Open Innovation in Emerging Markets: A Business Model Perspective

There has been significant contribution to the management literature on open innovation and partnership strategy, detailing their nature and impact in a wide range of business environments. However, “strategic positioning” of the business model based on their interactions with other business entities has not received enough academic attention despite its implications for the new generation of start-ups in emerging markets who do not have any prior business models to emulate. This research conceptualizes a framework that would help strategists position their firm in the market by carefully analyzing its interactions with other business and social entities in the business eco-system.     

Talent management in China and India: A comparison of management perceptions and human resource practices

This study investigates how the concept of talent is understood, what talent management practices are in place, and what talent-management challenges may be confronting firms in China and India through the perspectives of 178 non-HR managers. The study reveals the centrality of materialistic values in the evolving, contemporary employment relationships in the two countries. The findings shed light on the different needs of capacity-building for the HR institutions in each of the two countries, as well as the need to adopt a more particularistic (vs. a universalist) approach to conceptualizing and operationalizing talent management in the international context.     

Liability of Foreignness of Emerging Market Firms: The Country of Origin Effect on Russian IT Companies

Foreign subsidiaries are considered to be at a disadvantage compared to domestic firms in foreign markets. The liability of foreignness (LOF) concept was first attempted in order to address the issue of these disadvantages. Although internationalization of emerging market firms (EMFs) is a very hot topic, there is very little research of LOF of EMFs. In this article, we investigate the sources of LOF and determine the extent of the country-of-origin (COO) effect on Russian IT firms. We also discuss how Russian firms may overcome the LOF, and we propose the mitigation strategies that will help them to decrease negative COO effect.     

中印两国纺织品服装在欧美市场的竞争关系研究

基于纺织品服装细分到三位数的进出口数据,利用价格贸易条件、竞争互补指数、竞争压力指数、显示性对称比较优势指数和出口产品相似性指数对中印两国纺织品服装在欧美市场的贸易竞争关系进行分析,发现中国纺织品服装在贸易量上具有显著优势,但在贸易条件和比较优势上则弱于印度;同时两国纺织品服装在欧美市场具有较高的出口相似性,中国对印度的竞争压力显著高于印度对中国的竞争压力。随后对两国纺织服装业的优劣势进行分析,并对如何更好地促进中国纺织服装业的发展提出了对策建议。     

JBBM at 21: Variety of Theories,Methods, and Countries While Giving Further Voice to Emerging Markets Within Africa

ABSTRACT

Purpose: The articles published in the Journal of Business-to-Business Marketing (JBBM) are reviewed for three themes: the varieties of theories used and tested, the methodologies of choice, and most pertinent to this article, the countries from which the data were obtained in the empirical studies.

Methodology/approach: Literature review of the JBBM issues, all inclusive.

Findings: The JBBM has had papers involving surveys 74%; case studies 11%; interviews 6%, experiments 4%, and networks 3%. There is a tremendous breadth of country representation, more than most other marketing journals.

Research implications: The authors encourage more frequent investigations into emerging markets, using African countries as exemplars.

Practical implications: To begin to understand marketing phenomena in the variety of African countries, the authors encourage researchers to establish partnerships, with African scholars and global multinationals whose marketing managers may have interest in understanding these markets and who may have data to share.

Contribution of the paper: Although a seemingly infinite number of marketing questions still exist even in well-developed markets, and scholars have begun to recognize opportunities in developing markets, future research will prove useful into emerging and nascent markets.     

A componovation perspective of innovation in emerging markets: Evidence from Indian organizations

In todays market landscape firms can effectively compete without the benefit of resource advantages, proprietary technology, or market power but by being more aligned towards creative combination and responsive innovation. This study approaches the concept of componovation from the composition based view (CBV) developed by Luo and Child. The CBV emphasizes how firms with ordinary resource endowments can achieve outstanding results through the creative use of open resources and unique integrating capabilities that result in an enhanced speed and a value‐price ratio that are well suited to large numbers of mass market consumers. Thus componovation is a new approach aimed at innovation in emerging markets.     

