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1.
Lucy Atkinson 《Consumption Markets & Culture》2014,17(6):553-572
This study explores emerging green motherhood discourse as framed by green advertising in pregnancy magazines. It takes an interdisciplinary perspective, drawing on reflexive modernization, feminist studies and critical discourse analysis and reveals how advertising represents a double bind for mothers. Textual analysis of a sample of green ads in FitPregnancy indicates ads present expectant mothers with solutions for resolving the challenges of parenting in an age of widespread environmental threat, while simultaneously reinforcing those same lifestyle choices that are thought to exacerbate the environmental crisis. This green mothering discourse appears to empower mothers and offer solutions to the risks of pregnancy, while in reality relegating the mother to the sidelines, rendering her nearly invisible while the child is promoted as the primary subject and brands as sources of expert knowledge. These results speak to the broader ways in which seemingly neutral texts work to frame and reinforce certain ideologies. 相似文献
2.
Mark R. Gleim Jeffery S. Smith J. Joseph Cronin Jr. 《Journal of Strategic Marketing》2019,27(6):505-520
Similar to the adaptation and evolution of organizations, individual consumers must live and exist within similar environmental conditions. The research presented utilizes a quantitative study to examine a consumer’s environment and the subsequent impact on green behaviors. The results suggest that internal factors (i.e. interest, altruism, willingness to conduct research) are significant predictors of green behavior. An examination of the external factors (i.e. organizational influence, media influence, governmental influence) suggests that consumers face numerous outside influences and are unsure of whom to trust. A discussion of the theoretical implications, as well as the practical implications for boardrooms, is presented. Areas for future study and the limitations of the research are also identified. 相似文献