Demographics,Personality Traits,Roles, Motivations,and Attrition Rates of Hospice Volunteers

ABSTRACT

The authors conducted a review of prior research on hospice volunteering. The results show that, in most cases, the hospice volunteer is a white, married, middle-aged, financially comfortable, unemployed, female who has some college education, strong religious beliefs and has experienced the loss of someone close (see Tables 1 and 2). The results also show that hospice volunteers tend to share certain personality traits reflecting compassion, tolerance, empathy and sensitivity among others. Volunteers tend to fulfill four roles: direct patient support, education, clerical assistance, and professional services (Bunn 1985). Motivations for volunteering and for continuing one's work as a volunteer appear to be for both personal and altruistic reasons. Primary reasons for discontinuing volunteer service include burnout, communication problems, unrealistic expectations, and insufficient use of the volunteer staff. Gaps in this area of research are identified and topics for further research are presented.     

The nonprofit case for corporate volunteering: a multi-level perspective

ABSTRACT

This article argues that the nonprofit case for corporate volunteering is complex, requiring a multi-level perspective on the outcomes for nonprofit organizations (NPOs). To develop this perspective, we adopted an inductive research approach, conducting 39 exploratory semi-structured interviews with NPO staff. We argue that NPO scholars and practitioners should disentangle individual and organizational-level outcomes resulting from interactions between corporate volunteers and NPO staff, as such micro-dynamics ultimately affect NPO services. Moreover, these outcomes are subject to conditions at the organizational level (e.g. involvement of intermediaries), as well as at the individual level (e.g. type of assignment). Our study highlights the complexity that should be considered when addressing the fundamental question of whether corporate volunteering contributes to the ability of NPOs to provide their services, and under what conditions. We therefore propose that corporate volunteer management within NPOs is inherently, albeit contingently, intertwined with the services that these organizations provide.     

Beyond Just Being There: An Examination of the Impact of Attitudes,Materialism, and Self-Esteem on the Quality of Helping Behavior in Youth Volunteers

ABSTRACT

Young people represent a strong and growing source of volunteers for not-for-profit organizations (NPO) and are an important focus for NPO marketing efforts. Using helping behavior theory, this paper reports a study conducted with a sample of teenagers to examine influences on their decision to volunteer and their goal setting for fund-raising. The relationship between three individual variables (attitude toward the organization, self-esteem, and materialism) and the quality of helping behavior provided was found to be mediated in large part by attitude towards the actual volunteering task. Implications for NPO marketing and future research are discussed.     

Barriers to Elderly Consumers’ Use of Support Services: Community Support in Japan’s Super-Aged Society

ABSTRACT

Rural areas need support services to help elderly people sustain their ordinary lives, especially in light of today’s aging societies. In Japan, nonprofit organizations and residents’ associations, which are based in local relationships, provide support services aimed at helping the elderly with their daily buying behavior. This study provides a comprehensive understanding of the barriers preventing the use of such support services. We collect 133 respondents from semi-structured interviews through door-to-door visits using snowball sampling to show that there are three such barriers: lifestyle, capability, and trust. Furthermore, we discussed measures to reduce these barriers using our results of correlation analysis and analysis of variance. Our findings have implications for a new direction in social marketing for elderly people. As societies continue to age and highly accessible services become ever more necessary, the insights of our study will be applicable not only in Japan but across the world.     

Feelings of ownership and volunteering: Examining psychological ownership as a volunteering motivation for nonprofit service organisations

Given many nonprofit service organisations rely on volunteers to provide valued services to their communities, examining the factors that impact the retention and recruitment of volunteers is of central importance for the success and longevity of many community-based services. Psychological ownership is a phenomenon whereby objects that are not physically or legally possessed can be the target of ownership feelings. While such psychological ownership has been examined in the paid-employment literature as an antecedent for prosocial behaviours, there has been no examination of psychological ownership within the volunteering literature. As such, this paper examines the role of psychological ownership as a factor in volunteer retention for predominantly community-based nonprofit service organisations by examining how the sense of ownership over the nonprofit service provider affects volunteering attitudes and intentions. Alongside ownership, previous volunteering behaviours, and time pressures are also examined as contributing factors. Results indicate that volunteering does increase ownership perceptions, and those ownership perceptions have positive outcomes for volunteering behaviours. However, time pressure is a significant moderator of these relationships and different volunteering behaviours can be observed for high and low time-pressured volunteers.     