Emerging Economies: Operational Issues in China and India

This article addresses the current state of the infrastructure and other factors within China and India to consider in making operation expansion decisions. We compare the logistics, telecommunication, and energy infrastructure of these two nations followed by a discussion of their labor productivity, economic growth, and political and cultural stability. We find that China is ahead of India in terms of transportation and telecommunications infrastructure, but India leads in terms of skilled labor for supporting information technology (IT) and complex manufacturing-based operations. While it will be difficult for India to catch up with China's manufacturing base, there is a strong opportunity for India to become the back office of the world. We then outline the opportunities and challenges that MNCs may face by investing in these countries and close with advice for managers in making expansion decisions.     

新兴经济体市场需求变化态势与中国企业选择——基于东莞外向型企业拓展新兴市场的调研

国际金融危机后,新兴经济体成为世界经济复苏及其持续发展的主要动力来源。以IMF界定的26个新兴市场国家为范围,通过东莞外向型企业拓展新兴市场的情况调研,发现新兴市场需求具有进口规模不大、增速快、市场需求差异比较大等特征,对中国企业拓展新兴市场具有一定挑战。中国企业必须转变对新兴市场的观念,采取多路径进入新兴市场,并加强对新兴市场的维护。     

Interfirm Relationships in Emerging Markets: The Importance of Relationships and Cultural Sensitivity

While interfirm relationship value has attracted considerable attention in a domestic market context, little research has examined international buyer-seller relationships. This is surprising, as interfirm relationships across national borders have become increasingly important due to growing liberalization of world trade. Even less research is found including emerging markets. This study use cases with Norwegian seafood export to Turkey as illustrations of the importance of relationship value and cultural sensitivity when conducting business with an emerging country such as Turkey. The data is based on in-depth interviews of Turkish importers.     

Growth of the Electronic Commerce in China and India: A Comparative Study

This article compares the growth of e-commerce in China and India by identifying factors that act as driving forces and barriers to this progress. A comparative study of Internet development in the two countries reveals that although China was connected to the Internet much later than India, it is now far ahead of its Asian rival due to the implementation of several ingenious “Golden Projects” and the rapid development of Chinese Internet infrastructure. Nevertheless, there are many shared sociocultural factors that affect the spread of their e-commerce equally. Despite many barriers, the future of e-commerce in both countries appears bright.     

Cross-Cultural Reliability and Validity of a Scale to Measure International Entrepreneurial Capability in Emerging Markets

The purpose of this article is to validate a measurement scale of international entrepreneurial capability (IEC) across cultures. Firm-level survey data from exporting firms was collected from China and South Korea to evaluate the cross-cultural invariance of the scale of IEC. The configural, metric, variance, and covariance invariance of an existing IEC scale across Chinese and South Korean samples of export firms suggest that firms in emerging markets with different cultures and with different characteristics can use the IEC scale to evaluate relationships between IEC and various outcomes.     

Unraveling the IJV Rationale in Emerging Markets: The Case of Multinational Enterprises in the Russian Construction Industry

ABSTRACT

This article investigates the role of international joint venture strategy of five multinational enterprises in the Russian construction market. Joint ventures play a crucial and specific role for these firms’ strategy in Russia: They serve both as an entry mode and a postentry strategy; facilitate business and guide foreign investors; increase efficiency for further strategy; and help international construction firms overcome the environmental deficiencies. Findings of the article bolster the theory by stressing the facilitating effect of joint venture upon challenges and problems that Western firms meet in emerging market in contrast with more developed economies.     

网络效应、信息技术与服务业跨国公司客户管理

通过对信息技术的成功应用,服务业跨国公司在参与全球竞争的过程中,可以克服传统市场竞争条件下的产能的限制,并能够更快地达到为获得网络效应所要求的临界值,从市场扩张的正反馈中获益。信息技术降低了客户管理成本,使得客户忠诚计划和价格歧视具备更强的操作性。因此提高了服务业跨国公司的竞争力。     

A transnational perspective on knowledge sharing: lessons learned from IKEA's entry into Russia,China and Japan

When adopting the view of the multinational corporation (MNC) as a transnational corporation, subsidiaries become strategic partners. It is important to recognize that within the MNC knowledge may originate also from subsidiaries and thus flow in different directions. The aim of the article is to understand the role of multiple knowledge flows when international retail firms enter new markets. A qualitative case study of IKEA is reported which focuses on lessons learnt from entering Russia, China and Japan. The discussion centres on forward, reverse and lateral knowledge flows within the IKEA world. Taking a transnational perspective stresses the need to understand multiple knowledge flows in order to secure both differentiation and integration.     

