals’ intention to conserve water in a lodging context compared to the original TRA.     

Diversity of offerings and consumer’s expenditure: an exploration of agritourism in China

ABSTRACT

As diversification becomes a pressing issue in China’s agritourism, extant literature provides insufficient and controversial findings on its influence. This research investigates the influence of the diversity of offerings on consumer’s expenditure, considering its interactive effects with quality and distance, by conducting analyses of hierarchical regression, multiple-linear regression and exploratory factor analysis. It is found that the diversity of offerings does not affect consumer’s expenditure alone, but interactively with quality and distance; consumer’s expenditure can be maximised with an optimal distance depending on the diversity of offerings; and there are four main business models of agritourism in China.     

Effect of environmental perceptions on bicycle travelers’ decision-making process: developing an extended model of goal-directed behavior

Despite the rapid develop of bicycle tourism, research examining decision-making processed for bike-traveling as a leisure-time choice has been insufficient. Thus, this study was designed to investigate the formation of bike travelers’ decisions by extending the model of goal-directed behavior (MGB). Specifically, this study incorporated two vital constructs in bicycle tourism, namely environmental connectedness and environmental behavior, into the MGB framework. An on-site survey was administered to collect the data with 394 bicycle tourists in bicycle clubs in China. The results of the structural analysis showed that our extended MGB included a satisfactory level of ability in predicting bike-travelers’ intentions and was superior to the original MGB. Our findings also reveal that two incorporated constructs were significant variables influencing bicycle travelers’ decision formation. Moreover, attitude, subjective norm, perceived behavioral control, and positive anticipated emotion influenced bicycle travelers’ desire, in turn, influenced their behavioral intentions. The implications of this are discussed.     

The role of server–patron mutual disclosure in the formation of rapport with and revisit intentions of patrons at full-service restaurants: The moderating roles of marital status and educational level

The purposes of this study are (1) to determine the specific server attributes that have the strongest influences on server–patron mutual disclosure; (2) to examine the causal relationships between server–patron mutual disclosures and rapport with and revisit intentions of patrons; and (3) to investigate the moderating roles of marital status and educational level in the process. Theoretical relationships between server attributes, mutual disclosure, rapport, and patrons’ revisit intentions were derived based on a literature review. Following the collection and analysis of data obtained from full-service restaurant patrons, this study found that three server attributes directly influence two sub-dimensions of mutual disclosure (server disclosure and customer disclosure). Furthermore, mutual disclosure was shown to have a positive impact on rapport, which results in patron revisit intentions. This study also found that marital status and educational level have key moderating functions in the relationship between mutual disclosure and rapport. The possible interpretations and managerial implications of these findings are provided.     

Destination marketing organization website visitors’ flow experience: an application of Plog’s model of personality

ABSTRACT

This study investigates the relationships among website features (i.e. informativeness, design, and interactivity), flow experience, and the user’s intention to seek and use travel information provided on destination marketing organization (DMO) websites. It incorporates the moderating effects of personality into those relationships. Respondents (n = 433) were asked to visit and explore a DMO website and then to respond as if they were planning to travel to the destination. The results show that three website features relate positively to flow experience and that flow experience contributes to behavioral intention. This study also finds that personality moderates the link between web features (informativeness and interactivity) and flow experience, the implications of which are discussed at the end of the paper.     

Narrating the Multiplicity of ‘Derby Grrrl’: Exploring Intersectionality and the Dynamics of Affect in Roller Derby

Driven by an ethos of self-organization and empowerment women involved in the revived version of roller derby have created an embodied and virtual leisure practice that challenges gender norms and invites different identities. However, tensions exist in the way different women negotiate the space of roller derby and the meaning of playing, belonging, and becoming “derby grrrls.” This article presents findings from a qualitative study of roller derby in Australia to make connections between feminist theories of affect and the growing body of work on intersectionality. We explore how identity categories intersect to shape the meaning of roller derby for different women. Narratives recount the complex affective relations (passion, frustration, pride, shame) that women negotiate in forming leisure identities in relation to the social context of their lives. The article aims to contribute to the development of feminist thinking about leisure as a negotiated space of transformation, creativity, and difference.     

Understanding customers’ healthy food choices at casual dining restaurants: Using the Value–Attitude–Behavior model

This study examined how individual health values influence interest in healthy foods, positive outcome expectations, hedonic expectations, and behavior intentions. A total of 1188 valid questionnaires were collected from customers who had consumed healthy menu items at casual dining restaurants. The results indicated that health value was the key element that inspired customer interest in healthy eating and aroused hedonic and positive outcome expectations, which in turn enhanced intentions to purchase healthy food items. Restaurant managers are advised to establish creative marketing strategies to motivate customer interest in healthy menu items and emphasize benefits of their healthy food items. Future studies can extend the scope of research by examining differences in geographical areas or demographic profiles.     