Public Sector Organizations and Cocreation With Citizens: A Literature Review on Benefits,Drivers, and Barriers

ABSTRACT

Cocreation has captured the attention of public managers and policymakers and yet the literature focusing in the public sector is still relatively dispersed. In this literature review we present a contextualized analysis of the potential reasons that lead public sector organizations to cocreate with citizens and identify potential barriers that may hamper the adoption of cocreation in public settings. The analysis undertaken allowed us to conclude that the topic is increasingly capturing the interest of researchers, although the state of the literature is characterized by a reduced heterogeneity in research methods. We classified cocreation benefits in the public sector as innovation related, improved decision-making, and symbolic related, and we categorized the drivers for cocreation according to three broad categories: external, relation-specific and internal. Finally, we identified potential barriers of cocreation, including structural, organizational, and behavioral barriers.     

Corporate-Sponsored Volunteering: A Work Design Perspective

This study explored employee perceptions of participation in a corporate-sponsored volunteer initiative. Drawing on both questionnaire and focus group data, this study reaffirms the importance of altruistic concerns as a key driver for employee involvement in corporate- sponsored volunteering. Characteristics of the volunteering activity also emerged as important determinants of employee’s initial engagement and ongoing motivation for involvement in corporate-sponsored volunteering. In the same way that models of work design point to the value of enriched jobs, we see that there is scope to consider how corporate-sponsored volunteer programmes can be enriched so that employees have satisfying experiences and are more likely to participate. Enhancing perceptions of task significance and meaningfulness and incorporating relational elements into the volunteer activity seem to be especially critical in this regard.     

The Effects of Cultural Distance,Free Trade Agreements,and Protectionism on Perceived Export Barriers

ABSTRACT

This article addresses the questions as to whether cultural distance and a free trade agreement with a trade bloc, as well as protectionism, have an impact on perceived external export barriers. The evaluation of a mail survey of chief executive officers from 459 Norwegian companies shows that protectionism has a strong significant effect on the level of perceived external export barriers. The cultural distance to the export markets has only a small effect, while the free trade agreement with the European Union has no effect.     

Unselfish? Understanding the Role of Altruism,Empathy, and Beliefs in Volunteering Commitment

This study explores the extent to which young volunteers perform voluntary service for selfless reasons by investigating the role of altruism, empathy, and beliefs in their commitment to voluntary projects that last for an extended period of time. A sample of young volunteers who have begun a voluntary long-term project completed a survey on the theoretical constructs under investigation. An objective measure of actual volunteering behavior was taken from the voluntary organization’s records from 4 to 6 months after the questionnaires had been completed. Results show that volunteers fulfilled their agreement to take part in the projects independently of the motivation underlying their behavior, whether egoistic or altruistic. Volunteers do not differ in terms of altruism, empathy, and attitudinal and normative beliefs when compared by levels of committed volunteering behavior, but they do differ in terms of two control beliefs: lack of time and the hindrances to volunteering work.     

The Relative Effects of Relationship Quality and Exchange Satisfaction on Customer Loyalty

ABSTRACT

This paper addresses two key questions on how supplier firms can better manage industrial buyers to create higher loyalty. The first involves whether to focus on relationship quality or exchange satisfaction. This dual route model towards enhancing loyalty in essence is concerned with comparing the relative strengths of the effect from relationship quality to loyalty and from exchange satisfaction to loyalty. The second point of interest pertains to whether the effects from relationship quality and exchange satisfaction to loyalty are moderated by environmental conditions such as switching barriers and viable alternatives. Using data on business customers' ratings of a major information technology provider, we find that the effect of exchange satisfaction on loyalty is significantly greater than the effect of relationship quality on loyalty. We also find that the impact of exchange satisfaction on loyalty is less sensitive and more stable across different levels of switching barriers and viable alternatives. Conversely, the effect of relationship quality on loyalty is more pronounced to such moderating variables in that the effect of relationship quality on loyalty was greater when switching barriers were low and many viable alternatives existed. Implications for marketing theory and practice are discussed.     