Impact of Sales Call Adaptiveness and Customer Willingness on Sales Call Length: A Cross-Country Study of India,China, Korea,and Philippines

ABSTRACT

In this empirical study across four countries (India, China, Korea, and Philippines), we examine the impact of sales call adaptiveness and customer willingness on sales call length (duration) of salespersons in these four countries. Sales call length as well as sales call quality—although important constructs in sales—are still underresearched in the domain of sales management. Our study in these four emerging markets sheds new light on enhancing sales force effectiveness. Using survey data from 847 salespersons in four countries, we analyze using multivariate analysis, and our results suggest that sales force effectiveness can be enhanced by giving them the autonomy to decide the sales call length based on the prospect quality. We also demonstrate that salespeople indulging in sales-oriented behaviors may be detrimental to the long-term relationship with customers. Emphasis on relational sales approaches would reduce sales practices such as pitching products or services to unwilling customers. Our study also highlights the interactive role of customer willingness and sales adaptiveness. We found several inter-country differences across sales practices in four countries, which have several meaningful managerial implications.     

Disappearing and Reappearing Dividends in Emerging Markets: Evidence from Indian Companies

This article examines the empirical determinants of dividend payout policy for 947 sample firms listed on the Bombay Stock Exchange (BSE) in India from 1995 to 2013. The author identifies three distinct trends in the propensity to pay dividends between 1995 and 2013. The regression analysis suggests that most of the decline is due to the dividend payout policies of smaller, less profitable, younger firms and firms with comparatively more investment opportunities, high financial leverage, high business risk, and high dividend distribution tax. The author finds significant positive impact of catering incentives on the propensity to pay dividends, thus supporting catering theory of dividends.     

Strategic Commitment and Timing of Internationalization from Emerging Markets: Evidence from China,India, Mexico,and South Africa

In a study of 257 new ventures from China, India, Mexico, and South Africa, we find support for the mediating effect of strategic early internationalization on international sales intensity. We argued that when new ventures from emerging markets internationalize early and with commitment, the legitimacy they acquire helps them overcome liabilities of newness and foreignness. We develop a typology of international new ventures that, based on strategic intent and timing of internationalization, distinguishes strategic early internationalizers from persistent, serendipitous, and long‐term internationalizers. We show that strategic early internationalization accounts for over half of the explained variance in international sales intensity and either fully or partially mediates the effects of managerial knowledge and market orientation on international sales intensity.     

中国与印度农产品贸易的动态与前景分析

近几年来,中国与印度的农产品双边贸易发展较快,不断增长的趋势明显,但双边贸易的不稳定性与不平衡性亦显得尤为突出。文章从实证分析的角度出发,利用出口集中度指数、产业内贸易指数、显性比较优势指数、贸易互补性指数等方法分析中印农产品双边贸易的现状、产品结构、发展趋势等问题。研究发现:中印两国在农产品贸易方面具有出口集中度高、以产业间贸易为主、优势农产品差异明显、双边贸易互补性强、发展潜力巨大等特征。     

Competing with Marketing Channels and Logistics in Africa's Booming Markets: An Investigation of Emerging Supply Chain Management Practices in Ghana

Using Ghana as the African context for testing the applicability of supply chain management, this study reveals that firms there place less emphasis on logistics and channels management practices relative to product and pricing marketing mix elements. However, this situation is changing in response to the perceived positive impact of the regulatory and technological environment on market-share competitive performance. Those firms that emphasize integration of both logistics and channels management practices exhibited the strongest competitive market-share and financial performance; firms whose practices placed moderate emphasis on both logistics and channels management integration reported moderate levels of market-share and financial performance. These results suggest that firms in Ghana compete along a continuum of supply chain integration primarily on the basis of the increasingly market-oriented business environment.