Employees’ green recovery performance: the roles of green HR practices and serving culture

A tourist organization’ green sustainability can be achieved not only through its employees’ environmental activities but also through their green recovery behavior performed to resolve or recover environmentally–unfriendly actions in their tourist services. The primary aim of our research is to investigate the role of green human resource (HR) practices (training, empowerment and rewarding for pro-environmental behaviors) in fostering employees’ green recovery performance. Participants recruited for this study comprised frontline employees and their supervisors from tour companies based in Ho Chi Minh City, Vietnam. The research results provided support for the mediation role of employee environmental commitment for the positive effects of green HR practices on employee's green recovery performance. Moreover, serving culture was found to play a moderating role to strengthen the impacts of green HR practices on employee environmental commitment as well as for the effect of employee environment commitment on their green recovery performance.     

The application of Aristotle’s rhetorical theory to the sharing economy: an empirical study of Airbnb

ABSTRACT

Sharing economy businesses require extensive trust-based communication between users and service providers to facilitate users’ positive persuasion processes. Based on Aristotle’s rhetorical theory, this study identifies three key persuasive cues (credibility, emotional bonding, and accommodation characteristics) and validates their roles in establishing users’ trust in an Airbnb setting. The moderating role of interactivity is further analyzed. Research findings from a survey sample of 171 Airbnb users indicate that persuasive cues are positively associated with trust in Airbnb hosts, which significantly leads to Airbnb brand trust. Interestingly, the moderating role of interactivity is only found in the relationship between emotional bonding and trust in Airbnb hosts. This study contributes to a better understanding of the factors that affect users’ trust building in the sharing economy context, and it offers guidance for platform providers to better operate their businesses by highlighting the important roles of persuasive cues and interactivity in users’ trust-building processes.     

Toward a model of destination resident–environment relationship: the case of Gulangyu,China

This study tested an integrative model to better understand residents’ environmentally responsible behaviour (RERB) and willingness to sacrifice for the environment (WTS) using a sample of 430 residents on Gulangyu Island in China. Results show that destination environmental quality and eco-friendly reputation directly affected resident environmental identification and environmental commitment. Destination eco-friendly reputation directly influenced RERB and WTS. Both resident environmental identification and commitment directly affected RERB and WTS. Furthermore, environmental identification and environmental commitment fully mediate the effects of environmental quality on RERB and WTS, and partially mediate the effects of destination eco-friendly reputation on RERB and WTS.     

Career satisfaction and future intentions in the hospitality industry: An intrinsic or an extrinsic proposition?

Job satisfaction is probably one of the most researched topics in the hospitality literature and, whereas career satisfaction, defined as the gratification with the accumulation of career-related experiences over time, has received much less attention. With the intention of enhancing our conceptual understanding and adding to this discourse, this study aims to investigate the effects of both intrinsic and extrinsic job traits on the individual's career satisfaction and subsequent intention to remain in the hospitality industry. The study investigates individuals working as full time employees in hotel establishments in Cyprus. Findings, some of which challenge existing theoretical paradigms, are of interest to stakeholders both in the industry and the academic community.     

Mixed methods in sustainable tourism research: an analysis of prevalence,designs and application in JOST (2005–2014)

This article analyses the use of mixed methods in papers published in the Journal of Sustainable Tourism over the 10 years, 2005–2014. First, a content analysis of the articles shows that mixed methods are used primarily for expansion and development of results, and less often for triangulation or complementarity. Sequential designs are slightly more popular than simultaneous designs, with qualitative research preceding the quantitative element. In the majority of cases, both the quantitative and qualitative methods have equivalent importance, yet where one is dominant, this is usually the quantitative part. Second, we contextualise the content analysis by exemplifying the use of mixed methods in selected papers, using commentary from authors who have recently published mixed methods papers. We reflect on the reasons for, strengths and weaknesses of using mixed methods, and we argue that mixed methods provide sustainable tourism academics with more opportunities for pragmatic transformative research for societal change, and increasing research reliability in relation to social desirability bias, stakeholder comparisons and transdisciplinarity. The paper notes the need for greater understanding of mixed methods by researchers, its special value and growing importance in sustainable tourism research, and its challenges and strengths for authors and editors.     

The rise and fall of an aristocratic tourist culture: Nice: 1763–1936

The character of winter society in Nice during the period of 1763–1936 is traced in cultural developmental terms. This society, which originally was comprised of a small homogeneous group of (mostly) sick upper class Englishmen, gradually evolved to a large international group of wealthy (mostly) healthy winter visitors. The character of this later society appears to have conformed to Cohen's model for expatriate communities in which various groups of foreign nationals band together into an international group of expatriates linked with upper status residents. The evolutionary trend from the simple to the complex is seen to be the result of (mostly outside) entrepreneurial acativity directed at an expanding market. A continuation of such activity appears to have led to the mass tourism in present-day Nice.     