Effects of Trade Barrier Perception on International Services Trade

Abstract

While the United States is the world's largest exporter of business services, barriers erected by foreign governments seem to have severely depressed the penetration of insurance services in some of the world's largest markets.

Previous studies of the effects of barriers have concentrated on exporters of goods rather than services. Some of these studies conclude that foreign government restrictions are a major concern for exporters while others find that exporters perceive these barriers as less important.

The present study focuses on the effect of executives perceptions of trade barriers on their actions. Those who chose not to enter particular markets did not perceive these markets as more difficult to enter than all respondents did. Managers planned and took the most actions in the market perceived to be the least difficult to enter but results for other countries did not correlate with the perception of entry difficulty.     

Management Perceptions of the Sales Effects of Shelf Space and Position

ABSTRACT

There is an increasing interest in the consumption and social meaning of food and drinks in the discipline of marketing. This article reports the findings of an exploratory research study into the motivational factors which inform the reasons why people drink wine. A qualitative research process was used to explore these factors to understand better the motivational aspect of Australian consumers' relationship with wine. The findings cover both symbolic and experiential purposes. Enjoyment, situational factors, personal historical context, and lifestyle-related issues appeared to be crucial. Additionally, cognitive dimensions, aesthetics, and memory-related factors are also significant although previously these have been less noted by researchers.     

Advertisement Style and the Recruitment of Charity Volunteers

ABSTRACT

Affective, cognitive and conative reactions to (i) altruistically focused, and (ii) egoistically orientated recruitment advertisements for charity volunteers were measured and related to individual differences in altruistic disposition among three sets of respondents. The first sample comprised 51 existing charity shop volunteers; the second consisted of 100 members of the general public who had undertaken some form of voluntary activity during the previous two years; while the third was made up of 100 people who had not completed any voluntary act over the same period. It emerged that although less altruistically inclined people responded more positively to advertisements which emphasised the material and emotional benefits of volunteering, it was not the case that people who displayed high altruistic tendency were more attracted by altruistic recruitment messages. Apparently, individuals with highly altruistic dispositions also preferred recruitment advertisements which listed the egoistical advantages accruing to voluntary work.     

Understanding International Volunteering: Who Is Most Likely to Participate?

International volunteers are playing an increasingly important role in meeting diverse challenges and improving lives of many across the world, and more opportunities for international volunteering are available across the nonprofit, government, and corporate sectors than ever. Nevertheless, little is known about international volunteering and the individuals who participate in this activity. This study examines the utility of the existing volunteering literature by testing how the traditional determinants of volunteering predict participation in international volunteering. The findings show that individuals who have attained post-secondary education, are from a high-income household, or are self-employed are most likely to volunteer internationally. The results also indicate that some of the known predictors of volunteering, such as age, race and gender, do not satisfactorily explain participation in international volunteering. This study concludes by providing suggestions for recruitment strategies, calling for further research on international volunteering.     

Understanding Managerial Perspectives of Volunteering at Nonprofit Leisure Events: A Comparison of Typologies Within Open Gardens Australia

Nonprofit volunteer motivations have been widely researched and discussed as the sector is volunteer-dependent. For nonprofit, community-based events, volunteers frequently fulfill multiple roles, yet motivations across roles are infrequently studied. This study explores managers’ views of volunteers across roles for Open Gardens Australia and whether existing typologies for leisure motivations and generic volunteering can be used to classify volunteer motivations. Examining managers’ perceptions is important as managers deliver volunteer-driven events by designing strategies to attract and manage volunteers’ experiences. Results suggest that existing typologies do not adequately capture the motivations of volunteers for these events with additional motivations of significance for some roles being - Obligation, Inertia, Filling a Personal Void or Gap, Elitism and Competitiveness. Of the 14 motivations found, many overlap and more than half may be simultaneously altruistic and egoistic, suggesting complex interactions within and across the different motivations, although motivational differences across volunteer rolesare limited.     

Do Sexy Cover Models Increase Magazine Sales?

Abstract

In the competitive struggle to increase circulation, mainstream men's magazines (such as Details, Maxim, Esquire) are featuring sexually attractive people on their covers. This article reports the findings of a study designed to determine if the sexual response evoked by cover models is related to interest in the magazine and purchase intention. Findings suggest that sexual attractiveness of the cover model and sexual arousal were related to interest in the magazine, but not purchase intention. Although no gender differences emerged, those with a positive sexual response to the cover person were more interested in the magazine. These results suggest that sexy cover models may be most effective for attracting attention to, and interest in, the magazine at the newsstand, but that feature articles have greater impact on purchase decisions.     

Corporate social responsibility and employee volunteerism: What do the best companies do?

Employee volunteerism as a practice of corporate social responsibility aids corporations by strengthening employee satisfaction and retention internally and by strengthening corporate reputations and connections with stakeholders externally. Of particular interest are the specific practices and procedures used by companies to encourage and support volunteer activities of their employees. We reviewed publicly available documents of Fortune's 100 Best Companies to Work For ranking to gain insight into how these best companies practice employee volunteerism and whether they link employee volunteerism to their corporate social responsibility strategy. We propose a connection of the position and importance of employee volunteerism in the corporate practices of social responsibility. Our findings suggest that many highly regarded companies specifically link employee volunteerism to their corporate social responsibility strategy. These companies also utilize similar practices to encourage and support employee volunteerism. We highlight the practices that managers could consider to support their corporate social responsibility efforts and offer several suggestions for future consideration.     

The Second Meaning of the Word “Creative” Should Be First in the Hearts of Advertising People

Abstract

Those who complain that pressure to sell is squeezing the creativity out of advertising forget, if they ever knew, that the second meaning of the word “creative” is “PRODUCTIVE”.

As the author points out, Webster's Collegiate Dictionary even spells it in capital letters.

Advertising should be interesting to the best prospects for the product advertised rather than to people who make advertising.

Writers and art directors are not typical of the mass market and the things which interest them do not necessarily interest the mass market.

Productive advertising, that is creative advertising, in the best sense of the word, talks to the best prospects for the product about things that interest them. It uses words and picures that the prospects can appreciate and understand.

It is a challenge to the highest skills of the best creative people which may be why there isn't too much productive advertising around.     

Give Them Something to Smile About: A Marketing Strategy for Recruiting and Retaining Volunteers

Using a marketing perspective, this study investigates whether the issue of “fun at work” would appeal to volunteers as a part of an effort to enhance recruitment and retention. Specifically, we examined volunteers' attitudes toward fun, their perceptions of what kinds of activities are fun and what are not, and the relative importance of workplace fun in what they perceive as an ideal volunteer position. In general, we found that volunteers had positive attitudes towards fun and experiencing fun at work was associated with higher job satisfaction and lower turnover intentions. Although “a fun workplace” was ranked relatively low in importance relative to other reasons why they volunteer, creating such an environment could enhance retention. Some age and gender differences were found in the perceptions of whether certain activities are fun or not. The implications of these results and directions for future research are discussed.     

How income shapes moral judgments of prosocial behavior

The current research extends past work on how consumers (as “observers”) view ethical choices made by others (“actors”). Using a person-centered approach to moral judgments, we show that consumers are judged differentially, based on their income, for engaging in certain prosocial behaviors. Nine studies demonstrate that engaging in the same prosocial behavior, such as volunteering, leads to different responses depending on whether the actor earns income versus receives government assistance. Consistent with our theorizing, we find that aid recipients are given less latitude in how they spend their time than those earning an income and are scrutinized to a greater degree for their choices because people believe their time would be better spent seeking employment. Consequently, the lower moral judgments of aid recipients who choose to volunteer (vs. income earners) are driven, at least in part, by the anger observers feel about the perceived misuse of time. Additional information or cues about employment efforts or work inability attenuate these judgments. Importantly, we document implications for support for federal spending on welfare programs.