The dynamic impact of low-cost carriers on full-service carriers and the tourism industry of South Korea: a competitive analysis using the Lotka–Volterra model

The emergence of low-cost carriers (LCC) in the aviation industry has dramatically decreased the cost of short-to-medium distance air travel, alongside the growth of the tourism industry. LCC has also changed the competitive dynamics within the aviation industry, challenging the traditional market dominated by conventional full-service carriers. Past studies have demonstrated the scale of impact of LCC on the aviation market, but have yet to explore the intricate dynamics of competition in greater detail. This paper utilizes the Lotka–Volterra model to assess the changing impact of the entrance of LCC on South Korean tourism and airline industries. Our results offer insights to industry players on developing sustainable strategic plans for future routes and tourism destinations in Asia and beyond.     

Travel philanthropy and sustainable development: the case of the Plymouth–Banjul Challenge

Travel philanthropy is an evolving phenomenon. It owes its origins to rising frustrations with conventional aid and traditional philanthropic giving and is seen as development assistance enabling resources to flow directly from the tourism industry into community development and conservation initiatives. Philanthropists have long sought to achieve social transformation, and travel philanthropy in all its forms has evolved through the democratization of charity, as a kind of “doing good” through “giving back” whilst travelling. This paper evaluates values, practices and impacts of traditional, modern and post-modern philanthropy. Drawing upon evidence emerging from a longitudinal study, which involved the retrospective evaluation of personal diary entries, participant observations and semi-structured interviews about the transcontinental Plymouth–Banjul (car) Challenge (PBC), it exemplifies how an initiative can evolve across all three philanthropic approaches. It further debates critical understandings of the problematic travel philanthropy concept and its role in stimulating sustainable development in sub-Saharan Africa.     

Residents’ perspectives of a newly developed ecotourism project: an assessment of effectiveness through the lens of an importance–performance analysis

Understanding the perceived importance and performance of various components of ecotourism to residents living in the area it is undertaken is crucial to the overall success of an ecotourism development project. This study examines residents’ perceptions of the importance and performance of ecotourism components (i.e. environmental conservation, economic wellbeing, promotion of local arts and culture, local participation, and fair share of resources), including overall ecotourism development, at the Gaurishankar Conservation Area (GCA) – a recently implemented ecotourism development project in Nepal. This study also examines the effect of socio-demographic, economic, and psychological factors on a perceived gap between the importance and the performance of ecotourism components. Findings suggest that the ecotourism development project at the GCA should concentrate on improving the economic wellbeing of residents, and on overall ecotourism development. Findings also suggest that residents’ inclusion in benefit-sharing mechanisms was associated with a reduced perceived gap between the importance and performance of ecotourism components. A comparison among different geographical segments of residents indicated that the perceived gap between importance and performance varies across different locations.     

Work–leisure conflict and its associations with well-being: The roles of social support,leisure participation and job burnout

In hospitality and tourism industries employees, work–leisure conflict (WLC) resulting from job characteristics can affect work attitudes and personal life. This study revealed that social support has moderating effects on the relationships among work–leisure conflict, leisure participation, job burnout and well-being. Partial Least Squares (PLS) analysis of 488 valid questionnaires collected from a sample of employees in the hospitality and tourism industries showed that (1) WLC positively affects job burnout and negatively affects leisure participation and well-being; (2) leisure participation is positively associated with well-being, but burnout is negatively associated with well-being; (3) leisure participation and job burnout have mediating roles in the full model; (4) social support is a moderator in the full model. The analytical results of the study provide a reference for managing employees in the hospitality and tourism industries.     

Can newcomers perform better at hotels? Examining the roles of transformational leadership,supervisor-triggered positive affect,and perceived supervisor support

Tourism literature has presented the effects of leadership style on staff efficiency yet few have examined the causal relationship between leadership style and newcomer outcomes at the hotel workplace context. This study examined the underlying mechanism regarding how transformational leadership can facilitate hotel newcomers to exhibit better performance and retention. Using the structural equation model, this study tested research hypotheses using valid data collected from 234 hotel newcomers with their supervisors from 63 tourist hotels rated above four-star in Taiwan. Based on emotion in feedback system theory, this study noted that hotel newcomers displayed higher supervisor-triggered positive affect due to the transformational leadership of their supervisors. In turn, this led to newcomers' high performance and motivation to continue working. Adapting social exchange theory, this study found that transformational leadership has led to the development of a higher perceived supervisor support, which facilitated better performance among newcomers at hotel organizations.